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Over the last few years, "made by laura lee" a blog has turned into a brand concept and is looking to expand into an online business.
Over the last few years, "made by laura lee" a blog has turned into a brand concept and is looking to expand into an online business.
130 backers pledged $10,224 to help bring this project to life.

About this project

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$10,224

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About Laura Lee

“Jane of all trades” is most likely the phrase to describe artist and creator Laura Lee Imhoff. Although, master of none certainly wouldn’t be something that follows it up. While Imhoff is known for her musical talent as a singer/songwriter, she has always been a visual artist at heart. Upon graduating from The School of Museum of Fine Arts, Boston with a focus in traditional stained glass methods, Imhoff moved to Austin in 2008 to pursue her music career.

Laura Lee Imhoff: owner & founder of made by laura lee
Laura Lee Imhoff: owner & founder of made by laura lee

In more recent years, Ms. Laura Lee has found herself being drawn back to her roots as a visual artist, but not in the traditional sense. With a world that has gone high tech, she has found a niche in the resurgence of old time crafts: hand embroidery, the creation of canned goods, and giving new life to tired furniture.

Refinished dresser, hand embroidered towel, and refinished wall piece
Refinished dresser, hand embroidered towel, and refinished wall piece

 About the blog

Imhoff’s blog, made by laura lee, launched in 2013 as a way to share her creative process, completed projects, and even artistic dry spells with friends and family, near and far. With its casual writing style and incorporation of personal content, made by laura lee is upbeat, simple yet relatable, and subtly inspirational. There is a wide range of subject matter and entries, much like Laura Lee’s expansive skillset, from canning to recipes, to music and community, and to her most beloved embroidery and refinishing furniture.

jams & jellies, hand embroidered napkin set, and refinished side table with light
jams & jellies, hand embroidered napkin set, and refinished side table with light

About the business

Like many artists, there is a strong desire to make a living from their work. Laura Lee began canning and hand embroidery as a hobby and creative outlet. After some time, this hobby slowly turned her apartment into a craft version of “Hoarders” or “Martha Stewart” gone wrong. Over the last year, Imhoff has begun casually selling her handmade wares and seeing a great demand for locally made goods. As 2016 rang in, Imhoff has taken on a studio space for her expanding side project of refinishing furniture. With the overwhelming support from the community, Imhoff is now in the beginning phases of turning the concept of made by laura lee into a business.

Imhoff has made big steps to pursue her dream of being a self-employed artist and entrepreneur: converted her humble blog into a website (madebylauralee.com), has worked with a graphic designer to create a cohesive brand, started her business plan, has taken care of the more mundane LLC and insurance paperwork as well (LLC, insurance), all while still actively creating.

refinished "David Bowie" rocking chair, made by laura lee logo, and peach ginger jam
refinished "David Bowie" rocking chair, made by laura lee logo, and peach ginger jam

 Expanding the brand

The next steps of expanding "made by laura lee" will be revamping madebylauralee.com to include a much more user friendly format and an online store, to begin utilizing SEO, and increasing sales and marketing channels.  In addition to technical side, "made by laura lee" would like to begin incorporating video blogging and online tutorials to the site.

Kitckstarter breakdown

Asking for $10,000 is a big step in "made by laura lee" history.  What will the money be going to?

  • close to 16% will be going to processing fees (Kickstarter) and taxes
  • website 
  • Ecommerce site building
  • photographing merchandise
  • marketing (online and print)
  • promotional items 
  • paying the videographer (for making this video & other ads)
  • cost of materials for incentives
  • video camera for future online tutorials

Special thanks & mentions

Risks and challenges

While this is the biggest milestone in "made by laura lee" history... and in the history of Laura Lee, asking for $10,000 is no small feat. The biggest challenge is meeting this goal. Not meeting the goal means no funds at all which means no growth at the planned rate.
If the goal is met, there will be other challenges, of course, but after years of restaurant management and other higher level positions, there are several things that Laura Lee has learned:
1. Prior planning prevents poor performance
2. Learn to adapt and find solutions

We can do this though! We are looking forward to celebrating the growth of made by laura lee! Thank you for your support.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Sewing Needle

    Thank you! Every penny counts. Not only will you receive gratitude, but you will also be publicly recognized for your contribution by receiving a shout out on social media and on the "made by laura lee" website.

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    Pledge $10 or more About $10

    Spool of Thread

    Along with the "Sewing Needle" reward, you will also receive a personal email from Laura Lee herself thanking you for your contribution

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    16 backers
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  3. Select this reward

    Pledge $25 or more About $25

    Swatch of Fabric

    Along with the Needle and Thread rewards, you will also receive an electronic copy of Laura Lee's recipe book. A collection of jam recipes, other uses for "made by laura lee" jams, as well as some of Laura Lee's favorite cooking recipes!

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    19 backers
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  4. Select this reward

    Pledge $37 or more About $37

    Embroidered Wall Art

    Along with your social media shout out, website recognition, the electronic recipes and cook book, you will be receiving a made by laura lee designed hand embroidered wall art. This is a custom piece already framed on an embroidery hoop.

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    13 backers
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  5. Select this reward

    Pledge $50 or more About $50

    You've got Snail Mail

    Along with social media shout outs and website recognition, you will receive a hand written thank you note from Laura Lee as well as a printed copy of "made by laura lee" recipes and cook book pamphlet

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    10 backers
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  6. Select this reward

    Pledge $70 or more About $70

    Embroidered towel & JAM

    Along with your social media shout out, website recognition, the electronic recipes and cook book, you will be receiving a made by laura lee designed hand embroidered kitchen towel and a jar of made by laura lee jam.

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    11 backers
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  7. Select this reward

    Pledge $125 or more About $125

    Presents by Mail

    Thank you, we're in the triple digits! You will be receiving the "Snail Mail" Rewards as well as a "made by laura lee" gift basket of selected jams & jellies

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    8 backers
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  8. Select this reward

    Pledge $250 or more About $250

    Presents to Snuggle

    You'll be getting "Presents by Mail" Rewards and then some! You'll also be getting a hand embroidered pillow in the mail with your jams & jellies. You can sleep soundly knowing you contributed to helping "made by laura lee" grow

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    4 backers
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  9. Select this reward

    Pledge $500 or more About $500

    Put Your Feet Up!

    Put your feet up, you've earned it! Along with the previous gifts, you will be receiving a "made by laura lee" finished foot stool.

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    3 backers
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  10. Select this reward

    Pledge $1,000 or more About $1,000

    A Day with Laura Lee

    Words cannot express the gratitude, so rather than just sending you something in the mail, you are welcome to join Laura Lee for a day! You will not only receive your other rewards in person, but you will get a complete tour of Laura Lee's studio, embroidery space, lunch from the cookbook, and a FAQ session.

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Funding period

- (30 days)