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The most ethical coffee brand in the world, giving 70% of profits back to disaster relief, education, conservation and micro-finance.
The most ethical coffee brand in the world, giving 70% of profits back to disaster relief, education, conservation and micro-finance.
55 backers pledged £5,277 to help bring this project to life.

About this project

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£5,277

55

We want to build a company, with you, which will change everything. 

This is what Peter Shankman said about us (Founder of HARO and ShankMinds Business Masterminds, best-selling author, and marketing and customer service futurist), “You know how Jimmie Dimmick from Pulp Fiction talks about buying his coffee because he wants to actually enjoy the taste? That’s how I think about Malala Coffee. I’m an advisor to Ryan and the team at Malala because not only is it some of the best coffee I’ve ever tasted, but I believe the world needs to experience how good it is, as well. Ryan is a natural entrepreneur, and I’m thrilled to be on this journey with him.” Rather than charity, we are massive believers in giving people the opportunity to help change their lives, the lives of others, and the world around them. 

It is quite simple really. We want to create a social capital-based business that proves, on a large scale, that social capital-based businesses should be the dominant business model in the world. Furthermore, as coffee is the second-highest traded commodity in the world and so many coffee farmers are poor and so many of us drink coffee, we are launching a coffee brand to compete with the big corporations like Starbucks and Nescafe, etc. 

What will we do with the £5,000?

Malala Coffee is run by a lean team and we are able to support our own costs. Our Kickstarter campaign is raising the funds to buy and ship our early orders to our first backers.

Chose to back Malala coffee today knowing you will receive your coffee, delivered to your home or office, this summer.

We are tired of people just asking us for money, and we are tired of the same old excuses about why things don't get better. So we wanted to create something that allows you to almost switch off and feel good about yourself, knowing that just by drinking some coffee and changing your coffee brand, you can help us to give hope to the world and change it for the better. We don't believe in stock-listed companies as the model makes no sense; therefore, we will always be privately owned.

Starbucks makes over $16 billion per year in revenue and gives back about 1% of that revenue to good causes, while shareholders force coffee prices to increase continuously and the company cannot make good decisions when it always needs to provide maximum dividend payouts each year to make sure the shareholders are happy. While just in the UK alone in 2012, they made £400 million in revenue and paid £0 in taxes. So we thought, “how about starting a company that gets to choose what it does with its profits, while still making a profit?” And “what about we give back 70% of the company’s profits to disaster relief, conservation, micro-finance, and education?” We think that is much better than giving all of your money to a few shareholders.  

One day, we hope to have $50 million in revenue per year. When that day comes, companies like Starbucks, Nescafe, and others will have to change their entire business model, as we will be able to give back $17.5 million to good causes. So a company with $50 million in revenue can give back more to help save the world than a company that generates $16 billion, while also paying its taxes. 

Our accounts will be open to the public, so you can always see what's happening. If we sell £100 worth of coffee, we should be roughly £50 in profit, which is variable as our cost for wholesale and retail will of course be different. From that profit, we've already accounted for costs, so 70% will go to education, disaster relief, conservation, and micro-finance. 5% will be split equally between all staff members, no matter what position they have in the company. 2% will go to the business board of advisors, but those advisors only get this if they add value to the company year on year; therefore, if they don't help us grow, they are no longer with the company. 10% will go to our investors, as we needed some investment to get to the point we're at now, and 13% will be retained for business growth. 

Now if you compare us to other coffee brands, you're looking at 99% of profits going to shareholders and 1% going to good causes. So we think we've got a much better business model. We will also offer to buy back shares from our investors each year, which means we might then be able to give more than 70% back to good causes. 

We are not that interested in USDA Organic certification, as it can cost a small farmer more money to obtain this certification than his entire crop harvest for a year. However, we are in talks with an organization to create a new organic certification that will cost a fraction of the normal cost. 

This is our coffee mug, which we hope you like and which will be part of our first stretch goal bonus. 

If we manage to reach £10,000, then we will include one mug for free in every order over £70 or you'll be able to add it to your pledge for £6 for anything below; furthermore, its value is £10, so it's a great deal, saving you £4.  

This is one of the farms we work with.

One of the farmers we work with checking the cherries (coffee).

 Drying process.

 Hand sorting process of green bean. 

After growing, cultivating, drying and hand-sorting the coffee, we need to roast and the next image is of our master coffee roaster in Bangkok, tasting some coffee, to make sure it's perfect. We usually use San Francisco and Probat roasting machines. 

The next photo is of Ryan Roth just taking his coffee mug with him while snowboarding last year. This mug is not currently available, as it was a test mug; however, we thought we'd show you what things might look like if a Ski lodge has our coffee and coffee cups one day. 

You can find detailed information about our team at http://malalacoffee.com/about-us/ and obtain more information about what we do and our experience, but below is a short brief on each of us. 

Ryan Roth - CEO 

Founder of an art management company, and was previously recognised as one of the top 500 cultural influencers in the world to watch, by The Guardian/Observer. Ryan has a habit of being involved in some of the most interesting projects internationally, including The Sea Steading Institute (Advisor). Founding director, Catalina Film Festival – Judge, IAI Awards 2015 where he presented at the Birds Nest Stadium on the future of architecture and city design. 

Nick Pasquale - COO 

In a career spanning nearly two decades, Nick has managed and coordinated high-profile television shows, documentaries, films, promotional campaigns and corporate videos for many of the world’s leading brands, studios, and artists. His specialty is in the organization of logistical requirements for international projects, namely in the areas of crew operations and finance to make sure everything is done on time and under budget.

Monica Sutrisna - Graphic Design 

Monica is a creative artist driven by great design, impactful marketing ideas and possesses great experience in the design industry. She believes that continuous innovation and communication is essential to the success of each and every project. She’s thrilled to be challenged by new opportunities and loves it when her clients (and their clients) find purpose, beauty, and joy in something she’s created. – Founder, Mon Mon – Graphic Design, Roth Management.

Our board of advisors will constantly be increasing in size, but below are our first advisors. 

Board of Advisors

Peter Shankman - Business advisor

Built (and sold) HARO. Founder of ShankMinds Business Masterminds. Best selling author, marketing and customer service futurist

Sanjog Modgil - Hospitality advisor

Vice President of Hospitality, GP Group. With his easygoing and affable personality, Sanjog’s career in hospitality is the perfect fit for him. He currently holds the Vice Presidency of hospitality of the GP Group and is also a Director of Maxwin Builders, the owning company of Avani Atrium Bangkok. Sanjog was instrumental in the opening of Amari Atrium Hotel in 1996, which has now been rebranded the Avani Atrium Bangkok.

Education Advisor

Takaharu Tezuka - Advisor on school design 

“When you put many children in a quiet box, some of them get really nervous,” says Japanese architect Takaharu Tezuka, founder of Tezuka Architects. “In this kindergarten, there is no reason for them to get nervous. There is no boundary.” Speaking at TEDxKyoto on his design for an open-air kindergarten in Tokyo, Tezuka discusses his playful and unorthodox approach to the creation of the eccentric building.

Legal Advisor

Jean François Harvey

Harvey Law Group (HLG) was founded in Montreal, Québec in 1992 by Attorney Jean-François Harvey. Mr. Harvey completed a Bachelor of Laws Degree from the University of Ottawa and was appointed to the Québec Bar in 1992, and is a member in good standing of both the Québec and Canadian Bar Associations.

Conservation advisor

Peter Wadhams 

Peter Wadhams is professor of Ocean Physics, and Head of the Polar Ocean Physics Group in the Department of Applied Mathematics and Theoretical Physics, University of Cambridge. He is best known for his work on sea ice. He is the president of the International Association for the Physical Sciences of the Oceans Commission on Sea Ice and Coordinator for the International Programme for Antarctic Buoys.

Ambassador 

James Kyson Lee - Actor 

James is a South Korean-born American actor best known for portraying the Japanese character Ando Masahashi on the NBC television series Heroes. He represented the Rest of the World team in 2010 Soccer Aid, a British charity soccer match in aid of UNICEF. The Rest of the World team defeated their opponents England after a penalty shoot-out.

We will always be looking for the right ambassadors for Malala Coffee, and James was the first one we found.  

It has taken us 1.5 years to get to this point, and now we are ready to launch with your help. 

Risks and challenges

We have built a team of advisors in different fields who will be able to help us with any possible hurdles, and we will be adding to that board of advisors in the future.

With the experience that we have in the team and the board of advisors, we should be able to address most issues that could arise in the future.
We have people in the business, logistics, hospitality, and legal sector, etc.

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    Heartfelt thank you and our thanks for helping us at the very beginning.

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    Early bird special.

    250g - 100% Thai Organic Arabica Coffee.

    Med/Dark Roast - Fruity & shade grown.
    Process - Washed.
    Region - Chiang Mai, Thailand. At 1,200 meters above sea level.
    Hand sorted and cleaned.

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    A trip to one of the coffee farms we source coffee from in Thailand. This is not inclusive of flights, but will include one night stay near the coffee farm. You can choose to go at any point of the year. It also does not include insurance.

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    Pledge £5,000 or more About $7,216

    1 week trip visiting coffee farms in South East Asia with a tour guide. You will meet farmers, roasters and experience the coffee culture of the region. You may choose to go at any point of the year with one month notice. To be used within two years. This is for two people. The first country will be Thailand. Flights inbound and outbound of Thailand are not included, but flights and transportation to the farms are included. It also does not include insurance.

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Funding period

- (60 days)