About this project
Introducing a revolution in greeting card technology.
Good citizens send cards. For Mother's or Father's day; birthdays and anniversaries; thank-you and happy holidays; or just to say "thinking of you."
The problem is that drugstore cards are terrible. Entire sprawling, candy-colored aisles have been given over to increasingly-specific occasions – which is akin to a restaurant menu that lists every possible combination of entree and side dish as a separate item.
It's backwards thinking.
The solution is obvious: Greeting cards that allow you to customize your sentiment, and even specify the occasion to an incredible level of detail.
The Jones-Withey line of Multi-Purpose Greetings are the perfect cards for:
- Unexpected occasions – keep a set handy at all times!
- Typical occasions – they work well for all the usual uses
- Unusual occasions – no other cards provide this degree of specificity
- Negative occasions – one of the only cards that allows for sarcasm, spite, condescension or outright abuse
- Positive occasions – all cards include at least 50% supportive sentiments
- Box fans – each set comes in a handsome stationery box
- Envelope needers – set comes with 12 envelopes
In this campaign, you can get:
A set of 12 Multi-Purpose Greetings (2 each of 6 different designs), complete with envelopes, and ready to send to all your correspondents!
You can choose the Universal set (pictured above), or the Holiday set (pictured below).
Or, get both!
What’s new about these cards?
For the first time, the cards come to you in beautiful, foil-stamped collector’s boxes! The silver dog holds the Universal set; the gold elephant holds the Holiday set.
These boxes contain no labels or branding and are yours to keep forever!!
You can put anything you like in them, even drugs (CO and WA only).
See what you’re gonna get! For a close-up view of the cards in the Universal set, click here.
To see the cards in the Holiday set, click here.
Finally: All backers (at any level) will get access to downloadable, print-and-fold PDF versions of all cards.
So in essence, by backing this campaign you get infinite cards!! But, not the fun boxes.
All cards will ship in plenty of time before the holidays. LET'S DO IT!!
VIDEO CREDITS: Thanks to Jonny, Alex, Sanjay, and Chelsea for helping out! The music is by Kevin McLeod.
Risks and challenges
All these cards are already designed, and we have been printing previous editions for years. We also ship items worldwide on a daily basis. We have already invested in the stamping dies for the fancy boxes and produced an initial run of several hundred.
At first we were worried that if we sold TOO MANY of them, there would be a delay while we produced more. But we've checked with the printer and they have assured us there will be no delay!
WHAT CAN GO WRONGLearn about accountability on Kickstarter
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