To learn more and order Randy Orangutan, Hazel Sloth, Miguel Frog, Brady Lion, Iris Unicorn, Sophie Elephant, and any future Animoodles we create, visit our website at theanimoodles.com.
For press inquiries, please contact firstname.lastname@example.org.
Animoodles are cuddly and customizable plush that have hidden magnets inside! Their heads, torsos, arms, and legs can be taken off and snapped back together in endless combinations. Rotate and remix their parts to make creations that get more imaginative as you collect more Animoodles. They are endless fun for kids (and grown ups) ages 3 & up.
They are lovable building toys! Pose, sit, stand, or stick 'em to any magnetic metal surface:
Animoodles enable kids to see themselves aslittle makers, and to understand the value of our differences -- how our unique parts can come together to make something amazing!
Animoodles has already earned some distinctions!
- Kickstarter: #1 Most Funded Live Project in Toys, #3 Most Funded Live Project in Kids, Project We Love, Featured Design Project, and Trending
- #1 Toy Trend on Trend Hunter
- #1 Staff Favorite on BackerKit
"Every child loves stuffed animals, but the one-of-a-kind plush toy, Animoodles, have taken the classic cuddly toy one step further." - Trend Hunter
Be a part of our launch story! Animoodles are available for the first time ever on Kickstarter. Each Animoodle will come inside their own beautifully designed habitat box and include an illustrated character card.
Your children, grandchildren, nieces, nephews, and friend's kids are going to love them!
Choose your favorites! You will also be able to add Sophie Elephant to your order after our campaign ends.
Who knows if these Animoodles may disappear in the future, so snap them all up before they're gone.
Looking for the best value? With the complete set of 5, you'll get them all at the best price, including Iris Unicorn - kids #1 favorite in testing!
Thanks to your help in reaching our funding goals, we were able to unlock free stuff for our backers:
And finally, we were able to unlock a new character: Sophie Elephant! She's the newest member of the Wild Jungle family and a one time production run only. For our Kickstarter campaign, Sophie Elephant is available two ways: 1/ Get Sophie Elephant free if you get three friends to back Animoodles on Kickstarter, and 2/ Purchase her as an add-on to your order after our campaign closes (100% of profits will be donated to the African Wildlife Foundation.)
Long ago, a supervolcano named Mount Moody got angry and erupted. This transformed all the animals into Animoodles, creatures with swappable parts!
Iris Unicorn is from the Isle of Mythos, where magic fills every corner. But one day, Iris Unicorn flew too closely to Mount Moody when it was erupting. She tumbled down into the faraway Wild Jungle, where Randy Orangutan, Hazel Sloth, Miguel Frog, and Brady Lion live.
After the tumble, power disappeared from Iris Unicorn's way-finding horn, so now she is lost. And all her parts spread across the Wild Jungle! Luckily, the Wild Jungle Animoodles helped put her back together.
Then one day, the Animoodles discovered a rustling in the bushes that turned out to be Sophie Elephant! Sophie learns that Iris Unicorn wants to return back to her home on the Isle of Mythos, and she has an idea of which way to go! Join the Animoodles epic quest to find Iris Unicorn's beloved and mystical home on the Isle of Mythos!
How will the Animoodles use their own unique strengths to work together and find their way? Which lands will they travel through next, and what new undiscovered Animoodles might they meet?
By backing Animoodles now, you'll join the journey at the very beginning of the unfolding story.
Over the past 18 months, we've play tested prototypes with over 50 kids and parents in 5 cities across the country, and incorporated their feedback to make Animoodles as much fun as possible for children of all ages. Here's some of what we've heard:
- "This is THE BEST stuffed animal ever" - Colin, age 11
- "It's a toy AND a friend"- Sara, age 5
- "Can I trade you all my toys for one of those?" - Alayna, age 6
How do kids like to play with Animoodles?
- "I gave them to my nephew for his birthday & he won't go anywhere without them...These are a genius idea & amazing design." - Amy, Amy & Aron's Real Life Reviews
- "My girls both LOVE to place them on their lamps by their bedside since they really like that they are magnetic... They play with them most right before bed & especially while I read them a book -almost like a fidget toy." - Katrina, Outnumbered 3 to 1
Parents are loving Animoodles, too:
- "The most creative plush toys we've ever seen or experienced.... My kids want to play with their Animoodles rather than watch TV..." - Ondria, Mommy's Block Party
- "With Animoodles your toys never get boring." - Bethany, Parenting in Progress
- "If you don’t think Animoodles are cool, then hand over your parenting license right now." - Grant, ProductHype
- "I love that Animoodles combine all of my children's favorite things in one awesome toy. Part cute and snuggly plush, part creative building toy, & so many opportunities for imaginative play that can keep them laughing & playing for hours." - Leanne, Rave & Review
Animoodles all share the same hidden magic inside--neodymium rare earth magnets! These magnets are both stronger and harder to be demagnetized than other magnet types, such as common refrigerator magnets.
Every Animoodles joint has a magnetic pull force of over 5 lbs., which is not too strong for a 3 year old to pull apart, yet strong enough to hold Animoodles together without easily falling apart! The strength of the magnets inside Animoodles is what causes the satisfying snap you hear every time you put two Animoodles parts together. It's how you know the magnets work!
This means Iris Unicorn can stand up right (like a human) or walk on all fours (like a horse).
Hidden safely inside double-sewn patent-pending enclosures are 6 magnetic connection joints within each Animoodle at the legs, arms, head, and upper back. Each Animoodle has a total of 11 magnets inside.
All parts can be rotated 360 degrees, so you can pose Animoodles any way you want. You can make Randy Orangutan wave or Miguel Frog twist his head curiously to the side.
All Animoodles parts are fully interchangeable, so you can make your own creations. The more Animoodles you have, the more creative possibilities you can make. You can mix up all the parts of Hazel Sloth OR mix and match her parts with Iris Unicorn to make a Slothicorn!
There's also an extra magnet on every Animoodle's back, so you can switch them from sitting to standing position! No other stuffed animals can do this! Miguel Frog demonstrates:
But, are Animoodles soft? Oh, you betcha. No cold, hard building toy parts here. Animoodles' magnetic joints are well hidden, so you're still left with a warm, cuddly soft friend. All the way from the outside in, they're made of the softest, fur, fluff, and filling materials to make them perfect for hugs and cuddles. Finally, a lovable building toy!
Our mission is to make quality plush toys children love, and to inspire the next generation of compassionate little makers around the world.
We believe there's power in both building and bonding, creating and caring, making and relating. Stuffed animals have always played an important role in child development of social, emotional, and relational skills. But, until now, building sets have traditionally been better at developing spatial and problem-solving skills in kids. Animoodles combine the best of both worlds because we believe in the power of creation and compassion.
We hope to enable kids to see themselves as little makers, and to understand the value of our differences -- how our unique parts can come together to make something amazing.
We're both lifelong makers pursing our personal passions with Animoodles. Dan Holland has designed some of the most beloved children's characters as a character artist at a top animation studio, and Marissa Louie has designed some of the most innovative technology experiences as an interaction designer at Apple and Yahoo. We're bringing together our experiences to create the world of Animoodles.
This is just the start of the stories we hope to tell and the characters we hope to create. In future collections, we will reveal new Animoodles that are compatible with these first 5 limited edition Animoodles. It all starts here and now.
To place our first big factory order, we need your help. Thanks for your support in making our dreams come true!
There are literally hundreds of combinations you can make with the complete set of Animoodles. Here are just some ideas of what you can make, and the fun you can have.
The journey doesn't end here! Visit theanimoodles.com to order Animoodles. See where the Animoodles go next, and find out which Animoodles they meet there. Collect them all!
Risks and challenges
Because Animoodles are more complex (& more awesome!) than traditional stuffed animals, we've chosen the most experienced partners to ensure both quality and timeliness.
We've partnered with a factory that has over 50 years of plush manufacturing experience, and a toy manufacturing consultant with over 40 years of experience to keep the schedule on track. We've visited our factory 4 times since September 2016, iterating with them on dozens of prototypes and nailing down our manufacturing process. And, we've also identified experienced fulfillment partners to make sure Animoodles travel to your homes quickly and seamlessly.
We'll do everything in our power to deliver Animoodles on schedule (if not early), and promise to communicate with you openly and honestly should anything unexpected happen.
Additional Terms & Conditions
We will do our best to mail Animoodles to their future homes starting May 2018, assuming our campaign is fully funded. If we're unable to confirm your address by the end of August 2018, the money pledged will become a donation to Animoodles, with a portion of proceeds donated to the World Wildlife Fund.
Thanks for taking this journey with us. We're in it together, and we'll be here for you always. Check out our FAQ for any questions, or email us at: team [at] theanimoodles.comLearn about accountability on Kickstarter
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