Up & Running! Micro & Mini in production! Keeper bottleneck fixed!
Magnetic Keepers are golden!
We had a couple more issues with the keepers which we were able to address. Basically they sent the first thousand last week and in production we noticed some quality control issues. Some of the seams weren't closed correctly and needed to be addressed.
So, we sent back the keepers to the factory, they re-sowed the keepers to make sure they don't open again. Now they are back on track for delivery of 500 per day to our cable manufacturer. In retrospect adding the keepers was a lot more work than we anticipated. At first we were trying to convince different manufacturers that we wanted magnets, not velcro--and that was much harder than you can imagine. Then we had to send samples and 5 attempts later, send actual instructions. Then twice more we had to quality control check the keepers to make sure they would hold up. Additionally, making a brand new product (rather than a variation of an existing one like our cables), seems to have its own hurdles. Luckily we seem to have overcame them and the keepers have been testing really well. The magnets are just strong enough to hold even the 2meter cable together, but not too strong that it might pinch your fingers or mess with postal delivery. The stitching and feel of the keepers seem to be on point...which we are psyched about!
Micro and Mini Manufacturing
With the keepers in regular and approved supply, we can finally move to manufacturing. As we mentioned before, we weren't able to start manufacturing until the keepers arrived. The keepers have to be added before the USB port goes on and we couldn't leave one end exposed for any period of time because there is a chance for oxidation to occur which would affect the quality of the cable. Once they're done with micro and mini, they'll move on to the next adapters! Go, Go, Go Factory!
We've already started micro USB manufacturing. The factory will start with black micro USB, make all of those cables, and then switch to the next color. This way the plastic that they use for the injection, strain relief, and internals is not wasted. Then they switch to the next color plastic and create the next batch! We're pushing them to manufacture and deliver as quickly as possible, as we've been in their queue for quite some time. In batches, as they are made, the cables will go to the fulfillment center where they will be shipped around the world to your front door. Then we can all share in some stress free, charging cord love!
Off to the races!
We're the first cable company to offer any label on their cables, which we think helps differentiate brands really well. However, we also wanted to add some functionality and utility. Many backers are super excited to have their cables magnetized to their bed stand or lamp, so they don't lose them to the floor each night. Others are excited they don't have to carry rubber bands to keep the cables together, or have their cables become a tangled mess in their bags. All of these applications sound great to us and we're so excited to solve them for people with our patented invention!
Sexy Cable Photos!
We did our final approvals of the keeper/cable combos and are super happy with the results! Check them out below! We hope you're excited about the quality!
A Big Hug!
Your amazing support (and cash money) has already paid for Minimum Order Quantities, moulds, cables, components, licensing, and more. It's given us the ability to compete with the big cable manufacturers, and in a way you've helped sculpt and direct. We literally could not have come this far without you.
Thank you so much for your patience and loving messages!
We had originally planned on only making a few colors and a few hundred cables, and the overwhelming support has been tremendously amazing! We really appreciate everyone's patience and understanding regarding the delays. The magnetic keepers, staffing customer service emails, managing larger order, fulfillment logistics, and factory timeline delays has been hard to overcome, but we're getting super close! We've received lots of amazing emails from you guys already telling us to take our time and push for quality, quality, quality. And that means the world to us! You can't imagine how great it is to check your email each morning and getting to talk to such a great support network of backers. Good Karma to you lovely people!
As always if you need help with your order, need to change your address, or just want to say hi, please don't hesitate to email us at firstname.lastname@example.org ! We'll get to your request as soon as possible and make sure you're taken care of! We've chatted with over 1,200 of you already <3!
Always here for you,
The BelayCords Team <3
PS: You didn't think we forgot to send you your weekly dose of love did you? Have any fun new years resolutions? Anything you've been wanting to do for awhile but need a little extra push to get to? Write it below in the comment section and do it this year! Check out one of our favorites below from kid president!
"I think we all need pep talk!"