Delivery Schedule, MFI, and a little <3
We've been making some great progress on our belaycords. In the last update we touched on the magnetic keeper fine tuning, and manufacturing progress. We've been working on a lot of facets of the project simultaneously, with multiple different factories producing different components and we're getting super close!
Micro/Mini Shipping this week!
Finallyyyy, Micro and Mini connectors will be shipping this week! On Jan. 21 they'll be sent to our fulfillment facility, who will then take a few days and then dispatch them to your lovely homes. They should arrive in 10-20 days via air mail after that. You will also receive tracking info via email so you can keep an eye on them! If you ordered a mixture of cables (some lightning some micro for example), those will be shipped together when they're all in the fulfillment facility. You are going to LOVE your belaycords! We particularly like charging our GoPros and Android phones with them! The best part is there are no silly proprietary parts or hoops to jump thru! Yay!
Lightning Update (woop woop!)
We've enlisted two MFI 6 companies to help get our BelayCords certified and manufactured. This is somewhat unorthodox, but it has helped us make tons of progress in creating a brand new product that isn't on the market or certified yet. The first factory initially struggled with making the samples correctly, which resulted in a failed test called "differential impedance". It wouldn't be noticeable on the consumer end, but it's still a standard we (and apple) hold to. They also struggled securing the metal housing which, with extreme use, would pull out. That obviously needed to be addressed during our quality control testing. We're glad we were able to catch these issues early with our local agents, so they could be corrected. One of our biggest fears is sending out over 20,000 charging cables with defects that would need replacing.
After a couple of these issues and with missed delivery deadlines, we made a hard decision and hired a second factory. It's quite a difficult one to make because the MFI approval process takes months, AVNET official connectors have a delayed delivery time, and then there's the actual manufacturing time. It's almost like you're married to the factory, or at least caught in a long term relationship. If you switch "partners" you have to start completely over. Luckily we recognized the issue early and the factory has already received approvals for MFI with our reversible USBs, we just need to apply those MFI approvals to our aluminum housing upgrades and additional length stretch goals that we added towards the end of our campaign. Even though we ordered and had on hand thousands of lightning adapters to help meet demand, we ended up having to order thousands more in late November. We're waiting on that batch of AVNET connectors from Apple.
Our factory has promised to release the first batch of lightning cables in about two weeks (Feb 4th). This should allow us to fulfill the majority of orders and allow us to ship them before the dreaded "Chinese New Year". For anyone who doesn't work in manufacturing, the holiday can last the whole month severely impacting deliverables. Luckily, our factory has promised only a partial closing, where they will continue production and finish by March 14th at the latest, with batches sent to fulfillment as they are completed. It's not the most affordable or easy way to fulfill orders, but we needed to get these bad-boys out to you as soon as possible.
We're with them every night checking on progress and reminding them they have over 8,000 people anxiously awaiting their work! We'll keep pushing them to deliver quicker than they promised and hope for the best! Go factory, go!
Thanks for all the support!
We're changing charging, and we couldn't do it without you. Creating something brand new is hard. While we initially thought we could ship in late November, delays from the fabric cable factory, poor estimates from our first MFI factory, a huge amount of backers, and some pushback from trying to get reversible USBs MFI approved added to the estimated delivery time. We have over 56 SKUs or products for this campaign (which anyone in retail can tell you is a lot to manage!). You all have been super supportive of us throughout the whole process--and that means the world to us. Your hard earned money has gone towards everything from tooling, to laser etching, to kraft bubble packs. You've told us that kickstarter is about the experience of manufacturing a brand new product, and going on a journey together, not going to the mall and buying something. It's a sneak peak at the nitty gritty of manufacturing, world trade, and seeing a tremendous amount of moving parts come together seamlessly. You've been super supportive in understanding the hurdles we've jumped thru together and for that we have to say, THANK YOU!
<3 The BelayCords Team