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Microbrewery and restaurant in the heart of Simi Valley, CA
304 backers pledged $44,555 to help bring this project to life.
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About

$44,555

304

The Project

Mad Era Brewing is a local microbrewery and restaurant in Simi Valley that will be opening in the summer of 2019. As Simi residents, we are excited to share our passion with the community and bringing a brewery and a restaurant to our home town. 

Mad Era Brewing will have a full food menu as well as craft soda, kombucha, beer and wine!

Mad Era Monument Sign
Mad Era Monument Sign

How it all started

Adam and Alex met by chance at a Simi Valley block party in the Summer of 2014. Little did they know how important this chance meeting would become...

Alex was a craft beer enthusiast, Adam was just learning the ropes. Alex took Adam to many breweries in Southern CA and introduced him to the Craft Beer scene. Alex also taught Adam the fine art of Homebrewing. After years of brewery visits, beer tastings, and countless brew sessions, there was only one thing left to do...

Early one morning, Adam approached his wife Christine, “Let’s open a brewery here in Simi!”, Christine replied, “I like everything you’re saying”. Much to Adam’s surprise Christine was on board 100% from the very beginning. This immediate support is what gave Adam the drive to pursue the dream of bringing a Brewery to Simi Valley.

Adam knew he and Christine could not do it alone.

After several months of inaction, Christine pushed Adam to follow through with their plan. She knew he was going to need a jumpstart to get moving.

Adam approached Alex with the plan. At first, Alex was a little hesitant, understanding the time, effort and money it would take. There is a lot that goes into starting a brewery, especially if you want to do it right. First you need the support of your family, then you need the right team, a perfect spot, appropriate licenses and permits, equipment, beer, and most importantly, you need the community.

When Alex approached his wife, Binh, with the idea, she first looked at him and asked, "Are you running out of things to do?" followed with, "I think it's a great idea, you've always wanted to open a brewery." Binh suggested that to do it right, it needs to be family friendly, pet friendly, it must have vegetarian, vegan, and gluten free options, and most importantly, it must provide more than just beer.

It was clear that between the 4 of them, they have what it takes to get this project off the ground. Adam & Christine bring small business and restaurant experience to the table, while Alex & Binh bring retail corporate experience, financial acumen and beer expertise.

One other thing was also clear, the community is key to the success of the brewery and if they were to open one, it needs to be in a community that they will be able to support, as well as one that would be able to support them. Simi Valley was the answer. 

Next on the list was finding the right location. After looking at over a dozen spots, there were a few potential locations lined up, but not one of them seemed like the perfect spot for Simi's first brewery. After nearly giving up on the perfect spot and settling on a location, they received a call from the property owner of the old Marie Calendars building. The perfect spot became available and he wanted to create a home for our brewery. It was the call they were waiting for.

Up until this point, a brewery was a dream, but with that phone call, suddenly it became very real. With a location too good to pass up, the 4 of them embarked on a new chapter in their life. Slowly but surely, the pieces started to fall together, and the journey began.

From the beginning, the vision was to bring a brewery to the Simi Valley community, and not only to offer a delicious cold beer and amazing food, but to also provide a destination that the community would want to visit, invite their friends to. This was on its way to becoming a destination Simi Valley would be proud to call their own.

Adam and Christine are deeply involved in the community. From little league to school functions, their passion is supporting the community.

Alex and Binh are food and beer enthusiasts who enjoy discovering different tastes and styles, and learn what makes them great.

Together, they hope to bring the best beers in the industry, and the best styles from all over the world, to Simi Valley. The goal is to provide Simi Valley with an opportunity to explore, learn and appreciate this marvelous beverage.

Mad Era Brewery & Restaurant Street View
Mad Era Brewery & Restaurant Street View

What have we been doing?

We have spent the past year working with our architects, engineers, and construction crew on getting this brewery off the ground. We’ve ordered our 15 barrel brewhouse (465 gallon), built our plans, worked with the city to get the necessary approvals, and now we are fully in development mode.

Approved  Building Plans
Approved Building Plans
Brewery Construction
Brewery Construction

Why donate?

Our goal is to provide the Simi Valley community with a place where you want to go after work, on weekends, on special events, or just because. Your donation will help us ensure this will happen. Your donation today will bring us to our goal of not only providing the Simi Valley community with beer, but creating a place that will give every resident pride in saying that there is a brewery in Simi.

Where will my money go?

 The money will go toward the brewpub of course! A portion will go toward the merchandise and benefits that you will receive, the other portion will go toward the brewery and beer. There is still some brewery equipment that we need to purchase, and the rest of it will ensure we have enough beer for everyone once we open the doors. 

The rewards:

With your donation, we are excited to offer various rewards to show our appreciation. We are grateful for anything, we truly are. We can’t do this without you and even the smallest amount matters.

Mad Era Kickstarter T-Shirts and Hats will only be available via the kickstarter campaign. 

To save shipping fees, rewards can be picked up at the brewery once we're open.

We’d like to show you a few of the rewards that you’ll be getting when you back our kickstarter.

Follow us on Instagram and Facebook for the buildout updates!



FAQs

  • When do you open?

     The estimated date for opening is in July 2019.

  • How will I get my prize? 

     In an effort to save shipping costs, you can pick up your prize directly at the brewery.

  • When do we receive our rewards?

     The rewards expectation date includes the date in which you should expect your reward.    The items that are brewery-related will be fulfilled once the brewery is open. 

  • If we select a reward, do we receive all the rewards that are at lower levels?

     No, the reward you select includes the items that are in that reward. For example, if you select the $25 Mad Era Hat reward, you will not receive the items other categories, i.e, $10, $5, etc... If you would like to receive the other items, we would love for you to purchase the other reward. 

  • How do I purchase 2 or more rewards?

      If you would like to purchase more than 1 reward, simply add the dollar amount of the additional reward to your total. At the end of the kickstarter campaign, we'll send out a survey asking what reward that additional amount is for.

What’s in a Merch Pack?

A Merch Pack includes:

1 – Stainless steel growler

1 – “Thank you” print

1 – Mad Era Kickstarter shirt

1 – Mad Era Supporter hat

1 – Mad Era pint glass

1 – Name in stainless steel

1 – Sticker

1 – Coaster

1 – Drink ticket

  • What is a drink ticket or a growler fill ticket?

Mad Era Brewing is also a restaurant, thus, a drink ticket or a growler fill ticket can be redeemed for anything we have on draft. This includes our own brewed craft soda, kombucha, or non-alcoholic beer.

  • Can I name a beer, fermenter or brewhouse tank after my business?

Unfortunately, no. We appreciate your business's interest in supporting Mad Era Brewing. The goal of those rewards is to provide people with an opportunity to name it after themselves, friends or  family.

Thanks for reading!

 - Adam, Christine, Alex, Binh

Founders – Mad Era Brewing

Mad Era Supporter Hat
Mad Era Supporter Hat
Mad Era Kickstarter Shirt
Mad Era Kickstarter Shirt
Mad Era Stainless Steel Growler
Mad Era Stainless Steel Growler
Mad Era "Thank you" Print
Mad Era "Thank you" Print
Mad Era Sticker
Mad Era Sticker
Mad Era Pint Glass
Mad Era Pint Glass

Risks and challenges

The risks around the campaign include the timeline of when the brewery will be built. As you can see we are in the building phase of the brewery, and are aiming for a summer open. We will of course keep everyone updated on the buildout, we just ask that you be patient with us if any delays come our way. We truly appreciate your support!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1

    Our sincere gratitude

    We appreciate every single dollar we receive toward this project. But if you’re donating $1, why not make it an extra $4 and get a sticker and a coaster, or a drink ticket?

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    3 backers
    $

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  2. Select this reward

    Pledge $5 or more About $5

    Drink ticket

    That’s right! You'll receive a one-time ticket that can be redeemed for a drink of your choice! Stop by once we're open and have a drink with us.

    Includes:
    • Drink Ticket
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    7 backers
    $

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  3. Select this reward

    Pledge $5 or more About $5

    Sticker and Coaster!

    Be one of the first to get your hands on a Mad Era sticker and coaster.

    Includes:
    • Mad Era Sticker
    • Mad Era Coaster
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    2 backers
    $

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  4. Select this reward

    Pledge $10 or more About $10

    A glass and a drink ticket!

    Get your hands on a free drink ticket with a pint glass.

    Includes:
    • Mad Era Pint Glass
    • Drink Ticket
    Less
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    29 backers
    $

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  5. Select this reward

    Pledge $15 or more About $15

    "Thank You" Print

    Only available through our Kickstarter, you will receive a limited edition 8.5x11 print on signature Mad Era paper and a personalized, signed thank you note.

    Includes:
    • "Thank You" Print
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    0 backers
    $

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  6. Select this reward

    Pledge $25 or more About $25

    Mad Era Spotlight

    We want to share your story. We'll do an exclusive email interview with you and feature your story on our social media. This comes with a drink voucher.

    Includes:
    • Drink Ticket
    • E-mail interview/social media post
    Less
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    3 backers
    $

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  7. Select this reward

    Pledge $25 or more About $25

    Your name on stainless steel!

    That’s right! Your name will be written on a piece of stainless steel and placed on a wall in your brewery, reminding everyone that you’ve helped get this brewery off the ground. So that you don’t walk away empty handed, you’ll also receive a drink voucher!

    Includes:
    • Drink Ticket
    • Name on stainless steel
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    65 backers
    $

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  8. Select this reward

    Pledge $25 or more About $25

    Mad Era T-Shirt

    Who doesn’t love a shirt? This shirt is special because you’ll only be able to get it as a supporter through this Kickstarter campaign. When you come in to the brewery wearing this shirt, it will yield immediate respect!

    Includes:
    • Mad Era T-Shirt
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    14 backers
    $

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  9. Select this reward

    Pledge $25 or more About $25

    Mad Era Hat

    Who doesn’t love a cool hat? These hats will be available for supporters of this Kickstarter campaign. Wear your hat around town to show you were with us from the beginning!

    Includes:
    • Mad Era Hat
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    8 backers
    $

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  10. Select this reward

    Pledge $100 or more About $100

    Mad Era Merch Pack

    You’ll receive the “Thank you” print, name in stainless steel, and for merch, in addition to a shirt, hat, glass, drink ticket, sticker and coaster, you’ll also be receiving a limited edition stainless steel growler that will not be sold at the brewery

    Includes:
    • Mad Era T-Shirt
    • Mad Era Hat
    • Mad Era Stainless Steel Growler
    • Name on stainless steel
    • "Thank You" Print
    • Mad Era Pint Glass
    • Mad Era Sticker
    • Mad Era Coaster
    • Drink Ticket
    Less
    Estimated delivery
    86 backers
    $

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  11. Select this reward

    Pledge $200 or more About $200

    Executive Chef Dinner

    You and your +1 will enjoy a multi-course dinner and drink flight specially prepared by both, our Executive Chef and our Brewmaster! This comes with a Merch Pack.

    Includes:
    • Executive Chef Dinner
    • Mad Era Merch Pack
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    Limited 10 backers
    $

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  12. Select this reward

    Pledge $210 or more About $210

    Fresh Batch of Mad Era Memberships

    Aside from a cool Merch Pack, you’ll receive a 1 year – Level 1 membership to the “Simi Beer Pioneer” Membership Club. This membership offers 1 drink ticket and 1 appetizer per month for 12 months.

    Includes:
    • Mad Era Merch Pack
    • 1 Year - Level 1 Membership
    Less
    Estimated delivery
    Limited 19 backers
    $

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  13. Select this reward

    Pledge $250 or more About $250

    Friends & Family Party

    Be one of the first 25 supporters to receive a special invite for you and 1 guest to an exclusive Friends & Family party at the Brewery pre-opening day. This party is exclusive, with free food and drinks, and not open to the public because its exclusive! You’ll of course also get a complete exclusive Merch Pack. Did we mention its exclusive?

    Includes:
    • Invitation to Friends & Family Party
    • Mad Era Merch Pack
    Less
    Estimated delivery
    Limited 5 backers
    $

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  14. Select this reward

    Pledge $400 or more About $400

    All of it!

    Can’t decide which reward to get? You don't need to because you can get them all! This tier includes our Merch Pack, the Friends & Family party, a 1 year – Level 1 Membership, and an Executive Chef dinner!

    Includes:
    • Mad Era Merch Pack
    • 1 Year - Level 1 Membership
    • Executive Chef Dinner
    • Invitation to Friends & Family Party
    Less
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    Limited 8 backers
    $

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  15. Select this reward

    Pledge $500 or more About $500

    Name a beer!

    Imagine drinking a beer that you named. Now imagine hundreds of people drinking a beer that you named... You can be that person naming our beer! (Name subject to approval). We’ll open some of our seasonal or rotational beers to be named by others. Don't forget, you will also receive the "All of it!" reward.

    Includes:
    • Name a beer
    • 1 Year - Level 1 Membership
    • Invitation to Friends & Family Party
    • Executive Chef Dinner
    • Mad Era Merch Pack
    Less
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    Limited 13 backers
    $

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  16. Select this reward

    Pledge $750 or more About $750

    Brew Sessions & Level 2 Membership

    Wouldn’t it be cool to come hang out while we brew, and bring 4 of your closest friends (or people you owe a favor to)? This is your chance to make that happen. To sweeten this reward, we’re throwing in a Level 2 “Simi Beer Pioneer” Membership which includes 1 drink ticket , 1 appetizer, and 1 growler ticket per month for 12 months. Of course you still get to name a beer, the Friends & Family Party, Merch Pack and an Executive Chef Dinner!

    Includes:
    • Brew Session
    • 1 Year - Level 2 Membership
    • Invitation to Friends & Family Party
    • Executive Chef Dinner
    • Mad Era Merch Pack
    • Name a beer
    Less
    Estimated delivery
    Limited 0 backers
    $

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  17. Select this reward

    Pledge $1,250 or more About $1,250

    Name a Brewhouse Tank

    For 2 enthusiastic supporters, we are providing an opportunity to name one of our brewhouse tanks! We have a 3 tank (vessel) brewhouse, and 2 of those tanks need a name written across in big letters. You will have the responsibility of naming the steel brewhouse tank, and that name will live in infamy! (Subject to approval and within reason). Of course, you'll get to Name a Beer, a Level 2 Membership, the Merch pack, Friends & Family party, and an Executive Chef Dinner.

    Includes:
    • Name a Brewhouse Tank!
    • 1 Year - Level 2 Membership
    • Name a beer
    • Invitation to Friends & Family Party
    • Executive Chef Dinner
    • Mad Era Merch Pack
    Less
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    Limited 0 backers
    $

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  18. Select this reward

    Pledge $2,500 or more About $2,500

    Name in cement!

    That’s right. This is your chance to literally cement your name on the outside walkway of the brewery. Imagine your name and hand prints on an 18” by 24” block of cement for everyone to see (and step on) as they are getting ready to indulge in a delicious beverage (Does not include maintenance). We’ll kick your “Simi Beer Pioneer” membership up a notch to a 1 year – Level 3 Membership, which includes 1 appetizer, 1 growler fill ticket and 3 drink tickets per month. For $2,500 it’s a steal, some handbags cost more than that. You will also get an Executive Chef Dinner, a Merch Pack, naming a beer and an invitation to the Friends & Family Party

    Includes:
    • Name and hand print in cement
    • 1 Year - Level 3 Membership
    • Invitation to Friends & Family Party
    • Executive Chef Dinner
    • Name a beer
    • Mad Era Merch Pack
    Less
    Estimated delivery
    Limited 0 backers
    $

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  19. Select this reward

    Pledge $2,500 or more About $2,500

    Your own party

    Start planning your private 3-hour party for up to 30 of your favorite guests (or people you owe a favor to)! Party includes our catered food and unlimited drinks. Date and time subject to approval.

    Includes:
    • Private Party for 30 Guests
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    Limited 0 backers
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  20. Select this reward

    Pledge $5,000 or more About $5,000

    What if you were one of us?

    You will be invited to our Advisory Board meetings where you can share thoughts, strategies and ideas on what’s next for Mad Era Brewing. This includes helping come up with styles, recipes, brewing, naming, etc… We will also upgrade your membership to a Level 4 membership, which includes everything in the level 3 membership with 1 extra drink ticket and growler fill ticket per month. This does not include ownership or voting rights. Of course it includes your name in cement, a private party for 30 people, and more.

    Includes:
    • Advisory Board Invitation
    • Private Party for 30 Guests
    • Name and hand print in cement
    • 1 Year - Level 4 Membership
    • Brew Session
    • Name a beer
    • Executive Chef Dinner
    • Invitation to Friends & Family Party
    • Mad Era Merch Pack
    Less
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    Limited 1 backer
    $

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  21. Reward no longer available

    Pledge $200 or more About $200

    Mad Era Membership

    Aside from a cool Merch Pack, you’ll receive a 1 year – Level 1 membership to the “Simi Beer Pioneer” Membership Club. This membership offers 1 drink ticket and 1 appetizer per month for 12 months.

    Includes:
    • Mad Era Merch Pack
    • 1 Year - Level 1 Membership
    Less
    Estimated delivery
    Reward no longer available 25 backers
    $

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  22. Reward no longer available

    Pledge $1,000 or more About $1,000

    Name a fermenter!

    A true fan knows fermenters need love too! We will be opening with 5 Fermenters/Brite tanks and each of them needs a name written across in big letters to make amazing beer. You will have the responsibility of naming the steel tank and that name will live in infamy! (Subject to approval and within reason). Of course you’ll get to name a beer, the merch pack, Friends & Family party, and an Executive Chef Dinner.

    Includes:
    • Name a fermenter
    • 1 Year - Level 2 Membership
    • Name a beer
    • Invitation to Friends & Family Party
    • Mad Era Merch Pack
    • Executive Chef Dinner
    Less
    Estimated delivery
    Reward no longer available 5 backers
    $

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Funding period

- (60 days)