About this project
The Manhattan 40 is our idea of the perfect balance between classic and contemporary. Its flat bezel design gives the watch a sleek and sophisticated look. We decided to go for scratch resistant sapphire crystal glass with AR coating to reduce reflections. The strap is made of high-quality Italian leather and is curved between the lugs, enhancing the high-end feel of the watch.
For the dial we chose a beautiful circular brushed matt finish. By doing this we created a subtle contrast between the polished indicators and custom designed faceted dauphine hands, giving the watch face a sophisticated and elegant look.
We put a lot of time in optimizing the case. The Manhattan 40 case features an elegant mix between polished and brushed finishes. The lugs match the case perfectly and have a 3 level design. The watch has an unexpected sleek profile due to the flat bezel design.
Perfection on both sides: The watch caseback is seen less often, but for us it still is an important part of the watch. Our screwed caseback has a beautiful laser engraved image, displaying the MAEN logo in all its elegance. The surrounding pattern symbolizes the movement of the Moon around the Earth. When seen from different angles, the caseback produces a stunning play of light.
We decided to equip our full Manhattan 40 collection with a butterfly clasp. Not only does this clasp look great. It is also very useful. The butterfly clasp reduces the stress on the strap making it more durable. It also prevents your watch from falling when putting it on or taking it off your wrist. The clasp is easily adjustable to any wrist size to provide a tailored fit.
At MAEN we are passionate about moonphase watches. Our brand name is even taken from the old-Dutch word for moon, the ultimate symbol for time. The moonphase complication is probably the most elemental in its graphical representation of the passage of time. The Manhattan 40 Moonphase is equipped with a Swiss Made movement with real moonphase indicator (not day-night) and shows the current phase of the Moon as you see it in the night sky. The yellow moon pops out from the black dials and is an everyday reminder of our small insignificant place in the universe.
We spent a lot of time designing a package that protects the watch when shipping and looks great. The result is a clean and minimalist box that goes well with our overall design philosophy. The watch will be delivered with a manual and certificate of authenticity. For the Early Bird backers, we will mention their unique limited edition number on the certificate.
Our Early Bird backers will receive a limited edition of the Manhattan 40 that mentions the text 'Limited Edition' on the dial and caseback. The unique number in the series of 200 watches will also be mentioned on the caseback. We will produce 200 limited edition Manhattan 40 watches and 200 limited edition Manhattan 40 Moonphase watches. The limited edition number will be appointed on the basis of when your order comes in.
Key points MAEN Watches:
- Genuine passion for watches
- Sincere focus on quality, materials and the smallest details
- Use of premium, high-grade materials mostly seen on expensive high-end watches
- We are able to offer premium quality without the luxury mark-up by selling directly to the end-customer
- Already up and running company, shipped to more than 30 countries
- Tested many watch manufacturers and suppliers to select the best partners to manufacture the Manhattan 40.
- Fast delivery - expected lead time is 2 months.
The experience and expertise we gained from our first endeavours will come to benefit YOU!
STRETCH GOAL #1 MIDNIGHT BLUE DIAL
For our first stretch goal we decided to offer a Circular Brushed Midnight Blue Dial for all our models. Keeping in line with our previous model, the Classic Moonphase, we think this is a nice addition to the Manhattan 40 as well.
This stretch goal will be unlocked if we reach 250.000SEK in funding. After the campaign we will send you a survey where you will be able to choose the dial color of your preference.
We are no industry insiders and to be honest, we like to keep it that way. At MAEN Watches we do things differently. We like to keep an open mind and design unique timepieces. Our brand name is taken from the old-Dutch word for moon and like the Moon, we are traveling around the world, looking for inspiration!
We have a sincere focus on quality, materials and the smallest details and we believe that this is an important strength of our brand.
MAEN Watches are contemporary timekeepers and our goal is to create watches that exceed expectations.
Risks and challenges
We are an established company and have been shipping watches to consumers in over 30 countries. Already in 2015, we started contacting different assembling companies to make sure that we found the right partner for us. After many prototypes from different suppliers we chose our current supplier to assemble our first model, the Classic Moonphase. Our current partner has been in the business for over 16 years and works with many other known watch companies. We have been working intensively with them for over a year now and are really satisfied with our collaboration. This means that we are confident that we will be able to start shipping as scheduled, but we have the responsibility to warn you that a slight delay to the production process might happen. We will keep you updated if there are any changes and we will always be here to answer any questions you might have.
Over the past year we have showed our watches to many watch connoisseurs, journalists and influencers to get feedback about the watches, straps and packaging. We gathered an incredible amount of valuable feedback and this feedback was incorporated in the final version of the Manhattan 40.
Thank you to everyone who has supported the project from the start and to all our backers!
Backers are responsible for any Duty/VAT/GST charges for their own country, which may vary according to each country’s legal and taxation structure. MAEN legally cannot pay for or compensate customers for their own country’s Duties or VAT or GST. Upon purchasing a MAEN Watch, you are acknowledging that you are aware of and intend to pay for your own Duties or VAT or GST on your purchase. For more information or to calculate your Duty/VAT/GST please visit this website: http://www.thevatcalculator.com/international-vat-and-gst-calculator/
Some countries or postal services are known for being slow with customs or shipping - but we do our best to make sure our products are shipped out on time (or often, early). We always endeavour to keep you up to date on shipping information, but we hope you understand that once the product leaves our hands - there’s often little we can do to speed things up with our shipping partners or your country’s customs department. If you do run into any trouble - please contact us directly at email@example.comLearn about accountability on Kickstarter
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