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NZ$ 378
pledged of NZ$ 30,000pledged of NZ$ 30,000 goal
6
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, January 25 2019 3:05 AM UTC +00:00
NZ$ 378
pledged of NZ$ 30,000pledged of NZ$ 30,000 goal
6
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, January 25 2019 3:05 AM UTC +00:00

About

When we were kids we all can remember having a favourite soft toy...maybe a bear or a pony that we would take everywhere and spend hours playing with. Well, we've taken that old soft toy idea and designed an exciting new twist..THE MAGNAPETS, arange of super cuddly soft animal toys that can disconnect and reconnect in endless combinations that literally lets your kids imagination GO WILD!

In a world full of cheap, disposable plastic toys, I really wanted design something with that retro sense of quality, collectability and a toy that kids just cant wait to get out of the box. The MAGNAPETS are not only a cuddly soft animal...they really engage your child's creativity by allowing them to create unlimited weird new creatures in seconds by simply swapping the interconnectable body parts around.

 When my daughter was learning to read I bought a jigsaw puzzle with farmyard animals. When you fit the animals together you could learn how to spell their names. Soon we were having much more fun connecting different animal parts together and coming up with strange sounding and looking creatures like a Corsck (cat/horse/duck)..I took this idea and wondered if I could apply it to soft animal toys in a way that hadn't been done before.

 I spent many hours in my spare time in second hand clothing stores raiding toy boxes of any soft animal toys I could find, and like a mad scientist I would get them home and very carefully dissect them into THREE sections much to the horror of my daughter! Stuffing, fluff and failed body parts were flung every which way during my first trials! Eventually I settled on a size that would work best and the unnecessary cruelty to soft toys ceased.

My initial method for attaching the sections was with velcro, but this never held the sections flush and after a week they looked filthy as they picked up every piece of lint and dust off the floor. I knew that if I went with magnets then I would have to design a special housing that would insert neatly and firmly into the sections, stay permanently mounted and securely contain the magnets, yet allow the grip to stay strong. The MAGNADISC, which is the key to this toy, has been refined 15 times in its development so that it meets all these requirements. Strong, lightweight, allows the magnets to work effectively, completely sealed and tamperproof. The MAGNADISC and the MAGNAPETS are now trademarked and have patents pending and most importantly...they look really cool!

 PROTOTYPE COMBINATIONS...

 Kids get engaged really quickly with the novelty of this toy, they love that they can create their own creature completely different and unique from their friends and after a few minutes grab some other sections and make something totally new. One observation I made is that they share freely because they really want to see what others can create! With each new creature comes a new name which they will vigorously debate along with what its accompanying noise should be. Some kids want to connect as many mid-sections as possible to create long weird centipede type animals. Other kids are like my niece and just want to turn any hybrid back to the cute original complete animal. Also the magnetic force between the parts is curious to some children...they will connect and disconnect parts over and over wondering how this invisible grip works and then wondering why there is resistance when they try to connect two heads to each other (positive to positive). Then there are those kids that just want to stick as many MAGNAPETS heads on the fridge as possible like some bizarre trophy collection.

 COMMENTS FROM SATISFIED CUSTOMERS....

"They are really cuddly and my favourite ones are the penguin and the kitten and the unicorn" - Ruby, age 7

"My dad made a Tyrannosaurus with a lions head"! - Aiden, age 5

"I like them because I can put all my favourite animals together at the same time" -Sophia, age 5

"I like them because it's just weird"! - Liam, age 6

 We are looking long term to put out a series of MAGNAPETS animated and educational children's story books and have been working on a great back story of how the MAGNAPETS came to be! These are some of the character ideas..*(stock character images are for concept only. Original character artwork is still to be finalised).

 We have been working closely with a Pattern Designer and a Graphic Artist to create cute, realistic animals that all have the same dimensions so they are perfectly interconnectable, but also importantly still giving each animal its own individual feel. While the MAGNAPETS will be factory produced, the final mounting of the MAGNADISC and cosmetic markings will be done by hand, making each toy slightly unique.

For the purpose of production times for this campaign we have decided to release just SEVEN (7) MAGNAPETS, but have another 23 designs ready to roll out immediately. If we manage to fund the MAGNAPETS successfully and we go over the initial total then we will be able to add a new animal with every $8500 over target!

 When I was a kid, part of getting a new toy was about that anticipation of unpacking it out of the box...and back then the boxes were so cool! To really maintain that retrofeel of this toy we have designed a classic 80's high gloss, windowed box like all those great toys came in...think Transformers or Cabbage Patch Kids.

MAGNAPETS BOX - FRONT VIEW CONCEPT.

TOY PRODUCTION - Well over half of the cost is for the production of the MAGNAPETS, including parts for the MAGNADISC and final assembly of the finished toy.

FEES & TAXES - Kickstarter fees, customs duty and credit card charges.

SHIPPING - This percentage reflects the expense of Worldwide shipping a product of this size and weight.

INCENTIVES - production costs for the T-Shirts, Signed Artwork, Stickers and info booklets.

HAVE THE MAGNAPETS BEEN TO YOUR TOWN YET??

Risks and challenges

RISKS AND CHALLENGES

We have been working on the concept and development of MAGNAPETS for nearly two years, trialling different materials, magnetic disc designs and crafting the background story in order to bring this product to Kickstarter. However the main risk and challenge I can see is potential manufacturing delays associated with producing a new design in soft toys. In order to minimise this possibility we have chosen to work with an established American company with over 30 years experience in soft toy production..and after showing them concept designs they are completely confident in our projected production times.

PRODUCT ADJUSTMENTS.

With much trial and error and years of development, we have finalised on set dimensions and weights for the MAGNAPETS that we are completely happy with. If any adjustments need to be made then hopefully these will be only small cosmetic tweaks...after all, we want the best looking soft toy for you that we can!

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Support

  1. Select this reward

    Pledge NZ$ 5 or more About $3

    Pledge NZ$ 5 or more

    MAGNA - THANKS!
    Your contribution in any way helps get MAGNAPETS out there and into the hands of some awesomely creative kids. I will also keep you informed with all MAGNAPETS project updates.

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  2. Select this reward

    Pledge NZ$ 15 or more About $10

    Pledge NZ$ 15 or more

    MAGNA - ARTWORK
    You will receive a signed A4 print of one of the cartoon animals by amazing MAGNAPETS artist Gonz Navarro. You will also get the MAGNAPETS sticker set and progress updates as we get closer to releasing the beasts!

    MAGNAPETS - Signed A4 Print of MAGNAPETS Characters.

    Set of 10 MAGNAPETS stickers featuring different characters.

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    Pledge NZ$ 30 or more About $21

    Pledge NZ$ 30 or more

    Pledge $30 or more

    MAGNA - T SHIRT
    One Awesome Retro MAGNAPETS Kids T-Shirt...or we can do them in larger sizes if you're a big kid yourself! Available in White, Orange, Yellow and Tan. Also you will receive the signed artwork and MAGNAPETS sticker pack from the previous level.

    INCLUDES:

    ONE Retro Styled MAGNAPETS t-shirt

    MAGNAPETS - Signed A4 Print of MAGNAPETS Characters

    Set of 10 MAGNAPETS stickers featuring different characters.

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  4. Select this reward

    Pledge NZ$ 50 or more About $34

    Pledge NZ$ 50 or more

    MAGNAPETS ARE GO!!
    Get one of the first ever MAGNAPETS and a huge thanks from us! You get to choose ONE of the seven different MAGNAPETS to start your collection now!

    T - REX
    PANDA
    CAIRO THE LION
    PENGUIN
    UNICORN
    ZEBRA
    KITTEN

    Each boxed MAGNAPET includes a pack of 10 stickers and an information booklet all about your very own MAGNAPET.

    INCLUDES:

    Your choice of ONE MAGNAPET Soft toy.

    Set of 10 MAGNAPETS stickers featuring different characters.

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  5. Select this reward

    Pledge NZ$ 80 or more About $55

    Pledge NZ$ 80 or more

    MAGNA - COMBO
    Grab yourself a brand new MAGNAPET soft toy from the range AND also choose an awesome retro MAGNAPETS t-shirt from the previous rewards level.

    Each boxed MAGNAPET includes a pack of 10 stickers and an information booklet all about your very own MAGNAPET.

    INCLUDES:

    Your choice of ONE MAGNAPET Soft toy.

    ONE Retro Styled MAGNAPETS t-shirt

    Set of 10 MAGNAPETS stickers featuring different characters.

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  6. Select this reward

    Pledge NZ$ 100 or more About $69

    Pledge NZ$ 100 or more

    MAGNA -DUO
    Now things start getting interesting! With TWO MAGNAPETS to choose from, the possibilities of creating crazy new animals has really begun. Kids love mixing up MAGNAPETS and making up new names for their creations. Each MAGNAPET will arrive in a beautiful retro styled box along with a sticker pack and information booklet about your MAGNAPET.

    INCLUDES:

    Choice of TWO MAGNAPET soft toys

    2× Set of 10 MAGNAPETS stickers featuring different characters.

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  7. Select this reward

    Pledge NZ$ 140 or more About $96

    Pledge NZ$ 140 or more

    MAGNA - TRIO
    Crazy combinations ahead!! With THREE MAGNAPETS to swap around even the adults start getting curious! I've seen it! Each MAGNAPET will arrive in a beautiful retro styled box along with a sticker pack and information booklet about your MAGNAPET. Thats a big saving of $40 off the retail price just for our Kickstarter supporters!

    INCLUDES:

    Choice of THREE MAGNAPETS soft toys.

    3× Set of 10 MAGNAPETS stickers featuring different characters.

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  8. Select this reward

    Pledge NZ$ 320 or more About $220

    Pledge NZ$ 320 or more

    MAGNA - COLLECTION
    Take home the entire set of SEVEN MAGNAPETS and prepare for hours of fun watching your children create endless combinations of awesome creatures...you will probably be asked to make strange noises for some of these creations...I know I have! This reward for SEVEN MAGNAPETS saves you $100 of the retail price and is perfect for play centres and kindergartens looking to buy in bulk.
    Each MAGNAPET will arrive in a beautiful retro styled box along with a sticker pack and information booklet about your MAGNAPET.

    INCLUDES:

    Full set of SEVEN MAGNAPETS soft toys.

    7× Set of 10 MAGNAPETS stickers featuring different characters.

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  9. Select this reward

    Pledge NZ$ 500 or more About $344

    Pledge NZ$ 500 or more

    MAGNA - COLLECTOR PLUS!
    Take home the entire set of SEVEN MAGNAPETS and add to this FOUR Retro MAGNAPETS t-shirts of your choice PLUS the entire set of 7 signed A4 original MAGNAPETS Prints...and each MAGNAPET will arrive in a beautiful retro styled box along with a sticker pack and information booklet...oh yeah, and if our campaign hits $40,000, then we will give you one of the new MAGNAPETS for free!!

    INCLUDES:
    Full set of SEVEN MAGNAPETS soft toys.

    Your Choice of FOUR Retro styled MAGNAPETS t-shirts.

    Full set of SEVEN A4 MAGNAPETS Prints - signed by the Artist

    7× Set of 10 MAGNAPETS stickers featuring different characters.

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Funding period

- (35 days)