It's the Spring of 2013.
I’m shopping for a watch.
After browsing through hundreds of styles, I keep seeing boring designs, over-priced status symbols, and questionable quality.
"I just want a badass-looking, quality, honestly-priced watch!", I frustratingly declare storming out the mall.
On my way home an idea starts brewing in my head...
Maybe I should design my own watch…
Several months later, I'm standing in front of the computer.
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