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A magnetic belt that eliminates belt holes, belt overhang and adjusts to fit perfectly to your waist.
A magnetic belt that eliminates belt holes, belt overhang and adjusts to fit perfectly to your waist.
A magnetic belt that eliminates belt holes, belt overhang and adjusts to fit perfectly to your waist.
9,707 backers pledged $583,544 to help bring this project to life.

About

MAGBELT - A magnetic belt that fits perfectly to your waist. project video thumbnail
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MAGBELT - A magnetic belt that fits perfectly to your waist.

$583,544

9,707

The MagBelt is the perfect belt for everyone. It look’s great in the office, a night on the town, and will keep your pants up at all times--whether it be skiing, golfing, fishing, filling out TPS reports, plumbing, twerking, or just standing there.

Rewards
Rewards

OPTIONAL UPGRADE:  MAGBUCKLE BOTTLE OPENER!

 STRETCH GOAL: 'MERICA: THE BUCKLE

                                                 

Ordering & Fulfillment

After you've backed us and the campaign ends, you will receive a survey from BackerKit that will let you choose your size(s) and color(s). BackerKit is a company we've partnered with to ensure that the reward fulfillment process goes smoothly. You won't need to send your size and color at checkout, and feel free to message us with any additional questions you might have. Thank you for your support! 

Choose from 4 different colors belts and buckles. 4X4=Math
Choose from 4 different colors belts and buckles. 4X4=Math
The MagBelt works for everything, from meetings to mountains.
The MagBelt works for everything, from meetings to mountains.

Magzook was born on a highway.

While riding his motorcycle through Michigan, Devin found the cuff of his pants blowing up and exposing his legs, which resemble that of a yeti. He thought there'd already be a product on the market to remedy this annoyance, and he quickly found something to meet his needs, purchased it online, and hit the open road. This overpriced solution quickly failed, and he knew that he could create something of higher quality at a lower price point.

Devin invented the sliding magnet system to secure his boot straps.
Devin invented the sliding magnet system to secure his boot straps.

Not having a clue how to sew, the first prototype was made using copper wire, elastic nylon, two magnets and a metal clip. Seeing that it worked, he asked his grandma to teach him how to sew using her antique 1951 Singer Sewing Machine. Armed with a few metal clips, some spare webbing, and four magnets, he created the first pair of bootstraps called MagStraps. He soon realized the tightening system could be applied to other products, and after days of stitching and fine tuning the MagBelt came to life.

Devin's actual grandma. Not a paid actress.
Devin's actual grandma. Not a paid actress.
Devin's motorcycle boots and his grandma's sewing machine.
Devin's motorcycle boots and his grandma's sewing machine.

With two magnets, some belt webbing and a metal ring, Devin created a magnetic belt that eliminates belt holes, belt overhang and adjusts to fit perfectly to your waist--even if you gain or lose weight. Devin wanted to get the product to market quickly and was looking for a business partner to help him along the way. At the time, Devin was driving for Lyft to help fund the idea. He picked up Kyle as a fare one Saturday morning, showed him the MagBelt, and they soon decided to partner.

Meet the team! Kyle Johnston, Devin O'Neill and Mike Sternoff
Meet the team! Kyle Johnston, Devin O'Neill and Mike Sternoff

After deciding to launch the MagBelt on Kickstarter, they knew they'd need a great video and asked Mike to fly down from Seattle and help them out. After seeing how awesome the MagBelt was and it's pants-hoisting potential, he joined the Magzook team.  

Whether giving a presentation or fly fishing, you're backing a belt that goes both ways.
Whether giving a presentation or fly fishing, you're backing a belt that goes both ways.
We have sizes from petite to XXL.
We have sizes from petite to XXL.
Great for work. Man purse not included.
Great for work. Man purse not included.
It's also great for bigger kids and tweens as they grow. The belt adjusts to size as your child gets older (order a size up).
It's also great for bigger kids and tweens as they grow. The belt adjusts to size as your child gets older (order a size up).
They're like a bunch of awesome magnetic cinnamon rolls.
They're like a bunch of awesome magnetic cinnamon rolls.

Support Us, We'll Give You a Belt...or Four 

If you support MagBelt on Kickstarter, you'll get a sweet belt. Give more and get more MagBelts—pretty much the definition of a win-win. If you want a belt that fits great, stays put, adjusts if you gain or lose weight, and generally looks awesome, then you need a MagBelt. 

“Simplicity is the ultimate sophistication.” - Leonardo da Vinci

We're the three best friends that anyone could have!
We're the three best friends that anyone could have!
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Get Your Project Funded Today!
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Risks and challenges

Shipped happens!

We are three simple guys making an incredibly simple, yet innovative product. No one has done this before, and we might run into some unforeseen obstacles. If a problem comes up, we’ll let you know about it. We’ll make sure we get our belt in your pants as soon as possible.

With that said, we’ve done our homework, done the math, filed the patent, contracted with reliable USA-based manufacturing partners, and know that we’ll be able to deliver. With your support, you won’t just be helping us turn an idea into a tangible product, you’ll be encouraging a resurgence in small U.S.-based businesses getting back into manufacturing products at a local level.

Our Kickstarter will end on 7/19. We will send out the Survey's one week later on 7/26. We partnered with BackerKit to help get all your shipping info. There you can adjust and add to your order, so if you want to get more belts you can do it then.

KickStarter will release the backer funds two weeks after the campaign officially ends Which will be 8/2. At this time we will be able to place the orders to start manufacturing.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge $12 or more About $12

    1 MAGBUCKLE

    EARLY BACKER SPECIAL: Scrooge McBuck. One Magbuckle in your choice of color.

    Free US Shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    $
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  2. Reward no longer available

    Pledge $16 or more About $16

    1 MAGBUCKLE

    Please be safe and buckle up. One buckle in your choice of color.

    Free US Shipping.

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    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $
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  3. Reward no longer available

    Pledge $19 or more About $19

    1 MAGBELT

    EARLY BACKER SPECIAL: We'll send you a belt in your size and choice of color without the buckle. The buckle really spruces things up, but the belt works great without it.

    Free US Shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
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  4. Select this reward

    Pledge $24 or more About $24

    1 MAGBELT

    The MagBelt: We'll send you a belt in your size and choice of color without the buckle. Our buckles are top notch, but we designed the belt to work either way.

    Free US Shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    504 backers
    $
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  5. Reward no longer available

    Pledge $30 or more About $30

    1 MAGBELT
    1 MAGBUCKLE

    EARLY BACKER SPECIAL: Pick a belt in your size and color and a buckle of your choice. Steal this deal.

    Free US Shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
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  6. Select this reward

    Pledge $38 or more About $38

    1 MAGBELT
    1 MAGBUCKLE

    The MagBelt: Pick a belt in your size and color and a buckle of your choice. Whatever combo you choose, you've made a wise decision.

    Free US Shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5,134 backers
    $
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  7. Reward no longer available

    Pledge $58 or more About $58

    2 MAGBELTS
    2 MAGBUCKLES

    FATHER's DAY SPECIAL: Get one for yourself and one for Dad. Like our dads, he's probably putting on some pounds. This is the perfect solution. We won't be able to get it to him by Father's Day, but we will send him an email asking for his size and choice of colors, and let him know his kid supported a small company in Denver that is committed to manufacturing products in the US.

    Free US Shipping.

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    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
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  8. Reward no longer available

    Pledge $68 or more About $68

    2 MAGBELTS
    2 MAGBUCKLES

    Two belts and two buckles in your choice of color. Let it ride.

    Free US Shipping.

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    Ships to Anywhere in the world
    Reward no longer available 1,000 backers
    $
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  9. Select this reward

    Pledge $75 or more About $75

    2 MAGBELTS
    2 MAGBUCKLES

    Two belts and two buckles in your choice of color. Let it ride.

    Free US Shipping.

    Estimated delivery: Aug 2015
    Ships anywhere in the world

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2,203 backers
    $
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  10. Reward no longer available

    Pledge $116 or more About $116

    4 MAGBELTS
    4 MAGBUCKLES

    EARLY BACKER SPECIAL: All Four Belts and Four Buckles. Get the most bang for your buckle.

    Free US Shipping.

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    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $
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  11. Select this reward

    Pledge $140 or more About $140

    4 MAGBELTS
    4 MAGBUCKLES

    4 Belts + 4 Buckles = 16 ways to teach your pants a lesson.

    Free US Shipping.

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    Ships to Anywhere in the world
    618 backers
    $
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  12. Select this reward

    Pledge $250 or more About $250

    4 MAGBELTS
    4 MAGBUCKLES
    HAND SEWN BY DEVIN

    Hand sewn by Devin himself. He told us his fingers hurt, we put him on landscaping duty, now he's back and will sew your belts by hand and send you a personal letter thanking you for your contribution.

    4 Belts + 4 Buckles = 16 ways to teach your pants and Devin a lesson.

    Free US Shipping.

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    16 backers
    $
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  13. Select this reward

    Pledge $350 or more About $350

    10 MAGBELTS
    10 MAGBUCKLES

    The 10 day beltcast is looking sunny and magnetic.

    Get one for your family, friends and maybe even your local weatherman.

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    13 backers
    $
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  14. Select this reward

    Pledge $10,000 About $10,000

    DEVIN'S BOOTS

    Devin started this company because of bootstraps, and that's how he's been pulling himself up ever since.

    We need funding, and Devin is reluctantly willing to sell you the boots off his feet. To boot, Devin will fly to your location and give them to you in person...and of course, 4 custom engraved buckles and belts, hand sewn by Devin to your specifications.

    *In full disclosure, Dev never knew we were adding this reward, and he really loves those boots, but that is in the past. This reward is still live and I will personally put him and his boots in a box and ship him to your location.

    Devin ships free.

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    Limited 0 backers
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Funding period

- (45 days)