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With a USB that works in either orientation and a Lifetime Warranty, BelayCords are a more durable and bright way to charge your device
With a USB that works in either orientation and a Lifetime Warranty, BelayCords are a more durable and bright way to charge your device
7,934 backers pledged $423,564 to help bring this project to life.

Santa Baby...Hurry down the chimney tonight!

Posted by Made In College (Creator)

Merry Christmas, Happy Holidays, and Happy New Year!!

Lovely backers!

We're obviously running a litttttttleeeee late on our delivery timeline (and that stinks)! We've spoken to many of you who have been amazingly supportive and understanding, which is absolutely awesome! 

Here are some cards that you can hopefully give temporarily so no hearts are broken this christmas! If you need a variation of this card for your special holiday or day, please don't hesitate to write us at ! For Apple computers, just drag to your desktop. For PCs right click save to desktop. Then just print or email! 

Manufacturing Updates!

Last week we had to make the decision to delay magnetic keeper manufacturing for another week to make sure they wouldn't fall apart or look terrible on your belaycords. The sewing and closures were still a little unprofessionally done and needed some additional fine tuning (ugh). The knee jerk reaction was to just move to manufacturing and ship them to our 8,000 backers, but we knew we had to do these right! We've been having an agent overseas meeting with the factory to get them just right and save us time that would have normally been spent shipping back and forth to the US. Here are some photos of the last samples, take note of the sealed closures on the right and tac sewing on the left. 

front of magnetic keepers
front of magnetic keepers
back of magnetic keepers
back of magnetic keepers

Observant backers will also note that the magnet can be slid down the keeper to allow for whatever tightness you prefer, which we think is a fun addition! Now the magnetic keepers are in full manufacturing. They will be delivered to our manufacturer in batches so our cable manufacturer can start producing the actual belaycords! The cables themselves couldn't be made until we had the keepers because the keepers are added when only 1 adapter has been molded, then they the keepers are slid on, and then the other adapter (on the other side) is added. If we manufacture the cables and leave them exposed the tips will oxidize and it could result in a lesser quality cable (we told you we got your back!). Adding the keepers after production wouldn't have worked for quality control testing (quality cable connection and magnetic keeper manufacturing quality control) and would have been extra expensive. 

We're still working on finalizing our approvals from Apple! Keeping you updated on that progress is somewhat challenging because of the lengthy NDAs (you can apply for free for the MFI developer program here to take a look at them), but we'll keep doing our best to keep you in the loop! We've already had our product plan approved and have been making a lot of progress with our final approvals! Now we're just on safety testing and packaging approval (next update will be fun!). Apple is an amazing company that wants to make sure that all of their accessories and products work perfectly together and are 100% safe! We're so thrilled that they're letting us create this innovative product funded by you guys! What a fun story! It's one of a kind and will be worth the wait! We promise!

We'll keep updating you every 1-2 weeks or so, and pushing hard to get belaycords shipped as soon as possible! Our vacation will start when everyone has received their belaycords and are 100% happy! As always if you have any questions or concerns, need to change your adapter type, shipping address, or just want to say "Hi!", feel free to write us at ! That way we won't miss any of your messages! 

Thankful for your love and support,

The BelayCords Team

PS. A backer sent us a really beautiful video on giving that reminded us of the holiday spirit of love, compassion, and family! Be good to each other! <3!

Jake Rosen, Thom Moesker, and 41 more people like this update.


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    1. Nomnaut on

      Any update? My order is still open and unfulfilled. Some news would be better than no news.

    2. Diogo Grecco on

      I still haven't got mine

    3. Missing avatar

      Keegan on

      yo guys any updates for us?

    4. Missing avatar

      MZ on

      Any updates? :)

    5. Missing avatar

      Big Mac on

      Nov 20 "We're still on track for shipping later this month (Nov 30)"
      Dec 5 "We're sending out our first batch of belaycords next week (Dec 12)"
      Dec 25 "Last week we had to make the decision to delay magnetic keeper manufacturing for another week (Jan 2)"

      Ya tryin' to get our goat?

    6. Sahil Tanwar on

      Happy New Year guys but it's wayyyyyyyyyy too late now. All the excitement is fizzing away.. Time is money these days... Buckle up

    7. Missing avatar

      Andreas on

      sending out cards just at the time where christmas is over in most of the countries/cultures (yes, there are many people celebrating christmas on the 24th and lots of them are in timezones way before the US) is in the spirit of the project :/ sorry, but this was a week too late...

    8. Missing avatar


      "Our vacation will start when everyone has received their belaycords and are 100% happy!"
      It's too bad they will never get a vacation, since Peter Cartwright will never be happy.

    9. Missing avatar

      Mark Gamble on

      Happy Christmas and thanks for the update!

    10. Missing avatar

      Prajeeth Johnson on

      Merry Christmas wishes

    11. Missing avatar

      Big Mac on

      Nice video. The bag of soup reminded me of your Puffin Spray backers. Their pledges are dribbling through in more ways than one! You still got their backs?

    12. Oliver Held on

      Thank you. Danke schön aus Deutschland. Ihr seid Amazing. Merry Christmas.

    13. Jack Bauer

      Thanks for the update! Can't wait to until getting them!

      Happy holidays!

    14. RobTrem on

      I'm sure you could always just cut it off if it bothers you that much

    15. Grant on

      You are integrating the keeper with the cable?? That's not what I signed up for. I don't want your crap on my cables thanks sorry!!