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Devil Dave's is a single serving stick pack with real grated horseradish that makes an Instant Bloody Mary when added to tomato juice.
Devil Dave's is a single serving stick pack with real grated horseradish that makes an Instant Bloody Mary when added to tomato juice.
Devil Dave's is a single serving stick pack with real grated horseradish that makes an Instant Bloody Mary when added to tomato juice.
419 backers pledged $15,504 to help bring this project to life.

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Devil Dave's Bloody Mary Sticks

$15,504

419

A Bloody Mary Is Only As Good As The Ingredients You Use ~

Welcome, an Instant Bloody Mary Stick Pack that's simple, creates less waste, and tastes just like the real thing - because it is! My mix has grated horseradish, subtle hints of celery salt, full body from the Worcestershire, and middle of the road heat - not everybody likes them deathly spicy! They just taste classic. Like a well prepared Bloody should taste. 

Creating the ultimate Bloody Mary takes skill and time. Not only that, the ingredients to begin making one are costly. I hope to market this product to consumers, retailers, and other Hospitality outlets such as Hotels, Golf Courses, and Wedding planners. Everything you need to make a Devil Daves Bloody Mary cocktail is in the photo above!

 

We plan to be available for sale in May - Focusing first on our backers and pre order sales, then the public and into wholesale and retail.

This campaign will help us move forward and grow the business.

We would like to achieve three goals with the funds. 

1. Manufacture, pack and ship our Bloody Mary Sticks to our Backers and Pre-Order customers.
2. Focus on building our Brand through positive reviews, pricing and customer service. We plan to use several marketing Start-ups in our business model. 
3. Design and implement a wholesale program into our new Website. The portal will have the necessary infrastructure to make us fully automated and go global by 2019.

 

So, what's in a Devil Daves?  I hear it has no Gluten and has Vegan Worcestershire? 

We have real grated horseradish, celery salt, Vegan Worcestershire, cracked black pepper, some garlic, citrus notes and just a bit of heat - some people will have to add a touch of hot sauce if they like it super hot. Live by the rule, you can always add but never take out!  

Most name brand premixes have preservatives. Oh yeah and an awful shelf life. Maybe 5 days tops. If it's only you drinking it, you better finish all 5 glasses in one day. 

I loved seeing my friends face when I had 6 Bloodys made in under a couple minutes. Now, watch how quickly and effortlessly you can put one together. (video has no dialogue)

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With Devil Daves you get a whole tablespoon of mix in each packet! That's enough for a 16 ounce glass. If you desire a smaller cocktail, use half a packet. Its like getting double the Bloody's in each box!

My vision for an all-in-one Bloody Mary seasoning started with an idea to fix a broken Bloody Mary. 

When I was finished with the recipe, it was a Bloody Mary! It made me think... With all the great spices out there today, why doesn't something exist in a Stick Pack that delivers dry spices to vegetable juice the way that the wet ingredients do? 

It's time you start saving money by drinking a Bloody that doesn't disappoint. I always feel a little guilty when I spend too much at the store just to get my drink on, so I know you do too. Even if you have a favorite pre-mix, doesn't it always seem to need something? These fun stick packs can help you out in that department too.

I discovered that there were no spice mixes using a grated horseradish; nothing that screamed classic recipe. I couldent believe it. Being a former Chef, and also a bartender, I knew I could create something delicious that worked the right way. After waiting to hear back from the spice wholesaler, I got the answer we were looking for. Devil Daves would be the first Bloody Mary seasoning with REAL HORSERADISH FLAKES!  Also it would be completely vegan, which as you know, cannot be achieved using bottled Worcestershire... 

But what style of packaging would deliver my Bloody Mary recipe to all the places it can be used, and still be durable enough to withstand moisture and temperature changes. I thought, what would Crystal Light do? Exactly - Single serve instant Bloody Mary stick packs. 

So, after a couple months of R&D and Prototype development - samples were mailed. I was almost demolished by a car that crashed through the wall at the post office! The samples still went out.

Gosh, I barely survived! Just kidding. But thank goodness for that, or the hundreds who sampled this new Bloody Mary spice mix wouldn't have left such stellar reviews on our Facebook Page!

We even had a couple Bloody Mary Blog give us props!
The Drunken Tomato - Some great comments from people who've tried a Devil Daves, on this blog!
Bloody Mary Obsessed - She used Pineapple Vodka and has a killer recipe with our Bloody Mary Sticks.
~ Food & Wine - They seem to think we have it going on. Thanks so much for the shout out guys! You are my favorite magazine!
~ Saratoga Food Fanatic - Ashley is one of the top foodies in the area and knows a great product when she sees one!
We even made killer grilled Bloody Mary Chicken wings! Grab our bulk tin called, Speed Mix, if you want to use it to season steaks, fries, or tomatoes - it's delicious.

 

I want my company to be sustainable. 

That's why I invented this product. It saves not only time and money, but cuts down on waste because you don't have to buy and possibly throw out so many ingredients. I have decided to partner with a contract packaging company that practices L.E.E.D certification systems, and I hope to learn from them. We will have some stretch goals for our packaging in mind. But as you know, what's better for the environment always costs more. However, we feel confident that you will be pleased because its all about the flavor. And Devil Daves delivers that as promised.

 

 

 

The Devil Daves brand is part of our whole marketing plan. Please try to grab some add on's and help spread the word. Our merchandise is just as important as the Bloody Mary Sticks. If you would like an Add On - simply add the dollar amount to your pledge when you click "Back This Project" - I will send you a survey in February asking you which Add On item you choose. Instructions about adding items to your pledge are below this infographic and on the Devil Daves Kickstarter page on our website. 

THANK YOU EVERYONE FOR YOUR SUPPORT:

Launching this campaign and all the events leading up to it, has been, without a doubt the most challenging thing I have ever done. I hope you find everything my team and I have created for this Kickstarter campaign to be thoughtful, thorough and timely.

So, going forward, I hope to obtain our Certified Vegan, and Gluten Free Project badges by the middle of 2018. However we have secured our Devil Daves Trademark, Nutritional Facts, FDA compliance, Recipe Trade Secret, Bill of Materials (BOM) and our LLC. This has all happened over the past year with the completion of our first recipe and prototype. Devil Daves was conceived in April 2017 and I decided from there to take it to the next level realizing, there didn't exist a product like this at all on the market - well, not in a stick pack anyway.

The stick packs are the true gem behind this whole thing. They are a somewhat new concept in packaging science. We can directly correlate savings to you because of the cost of materials and the amount we use. Knowing that the stick pack has never been used for something like this, we hope to be the forerunner in Instant Single Serve Bloody Mary spice mixes.

Special thanks to Donte and his family, Andrea Donahue, Phil Frye for providing office space and lab. The crew at the Pavilion Grand Hotel - Saratoga Springs, you guys rock!

Video Editing: Love n' Pixels
Location: Pavilion Grand Hotel Saratoga
Website & Kickstarter design: Ryan

Please Drink Responsibly. 

 

Risks and challenges

OUR PROMISE TO YOU -

We will continue to work diligently and carefully to get this product to you as promised, in May. With our manufacturing already in place this should not be a problem. My team, purveyors, and manufacturers are sticking to a strict schedule from January thru May.

As long as there are no hiccups in the delivery process we should not have any delays. I have already begun setting up our homebase with logistics, production and receiving areas. We will be a well oiled machine and future orders from our website will be simple and smooth.

Our entire team is passionate, ungrudging, and want to make a difference in your life through our product. We are normal people, who eat, sleep, and dream like you. No one has perfect information so issues could arise.

If there are any delays or issues along the way we will inform you of them and tell you the exact steps we will implement to overcome them. We have been there before, and have overcome the common and un-common hurdles. Our boots are tied up and on the ground ready to tackle any obstacles.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 5 or more About $5

    Thanks from the bottom of our Glass

    Your help at any level is very kind and helps us get one step closer to our goal of going full retail!

    Add on's not allowed.

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  2. Select this reward

    Pledge $15 or more About $15

    1 Box & Magnet

    10 Bloody Mary Sticks - Just looking to try them out? This is perfect for you!

    FREE DOMESTIC SHIPPING

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    44 backers
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  3. Reward no longer available

    Pledge $15 or more About $15

    1 Box plus 5 BONUS sticks

    ☞ ⒺⒶⓇⓁⓎ ⒷⒾⓇⒹ ☜
    15 Bloody Mary Sticks - ($15 for 1 Box & get 5 extra Stick Packs)

    FREE DOMESTIC SHIPPING

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    Reward no longer available 50 backers
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  4. Reward no longer available

    Pledge $25 or more About $25

    2 Boxes plus 5 BONUS sticks

    ☞ ⒺⒶⓇⓁⓎ ⒷⒾⓇⒹ ☜
    25 Bloody Mary Sticks - $25 for 2 Boxes, $12.50 per box (Save $2.50 PER BOX & get 5 extra Stick Packs)

    Have some to hand out - or just keep for yourself. You can be a bit devilish too!

    FREE DOMESTIC SHIPPING

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    Ships to Anywhere in the world
    Reward no longer available 75 backers
    $
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  5. Reward no longer available

    Pledge $25 or more About $25

    2 Boxes & Fridge Magnet

    25 Bloody Mary Sticks - $25 for 2 Boxes, $12.50 per box (Save $2.50 PER BOX)

    Also get our cool little magnet to remind you that you just made the best purchase in a long time!

    FREE DOMESTIC SHIPPING

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    Reward no longer available 5 backers
    $
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  6. Select this reward

    Pledge $25 or more About $25

    2 Boxes & Fridge Magnet

    20 Bloody Mary Sticks - $25 for 2 Boxes, $12.50 per box (Save $2.50 PER BOX)

    Also get our cool little magnet to remind you that you just made the best purchase in a long time!

    FREE DOMESTIC SHIPPING

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    Ships to Anywhere in the world
    67 backers
    $
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  7. Reward no longer available

    Pledge $35 or more About $35

    2 Boxes & Tin of Speed Mix - MAKE100

    20 Bloody Mary Sticks & 25 Servings of Bulk Mix - $20 for 2 Boxes, $10.00 per box (Save $5.00 PER BOX) & Save $5 on the Bulk Tin! That's 45 Bloody Marys - make up some Pitchers at Brunch Parties.

    BEST DEAL for the #Make100 Promotion on Kickstarter this month!

    If we clear this Reward Tier and get 100 Backers - I will personally hand carve your names into a Plaque for the Devil Daves Warehouse! (yes, I do wood carving). Be the first to go down in history on our Wall of Fame - right next to our first dollar ever earned!

    FREE DOMESTIC SHIPPING

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    Reward no longer available 100 backers
    $
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  8. Reward no longer available

    Pledge $35 or more About $35

    3 Boxes

    30 Bloody Mary Sticks - $35 for 3 Boxes, $11.50 per box (Save $3.50 PER BOX)

    Straight deal if you just want a couple weeks supply! Have a box to give your Mema. Grammy gotta get her day drank on!

    ~ Add 5 more Sticks for just 5 Bucks!

    FREE DOMESTIC SHIPPING

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    Reward no longer available 3 backers
    $
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  9. Reward no longer available

    Pledge $35 or more About $35

    3 Boxes plus 5 BONUS Sticks

    35 Bloody Mary Sticks - $35 for 3 Boxes, $11.50 per box (Save $3.50 PER BOX & get 5 extra Stick Packs)

    Straight deal if you just want a few weeks supply! Have a box to give your Mema. Grammy gotta get her day drank on!

    FREE DOMESTIC SHIPPING

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    Ships to Anywhere in the world
    Reward no longer available 3 backers
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  10. Select this reward

    Pledge $35 or more About $35

    2 Boxes & Tin of Speed Mix

    20 Bloody Mary Sticks & 25 Servings of Bulk Mix - $20 for 2 Boxes, $10.00 per box (Save $5.00 PER BOX) & Save $5 on the Bulk Tin! That's 45 Bloody Marys - make up some Pitchers at Brunch Parties.

    Back by popular demand ~ This tier is a winner!

    FREE DOMESTIC SHIPPING

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    Ships to Anywhere in the world
    27 backers
    $
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  11. Select this reward

    Pledge $55 or more About $55

    4 Boxes plus 1 Bonus Box

    50 Bloody Mary Sticks - $55 for 5, $11.00 per box (Save $4 PER BOX)

    This is great if you and friends are going in on our Kickstarter.

    FREE DOMESTIC SHIPPING

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    23 backers
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  12. Select this reward

    Pledge $115 or more About $115

    Wholesale Deal

    100 Bloody Mary Sticks - $120 for 10 Boxes & Bulk Tin (MSRP: $19.99 - 25 servings), $10 per box (Save $5 PER BOX)

    Have some to give to friends and also make pitchers of Bloody's at parties! Don't worry, they have a 2 year expiration date!

    FREE DOMESTIC SHIPPING

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    14 backers
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  13. Select this reward

    Pledge $250 or more About $250

    Hospitality Deal - Choose 1 option

    Your Choice of Boxes or Loose Sticks - Great for Hotel room-service carts, weddings, or Vegan Stores!

    1. 3 Cases of Boxes - 10 boxes per case ($250 for 30 Boxes, $8.30 per box - Save $6.70 PER BOX)
    or
    2. 6 cases of Loose Sticks - 50 sticks per case ($250 for 300 Sticks marked for individual sale, $.82 per Stick Pack - Save $.68 PER STICK) SHIPPING INCLUDED!

    Our sticks have a 2 year shelf life. And in your store they should go fast!

    You will also be listed under our "Where To Buy" page on DevilDaves.com

    FREE DOMESTIC SHIPPING

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    Ships to Only certain countries
    2 backers
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  14. Select this reward

    Pledge $450 or more About $450

    Straight Deal

    6 Cases of Boxes - 10 boxes per case ($450 for 60 Boxes, $7.50 per box. Save $7.50 PER BOX)

    Especially great for stores who know they can move our product. The shelves will be on fire! How about we talk about an end cap?

    You will also be listed under our "Where To Buy" page on DevilDaves.com

    FREE DOMESTIC SHIPPING

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    Ships to Only certain countries
    1 backer
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  15. Select this reward

    Pledge $1,000 or more About $1,000

    The Retailer Pack - Choose 1 option

    The best way to get on our distribution channel early. Be the first to feature Devil Daves at your catering events, stores, or hotels. Own a Subscription Box company that sells drinking stuff?

    Choose your Product:
    - 20 count flat of cases - 10 boxes per case - 2000 Sticks -($1000 for 200 Boxes, $5.00 per box. Save $10.00 PER BOX)
    or
    - 30 count flat of loose sticks - 50 sticks per case - 1500 Sticks ($1000 for 1500 Sticks marked for individual sale, $.67 per Stick Pack. Save $.83 PER STICK)
    or
    - 15 count flat of Speed Mix Tins - 4 Tins per case - 1500 servings ($1000 for 60 Tins, $16.60 per Tin. Save $3.50 PER TIN)

    You will also be listed under our "Where To Buy" page on DevilDaves.com. We can always talk about a mix and match. Just mention it in the backer survey.

    Shipping is a one time $50 and covers the packaging & handling.

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  16. Select this reward

    Pledge $2,500 or more About $2,500

    Bloody Mary Tour in Saratoga, NY

    Come visit me and my team in beautiful, historic Saratoga Springs. We can tour the Devil Daves facility, load up on Devil Daves gear and then get our VIP on at one of the most famous horse tracks in the World.

    Saratoga is beautiful. I will plan out an awesome tour of our historic city while we stop in and visit my favorite Bloody Mary Spots. (Saratoga is known for its Bloody Marys)

    Includes multiple cases of Devil Daves Bloody Mary Sticks and Speed Mix - plus all the Merchandise you want. Also, as a Bonus, our friend Shelley Buchanan has signed a couple books for you. The Drunken Tomato is a top rated Bloody Mary aficionado read, and you get them signed!

    Date not set - but it will be Sunday check-in / Tuesday departure in either July Or August.

    Accommodations provided at the amazing Pavilion Grand Hotel - Bring a friend for sure!

    Only thing you need is a ride.

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Funding period

- (31 days)