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We're back with 6 new magnetic plush characters!
In our world, magnets are a vehicle for connection and imagination. Magic awaits inside every plushy Animoodles part.
We are excited to debut our 2nd collection of Animoodles, the Storytale Forest Collection, here on Kickstarter thanks to the support of our fans!
— Marissa Louie & Dan Holland, Creators of Animoodles
These new characters love to make creative combos:
In the story of Animoodles Collection 1: Wild Jungle, Iris Unicorn tumbled into the Wild Jungle, and was rescued by Randy Orangutan, Hazel Sloth, Miguel Frog, Brady Lion, and Sophie Elephant. They left the Wild Jungle in order to try to find Iris Unicorn's magical home on the Isle of Mythos.
The Wild Jungle Animoodles were nervous to take the first step outside of everything they ever knew in the Wild Jungle, but they did it! They found a tunnel in the side of a mountain, which led them to...
In Storytale Forest, Iris Unicorn meets Odin Dragon, who is the gatekeeper and protector of the land. At first, Odin Dragon won't let Iris Unicorn in. But Iris Unicorn explains that the Wild Jungle Animoodles are trying to bring her home. Odin Dragon decides to let all the Wild Jungle Animoodles in to Storytale Forest!
Storytale Forest is a land filled with bamboo, redwood trees, and fresh air. The Animoodles who live there have different storytelling abilities.
Come and meet 6 brand new Animoodles who are compatible with all other Animoodles!
Introducing the characters of Animoodles Collection 2: Storytale Forest!
Odin Dragon is a colorful and fiery dragon who hatched out of a dragon egg that landed in Storytale Forest one day. After meeting Iris Unicorn, he believes he may be from the Isle of Mythos, like Iris. He serves as the gatekeeper and storytime director of Storytale Forest.
Jada Panda is an artist who uses a bamboo paintbrush to paint the stories in her head. She especially loves to use green colored matcha as paint. She displays her artwork in her Bamboo Gallery.
Sammy Fox is a red fox who uses body language to communicate. He was born without the ability to speak, but he makes up for it by being a great actor!
Hannah Owl loves to write stories. The amber gem on her chest gives her magical storytelling powers. The Animoodles love to gather around the campfire to hear her latest stories. She has refined taste and likes to munch on kimchee (pickled cabbage) while she writes with a feather pen.
Rosie Deer is a wildcrafter who loves to forage for leaves, flowers, and all sorts of natural treasures in Storytale Forest. She likes to use what she finds to decorate her cave, and to make arts and crafts. It brings joy to her friends!
Sweetie Bee is a royal princess honeybee who is sweet and loving. She is allergic to some kinds of flowers, and lets out a little "Ah-CHOO!" if she gets too close. The Storytale Forest Animoodles love to visit her and enjoy a cup of flower tea! She is the well-loved leader of Storytale Forest.
What do you get when former artists from Apple, Disney, and Pixar try to reinvent the classic stuffed animal? ANIMOODLES.
Stuffed animals are a classic favorite, but we wanted to make them even more awesome and relevant for modern kids.
Animoodles are cuddly and customizable plush that have hidden magnets inside! Their heads, torsos, arms, and legs can be taken off and snapped back together in endless combinations. Rotate and remix their parts to make creations that get more imaginative as you collect more Animoodles. They are endless fun for kids (and grown ups) ages 3 to 103.
Pose, sit, stand, or stick 'em to magnetic metal surfaces:
Stuffed animals are our favorite toy of all time. But regular stuffed animals can't compete with mobile screens. So we set out to make the new classic stuffed animal for modern kids.
Animoodles enable kids to see themselves as little makers, and to understand the value of our differences -- how our unique parts can come together to make something amazing!
Animoodles teach children the value of collaboration with others: Animoodles can be even more fun when you share their parts with friends and siblings.
The Animoodles story began last year, when we launched our very first collection of Animoodles here on Kickstarter. We couldn’t have done it without our backers.
Animoodles have appeared in some major publications, and we've even earned some awards along the way.
Our backers will get some cool rewards! Choose one Animoodle, or get the full set.
Choose any one Animoodle from our 6 Storytale Forest characters:
Want to unlock mix and match functionality with more than one Animoodle? Choose any two Animoodles from our 6 Storytale Forest characters:
Want to unlock a little more mix and match functionality? Get 3 Animoodles! Choose any 3 individual Storytale Forest Animoodles.
Looking to give the ultimate Christmas gift, or for the best value? With the complete set of 6, you'll get them all at the best price. And you'll unlock thousands of combinations! This is the most popular reward with our backers.
And if you order the Set of 6 Animoodles, you also automatically receive one Hero Cape accessory (retail price $5) for free! We custom designed this unique, soft accessory, and it's compatible with all Animoodles:
Want to add on extra Animoodles to your order, or get more Hero Capes your Animoodles? No problem! You'll be able to do that after our Kickstarter campaign ends, through BackerKit.
When kids play with Animoodles, they amaze us with their creations and the stories they come up with. We’ve seen kids laugh, sing, and have a holly jolly time. By playing with Animoodles, kids learn how different animal parts work, and are getting an introduction to the STEM concept of strong magnets! They also learn how to collaborate with others when they swap parts with siblings or friends.
Adil (age 5.5) meets all the new Animoodles for the first time (aww):
Sabrina (age 10) and Cassie (age 12) of Glow Girls Kid Voiceover (appearances on Disney, Nick Jr.) made their own stop motion video to show you the Animoodles' most recent Friday night campfire:
Animoodles are easy to use magnetic plush whose parts are detachable and reusable for years to come. Their parts all share the same hidden magic inside--11 neodymium rare earth magnets! These are some seriously strong magnets: they are much stronger than common refrigerator magnets.
Every Animoodles joint has a magnetic pull force of over 5 lbs., which is not too strong for a 3 year old to pull apart, yet strong enough to hold Animoodles together without easily falling apart! The strength of the magnets inside Animoodles is what causes the satisfying snap you hear every time you put two Animoodles parts together. It's how you know the magnets work!
This means Rosie Deer can sit and stand upright (like a human) or walk on all fours (like a deer).
Hidden safely inside double-sewn patent-pending enclosures are 6 magnetic connection joints within each Animoodle at the legs, arms, head, and upper back. Each Animoodle has a total of 11 magnets inside.
All parts can be rotated 360 degrees, so you can pose Animoodles any way you want. You can make Hannah Owl wave or Sammy Fox bring his paw to his mouth.
All Animoodles parts are fully interchangeable, so you can make your own creations. The more Animoodles you have, the more creative possibilities you can make. You can even combine all their heads to make a Fun Wheel!
There's an extra magnet on every Animoodle's back, so you can switch them from sitting to standing position! Odin Dragon demonstrates:
But, are Animoodles soft? Definitely! Even though Animoodles have magnets inside, their magnetic joints are well hidden inside soft plush fur, fluff, and filling. Some kids love to hug them to sleep!
All Collection 2 Storytale Forest Animoodles are compatible with each other and with the Collection 1 Wild Jungle Animoodles.
Check out some of the combos you could make if you already have Collection 1!
We’ve made improvements to the magnet housing to slightly increase the magnetism of the Storytale Forest Animoodles (Collection 2) vs. Wild Jungle Animoodles (Collection 1).
You can stick any Animoodles to each other and to magnetic metal surfaces without worrying about the parts falling apart too easily! They’re not too strong, and not too weak...they’re just right.
This time around, we've found even softer fur to use on the furry bodies of Hannah Owl, Jada Panda, Sammy Fox, and Rosie Deer, compared to what we used in previous characters. It's the same fur as what's used in the most premium stuffed animals you'll find in high end boutiques and toy stores around the world.
It's buttery soft, and we think you'll LOVE it.
Note: Odin Dragon and Sweetie Bee have shorter fur (called minky fur) compared to Hannah Owl, Jada Panda, Sammy Fox, and Rosie Deer because of the types of animals they are; their minky fur is just as soft as in our previous collection.
We've made a mindful change to the Animoodles packaging. Instead of using a cardboard box, we are including a beautifully designed collectors booklet with each Animoodle. The booklet tells the story of Storytale Forest and includes bios of the Animoodles who live there. This new packaging uses less materials, which means it's more eco-friendly.
We're both lifelong makers who want to inspire creativity and storytelling through stuffed animals. Dan Holland has designed some of the most beloved children's characters as a character artist at a top animation studio, and Marissa Louie has designed websites and apps as a former art director and designer for Apple and Yahoo.
We set out to design toys that are easy to use, and interesting enough to draw kids' attention away from mobile screens. So we redesigned our favorite toy of all time: stuffed animals.
Animoodles inspire creativity in kids with the power of strong magnets hidden inside their soft, plushy parts.
When kids mix and match different Animoodles parts, they naturally learn the value of diversity: everyone is good at something different, no matter what they look like. A fox who can’t speak (mute) like Sammy Fox can be good at acting. A flighty deer like Rosie Deer can also be good at collecting roses. A strong dragon like Odin Dragon can also be good at telling jokes. And when they all combine forces, they are unstoppable! (Even if they look a little silly when they do that).
With bullying in classrooms everywhere, it’s important for kids to understand from a young age that, just because someone is different, it doesn’t make them less valuable. In fact, our differences are what make us each special and more valuable.
We put together a handy dandy timeline to show the various milestones we have planned for producing these Animoodles!
You can make thousands of combos with the complete set of Animoodles Collection 2! Here are just some ideas of what you can make, and the fun you can have.
Risks and challenges
We are very hands on with manufacturing, and take multiple trips to our factories and vendors before and during our manufacturing runs. We also work closely with Jeff Lewis and Mike Chen, the manufacturing experts on our team who have over 50 years of manufacturing experience.
We've partnered with a factory that has exclusively produced plush toys for over 20 years, and we have iterated with them on dozens of prototypes. We are also working with experienced fulfillment partners Backerkit and Whiplash to make sure Animoodles travel to your homes quickly and reliably.
We'll do everything in our power to deliver Animoodles Collection 2 on schedule. That said, we are operating under a very tight schedule, and have very little room for schedule slippage with production, ocean freight, customs clearance and fulfillment in order to deliver our new Animoodles before Christmas. We promise to communicate with you transparently and quickly should anything unexpected happen.
Additional Terms & Conditions
If we are unable to confirm your mailing address after one year (by November 9, 2019), the money pledged will become a donation to Animoodles, with a portion of proceeds donated to the World Wildlife Fund.
Thanks for taking this journey with us. We're in it together, and we'll be here for you always. Check out our FAQ for any questions, or email us at: team [at] theanimoodles.comLearn about accountability on Kickstarter
- (31 days)