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Showcasing men having more meaningful conversations that challenge the stereotype of masculinity & encouraging more men to do the same
Showcasing men having more meaningful conversations that challenge the stereotype of masculinity & encouraging more men to do the same
Showcasing men having more meaningful conversations that challenge the stereotype of masculinity & encouraging more men to do the same
110 backers pledged AU$ 7,956 to help bring this project to life.

About this project

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Beyond The Beers - Men having more meaningful conversations

AU$ 7,956

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Welcome to Beyond The Beers - men breaking the stereotype through conversation

We men love a good yarn, to chat and banter. Even better over a beer, or 10. Sadly though for many men it never goes beyond this, if even at all.

Many men have no male interaction outside of the workplace, and if we do, it's often this surface level chat with no capability for anything mroe meaningful.

Beyond The Beers is a place for men to actually do that - go beyond the surface and provide examples for other men to chat, listen, learn, laugh and grow.

Hi I’m Mike Campbell and I’m the host of Beyond the beers. I’m also a man coach, author, avid stone fruit eater and somewhat tragically a self-proclaimed low-level Batman.   

Oh hi!
Oh hi!

This project was born through my passion to help men break free of the restrictive macho stereotype that sees so many of us men keep everything to ourselves and the various issues we face as a result.

By starting with conversation we can take the first steps towards individual change as well as change on a larger scale.

This is accessible information about life, manhood and masculinity - for men who want more out of life, but aren’t sure how to go about making it happen.

So Why Beyond The Beers? 

 In 2016, despite living in the best time in history - more than ever men are stuck, lost, detached. Depression, anxiety and suicide are frighteningly high in men throughout the western world. Every day in Australia 7 people kill themselves. 5 of who are men. 

 It’s become clear that so many men are suffering in silence; too afraid to open up to other guys and have a decent chat beyond the surface banter and meaningless small talk we so easily cling to. 

 It could be so simple, and it could be instrumentally significant. 

 Knowing that it’s not just you can go a long way. Witnessing other men going beyond the surface provides an example for us to follow. In each episode I sit down with a guest to talk about them, their take on manhood and dig into the topic of conversation with them. 

My mission is to make having the conversation easier to step into, to help men break this stereotype and start living life as yourself - 100% YOU. I see this show as a crucial and realistic vehicle to initiate that. 

What to Expect from an Episode?

Expect to learn about the guest, but also see a genuine conversation between two guys that breaks the normal mould - the kind of conversation so many of us could benefit from having ourselves. 

Expect to learn, to laugh and to be inspired to take action in your own life. 

 Below you'll see more details on the show, how we’re putting it together and what this Kickstarter campaign will be contributing to. 

Each episode will have a shorter, more snappy version as well as a longer 'full' episode for those who want to see the whole chat. 

 Each episode will also be turned into a full episode audio podcast for those that enjoy listening on the go. 

 Each guest has his own unique story and take on things, from more high profile TV stars and athletes, to other men in this space, to everyday blokes embracing vulnerability and having the meaningful conversation. 

 As of right now we have Five interviews filmed ready to edit. Guests featuring include: 

  • Scott Tweedie - Australian TV presenter on 'The Loop' and Prank Patrol, Scott spends his time making people laugh and bringing value to the world. We had a great chat about his passion for making people smile, a genuine all round legend 
Scott Tweedie
Scott Tweedie
  • Kayne Tremills - Australian television presenter best known for his role as a host on Australian children's television programme Studio 3, which is broadcast on ABC3, as well as hosting and producing a number of other shows. He's also a TOP BLOKE and we had a brilliant conversation. 
Kayne Tremills
Kayne Tremills
  • JuVan Langford - Men's Empowerment Coach, YouTube Creator and International Speaker. JuVan creates community, conversations, and content that support men around the world. We had an insightful chat about manhood and getting vulnerable. A definite stereotype breaker this one! 
JuVan Langford
JuVan Langford
  • Jackson Auld - As a 17 year old promising footballer, 'Jacko' was all of a sudden faced with a broken neck after a hit from behind at training from a team mate. He not only had to learn to talk again, but learn a new way of life. He now does so as a speaker, educating others and telling his inspiring story. 
Jackson Auld
Jackson Auld
  • ME! - Mike Campbell: The first episode is going to be me being interviewed by the talented professional interviewer Scott Tweedie. I want to start this series off by setting the example and showing that in this concept of having more meaningful conversation - I can face the questions too, not just ask them of others. 
Your host - Mike Campbell
Your host - Mike Campbell

Who else? - We can't confirm names right now, but we have a wide variety of guys planned to come on the show, from all walks of life - some who have public profile, some not, but all in all a great bunch of men to have real conversations with. 

What Does Pledging Bring YOU?

 Every pledge from you helps us get the show put together and continue filming more episodes. 

However, in making a contribution to getting this show made, not only do you get to become a vital investor and see YOUR show made, but every pledge has a wonderful reward attached. We have rewards ranging from social media shout outs to executive producer credits, and having your questions answered to even being interviewed in an episode for series two - check them to the RIGHT to see what resonates with you. 

 For those who haven't pledged here before - we have to make the whole target - even $1 short and nothing happens. 

We’ve almost filmed the first series, however, the post production is where the work really comes in. That’s where the focus lies right now.

Once we’ve made series one we’ll be rolling straight into series two with more guest interviews, ready to make a dent in the world of modern masculinity. 

I also ask that you share this with people you think will resonate with the show so we can make a bigger impact together. 

Our Team - 

Right now we are a small team all into this as a passion project. However, that is the road block we've hit. In order to get these episodes made and out to the public, to you guys, we need to expand our little team in order to ramp up post-production. 

Right now we don't have the capacity (time) or expertise to get this published. 

What the money goes to - 

 Right now the biggest expense we face to complete Series One lies in the post-production; editing, animation/graphics, as well as website platform for the show's home. 

 We are endeavouring to make a show that looks, sounds and feels great. However, this isn't being frivolous with money. We are doing our best to keep this budget as low as we can, without making it look like I personally editing it when I was drunk (I am not an editor!). 

We want this show to have a look and feel that results in any viewer willing and keen to invest their precious eyeball space and take in an episode. 

To detail it a little more: 

  • Editing - Minimum $5000 AUD for Series One - double that for Series Two
  • Graphic design/animation (think opening/closing roll/credits) 
  • Website creation and continual management with each episode
  • iTunes/podcast editing, file creation and episode management
  • Filming gear - right now we are working with what we have, and already seeing a little cost in the quality. In order to nail the final interview of Series One and continue making series two, we are facing a small investment to bring our final camera up to scratch. 
Most awkward cheers ever!
Most awkward cheers ever!

Stretch Goals - 

 In setting this campaign I've been careful to consider what I think I can ask my people (that's you) for. This is an amount I think is reachable so we can definitely at least get to editing the first series. 

 Ideally we'd stretch well past that to cover the appropriate gear for filming Series Two and then the post-production work for Series Two.

The nature of the team right now is somewhat transient... with no available budget to remunerate, it's hard to lock people down to nail this project which is essentially my baby. As much as these guys love the project, they have to be reimbursed for their time and effort. 

Stretch goals are to ensure we can bring some stability to the team, and therefore, the filming. 

 Stretch Goal #1 - $10,000 AUD: If we can reach $10,000 we'll go straight into filming and putting together Series Two. This is a much more realistic target for Series One and getting the little bit of gear we need to start filming Series Two (However, I feel $7000 is a safer bet to initially ask for from my supporters, seeing as if we don't reach out pledge we get nothing)

 Stretch Goal #2 - $15,000: This will see us secure the services of an editor and director/producer for both Series Two and Three, while also putting together promotional video materials for the Beyond The Beers EVENT here in Sydney in late July/August. 

 Stretch Goal #3 - $25,000: As above, but I'll be able to invest in the recording equipment for the upcoming series without having to rely on borrowing off mates or part time crew... which is where we are right now! If we hit $25,000 we'll also extend Series Two and Three to 8 episodes each. 

Thanks for reading and thanks so much for your pledge! 

 - Mike

Risks and challenges

Our biggest challenges here involve securing the guests we want to interview, nailing down schedules to make these interviews happen and then putting them together.

Once we have funding we should be all go for post-production, however, securing the right editor with the capacity will be the first step, as we can't yet to that without the funding to pay that person. This could cause a delay, but we'll be trying our hardest to prevent this.

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  1. Select this reward

    Pledge AU$ 1 or more About $0.73

    "I Need a Dolla!"

    Well, you have just shown that every little bit counts! Not only are you helping to make this show happen - THANK YOU - but you'll receive a thank you in the Series One credits PLUS a virtual High Five from me; I'll do a personal shout out on twitter.

    This technically makes you an investor - part of the production!

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    Pledge AU$ 5 or more About $4

    "One of a kind 'Art'"

    I'm a terrible drawer. Even worse in Snapchat.

    BUT I'm okay at taking photos. For this pledge I'll take a photo of a beautiful Sydney sunset specifically for YOU.
    And, if you like, terribly draw your name on it in Snapchat.

    Last part is up to you... one of a kind though

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    Pledge AU$ 10 or more About $7

    "Stay Connected"

    This reward will see you join my mailing list for up to date information on the launch of the show, including as soon as episodes Go Live once we've launched. As soon as each episode is released, you'll know AND be able to access the full episode.

    Plus get that virtual High Five on twitter.

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    Pledge AU$ 25 or more About $18

    "First Look"

    As well as the above, you'll get first access to each episode BEFORE public release.

    You'll also get access to the Private Beyond The Beers Facebook community forum to start having these conversations yourself with like-minded folk.

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  5. Select this reward

    Pledge AU$ 30 or more About $22

    "The Action Man"

    Get a digital version of Mike's book and 'Better Man Action Plan' sent direct to your inbox. Containing loads of helpful content include a coaching webinar, this will help you make instant progress in your own life - starting the important conversation with yourself.

    You'll also get access to the Private Beyond The Beers Facebook community forum to start having these conversations yourself with like-minded folk.

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  6. Select this reward

    Pledge AU$ 50 or more About $37

    "Lights, Camera... Action"

    Along with first access to episodes as above, you'll also receive one copy of Mike's Book as part of the 'Better Man Action Plan'.

    So much more than just the book, this package includes a comprehensive coaching video and intro into The Solve Yourself Workshop content, PLUS personalised to you or man of your choice and so much more.

    This is about starting the conversation with yourself.
    However, you'll also join the Private Beyond The Beers Facebook Community to join in with others.

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  7. Select this reward

    Pledge AU$ 100 or more About $73

    "Ask a question"

    In this package you'll receive a copy of the 'Better man Action Plan' as above, as well as first access to episodes.

    BUT the big carrot here is to get one of YOUR questions answered by Mike on a Podcast version of one episode.

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    Pledge AU$ 200 or more About $147

    "Have your say"

    Ask a question as above, but instead of it being on the podcast it'll be in one of the Series Two video episodes with Mike and a guest!
    You'll receive a name drop here too obviously.

    PLUS receive a 30 minute coaching call with Mike (for you or gifted to a man of your choice).
    You'll also get the convenient option of a digital copy of the Better Man Action Plan to use yourself and send to others as you please!

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  9. Select this reward

    Pledge AU$ 500 or more About $366

    "Invest in YOU - Workshop it SYDNEY"

    When you dive in here you'll not only get THREE copies of the 'Better Man Action Plan' to use as gifts, BUT you'll receive a complementary place in one of Mike's upcoming 'SOLVE YOURSELF' Workshops in Sydney (Value $249).

    PLUS get a VIP ticket to 'Beyond The Beers Event' later in 2016 (Late July/Early Aug)

    *NOTE: these tickets can be gifted to a man of your choice.

    You'll also join the Private Beyond The Beers Facebook Community to join in the conversation with others.

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    Pledge AU$ 500 or more About $366

    "Remote Workshop It"

    For those based out of the eastern part of Australia (specifically NSW, Victoria, ACT and southern QLD) where making a workshop isn't too practical - we can do it online!

    You and I will have two 60 minute coaching calls to cover the bones of the workshop. You'll also receive a PHYSICAL copy of the Better Man Action Plan for yourself and digital copies for the other guys prior to the webinar call.

    *NOTE: these coaching calls can be gifted to a man of your choice.

    You'll also join the Private Beyond The Beers Facebook Community to join in the coversation with others.

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    Pledge AU$ 1,000 or more About $733

    "Be My guest!"

    For this contribution you get to be one of the guests for a Series Two or Three Episode.
    (*Men only guests - so ladies - get your man involved!)

    Also receive an 'Executive Producer' credit for Series One and Two.

    Plus all of above from $500 Pledges depending on your location.

    (**For people outside Australia. this can become a stand alone Podcast interview as well as video workshop series PLUS two x 60 minute coaching calls with Mike for you or man of your choice)

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    Pledge AU$ 2,000 or more About $1,466

    "Major Partner"

    You, my friend, are welcomed into the inner sanctum of this production as a major partner - you'll be a named sponsor in the closing credits: "Beyond The Beers brought to you by 'X' and [Your name]" - if you desire it.

    Also BE A GUEST in a Series two or Three episode as above.

    PLUS Receive FIVE 'Better man Action Plans', One spot in a 'Solve Yourself' Workshop and access to all Episodes prior to release.

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    Pledge AU$ 5,000 or more About $3,665

    "Personal Mastery"

    This is for the serious investor!

    You have two options here:
    #1 - Receive a space in Mike's "School of Personal Mastery" 5 month course launching in late August 2016 (Worth over $6000)

    Or,

    #2 - Have Mike come to your event/business for a day to speak and run a workshop on the principles of Personal Mastery that he takes his coaching clients through.
    This includes a box of 20 books for your team.
    (Worth $5000)

    Plus the opportunity to come behind the scenes in filming of an episode, have 3 your questions answered by Mike and his guest and be part of the interview yourself in a group conversation.

    *For those not in Australia or New Zealand wanting to invest on this level - I won't stop you... obviously... so go ahead and we'll chat personally to arrange the best fit for you and/or your business.

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Funding period

- (20 days)