When Marchelle and Rebecca met at Ozarks Technical Community College in 2011, becoming friends at the school-promoted culinary competition “SkillsUSA” was happenstance. The fact they went on to win state-level competitions for culinary students was not! Little did the duo know that down the road they would decide to become business partners offering baked goods to the Springfield, MO, area!
Using their strengths as individuals and coming together as a team, these two ladies haven’t had the time to look back since hitting the ground in 2012. The baked goods they offer are primarily pre-ordered wedding and birthday cakes, but also include various different menu items and all on a by-order basis. After a year of working together as a team to turn out delicious baked goods for family and friends as a hobby, their reputation and services have come to a point they are ready to make this hobby in to a profession. Thus, M&R Bakery is born!
With a combined 13 years of baking as a hobby and in the food service industry, the founders of M&R are well aware of the challenges they face; disciplined and determined, Marchelle and Rebecca have the resolve to overcome all obstacles. A key to understanding the recipe of success, the team understands the importance of each ingredient. One of the key ingredients they hope to throw in the bowl is the help they will receive from Kickstarter.
They are currently finalizing arrangements to lease space on Historic Commercial Street in Springfield, a commercial and retail area where the arts are emphasized and they already have long-time friends who are lending support. This is where they are planning to install ovens, a three compartment sink, mixers, and other necessary equipment needed for a commercial kitchen. As well, between the inspections, licensing, minor renovations, and marketing, Marchelle and Rebecca have no doubt the funding they are able to raise through Kickstarter will be of good use.
It is through the ladies’ hard work and the support of family, friends, and Kickstarter – the M&R family – that they will be able to move forward with the service they have started, but in a manner that will allow their dreams of making M&R a lifelong journey and profession a reality.
Notes on rewards:
All reward tiers include an invite to our grand opening day. At the grand opening the bakery will be opened up for you to come in and meet Marchelle & Rebecca (M&R) as well as see the bakery after its renovations. There will be free cookies out for everyone to enjoy during this time.
The Pre-opening party is limited to only certain tiers. This will be a more private party where the backers will have more quality time with M&R and seeing the bakery with less people coming and going. Refreshments and a variety of M&R baked treats will be provided for your enjoyment as you spend time visiting. There will also be a mix of bonus rewards given to each backer before the end of the night (the bonus rewards may include discounts on future purchases, free M&R aprons, and more free products to take home that night or for pick up at a later date...)
In regards to the public thank you's, if you wish to remain anonymous, or provide an alias, you are more than welcome to. A survey will be sent out to our backers at the end of our successful campaign. It will be on that survey that you will make note of things such as remaining anonymous, or shipping addresses for non-locals receiving rewards.
If you have any questions regarding any rewards, please feel free to contact us.
Risks and challenges
Starting out, our customer base will be small. To overcome this we have developed a number of strategies to increase our number of customers. We are cross advertising with a variety of business that will put our business name in the hands of potential customers. An example of this would be venues. When a customer books a venue for their wedding, the venue will then recommend us as a place to order their wedding cake from. Another strategy of ours is to create an effective social media campaign by running contests and drawings that encourage others to share our business with their family and friends. Yet another strategy is to get involved in the community whether it is offering affordable cooking and decorating classes to nonprofit groups or getting involved in charity and other community focused events.
Learn about accountability on Kickstarter