A BRIEF PROJECT OUTLINE
As it states above, our mission is to remind, encourage and inspire people to Make Life Good! for others. Life's been difficult for millions of people since the Great Recession. So we created a company to try to make the world a better place to live, one person at a time. We are creating products that display our messages. And we want people to see these messages on our products. And we hope they will take some sort of action that benefits just one person or a even a whole group of people to "Make A Difference" in their lives. To learn more about how we started and what our plans are please read our complete story described below. We hope you will support our project and follow us on FaceBook, Twitter and Instagram.
HOW WE STARTED: OUR STORY
Hi! I’m Dave. My business partner is Steve. We’ve known each other for a long time. He’s been my marketing consultant for my human resources consulting business that I started in 1988. Over the years, we often met at restaurants and coffee shops to conduct our business due to the distance between our locations.
We had a particularly interesting meeting at a popular Providence, Rhode Island restaurant in the fall of 2011. At that time, the world was still suffering from the results of the Great Recession of 2008.
At the end of our meeting and lunch, Steve asked me if I would listen to some ideas he had for potential new businesses. He never asked me something like this before. I listened to one idea about a new phone app, but I didn’t like it, and went back to finishing my lunch of fish and chips (one of my favorites dishes at this particular restaurant).
He then told me about another idea. He said it was inspired by the painful effects of the Great Recession: an apparel company with products and messages that would urge people to engage in positive behaviors to benefit the lives of others, not them. Steve said that it wouldn't be a charity that asked people to give to specific causes, but a broad campaign to encourage people to do a wide variety of good deeds for others. He thought it might be a great way to offset what seemed to be increasingly negative behavior in our world. I told him that I liked it, and urged him to think about it some more. We left the restaurant and we each went on to finish our day's activities.
I didn’t give Steve's ideas too much thought after I left. But as days went by I couldn’t get his idea out of my mind. A week later I called him to tell him how much I really liked his concept, and asked him if I could be involved in helping him develop the idea. He told me that it was what he hoped to hear! We got to work, and spent numerous meetings at the restaurant (usually over more fish and chips) to begin the creation of The Make Life Good Company!
WHO WE ARE
Today, we are three guys who strongly believe that we can play a part in making the world a better place. We’re not musicians who have already sold millions of CDs, who are starting a new project, or even filmmakers who have already made successful movies, but are seeking funding for another one.
We are a brand new venture with few financial resources that has been in development for more than three years. During this time, we’ve done things like meet in coffee shops and restaurants to discuss our core philosophies, identify our key messages, create basic designs for products, recruit designers, create a logo, develop a business plan, test our idea with people and business students, and arrange the legal stuff.
I’ve told you about Steve and me, and how The Make Life Good Company (MLG) was formed. Along the way, we gradually told people about our idea as we tested it in the marketplace. All love our idea! They understood that our concept isn’t about how good life is for us, as individuals. Instead, our idea is exactly the opposite. It’s about what the name of the company says… making life good for others.
And through our journey over the past three years several people liked our concept so much that they are now part of the company. They include two MBA students and an undergraduate business major from two different schools who approached us and asked how they could become a part of what were doing. We didn’t ask them - they asked us how they could help us. They didn’t ask for compensation. They just said they thought that they could help. I love those kinds of people who recognize a good idea! One of them is Mike, our third partner. Steve and I are happy to have him a key member of our team. I always hope that businesses that I support are run by great people. It just makes the whole experience more satisfying and complete for me. Mike is that person. People who we hope to help in the future would be even happier to know that Mike, an MBA from UMass Boston, has helped to make this idea a reality. His help has been invaluable to Steve and me. The same is true for two additional members of our team - Sean-Paul and Sean.
THIS IS JUST THE BEGINNING. . .There is so much more yet to come. We’ve started with some basic t-shirt designs that convey our primary message. We’ve made up some promotional items for this Kickstarter campaign. In the near future, we’ll produce additional apparel with more of our “secondary messages” and more non-apparel products, including jewelry, like bracelets, name tags and necklaces, glassware and drinkware, posters, home products, and other items.
We're committed to making all of our products in the USA. While most of our product are made here in the USA, a couple of products for this campaign are not. But they are finished by American companies. This is just temporary. We want to “make life good” for workers in this country. It’s time to re-commit to building American businesses battered by the outsourcing of work abroad. Although our part in this movement may be very small at the moment, our belief in the importance of this commitment is strong.
We also believe that all of us should do our part financially to help those who need help. That's why we will donate ten percent of our profits to organizations, and possibly individuals, too, that Make Life Good for others.
HOW YOU CAN HELP US I guess this may be obvious by now. But our goal is modest. We want to get our venture off the ground by paying for:
- New product designs
- Our initial product production runs
- Graphic design support
- Promotional events
- Promotional products
- Social Media
- Legal expenses
- Fish and chips (ok, maybe not, but I thought I’d try (!))
You are important to us! I know we can’t prove this now, but I know what conversations take place when we meet in those restaurants and coffee shops. You will be forever important to us and we will prove it in the future as we recognize your support and demonstrate our gratitude! We hope you’ll help us and support our Kickstarter project. Maybe one day we’ll have a chance to meet you.
Steve, Dave, Mike, Sean-Paul, Sean, Ellysa, Laine, Chris
Please "like" us on Facebook, "follow" us on Twitter and Instagram, and share our project with your family and friends!
A SUMMARY OF OUR BACKGROUNDS
In regards to our backgrounds, let's just say that some of us have been around the block a few times. Some more than others, as you can see in the photograph of us. Between us, we have decades of business experience (just don't ask how many decades).
Steve brings to the team a wealth of marketing and communication experience from his years as a business owner and adjunct professor in marketing.
Dave offers us his more than 30 years of business and human resources experience and teaching background as an business adjunct professor.
Our financial guy, Mike is a vice president in the financial services industry and studied technology, innovation, and entrepreneurship for business degrees.
To learn more about us, please click on the "Bio" link at the top of this page.
Risks and challenges
And, while some risks are looming, such as the prospect of larger than expected production runs, we have a plan. For our small production runs, we have already identified "on demand" printing services, who have printed or produced our collection of product offerings for our "crowdfunders."
For larger production runs, we have identified vendors who offer volume discounts for our products, and at a cost, we are happy to report, that will make our clothing affordable to our customers.
Regarding "fulfillment" risks, we are happy to say that members of our team have experience running businesses with fulfillment responsibilities. We are confident that we can meet this challenge to deliver our merchandise to our supporters.
- (41 days)