The big companies making them have traditionally had little competition, so they can charge that much. They also have layers of executives to pay and shareholders who push them to maximize profits.
Our goal is to maximize access, not profits. There is no magic to making a high performing PCR machine. Quality components are readily accessible. The majority of the work has been in writing the code, which enables all the wonderful functionality of the proPCR, such as Wifi connectivity, saving programs, touchdown PCR, linear ramp, heat block, and may others. Now that code is written, we can add it to each machine for no additional cost!