WHAT IS BRIGHT BIKE:
Bright Bike DIY Kits are super reflective vinyl for safer night riding. A year ago, I wrapped my own bike in retroreflective vinyl, which looks normal in daylight, but becomes super bright in car headlights. I could tell that it really got drivers' attention, and was a great way to increase night time visibility and safety. Making bicycles more reflective is a really simple way to make cyclists safer on the road, and in turn encourage more people to get out and ride in the city.
WHY WE NEED TO KICKSTART THIS PROJECT:
At first I held some workshops to help people make their own Bright Bikes, but now I've simplified the whole process by making kits with pre-cut reflective vinyl tape. The kits work really well - they're super easy to apply, they only take a few minutes to install, and they look great!
We put up a website, and didn't tell very many people, and already the demand is getting overwhelming! Right now, we make each kit by hand, which takes time, and is expensive. We are actually afraid to really start promoting the idea, because right now, we are not ready for the kind of interest that might be possible. We need streamline production so that we can lower prices and be ready to get this kit out to the cycling community.
Right now there's a small group of people with Bright Bikes, but getting these kits into local bike shops around the country will keep more people safe, and make drivers aware of the growing number of cyclists on the road.
HOW WE ARE GOING TO SCALE UP
1. We have an expert that is going to help fabricate a set of high precision plexiglass jigs for cutting the vinyl.
2. We also have a new vinyl supplier who will give us a quantity discount (but we have to buy a lot at once).
3. And we have someone who is ready to do all the cutting.
But we need your support to make that happen.
HOW WE WILL USE THE MONEY
We need to fabricate the jigs ($500), buy materials ($800), and pay for the cutting and packaging of the kits ($700). This will make enough kits that we will be able to meet demand when we start, and put us in a position to quickly fabricate more as demand arises.
- (22 days)