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A nutritionally complete, drinkable meal providing ample amounts of carbs, protein, & fiber with 24 different vitamins and minerals
A nutritionally complete, drinkable meal providing ample amounts of carbs, protein, & fiber with 24 different vitamins and minerals
360 backers pledged $22,049 to help bring this project to life.

About this project

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$22,049

360

Featured By:

"...implementing a unique way for busy people to get healthy meals on the go." - Patch

"...frequently stopping at convenience stores and fast food restaurants, and really not fueling my body in a way that I felt comfortable with. And that's where the idea for MacroFuel came about." - Time Warner Cable

"I’ll give it a positive rating." - The Ithaca Journal

"...a mix of wholesome, real-food ingredients in a powdered form that can be easily mixed with water to provide a full, nutritious meal." - The Cornell Daily Sun

"A new company started by a Plattsburgh native is off to a promising start." - The Press Republican

"Panahi has worked with start-ups in the past and says MacroFuel has cracked the code when it comes to creating a successful one, partly because it has the right people on board to execute the product." - The Horn

MacroFuel provides an alternative for those who are looking for a new and different way to fuel their body at maximal nutritional levels. In an increasingly fast-paced world, many people find that meal consumption can be a time consuming evolution that disrupts their busy schedule. Between cooking, eating, and everything in between, few people have the time for 3 or 4 meals a day; and even if they do, it is unlikely that all of the meals are nutritious.

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MacroFuel is a mix of wholesome, real food ingredients in a finely powdered form that can be easily mixed with water to provide a full meal in 30-seconds or less. These ingredients blend together to create a meal with ample amounts of macro- and micro-nutrients.

Yet, MacroFuel is more than just a nutritious meal. MacroFuel is the bridge between your professional ambitions and your life outside of the office. It is the ability to work a ten-hour day at maximum productivity, and then go set a personal record in the gym, or push through that last mile on your run. MacroFuel is the freedom to pursue your passions - whatever they may be.

With 56 grams of carbohydrates, 25 grams of protein, and 8 grams of fiber, MacroFuel is a full meal. Yes, bodybuilders and fitness fanatics can use MacroFuel in pursuing their own personal goals; the fact is, MacroFuel was designed for anyone who wants to know what it’s like to live life while fueling their body at maximal nutritional levels. 

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With that said, MacroFuel is not trying to replace all other foods. We don't expect you to sit around your kitchen table and chug MacroFuel for your family dinners, and we don't expect you to forgo a lunch with friends because you would rather drink MacroFuel. Instead, MacroFuel is designed to replace that protein bar you scarf down in between meetings when you don't have time for anything else.  Or, replace that muffin you grab from the coffee cart on your way in to work because you woke up late and didn't have time for breakfast. MacroFuel is an affordable, nutritious meal for when time is limited and quality is essential.

The idea for MacroFuel came about naturally. This past September, our CEO, Gus, was worried about how he was going to meet his daily nutritional needs as his schedule grew increasingly busy. As he looked into the broader meal alternative industry, he discovered that while many products market themselves as “meal-replacements,” none of these products actually replace a meal. He found that some products supplement a specific nutrient and some are designed to suppress one’s appetite. What he found was, it is extremely difficult to find a product that can provide ample amounts of needed macro- and micro-nutrients for sustained energy as demonstrated below:

When Augustine made his way back to school in the spring, he realized he was not the only one who saw value in a nutritionally "perfect" meal. As busy college students, Augustine and his friends found themselves missing meals (or eating things that hardly resembled meals) all too often. Long nights in the library were complemented with coffee and cheap protein bars, and having enough energy to do something other than study was a rarity. 

Seeking out a better way to fuel his lifestyle, Augustine came across a website offering a powdered meal product that was perfect nutrition in a powdered form. The powder provided a complete nutritional profile, though when mixed with water, the texture was extremely grainy, and the only way to mix the powder without clumping was extensive blending. And yet, even with these drawbacks, Augustine found he kept using the product since there was a lot of value in a quick, maximally nutritious meal. 

While using this powder-in-a-bag, the idea for MacroFuel came to fruition. In consultation with a PhD candidate in Cornell University's food science program, Charles Lee, as well as Alex Meyers, Max Tave, and Ilan Filonenko, MacroFuel was formed. Soon, we found that maximal nutrition and ease could be achieved without sacrificing everything else.

By May 2015, we were pitching our business plan to Cornell professors and advisors and, seeing promise in the idea, they urged us to move forward and bring our product to market. We took their advice. 

By the end of May, our operation was quickly ramping up to a full-fledged company. By mid-June we had a finalized formula, and by mid-July we had finalized our supply chain. Now, we are prepared to bring this product to market with your support

MacroFuel is committed to providing a product that lives up to your expectations. For that reason, we aren't cutting any corners. By raising $15,000 on KickStarter, our company will have the ability to source the highest quality ingredients, create custom packaging, and reach an agreement with an FDA-approved co-packing facility. As an early supporter, you can be confident that from the moment MacroFuel arrives at your doorstep, your experience with our company will be polished and professional.

That said our company is willing to admit it: our product is not perfect. That’s another reason we have decided to use KickStarter. We want to have the opportunity to send MacroFuel to our earliest supporters before anyone else so that we can get your feedback. When we ship your reward, we will also follow up with a survey to get your honest feedback as to how the product can be made better. Scaling this company is a team effort, and we want you to be a part of it.

Official Nutrition Label:

 Special Thanks:

Risks and challenges

Supply Chain Risk:
We have sought to make our supply chain as simple as possible, but disruptions are always a possibility. Also, while we are confident that our suppliers possess the capabilities to scale with our company, we cannot discount the chance of an ingredient shortage due to extreme demand.

Shipping On Time:
We've chosen a date that we believe is conservative, and we have a strong plan to execute upon raising sufficient funds from this campaign to ensure our orders are met. However, the possibility always remains that disruptions lead to later shipping dates than expected.

Potential Edits to the Final Product:
Hundreds of hours went in to developing the current MacroFuel formula, and we believe we've come up with a great product. Nevertheless, our team is continually innovating and coming up with ways to make this product better. There remains the potential for small edits to the product that alter the nutritional content by a very small amount, but we guarantee these edits will be minimal.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Virtual reality high five and a subscription to our email list for updates about our product launch!

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    Pledge $10 or more About $10

    Eternal Thanks: We are extremely grateful for your help and support. We'll give you a Twitter & Facebook shout out, as well as a postcard sent to your door - anywhere in the world!

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    Pledge $15 or more About $15

    One MacroFuel tee-shirt

    (Free U.S. Shipping - we will email you to get the size!)

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    17 backers
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  4. Reward no longer available

    Pledge $18 or more About $18

    One bag (four complete meals) of our original MacroFuel blend at the HERO rate for being one of our first supporters!

    ($4.50/meal - Free U.S. Shipping)

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    Reward no longer available 75 backers
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    Pledge $20 or more About $20

    One MacroFuel tote bag

    (Free U.S. Shipping)

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    7 backers
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  6. Select this reward

    Pledge $20 or more About $20

    One 28 ounce MacroFuel shaker bottle

    (Free U.S. Shipping)

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    5 backers
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  7. Select this reward

    Pledge $22 or more About $22

    One bag (four complete meals) of our original MacroFuel blend

    ($5.50/meal - Free U.S. Shipping)

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    Ships to Only United States
    41 backers
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  8. Select this reward

    Pledge $33 or more About $33

    One bag (four complete meals) of our original MacroFuel blend

    One MacroFuel tee-shirt

    (Free U.S. Shipping)

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    27 backers
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  9. Select this reward

    Pledge $35 or more About $35

    One Bag (four complete meals) of our Original MacroFuel Blend

    One 28 ounce MacroFuel shaker bottle

    (Free U.S. Shipping)

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    30 backers
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  10. Select this reward

    Pledge $35 or more About $35

    One bag (four complete meals) of our original MacroFuel blend

    One MacroFuel tote bag

    (Free U.S. Shipping)

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    4 backers
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  11. Select this reward

    Pledge $39 or more About $39

    This reward is for our International customers!

    Two bags (eight complete meals) of our original MacroFuel blend.

    We will also include a handwritten thank you from the MacroFuel founders!

    ***Disclaimer*** International shipping has a $20 shipping fee.

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  12. Select this reward

    Pledge $40 or more About $40

    Two bags (eight complete meals) of our original MacroFuel blend

    ($5.00/meal - Free U.S. Shipping)

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    18 backers
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  13. Select this reward

    Pledge $40 or more About $40

    ***SHAKER SPECIAL!***

    One Bag (four complete meals) of our Original MacroFuel Blend

    TWO 28 ounce MacroFuel shaker bottles

    (Free U.S. Shipping)

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    Pledge $45 or more About $45

    EARLY BIRD grab-bag Special!

    One Bag (four complete meals) of our Original MacroFuel Blend

    One 28 Ounce MacroFuel shaker bottle

    One MacroFuel tee-shirt

    One MacroFuel tote bag

    (Free U.S. Shipping)

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    Reward no longer available 10 backers
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  15. Select this reward

    Pledge $55 or more About $55

    MacroFuel Grab Bag!

    One Bag (four complete meals) of our Original MacroFuel Blend

    One 28 Ounce MacroFuel shaker bottle

    One MacroFuel tee-shirt

    One MacroFuel tote bag

    (Free U.S. Shipping)

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    29 backers
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  16. Select this reward

    Pledge $84 or more About $84

    EARLY BIRD SPECIAL

    Seven bags (28 complete meals) of our original MacroFuel blend

    ($3.00/meal - Free U.S. Shipping)

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    Limited 20 backers
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  17. Select this reward

    Pledge $95 or more About $95

    Seven bags (28 complete meals) of our original MacroFuel blend

    ($3.40/meal - Free U.S. Shipping)

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    1 backer
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  18. Select this reward

    Pledge $100 or more About $100

    Five homemade bags of MacroFuel customized to your specific Macronutrient needs

    *Note: These bags will be made without the use of a co-packing facility

    (Free U.S. Shipping)

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    Limited 4 backers
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  19. Select this reward

    Pledge $100 or more About $100

    The "I-just-want-to-try-it-but-you-guys-seem-really-really-cool" reward:

    One bag of MacroFuel for you to try + a permanent spot on our company KickStarter page AND website as one of our founding supporters!

    (Free U.S. Shipping)

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    8 backers
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  20. Select this reward

    Pledge $105 or more About $105

    Seven bags (28 complete meals) of our original MacroFuel blend

    One customized 28 ounce MacroFuel shaker bottle

    One MacroFuel tee-shirt

    (Free U.S. Shipping)

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    20 backers
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  21. Select this reward

    Pledge $120 or more About $120

    Ten bags of MacroFuel (40 meals)

    ($3.00/meal - Free U.S. Shipping)

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    5 backers
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  22. Select this reward

    Pledge $200 or more About $200

    A conference call with our company CEO and CMO to talk about YOUR ideas for how we can move this company forward together - along with:

    Seven bags (28 complete meals) of our original MacroFuel blend

    One customized 28 ounce MacroFuel shaker bottle

    One MacroFuel tee-shirt

    (Free U.S. Shipping)

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    1 backer
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  23. Select this reward

    Pledge $240 or more About $240

    MacroFuel Family Pack!

    Ten bags of our original MacroFuel blend (40 meals)

    Five MacroFuel tee-shirts

    Five 28 ounce MacroFuel shaker bottles

    Two MacroFuel tote bags

    (Free U.S. Shipping)

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    4 backers
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  24. Select this reward

    Pledge $250 or more About $250

    International MacroFuel Pack with Free Shipping

    Ten bags of our original MacroFuel blend (40 meals)

    One custom bag of our Green Tea MacroFuel Edition

    Two MacroFuel tee-shirts

    One 28 ounce MacroFuel shaker bottle

    One MacroFuel tote bag

    One handwritten thank you note from our co-founders.

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    3 backers
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  25. Select this reward

    Pledge $500 or more About $500

    The founder of your choice (Gus, Ilan, Alex M, or Max) will get a tattoo of the MacroFuel logo!

    You'll also receive:

    One Bag (four complete meals) of our Original MacroFuel Blend

    One 28 Ounce MacroFuel shaker bottle

    One MacroFuel tee-shirt

    One MacroFuel tote bag

    (Free U.S. Shipping)

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    Limited 2 backers
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  26. Select this reward

    Pledge $1,500 or more About $1,500

    Our CEO will meet you anywhere in the continental U.S. to spend a day with you - taking you out to dinner to discuss the future of MacroFuel (among all other topics).

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  27. Select this reward

    Pledge $3,000 or more About $3,000

    Our team will fly you out to Ithaca, NY for a weekend stay at the beautiful Statler Hotel. We will give you a tour of Cornell University and the surrounding city at the most gorgeous time of year.

    You will have the opportunity to meet with the CEO and other team members, along with Cornell professors and advisors who have helped bring MacroFuel to fruition.

    This is a great opportunity to find ways that you and MacroFuel can work together moving forward!

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Funding period

- (30 days)