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Got the Munchies? Equipment needed for 1st crispy treat cafe's video poster
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Mallow Munchies plans to open the 1st crispy treat cafe in the country, and we need your help to bring in new equipment. Read more

Baltimore, MD Food
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Funded!

This project was successfully funded on August 22, 2011.

Mallow Munchies plans to open the 1st crispy treat cafe in the country, and we need your help to bring in new equipment.

Baltimore, MD Food
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About this project

The Objective:

We all may know of a good ice cream parlor or cupcake bakery or place to get a good cookie, but what about a rice cereal treat cafe? 

MAKE HISTORY WITH US by helping us open what we believe will be the FIRST RICE CEREAL TREAT CAFE in the country! This place will allow us more time to produce great treats for you with the added bonus of being a space for you to come in and relax. Imagine being able to come in and sit down for milk and a Munchie, or coffee or hot chocolate and a couple of our signature marshmallows? 

We’ve used all our funds to get this renovation going but to make this sweet dream a reality, we need your help. Your pledge money will go toward purchasing needed equipment to speed production and toward finishing the renovation (plumbing, electrical, framing, drywall, painting, permits...). 

For you we offer up some sweet rewards. Check them out on the right. 

How Mallow Munchies started: 

Who didn’t make that classic marshmallow and cereal treat when they were a kid? I know I did. A lot. I remember unwrapping the stick of butter, watching my mom stir and melt those marshmallows in a big pot (it seemed to take forever), and stirring in the cereal until it was all gooey. Best part was licking it off the spoon. 

I grew up and experienced some desserts of the fancier variety - tiramisu, creme brulee, dulce de leche cake - but when I wanted to make a dessert at home I went for that comforting classic. Surely this delectable delight couldn’t be improved upon? 

Au contraire, mon frere. 

Because I stopped eating pork a while ago I decided to make my own marshmallow. Most marshmallow is made with a pork-based gelatin, you know (surprise!). After testing a bunch of recipes and taking the best from each, much to my shock and delight I’d crafted up a pretty darn good marshmallow, if I do say so myself! Added some crispy rice cereal and some of my favorite confections - I’m talking high quality stuff like good cashews and pricey dark chocolate - and voila! Mallow Munchies!

Who knew when I decided to rent a kitchen space and test this product at farmers' markets that it would create such fan-addicts? Well, I did. I mean, for  those that love a crispy rice cereal treat, this one takes the cake (or marshmallow) - not to toot my own horn or anything.

My husband, Tre, and I have so much fun at these markets chatting up customers and purveyors in the community. Sometimes even our son and daughter make a cameo appearance. This is truly a family operation. 

Our son is the face of the company. No he doesn’t make the treats, but yes he is the CTT - Chief Taste Tester. His picture is there to remind you of your own youth - when you were in the kitchen with your mom or dad and had a shot at being a little chef for a moment.

What’s next for Mallow Munchies:

While we were chatting and having fun and spreading sweet marshmallowy love around at farmers’ markets, some local stores heard the buzz. They wanted to “get the Munchies.” More and more came calling, even big names like Whole Foods Market. Now that’s dozens and dozens of stores to get a taste of our mallow sweetness. 

We’ve rented various commercial kitchens over the past two years, but no longer can we work like Munchie-makin’ nomads (moving from kitchen to kitchen without a permanent home). We just signed the lease on a space that will be turned into a Mallow Munchies dessert cafe! We need a space to call home and we want you there with us as the friendly neighbor who always stops by. We promise we won’t ask to borrow your sugar, just maybe your dough. :-) 

But we aren’t all candy coating, we have an altruistic aim for this place as well:
1. Family ~ since we believe in the importance of maintaining a happy family life, we plan to be sensitive to employees with kids (i.e. if time off is needed to go to Jackson’s chess tournament or Madison’s debate match).
2. Entrepreneurship ~ we embrace the idea of hiring “employee-prenuers” - those who aspire to own their own business but need employment along the way. Through daily operation in this business, employees will gain tips on how to run their own business. Will this put us in a perpetual state of hiring/training new staff? We think not, as we plan to impart a spirit of paying-it-forward. Before employee-prenuers venture off into a business of their own, they will train the incoming staff.
3. Children ~ as this operation is run by a mom, I hope to be an inspiration to children by fueling them to consider business as a career. We envision inviting classes to come in and learn. Who knows; What they choose for their business may be as sweet as making marshmallow.

***Thanks so much for reading this far and considering our campaign. Please remember: This is all or nothing. We must reach our goal before time runs out or no money changes hands. Time is of the essence.  Every dollar counts. If you can donate, many many thanks to you. If you can’t offer a monetary donation, we ask that you contribute by spreading the word for us. 

Sweet regards,
Nikki Lewis
Mallow Munchies
Chewy. Gooey. Crunchy. Munchie.

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Rewards

  • You selected
    Pledge $5 or more

    6 backers

    You'll get a sweet shout out of thanks on our Facebook page!

  • You selected
    Pledge $10 or more

    11 backers

    GOLD STAR!
    We’ll mail you our brand new logo stickers plus a heartfelt letter of thanks for helping our campaign!

  • You selected
    Pledge $25 or more

    36 backers

    GET MALLOW!
    You’ll be mailed the stickers, the thanks, plus a ticket good for a MALLOW MUNCHIE of your choice to be redeemed in the new cafe you helped us build!

  • You selected
    Pledge $40 or more

    3 backers

    FOR ALL YOU OUT-OF-TOWNERS!
    You'll receive the above reward BY MAIL and the ticket will be replaced with an actual delectable Mallow Munchie of your choice! Because of heat conditions in some areas Mallow Munchies are shipped with insulation and ice pack to maintain freshness. Our cost for these things, plus shipping, is $15 which is covered in this pledge amount.

  • You selected
    Pledge $50 or more

    33 backers

    MALLOW-LICIOUS!
    You’ll be mailed the stickers, the thanks, plus THREE tickets good for a Mallow Munchie of your choice to be redeemed in the new cafe!

  • You selected
    Pledge $65 or more

    1 backer

    FOR ALL YOU OUT-OF-TOWNERS!
    You'll receive the above reward BY MAIL and the tickets will be replaced with three actual delectable Mallow Munchies of your choice! Because of heat conditions in some areas Mallow Munchies are shipped with insulation and ice pack to maintain freshness. Our cost for these things, plus shipping, is $15 which is covered in this pledge amount.

  • You selected
    Pledge $125 or more

    8 backers

    MALLOW OUT!
    You’ll receive our brand new cafe T-SHIRT by mail, along with the stickers, the thanks and SIX tickets good for a Mallow Munchie of your choice to be redeemed in the new cafe!

  • You selected
    Pledge $140 or more

    2 backers

    FOR ALL YOU OUT-OF-TOWNERS!
    You'll receive the above reward BY MAIL and the tickets will be replaced with six actual delectable Mallow Munchies of your choice! Because of heat conditions in some areas Mallow Munchies are shipped with insulation and ice pack to maintain freshness. Our cost for these things, plus shipping, is $15 which is covered in this pledge amount.

  • You selected
    Pledge $200 or more

    3 backers

    MUG OF MALLOW!
    Come into the new cafe you helped us build and pick up your mug of our signature marshmallow! By mail you’ll also receive your tee, heartfelt thanks, stickers and tickets for six Mallow Munchies.

  • You selected
    Pledge $215 or more

    0 backers

    FOR ALL YOU OUT-OF-TOWNERS!
    You'll receive the above reward BY MAIL and the tickets will be replaced with six actual delectable Mallow Munchies of your choice! Because of heat conditions in some areas Mallow Munchies are shipped with insulation and ice pack to maintain freshness. Our cost for these things, plus shipping, is $15 which is covered in this pledge amount.

  • You selected
    Pledge $400 or more

    1 backer Limited (9 left of 10)

    MUNCHIE MAKERS!
    Name three of your favorite candies, nuts or mix-ins and we’ll craft your very own signature Mallow Munchie and mail you a dozen! Your mail will also include the tee, a heartfelt thanks, stickers and tickets for six Mallow Munchies.

  • You selected
    Pledge $500 or more

    1 backer Limited (4 left of 5)

    MALLOW MAKERS!
    You will receive a special marshmallow-making class for you and four friends in the cafe! By mail you’ll also receive the tee, the thanks, the stickers and the six tickets.

  • You selected
    Pledge $1,000 or more

    0 backers

    PARTY AT YOUR PLACE!
    Have a shindig coming up? Wedding? Bar Mitzvah? Cotillion? We will provide your choice of Mallow Munchies (100) for your private party (to be delivered in the MD or DC area)! And, of course, you will be mailed the tee, the thanks, the stickers and the six tickets.
    Bonus: You will also receive a VIP invite to our launch party!


  • You selected
    Pledge $1,100 or more

    0 backers

    FOR ALL YOU OUT-OF-TOWNERS!
    You'll receive the above reward BY MAIL and the tickets will be replaced with six actual delectable Mallow Munchies of your choice! Because of heat conditions in some areas Mallow Munchies are shipped with insulation and ice pack to maintain freshness. Our cost for these things, plus shipping this reward, is $100 which is covered in this pledge amount.

  • You selected
    Pledge $1,500 or more

    1 backer

    PARTY AT OUR PLACE!
    We will throw a private dessert party for you and nine friends at the cafe you helped us build! And, you know the rest: the tee, the thanks, the stickers, the six tickets, and our virtual kisses and hugs from here on out!

    Bonus: You will also receive a VIP invite to our launch party!

Funding period

- (45 days)