"...frequently stopping at convenience stores and fast food restaurants, and really not fueling my body in a way that I felt comfortable with. And that's where the idea for MacroFuel came about." - Time Warner Cable
"I’ll give it a positive rating." - The Ithaca Journal
"A new company started by a Plattsburgh native is off to a promising start." - The Press Republican
"Panahi has worked with start-ups in the past and says MacroFuel has cracked the code when it comes to creating a successful one, partly because it has the right people on board to execute the product." - The Horn
MacroFuel provides an alternative for those who are looking for a new and different way to fuel their body at maximal nutritional levels. In an increasingly fast-paced world, many people find that meal consumption can be a time consuming evolution that disrupts their busy schedule. Between cooking, eating, and everything in between, few people have the time for 3 or 4 meals a day; and even if they do, it is unlikely that all of the meals are nutritious.
MacroFuel is a mix of wholesome, real food ingredients in a finely powdered form that can be easily mixed with water to provide a full meal in 30-seconds or less. These ingredients blend together to create a meal with ample amounts of macro- and micro-nutrients.
Yet, MacroFuel is more than just a nutritious meal. MacroFuel is the bridge between your professional ambitions and your life outside of the office. It is the ability to work a ten-hour day at maximum productivity, and then go set a personal record in the gym, or push through that last mile on your run. MacroFuel is the freedom to pursue your passions - whatever they may be.
With 56 grams of carbohydrates, 25 grams of protein, and 8 grams of fiber, MacroFuel is a full meal. Yes, bodybuilders and fitness fanatics can use MacroFuel in pursuing their own personal goals; the fact is, MacroFuel was designed for anyone who wants to know what it’s like to live life while fueling their body at maximal nutritional levels.
With that said, MacroFuel is not trying to replace all other foods. We don't expect you to sit around your kitchen table and chug MacroFuel for your family dinners, and we don't expect you to forgo a lunch with friends because you would rather drink MacroFuel. Instead, MacroFuel is designed to replace that protein bar you scarf down in between meetings when you don't have time for anything else. Or, replace that muffin you grab from the coffee cart on your way in to work because you woke up late and didn't have time for breakfast. MacroFuel is an affordable, nutritious meal for when time is limited and quality is essential.
The idea for MacroFuel came about naturally. This past September, our CEO, Gus, was worried about how he was going to meet his daily nutritional needs as his schedule grew increasingly busy. As he looked into the broader meal alternative industry, he discovered that while many products market themselves as “meal-replacements,” none of these products actually replace a meal. He found that some products supplement a specific nutrient and some are designed to suppress one’s appetite. What he found was, it is extremely difficult to find a product that can provide ample amounts of needed macro- and micro-nutrients for sustained energy as demonstrated below:
When Augustine made his way back to school in the spring, he realized he was not the only one who saw value in a nutritionally "perfect" meal. As busy college students, Augustine and his friends found themselves missing meals (or eating things that hardly resembled meals) all too often. Long nights in the library were complemented with coffee and cheap protein bars, and having enough energy to do something other than study was a rarity.
Seeking out a better way to fuel his lifestyle, Augustine came across a website offering a powdered meal product that was perfect nutrition in a powdered form. The powder provided a complete nutritional profile, though when mixed with water, the texture was extremely grainy, and the only way to mix the powder without clumping was extensive blending. And yet, even with these drawbacks, Augustine found he kept using the product since there was a lot of value in a quick, maximally nutritious meal.
While using this powder-in-a-bag, the idea for MacroFuel came to fruition. In consultation with a PhD candidate in Cornell University's food science program, Charles Lee, as well as Alex Meyers, Max Tave, and Ilan Filonenko, MacroFuel was formed. Soon, we found that maximal nutrition and ease could be achieved without sacrificing everything else.
By May 2015, we were pitching our business plan to Cornell professors and advisors and, seeing promise in the idea, they urged us to move forward and bring our product to market. We took their advice.
By the end of May, our operation was quickly ramping up to a full-fledged company. By mid-June we had a finalized formula, and by mid-July we had finalized our supply chain. Now, we are prepared to bring this product to market with your support.
MacroFuel is committed to providing a product that lives up to your expectations. For that reason, we aren't cutting any corners. By raising $15,000 on KickStarter, our company will have the ability to source the highest quality ingredients, create custom packaging, and reach an agreement with an FDA-approved co-packing facility. As an early supporter, you can be confident that from the moment MacroFuel arrives at your doorstep, your experience with our company will be polished and professional.
That said our company is willing to admit it: our product is not perfect. That’s another reason we have decided to use KickStarter. We want to have the opportunity to send MacroFuel to our earliest supporters before anyone else so that we can get your feedback. When we ship your reward, we will also follow up with a survey to get your honest feedback as to how the product can be made better. Scaling this company is a team effort, and we want you to be a part of it.
Official Nutrition Label:
Risks and challenges
Supply Chain Risk:
We have sought to make our supply chain as simple as possible, but disruptions are always a possibility. Also, while we are confident that our suppliers possess the capabilities to scale with our company, we cannot discount the chance of an ingredient shortage due to extreme demand.
Shipping On Time:
We've chosen a date that we believe is conservative, and we have a strong plan to execute upon raising sufficient funds from this campaign to ensure our orders are met. However, the possibility always remains that disruptions lead to later shipping dates than expected.
Potential Edits to the Final Product:
Hundreds of hours went in to developing the current MacroFuel formula, and we believe we've come up with a great product. Nevertheless, our team is continually innovating and coming up with ways to make this product better. There remains the potential for small edits to the product that alter the nutritional content by a very small amount, but we guarantee these edits will be minimal.
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