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With a USB that works in either orientation and a Lifetime Warranty, BelayCords are a more durable and bright way to charge your device
With a USB that works in either orientation and a Lifetime Warranty, BelayCords are a more durable and bright way to charge your device
With a USB that works in either orientation and a Lifetime Warranty, BelayCords are a more durable and bright way to charge your device
7,934 backers pledged $423,564 to help bring this project to life.

About this project

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BelayCords - Reversible USB Charging Cords iPhone & Android

$423,564

7,934

          Missed our project? Get your own at BelayCords.com 

To accommodate you better, you may view our KickStarter video with closed captioning here.

Presenting BelayCords, the first iPhone charging cord with reversible USB technology for iPhone and Android Devices!

Available for a variety of phones and tablets...

Micro USB Compatibility:

BelayCords will work with any phone or tablet with a standard Micro USB connector. This includes Android, Blackberry, and Windows phones, among many others! Samsung Galaxy S5, Google Nexus 5, Amazon Kindle, Amazon Fire, Nexus series, Motorola Moto, Motorola Moto G, Nokia Lumia, Samsung Galaxy Note, HTC One, Xiaomi Mi 3, Blackberry Z10, LG G2,and so many more!

Apple Compatibility

Works with all apple products! This includes iPhone, iPad, iPod Touch, iPad Mini and more! It even works with the new iPhone 6 and iPhone 6 Plus!

And in your favorite color...


Magnetic Keeper

You all requested it! To add a free Magnetic Keeper to your BelayCord purchase, just share our project on twitter or facebook from the buttons below our video! Then comment to let us know how you shared! Every BelayCord you buy will include it's own Magnetic Keeper. Patent pending.

The Problem

We love our phones.

And so much time and energy went into creating such amazing phones, but it seems like the charging cord hasn't caught up.

where's the charging cord love?
where's the charging cord love?

 Charging cords have some major problems. 

  • The white rubber gets dirty really easily. 
  • They break
  • Many have connections that wear out causing "on-again, off-again" charging. That's not very much fun during a sync. 
  • They also only work in one orientation. Apple fixed half the issue with their lightning adapter, but the USB side still needs some love. We found that we can never plug it in correctly the first time.

The fixes

USB Orientation

We're working with the Reversible USB patent holder to make the first and only iPhone USB Lightning cable that works in any orientation. That means when you try to plug it in, you get it correctly the first time, every time. It's backwards compatible with every USB port and works with all of your devices! 

 Worried your device isn't compatible? Most likely it is. But if you want to be sure, send us a message and we'll tell you!

 Strength and durability

The absolute worst part of charging cords is they break. We're building BelayCords with high quality, durable materials that will last. We're so confident that they will last, we'll put our money where our mouth is..we’re standing behind them with a Lifetime Replacement Warranty. That means BelayCords will be the LAST cable you will have to buy.

Design

Teaming up with lead designers, we created Belaycords in a variety of colors that “pop”. Inspired by climbing rope, belaycords has a rugged fabric exterior, protecting the charging components from wear and helping to keep them tangle free. That means no more on-again off-again charging! With MFI certified BelayCords by Apple, you'll never get another pop-up warning you about "Unauthorized devices". And because it's MFi certified and approved it works for both high-speed charging and syncing!

Personalize in a style that fits "you"

We know you're not made from a cookie cutter. Express yourself with BelayCords in a way you never could before.

 Reward Tiers

Retail

Our dream is to sell BelayCords in every Apple store. Inevitably the price will have to be more expensive than this KickStarter run. We're planning the MSRP to be $39.95 per BelayCord charger. This will cover MFI licensing, Barcode Labeling, manufacturing, shipping, fulfillment, legal, and more. Since we're fulfilling via KickStarter and effectively "pre-selling" BelayCords, we're able to give a discount. If our project is successful, you'll be getting a great discount by backing our novel product

As an example of the lengths we've gone to create a truly durable charging cord, there are certain standards that you have to meet for MFI certification regarding wear and tear. Our preliminary tests show BelayCords is leaps and bounds ahead of other chargers on the market...far exceeding the normal wear and tear testing without ever breaking. We're also reinforcing the inner housing with molds to make them more solid and durable. It's more expensive, but that means when the lightning or usb adapter is say, stepped on, it will be reinforced. Expect more detailed photos and information in later updates. Now if it's abuse beyond normal wear and tear, like say your dog chewed your apart your cord, the warranty wouldn't apply. We'd probably go out of business if we did that!! 

Experience

Made In College is a full service accelerator that takes ideas and builds them from into full-fledged businesses from scratch. It starts with a simple idea submitted by anyone. After the idea is run by a board of directors and potentially approved based on a variety of factors including viability, time to market, patentability, and more, it is assigned to a project lead who oversees the idea from conception to delivery. This process can take as little as two weeks to as long as two years depending on how developed the submitted idea is.

Production teams include a PR/Media Manager, Video Editing/Content Creation, Prototyping Engineer, Communications Intern, and Team Lead. Rest assured, our team has the experience, training, funding, and oversight to manage this project with 100% confidence. Pledge with assurance!

Delays

KickStarter isn't a store. We don't have a finished product. We aren't a product on the shelf. We're creating something from scratch. You literally cannot find this product anywhere else and that does bring some challenges. 

Additionally, many KickStarter projects deliver late. It's a known fact. Many factors can cause delays, from manufacturing issues, receiving amazon payments late, shipping courier problems for international backers, to sheer number of backers. 

That being said, we're currently on track for shipping in November (I know--that's completely nuts). We want you to know that if you're a backer. You're family. We're looking out for you. We will deliver what we promise, and we'll bust our a** getting it to you. We got your back. Simple as that. 

Media Pack

For high resolution photos download our media pack via our friends at dropbox: Media Pack

Risks and challenges

We've already prototyped BelayCords to an end-user quality--so there is no risk that the backers will be disappointed by the quality of BelayCords. While we hope this process is streamlined, and our manufacturer has everything lined up to produce the product, there may be unforeseen delays. However, we have every impression that we can get BelayCords to you as quickly as promised.

What we won't do is produce a sub-par product. We put our name on BelayCords and don't take that opportunity lightly. We promise to keep you in the loop during the process so you feel this product is just as much your creation as it is ours.

Learn about accountability on Kickstarter

FAQ

  • The black, silver, and gold have anodized metal tips. It looks better with the colors and matches the iPhone 5s and iPad better. The white tips are really durable too--but look cleaner with the color choices we show :) Great question!

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  • Yes! and with the lifetime warranty...this one will be the last you'll need to buy.

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  • BelayCords Regular are 4 Feet in length! That's 1 foot longer than standard charging cables and the perfect length!

    BelayCords Long are 2 meters in length, great for your nightstand or watching your tablet while plugged in! Just add $5 per BelayCord to upgrade, it's that easy!

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  • Haha, thanks! We'll be sending out a survey at the end of the project with the color options for you to select from! We want it now too! Tell you're friends so we can offer even more rewards! Thanks for backing!

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  • We wanted to keep our rewards as simple to understand as possible. Some projects make finding the reward that fits you cumbersome and confusing.

    For each multiple BelayCord reward, we've tiered the pricing to give a discount, effectively adding early bird value to each option. For instance, buying 10 BelayCords gives you each BelayCord for only $25 each. That's a savings of over $50 on buying them individually and a huge discount on our MSRP of $39.95. Great deal right?

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  • If you buy multiples, you can select what colors and types you want when we send out our survey at the end of the project. So, you can order the "foursome" and get 1 lightning, 1 mini USB, 1 micro USB, and 1 30pin (or any combination). Sorry no unicorns for sale (yet).

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  • We're engineering BelayCords specifically to fit your lifeproof/otterbox phone case. No worries!

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  • You can pledge your support at any level! Just add $5 per BelayCords to upgrade, it's that easy! If you've already backed us, simply modify your pledge and increase it by $5. Message us if you have any questions or problems!

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  • We created our early bird options to help "spread the word" about BelayCords and is meant to be promotional (1 per person). They will retail for $39.99 when we get them in stores, and we're only charging $30 here on KickStarter.

    Buying multiples gives you a discount on that price. For instance, buying 2 at $55 gives you each for only $27.50. A great deal. Backing at higher multiples gives you an even better discount!

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  • We're building BelayCords with high quality materials and construction. We were tired of having charging cords break and stranding us with a dead cellphone. That's why we built BelayCords. We hope you won't have any issues with your purchase, but if you should--know that we stand behind BelayCords with a lifetime warranty. That means if you should encounter a problem with your BelayCords, we've got your back!

    Our lifetime warranty covers your purchase from normal wear and tear and manufacturing defects. We extensively quality control test our BelayCords before shipment and know you'll love them. If you should encounter a problem, just contact us via our website www.belaycords.com (site will be fully functional when our project ends). Once we receive your return, we'll send you a new replacement free of charge. Please note we can't cover abuse or negligence--we'd go out of business that way!!

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  • Just share our project on twitter or facebook with the buttons below our video. Then comment on our project to let us know how you shared. It's that easy! We'll upgrade all of your BelayCords to include Magnetic Keepers.

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  • BelayCords isn't a product just yet. We need your help to make it happen. We have ambitions of being sold in Apple Stores and Amazon. With your help--we can get there!

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  • We'll continue making updates through our kickstarter page! It's our favorite part of kickstarter and by the time we're done--you'll feel like you were just as involved as we were!

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  • We're building BelayCords to be super rugged and durable--but it's not invincible. As with all electronics, please keep it away from water and other liquids--ESPECIALLY when plugged in. If you haven't shared BelayCords already--share it and comment to let us know you did. That way we can include a Magnetic Keeper to help you keep your BelayCord organized when not in use. Use and care for BelayCords like all of your other charging cords! But with the comfort of knowing it's much more durable (over 5x).

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  • We are certified and work for both high-speed charging and syncing!

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  • You get a discount the more you buy. If you want 6, you can always buy 4 then pay an additional $30 per BelayCord on your order.

    Last updated:

Support this project

  1. Reward no longer available

    Pledge $25 or more About $25

    Early Bird: One (1) BelayCord cable in your color choice. Choose either Lightning, 30-Pin, or Micro USB. Shipping included for US backers. Outside of US add $5.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3,000 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $30 or more About $30

    Single Status: One (1) BelayCord cable in your color choice. Choose either Lightning, 30-Pin, or Micro USB. Shipping included for US backers. Outside of US add $5.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    942 backers
    $
    Kickstarter is not a store.

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  3. Select this reward

    Pledge $55 or more About $55

    Double the Fun: Two (2) BelayCords cables in your color choice. Choose either Lightning, 30-Pin, or Micro USB. Shipping included for US backers. Outside of US add $5.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2,859 backers
    $
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  4. Select this reward

    Pledge $105 or more About $105

    Foursome: Four (4) BelayCords cables in your color choice. Choose either Lightning, 30-Pin, or Micro USB. Shipping included for US backers. Outside of US add $5.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    845 backers
    $
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  5. Select this reward

    Pledge $156 or more About $156

    6th-Wheel: Six (6) BelayCords cables in your color choice. Choose either Lightning, 30-Pin, Mini USB, or Micro USB. Shipping included for US backers. Outside of US add $5. Add +$5 per BelayCord for longer lengths.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    52 backers
    $
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  6. Select this reward

    Pledge $206 or more About $206

    Octuplets: Eight (8) BelayCords cables in your color choice. Choose either Lightning, 30-Pin, Mini USB, or Micro USB. Shipping included for US backers. Outside of US add $5. Add +$5 per BelayCord for longer lengths.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    16 backers
    $
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  7. Select this reward

    Pledge $250 or more About $250

    10-Fold Love: Ten (10) BelayCords cables in your color choice. Choose either Lightning, 30-Pin, or Micro USB. Shipping included for US backers. Outside of US add $5.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    128 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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Funding period

- (60 days)