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$88,431 pledged of $25,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Marissa Louie
$88,431 pledged of $25,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Imagine if stuffed animals were magnetic...Animoodles bring the best of stuffed animals and building sets together in a new kind of toy. They are the creation of veteran artists and designers from Apple, Disney, and Pixar.

Animoodles are lovable building toys made for endless fun for kids (& grown ups) ages 3 & up. Interchangeable and posable magnetic parts let you do more with them than traditional stuffed animals. Mix and make hundreds of combos! Pose, sit, stand, or stick 'em around the home.

Animoodles enable kids to see themselves as little makers, and to understand the value of our differences -- how our unique parts can come together to make something amazing!

 

 

 

 

"It’s LEGO meets stuffed toys, basically....The magic behind Animoodles is pretty hard science, literally even. The stuffed toys hide within them a total of 11 neodymium rare earth magnets, some of the strongest and longest lasting kind of magnets."

- SlashGear

 

 

Be a part of our launch story! Animoodles are available for the first time ever on Kickstarter. Back Animoodles now to get special prices and rewards only available here. All Animoodles will come inside their own beautifully designed habitat boxes and include an illustrated character card. Animoodles characters and artwork are created by designers who worked at Apple, Disney, and Pixar!

Your children, grandchildren, nieces, nephews, and friend's kids are going to love them!

Randy Orangutan (6 pcs., sits at 7.5" tall)
Randy Orangutan (6 pcs., sits at 7.5" tall)

 

Hazel Sloth (6 pcs., sits at 7.5" tall)
Hazel Sloth (6 pcs., sits at 7.5" tall)

 

Miguel Frog (6 pcs., sits at 7.5" tall)
Miguel Frog (6 pcs., sits at 7.5" tall)

 

Brady Lion (6 pcs., sits at 7.5" tall)
Brady Lion (6 pcs., sits at 7.5" tall)

 

Iris Unicorn (6 pcs., sits at 7.5" tall)
Iris Unicorn (6 pcs., sits at 7.5" tall)

 

Choose your favorites, or even better get the complete set of 5, including Iris Unicorn! Who knows if these Animoodles may disappear in the future, so snap them all up before they're gone... Animoodles are only available here on Kickstarter for a very limited time, so don't wait and back now.

 

 

 

Looking for the best value? With the complete set of 5, you'll get them all at the best price, including Iris Unicorn - kids #1 favorite in testing!

 

 

As the Animoodles campaign reaches higher and higher funding amounts, we'll be able to unlock more free stuff for our backers! Go ahead and tell your friends about our campaign page so we can unlock more awesome stuff together!

 

 

 

And WHOA, we just unlocked the SURPRISE ANIMOODLE! You can get the SURPRISE ANIMOODLE for free + free shipping. The SURPRISE ANIMOODLE can only be earned if you follow the easy steps here

Who could it be?
Who could it be?

And we’ve got oodles more surprises in store. 

 

 

Randy Orangutan is inventive and generous
Randy Orangutan is inventive and generous

 

Hazel Sloth is a wise and chill yogi
Hazel Sloth is a wise and chill yogi

 

Miguel Frog is happy-hoppy!
Miguel Frog is happy-hoppy!

 

Brady Lion is a brave vegetarian
Brady Lion is a brave vegetarian

 

Iris Unicorn is adventurous and imaginative
Iris Unicorn is adventurous and imaginative

 

Long ago, a supervolcano named Mount Moody got angry and erupted. This transformed all the animals into Animoodles, creatures with swappable parts!

Iris Unicorn is from the Isle of Mythos, where magic fills every corner. But one day, Iris Unicorn flew too closely to Mount Moody when it was erupting. She tumbled down into the faraway Wild Jungle, where Randy Orangutan, Hazel Sloth, Miguel Frog, and Brady Lion live.

After the tumble, power disappeared from Iris Unicorn's way-finding horn, so now she is lost. Luckily the Wild Jungle Animoodles join Iris Unicorn's epic quest to find her beloved and mystical home on the Isle of Mythos!

How will they use their own unique strengths to work together and find their way? Which lands will they travel through next, and what new undiscovered Animoodles might they meet?

By backing Animoodles now, you'll join the journey at the very beginning of the unfolding story.

Over the past 18 months, we've play tested prototypes with over 50 kids and parents in 5 cities across the country, and incorporated their feedback to make Animoodles as much fun as possible for children of all ages. Here's some of what we've heard:

  • "This is THE BEST stuffed animal ever" - Colin, age 11
  • "It's a toy AND a friend"- Sara, age 5
  • "Can I trade you all my toys for one of those?" - Alayna, age 6

How do kids like to play with Animoodles?

  • "I gave them to my nephew for his birthday & he won't go anywhere without them...These are a genius idea & amazing design." - Amy, Amy & Aron's Real Life Reviews
  • "My girls both LOVE to place them on their lamps by their bedside since they really like that they are magnetic... They play with them most right before bed & especially while I read them a book -almost like a fidget toy." - Katrina, Outnumbered 3 to 1

Parents are loving Animoodles too:

  • "The most creative plush toys we've ever seen or experienced.... My kids want to play with their Animoodles rather than watch TV..." - Ondria, Mommy's Block Party
  • "With Animoodles your toys never get boring." - Bethany, Parenting in Progress
  • "If you don’t think Animoodles are cool, then hand over your parenting license right now." - Grant, ProductHype
  • "When our daughters discovered that their animals “came apart”, they were DELIGHTED! The creative play of Animoodles knows no bounds & combinations are plenty." - Janessa, Thrifty Nifty Mommy
  • "I love that Animoodles combine all of my children's favorite things in one awesome toy. Part cute and snuggly plush, part creative building toy, & so many opportunities for imaginative play that can keep them laughing & playing for hours." - Leanne, Rave & Review

 

Animoodles all share the same hidden magic inside--neodymium rare earth magnets! These magnets are both stronger and harder to be demagnetized than other magnet types, such as common refrigerator magnets.

Engineer friends from NASA, Tesla, and Apple helped us design the strong magnets inside Animoodles! Hidden safely inside double-sewn patent-pending enclosures are 6 magnetic connection joints within each Animoodle at the legs, arms, head, and upper back. Each Animoodle has a total of 11 magnets inside.

Every Animoodles joint has a magnetic pull force of over 5 lbs., which is not too strong for a 3 year old to pull apart, yet strong enough to hold Animoodles together without easily falling apart! The strength of the magnets inside Animoodles is what enables the satisfying snap you hear every time you put two Animoodles parts together. It's how you know the magnets work!

This means Iris Unicorn can stand up right (like a human) or walk on all fours (like a horse).

 

All parts are rotatable 360 degrees, so you can pose Animoodles any way you want. You can make Randy Orangutan wave or Miguel Frog twist his head curiously to the side.

All Animoodles parts are fully interchangeable, so you can make your own creations. The more Animoodles you have, the more creative possibilities you can make. You can mix up all the parts of Hazel Sloth OR mix and match her parts with Iris Unicorn to make a Slothicorn!

There's also an extra magnet on every Animoodle's back, so you can switch them from sitting to standing position! No other stuffed animals can do this! Miguel Frog demonstrates:

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But, are Animoodles soft? Oh, you betcha. No cold, hard building toy parts here. Animoodles' magnetic joints are well hidden, so you're still left with a warm, cuddly soft friend. All the way from the outside in, they're made of the softest, fur, fluff, and filling materials to make them perfect for hugs and cuddles. Finally, a lovable building toy!

 

 

Our mission is to make quality plush toys children loooooove, and to inspire the next generation of compassionate little makers around the world.

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We believe there's power in both building and bonding, creating and caring, making and relating. Stuffed animals have always played an important role in child development of social, emotional, and relational skills. But, until now, building sets have traditionally been better at developing spatial and problem-solving skills in kids. Animoodles combine the best of both worlds because we believe in the power of creation and compassion.

We hope to enable kids to see themselves as little makers, and to understand the value of our differences -- how our unique parts can come together to make something amazing.

Dan Holland and Marissa Louie, Co-Creators
Dan Holland and Marissa Louie, Co-Creators

We're both lifelong makers pursing our personal passions with Animoodles. Dan Holland has designed some of the most beloved children's characters as a character artist at a top animation studio, and Marissa Louie has designed some of the most innovative technology experiences as an interaction designer at Apple and Yahoo. We're bringing together our experiences to create the world of Animoodles.

This is just the start of the stories we hope to tell and the characters we hope to create. In future collections, we will reveal new Animoodles that are compatible with these first 5 limited edition Animoodles. It all starts here and now.

We visited our factories 4x over the course of 1 year
We visited our factories 4x over the course of 1 year

To place our first big factory order, we need your help.

Thanks for your support in making our dreams come true. Please back us now to help bring Animoodles to life!

 

 

 

 

 

 

 

 

There are literally hundreds of combinations you can make with the complete set of Animoodles. Here are just some ideas of what you can make, and the fun you can have.

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Risks and challenges

Because Animoodles are more complex (& more awesome!) than traditional stuffed animals, we've chosen the most experienced partners to ensure both quality and timeliness.

We've partnered with a factory that has over 50 years of plush manufacturing experience, and a toy manufacturing consultant with over 40 years of experience to keep the schedule on track. We visited our factory 4 times since September 2016, iterating with them on dozens of prototypes and nailing down our manufacturing process. And, we've also identified experienced fulfillment partners to make sure Animoodles travel to your homes quickly and seamlessly.

We'll do everything in our powers to deliver Animoodles on schedule (if not early), and promise to communicate with you openly and honestly should anything unexpected happen.

Additional Terms & Conditions
We will do our best to mail Animoodles to their future homes starting May 2018, assuming our campaign is fully funded. If we're unable to confirm your address by the end of August 2018, the money pledged will become a donation to Animoodles, with a portion of proceeds donated to the World Wildlife Fund.

Thanks for taking this journey with us. We're in it together, and we'll be here for you always. Check out our FAQ for any questions, or get in touch anytime via Kickstarter, Facebook or email at: team [at] theanimoodles.com

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    Pledge $5 or more About $5

    Show Your Support

    Believe in more imaginative play & want to support us? At this level, you'll be kept in the loop about our journey & Animoodles adventures ahead. Plus, you'll receive a digital Animoodles poster.

    Want to be one of the 1st to play with Animoodles? Check out pledge levels below.

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    Set of 2 - Animoodles

    Choose 2 different Animoodles from the Wild Jungle Collection: Hazel Sloth, Randy Orangutan, Brady Lion, or Miguel Frog.

    Your 2 Animoodles will each come delivered inside their own beautifully designed habitat that describes the world of Animoodles and includes an illustrated character card with their personal story.

    Get more Animoodles below for even more creative possibilities!

    Includes:
    • 2 - Wild Jungle Plushies + Character Cards + Wild Jungle Boxes
    • 1 - Digital Animoodles Poster
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    EARLY BIRD - Set of 3 - Animoodles

    Get this early bird deal before it runs out! Enjoy 15% off retail, and choose 3 different Animoodles from the Wild Jungle Collection: Hazel Sloth, Randy Orangutan, Brady Lion, or Miguel Frog.

    Your 3 Animoodles will each come delivered inside their own beautifully designed habitat that describes the world of Animoodles and includes an illustrated character card with their personal story.

    Get more creative possibilities the more Animoodles you have. Check out the complete set of 5 to get Iris Unicorn (#1 kid tested favorite) and the best value.

    Includes:
    • 3 - Wild Jungle Plushies + Character Cards + Wild Jungle Boxes
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    Set of 3 - Animoodles

    Choose 3 different Animoodles from the Wild Jungle Collection: Hazel Sloth, Randy Orangutan, Brady Lion, or Miguel Frog. Get this early bird reward before it runs out!

    Your 3 Animoodles will each come delivered inside their own beautifully designed habitat that describes the world of Animoodles and includes an illustrated character card with their personal story.

    Get more creative possibilities the more Animoodles you have. Check out the complete set of 5 to get Iris Unicorn (#1 kid tested favorite) and the best value.

    Includes:
    • 3 - Wild Jungle Plushies + Character Cards + Wild Jungle Boxes
    • 1 - Digital Animoodles Poster
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    Set of 5 - Animoodles

    ***BEST VALUE***

    Get the entire Wild Jungle family, PLUS Iris Unicorn from the Isle of Mythos at 10% off retail price. Though all the Animoodles were loved, Iris Unicorn was the #1 kid favorite in testing!

    Your complete set of 5 Animoodles will each come delivered inside their own beautifully designed habitat that describes the world of Animoodles and includes an illustrated character card with their personal story.

    Looking for gifts or just want more? To get multiple sets of the same tier, just multiply the pledge amount the quantity you want. Want 3 sets of the complete set of 5? Multiply your pledge amount by 3. Who knows if these Animoodles may disappear in the future, so get them before it is too late!

    Includes:
    • 1 - Iris Unicorn / Plushie + Character Card + Isle of Mythos Box
    • 1 - Hazel Sloth / Plushie + Character Card + Wild Jungle Box
    • 1 - Randy Orangutan / Plushie + Character Card + Wild Jungle Box
    • 1 - Brady Lion / Plushie + Character Card + Wild Jungle Box
    • 1 - Miguel Frog / Plushie + Character Card + Wild Jungle Box
    • 1 - Digital Animoodles Poster
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    Pledge $44 or more About $44

    EARLY BIRD - Set of 2 - Animoodles

    Get this early bird deal before it runs out! Enjoy 12% off retail, and choose 2 different Animoodles from the Wild Jungle Collection: Hazel Sloth, Randy Orangutan, Brady Lion, or Miguel Frog.

    Your 2 Animoodles will each come delivered inside their own beautifully designed habitat that describes the world of Animoodles and includes an illustrated character card with their personal story.

    Get more fun and creative possibilities the more Animoodles you have!

    Includes:
    • 2 - Wild Jungle Plushies + Character Cards + Wild Jungle Boxes
    • 1 - Digital Animoodles Poster
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    EARLY BIRD - Set of 5 - Animoodles

    ***BEST VALUE*** 20%+ off retail

    Get this early bird deal before it runs out! Get the entire Wild Jungle family, PLUS Iris Unicorn from the Isle of Mythos. Though all the Animoodles were loved, Iris Unicorn was the #1 kid favorite in testing!

    Your complete set of 5 Animoodles will each come delivered inside their own beautifully designed habitat that describes the world of Animoodles and includes an illustrated character card with their personal story.

    Looking for gifts or just want more? To get multiple sets of the same tier, just multiply the pledge amount the quantity you want. Want 3 sets of the complete set of 5? Multiply your pledge amount by 3. Who knows if these Animoodles may disappear in the future, so get them before it is too late!

    Includes:
    • 1 - Iris Unicorn / Plushie + Character Card + Isle of Mythos Box
    • 1 - Hazel Sloth / Plushie + Character Card + Wild Jungle Box
    • 1 - Randy Orangutan / Plushie + Character Card + Wild Jungle Box
    • 1 - Brady Lion / Plushie + Character Card + Wild Jungle Box
    • 1 - Miguel Frog / Plushie + Character Card + Wild Jungle Box
    • 1 - Digital Animoodles Poster
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    ALL-STAR HONORARY ANIMOODLES TEAM MEMBER

    ***Everything & more exclusives!***

    Get oodles of 'moodles (3 complete sets of 5) and collectible pieces of Animoodles history with an original factory prototype and signed world of Animoodles poster by the founding team. PLUS get the all star treatment with a custom signed sketch of your favorite pet, animal, or person turned into an Animoodle by Dan Holland, an invitation to chat with the Animoodles team, and an invitation to visit our design studio.

    PLUS, we will forever love you oodles!

    Includes:
    • 3 - Complete Set of 5 Plushies + Character Cards + Boxes
    • 1 - Original Factory Prototype + Certificate of Authenticity
    • 1 - Poster Signed by Dan & Marissa, Co-Creators
    • 1 - Custom Signed Sketch by Dan, Co-Creator & Character Artist
    • 1 - Chat with Marissa, Co-Creator (live or remote)
    • 1 - Personal Design Studio Tour (live or remote) w/ Marissa
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