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£9,027 pledged of £10,000 goal
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By Steven Young
£9,027 pledged of £10,000 goal
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About this project

To support us click "Back this Project" on the right or click directly on any of the available rewards

Press - Yet more support: http://bit.ly/12PsG0v

Press - More support: http://bit.ly/11H5NtD

Press - Tech City News encouraging bonus use: http://bit.ly/11DYLpk

Press - Manbience: http://bit.ly/11yfA4Z

Press - Uber cool site Fashion156 interviews Steven: http://bit.ly/12B6FCd

Press - London's Evening Standard business section: http://bit.ly/11x04qa

Press - 'Fashion Blogger of the Year' nominee Craig Landale's write up on Menswear Style: http://bit.ly/12rMmHo

Press - WGSN Tumblr Blog: http://bit.ly/12KxnbI

Press - Luxuria Lifestyle talk about Machiavellian: http://bit.ly/11e0wtg

Press - Nice slideshow on Menswear Insight: http://bit.ly/11cJTOC

Press - The wonderful 'Grey Fox' on Machiavellian: http://bit.ly/12E5G2R

Press - The well respected menswear blog The Chic Geek gave us a great write up. Check it out here http://bit.ly/12o5DM4

Machiavellian – help us create the ultimate luxury sleepwear range for men

Machiavellian has a simple mission. To create the most luxurious pyjamas in the world and bring style back to men's sleepwear.

I’ve spent over a year designing the first range, which combines modern vivid designs and the luxury of silk printed on the banks of Lake Como by Italian craftsmen. Handmade in England by the same workshop that makes shirts for the British Royal Family, these pyjamas are true works of art – and through Kickstarter you can be the first to own a pair.

The Machiavellian story

I’d been involved in designing men’s fashion for over 15 years and was amazed to find that luxury men’s sleepwear hadn’t changed much since the 1940s. Designs are subdued and quality is often lacking when it comes to the finished garment. Even higher priced sleepwear fails to excite consumers used to wearing handmade luxury clothes during the day and evening. High end men’s fashion has moved on, sleepwear has not.

So that’s why I’ve created Machiavellian. It is a completely new British sleepwear brand set up especially to address this need for luxury and fun when it comes to pyjamas. Our range of all silk sleepwear trousers have been designed completely from scratch. We’ve taken the idea of using bold fun colours from contemporary men’s swimwear and applied them to luxury sleepwear.

We have 5 prints in our launch range they include a beautiful iridescent peacock in electric blue, an exotic scene featuring multi-coloured birds and an updated version of classic male tie patterns available in either vivid yellow, chocolate brown or midnight blue. All the prints have been designed to flow across seams and around the shape of the sleepwear to give maximum visual impact.

Unparalleled Quality

We’re using silk as its natural properties are ideal for sleepwear - keeping the wearer cool in summer and warm in winter. As beautiful inside as out, the sleepwear features re-enforcing panels at all major stress points and French seams throughout. The fly is triple covered for privacy and the garment is constructed with a mini self fabric lining at the front. There is no visible over-locking to mar the lines of the internals.

What makes Machiavellian sleepwear different?

No expense has been spared when it comes to our sleepwear. We’ve travelled the world to bring together the best materials and artisan craftsmen to create Machiavellian. All the companies involved have a long tradition of producing truly opulent garments:

·Our silk is printed on the shores of Lake Como in Italy by a company that works with some of the most luxurious brands in the world, delivering a vibrancy of colour and sharpness of detail that is unparalleled in the market

·The pyjamas are made in London by an artisan workshop that also manufactures for leading Jermyn Street shirt makers Turnbull & Asser, suppliers to Prince Charles and James Bond!

·The design was perfected over many months, working with one of the most experienced pattern cutters in England.

·Our horn buttons are laser etched in Britain and the sleepwear can be monogrammed by Hand & Locke, the most prestigious hand embroidery firm in the world who supply embroidery to royalty.

Why me?

With a background in both fashion design and entrepreneurship. I've been around luxury fashion since interning at Alexander McQueen (along side a young Sarah Burton!) whilst still studying at St Martin's. Since then I have designed menswear for prestigious luxury brands including Burberry & Reiss. I led men's design for Pringle, managing the Gold & Red label ranges & the bi-annual Milan catwalk shows. Over my career I've travelled across the world seeking out the best garments, fabrics & manufacturers. I believe I understand the luxury market, its supply chain and what this demands from designers.

I’m also co-founder of the international design marketplace TheRagTrader, which links businesses to freelance designers, and real-time global trend tracking site Zeitgeistt, so I have business experience to go with my design credentials.

What we’re looking for on Kickstarter

We’re really excited about the potential of our new range, but luxury production is expensive so we need to raise £10,000 through Kickstarter to fund development of the sleepwear. In return for your support you’ll be the first to experience the sheer luxury of Machiavellian sleepwear – at prices that are well below the RRP of £700. We’ve got a full range of rewards – from silk pocket squares in our patterns all the way up to the chance to work with us to design your own unique pyjamas.

We can’t turn this project into a reality without your support. Help us to bring luxury back to men's sleepwear. Not only will you earn our eternal gratitude but you’ll have the chance to be the first to experience Machiavellian luxury at prices well below RRP.

How can I help?

As well as pledging donations, we’d love it if you could help spread the word about our project. Email, Facebook, Twitter - whatever you prefer! You can access all of these via our homepage at machiavellian.co.

We’ve put a list of Frequently Asked Questions on our Facebook page, but if you have any queries don't hesitate to contact me directly at steven@machiavellian.co

The Rewards

Our sleepwear and pocket squares are available in the following five prints.

Medici - A vivid colourful print containing a mix of birds, beetles & plants
Medici - A vivid colourful print containing a mix of birds, beetles & plants

The Prince - A beautiful iridescent peacock print in electric blue which wraps around the trouser
The Prince - A beautiful iridescent peacock print in electric blue which wraps around the trouser

The Prince - Rear view
The Prince - Rear view
Lorenzo (Midnight Blue) - A re-work of traditional tie prints which follow the lines of the garment
Lorenzo (Midnight Blue) - A re-work of traditional tie prints which follow the lines of the garment
Lorenzo (yellow) - A re-work of traditional tie prints which follow the lines of the garment
Lorenzo (yellow) - A re-work of traditional tie prints which follow the lines of the garment
Lorenzo (yellow) - Rear view
Lorenzo (yellow) - Rear view
Lorenzo (chocolate brown) - A re-work of traditional tie prints which follow the lines of the garment
Lorenzo (chocolate brown) - A re-work of traditional tie prints which follow the lines of the garment
Lorenzo (chocolate brown) - Close up of the print
Lorenzo (chocolate brown) - Close up of the print
Pocket Squares with hand rolled edges 33cm x 33cm available in all five prints
Pocket Squares with hand rolled edges 33cm x 33cm available in all five prints
Hand rolled edge pocket square in Medici print
Hand rolled edge pocket square in Medici print
All our sleepwear and pocket squares are hand made in England
All our sleepwear and pocket squares are hand made in England
The subtle irregularity of beautifully hand rolled edges on the pocket squares
The subtle irregularity of beautifully hand rolled edges on the pocket squares

Size chart

With thanks

We would like to thank the following people. Without their hard work and time this wouldn't have happened.

Chris Parkes - A fantastic photographer and film-maker. Nothing was too much trouble - christophotographic.com

Nikki Massey - Brilliant make-up artist. Made the models skins look flawless - nikkimassey.com

Paul Hein - Amazing film editor. Gave us the professional touch.

Chi Anyanwu and Tony Reiss - Not professional models, although you wouldn't know it. Just friends with big hearts who were good enough to put up with stick from their mates to help us out.

Bevan Goldswain - Who gave us a great welcome and provided everything we needed including excellent coffee at dizzyfinchstudio.co.uk

Chris Measures - Who helped us get the PR ball rolling - measuresconsulting.com

Westh-Hansen - Whose track 'Early Evening' we used on the video & can be found on SoundCloud - soundcloud.com/westh-hansen

We thank you all!

Risks and challenges

I’m not new to this… I haven’t given up my job in investment banking in order to pursue my dream of being a fashion designer. I’ve designed luxury menswear & led teams for over a decade. I understand the processes & pitfalls of bringing garments to market.

Still I know that experience doesn’t completely eliminate all risk.

Securing an early production slot with the manufacturer is the biggest risk.
The factory is in high demand & until I know exactly how many pyjamas I need to produce, they can’t guarantee a delivery date.
In any case they are as excited about this project as I am & will do everything they can to make sure we can get your garments to you as quickly as possible.

Bond will just have to wait for his next shirt.

Learn about accountability on Kickstarter

Support this project

  1. Select this reward

    Pledge £5 or more About $8

    A huge thank you & a follow on Twitter, Facebook & Pinterest

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  2. Select this reward

    Pledge £25 or more About $38

    A HAND-ROLLED EDGE SILK POCKET SQUARE in a print of your choice from our collection. Free shipping to UK.

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    Pledge £50 or more About $76

    A MONOGRAMMED (up to 3 letters) HAND-ROLLED EDGE SILK POCKET SQUARE in a print of your choice from our collection. Free shipping to UK.

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    Pledge £70 or more About $106

    3 X HAND-ROLLED EDGE SILK POCKET SQUARES in the prints of your choice from our collection. Free shipping to UK.

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    Pledge £300 or more About $454

    SUPER EARLY BIRDS, HELP US GET STARTED! 1 pair of the pyjamas in a print of your choice from the collection. Act quickly to receive a pair of the pyjamas at over 50% off the RRP of £700. Add £50 if you want them monogrammed (up to 3 letters).

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    Pledge £350 or more About $530

    EARLY BIRDS! Missed out on super early bird discount? Don’t worry here’s a chance to pick up a pair for only £50 more. Still 50% off the RRP. But hurry we can only offer 7 pairs at this price. 1 pair of the pyjamas from the collection in a print of your choice. Add £50 if you want them monogrammed (up to 3 letters)

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    Reward no longer available 5 backers
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  7. Select this reward

    Pledge £400 or more About $605

    KICKSTARTER DISCOUNT PRICE Came late to the party? Don’t worry you can still pick up a pair of the pyjamas for £300 cheaper than the RRP with our exclusive Kickstarter only price. 1 pair of the pyjamas from the collection in a print of your choice.

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    Pledge £450 or more About $681

    1 pair of monogrammed (up to 3 letters) pyjamas from the collection in the print of your choice.

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  9. Select this reward

    Pledge £700 or more About $1,059

    2 FOR THE PRICE OF ONE! Receive 2 pairs of the pyjamas in the prints of your choice for the same RRP price of one.

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    Pledge £800 or more About $1,211

    2 pairs of monogrammed (up to 3 letters) pyjamas from the collection in the prints of your choice.

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  11. Select this reward

    Pledge £1,000 or more About $1,513

    3 pairs of monogrammed (up to 3 letters) pyjamas from the collection in the prints of your choice. Over £2000 saving on RRP.

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    Pledge £3,000 or more About $4,540

    Access to our designers to develop & name your own print which will be put into our range, potentially going into stores around the world. 1 monogrammed pocket square in your print. 1 pair of monogrammed pyjamas in your print. A founders certificate of thanks for your early belief in the brand, signed by the founders of Machiavellian. You will also be consulted on all new lines we are thinking of running, far in advance of the product being offered to buyers.

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  13. Select this reward

    Pledge £5,000 or more About $7,567

    OWN PYJAMAS THAT NO-ONE ELSE CAN BUY
    Access to our designers to develop your own one-of-a-kind print which will not be put on sale & only be used on your pyjamas. Have a one off pair of bespoke monogrammed pyjamas made to your exact measurements produced in this print.
    1 monogrammed pocket square in your print. We will reserve this print design just for you. Anytime in the future you wish to order additional pairs in this print you will only be charged £400 per pair.

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Funding period

- (30 days)