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$7,001 pledged of $25,000 goal
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By Peter Hanley
$7,001 pledged of $25,000 goal
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About this project

The craft beer industry is exploding as consumers demand more variety and complexity in their brews. However, beer drinkers on a budget have been left behind…. until now. MadHops® Flavored Brew Drops deliver a satisfying craft beer experience at a fraction of the price.

Squirt a few drops of MadHops into a 12 ounce glass and transform your boring beer!

Each bottle of MadHops will flavor up to 18 12-ounce beers and fits in your pocket or purse.

Comes in 6 delicious flavors!
Comes in 6 delicious flavors!

Two years in product development, MadHops uses craft beer ingredients like hop oils, bittering and malt to elevate the base beer flavor and then mixes in some popular flavorings to upgrade the color, aroma and taste. The results are surprising.

"Yep, you’ve turned Coors Banquet into a pale ale. Pat yourselves on the back. It adds hop bitterness, but also a malty balance as well... Talk about a great way to survive your neighbor’s kegger!" Focus on the Beer

“Mad Hops does make [a budget beer] look, smell and taste better... “ Bill Cord, mybeerbuzz.com

Where it all began

The Mad Hopyard, Naples, NY
The Mad Hopyard, Naples, NY

In the spring of 2014, MadHops Founder Peter Hanley planted a hopyard in the Finger Lakes region of New York state, a center of fine wine and beer-making. His plan was to sell his harvest to one of the many local craft brewers.

Peter had a lot of help from his family, and when his kids and his nieces and nephews came over the talk often turned to beer - what new varieties of craft beer they had discovered, what new breweries in the area were popular, the challenges of buying good beer on a budget.

One day while working in the hopyard, Peter had a wonderful idea. Why not infuse flavors into a hops-based tea, then then condense it down into highly-concentrated drops? You could create a product like MiO, but for beer, that would make drinking an everyday beer a lot more interesting.

After a lot of experimentation and many cans of PBR, we developed 6 great flavors:

The next step was to contract with leading beverage flavor houses to develop our secret recipes into a product that could be consistently produced in larger quantities. We went back and forth a bunch of times until we were satisfied that we had something truly delicious. Then we found a great bottling and packaging company who will take the brew drops to a finished product. 

Now all we need is YOU 

Everything is set, the contracts are signed, and we are ready to place our initial production order. But we need your help. Pre-order product in this Kickstarter campaign and let the Mad Rumpus begin!

We are planning a nice long run to meet demand, because we believe that consumers and home brewers are ready for a tastier brew.

Check out our rewards on the right. Each one includes bottles of MadHops, some with fun add-ons like high-quality branded shirts and caps. 

Live the story, make money 

We wish we could sit down and have a beer with all of you! But for now, this is the next best thing. Join our Affiliate Program on gomadhops.com and we will send you everything you need to bring MadHops to your town as our representative.

 Here's what you get:

  • One variety 6-pack of MadHops
  • 500 coupon cards with your unique code

Here’s what you do:

  • Share MadHops with your friends, your softball team, your roommates, at keg parties and tailgates, anywhere people are drinking beer. 
  • Pass out your card to anyone interested in buying some MadHops. When they visit gomadhops.com and enter your unique code, they get a special discount.
  • Collect cash - you earn up to $1 for every bottle sold with your code.

We can’t wait for you to try MadHops. There’s nothing like it on the market. Tasting is believing!

Cheers!

Risks and challenges

For any new product, especially one as unique as MadHops, the main challenge is getting it in front of potential customers. Our target demographic is Millennials, so we will primarily use social media to amplify our message and reach people. So please Share us on YouTube, Facebook, Periscope, Instagram, MeerKat, Pinterest!

We love Kickstarter and the other new ways of crowdsourcing that are available to startups today. We plan to share the wealth by crowdsourcing MadHops marketing via the Hopster affiliate program. This non-traditional go-to-market strategy comes with risks, but we believe in our product, and we think others will too.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Got an idea for a future MadHops flavor? Grapefruit? Cinnamon? Kiwi Strawberry? Join the list of MadHops Founders and Followers and drop your idea into our Suggestion Box.

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  2. Select this reward

    Pledge $10 or more About $10

    Get a 2-pack of MadHops, enough to flavor three 6-packs of beer. Select two of the same flavors or try a couple! Normal shipping rates apply.

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    Ships to Anywhere in the world
    Limited 31 backers
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  3. Select this reward

    Pledge $29 or more About $29

    FOUNDERS REWARD! TRY ALL 6!

    A variety 6-pack of MadHops Brew Drops. Enough MadHops to flavor up 18 6-packs of beer!

    Save $7 off the retail price, plus free US shipping! Normal shipping charges apply to the rest of the world.

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    Pledge $49 or more About $49

    FOUNDERS REWARD TWO: TRY ALL 6 AND GET ANOTHER FOR YOUR BEST BEER BUDDY

    Two variety 6-packs of MadHops Brew Drops. Enough MadHops to flavor up 36 6-packs of beer!

    A savings of $23 off the retail price plus free US shipping. Normal shipping charges apply to the rest of the world.

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  5. Select this reward

    Pledge $49 or more About $49

    One variety 6-pack of MadHops Brew Drops PLUS a cap or t-shirt. Enough MadHops to flavor up 18 6-packs of beer!

    Select either a MadHops T-shirt (S, M, L, XL, XXL or cap! Ships free to the US. Normal shipping charges apply to the rest of the world.

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  6. Select this reward

    Pledge $69 or more About $69

    One variety 6-pack of MadHops Brew Drops AND a cap AND a t-shirt.

    Select both a MadHops T-shirt (S, M, L, XL, XXL and a MadHops cap! Ships free to the US. Normal shipping charges apply to the rest of the world.

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  7. Select this reward

    Pledge $200 or more About $200

    By MadHops in volume. The Kit includes:
    60 bottles of MadHops - 10 of each flavor
    Your own MadHops T-shirt.

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  8. Select this reward

    Pledge $500 or more About $500

    Go for the gold!

    The Kit includes:
    150 bottles of MadHops....25 of each flavor
    Your own MadHops T-shirt

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  9. Select this reward

    Pledge $1,000 or more About $1,000

    Experience the Mad-ness at a MadHops Tasting Party! We will throw a two hour MadHops tasting party for up to 40 people anywhere in Western New York. Our team of Merry MadHoppers will supply the tasting products and lite snacks, and each guest will take home a bottle of their favorite flavor of MadHops.

    Guaranteed to be the talk of your town!

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  10. Select this reward

    Pledge $2,000 or more About $2,000

    Ultimate MadHops Tasting Party! We will come anywhere in WNY to throw a two hour MadHops tasting party for up to 100 people. Our team brings the party food and beverages, and each guest will take home a bottle of MadHops. We will also bring 5 t-shirts, 5 caps and other rewards for drawings.

    It's a great team-building event!

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Funding period

- (40 days)