Share this project

Done

Share this project

Done
The next generation web design tool. Powered by the world's most intelligent design-to-code engine.
The next generation web design tool. Powered by the world's most intelligent design-to-code engine.
Created by
2,752 backers pledged $275,929 to help bring this project to life.

About this project

Macaw: The Code-Savvy Web Design Tool project video thumbnail
Replay with sound
Play with
sound

$275,929

2,752

Macaw is the first web design tool to blend the fluid and intuitive interface of an image editor with a powerful design-to-code engine. We're striving to make life easier for designers and developers and we hope you'll join us. Check out the video below to get an in-depth walkthrough on how Macaw works.

Fluidity comes in many forms within Macaw. Not only is the process of designing made fluid with Macaw's intuitive drawing mechanics – everything within Macaw is also fluid. The canvas is fluid; the grids are fluid; even the elements you draw are fluid. So, designing percentage-based layouts is made dead simple. Drag and drop elements where you want them and Macaw will take care of the calculations for you.

Macaw is bringing popular development practices such as Don't Repeat Yourself (DRY) to the design world. Save commonly used styles, apply them to multiple elements and edit them in one place with Macaw's Style Editor. You can even save complex components such as headers and footers in your library to reuse across multiple pages. Again, edit them in one spot and the others will automatically update.

Deriving usable code from a design tool has long been thought impossible. Macaw unlocks the language of the web with its powerful design-to-code engine called Alchemy, which is programmed to learn as you design and applies the same logic a developer would use – considering things like applicability, specificity and semantics. Alchemy also provides an advanced workflow for developers looking to pull code that meets their personal preferences.

If we hit $200,000 we'll integrate a broadcast mechanism so you can preview your designs across multiple devices as you work! You'll be able to use your phone or tablet's standard browser and view the fully interactive pages that you're designing within Macaw. We'll even include a live reload so you don't have to hit that pesky refresh button.

We're two guys tackling a very large problem. We've been working on Macaw for well over a year now. We have a ton of Macaw already built, but it's an extremely complex app and we could use some developer muscle to help finish things up in a timely manner. Kickstarter funds would be used to bring in development resources for the following areas:

1. Core development: Much of the core is complete. We need to round out a couple features and take the time to thoroughly test everything.

2. Native OS X: We need to round out some application support mechanisms such as updates and feedback.

3. PC version: We've been focused primarily on the OS X version, but can easily port it over to PC.

4. User support mechanisms: We'll be deploying forums and developing a robust help section.

5. Special features: We have a few unmentioned – and pretty awesome – features that we'd love to give you in version 1, which we'll be able to do if we raise enough.

Risks and challenges

Macaw is a huge engineering challenge. Behind the scenes is a complex architecture and surfacing its power in a usable interface can be difficult. However, we've been using design tools for nearly two decades. We've taught aspiring students how to use them and we've published ebooks and articles exploring the same mechanics that we're now building. The Kickstarter funds will ensure that we can overcome the engineering challenges in a timely manner.

Learn about accountability on Kickstarter

FAQ

  • We have no plans to bring Macaw to Linux at this time. Once the Mac and Windows versions are released we will look into Linux.

    Last updated:

Support this project

  1. Select this reward

    Pledge $10 or more About $10

    High Five—Thanks for your support! Your name will live on in the Macaw credits.

    Less
    Estimated delivery
    206 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $30 or more About $30

    Stylish Philanthropist—We'll send you a Kickstarter exclusive Macaw t-shirt (see description). It'll go great with your skinny jeans or leggings or whatever leg sleeves you prefer. We’ll also put your name in the Macaw credits. Shirts can only be shipped to the US – sorry! Shipping included.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 126 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $99 or more About $99

    Trailblazer—Be among the first to own version 1 of Macaw. You’ll receive an individual license and we'll put your name in the credits. Please note: Macaw v1 for Mac OS X should be ready to roll in January 2014. We have already started on a PC version, but it may take a couple extra months to polish up.

    Less
    Estimated delivery
    1,694 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Reward no longer available

    Pledge $119 or more About $119

    Early Bird (no shirt)—Why wait for the final release when you can get early access to Macaw? Be part of our limited, early release and get your Macaw license weeks before anyone else (Mac OS X version only).

    Less
    Estimated delivery
    Reward no longer available 125 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $129 or more About $129

    Fan boy / Fan girl—Receive an individual license for Macaw v1 and a Kickstarter exclusive T-shirt. We'll also display your name in the credits. Shirts can only be shipped to the US – sorry! Please note: Macaw v1 for Mac OS X should be ready to roll in January 2014. We have already started on a PC version, but it may take a couple extra months to polish up. Shipping included.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 189 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Reward no longer available

    Pledge $149 or more About $149

    Early Bird—Why wait for the final release when you can get early access to Macaw? Be part of our limited, early release and get your Macaw license weeks before anyone else (Mac OS X version only). We'll also send you a Kickstarter exclusive T-shirt to really help raise your street cred. Shirts can only be shipped to the US – sorry! Shipping included.

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 300 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $495 or more About $495

    Studio—Have a small team and want licenses for all of them? Grab a studio pack and we'll send you five licenses. Your organization's name will also be featured in our credits. Please note: Macaw v1 for Mac OS X should be ready to roll in January 2014. We have already started on a PC version, but it may take a couple extra months to polish up.

    Less
    Estimated delivery
    13 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $990 or more About $990

    Agency—Get ten licenses so your entire team can use Macaw. We'll also display your organization's name in the credits. Please note: Macaw v1 for Mac OS X should be ready to roll in January 2014. We have already started on a PC version, but it may take a couple extra months to polish up.

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $5,000 or more About $5,000

    Education—In addition to receiving ten licenses for Macaw v1, we'll fly out to give your team a workshop on how to get the most out of the tool. Sorry, but this is a US only reward. We'll work together to figure out a date for the workshop. Your organization's name will also appear in the credits. Please note: Macaw v1 for Mac OS X should be ready to roll in January 2014. We have already started on a PC version, but it may take a couple extra months to polish up.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $10,000 About $10,000

    Game-changer—For providing such significant support, we'll prominently display your organization's logo in the Macaw credits. You'll also get ten licenses to Macaw v1 and we'll work together to figure out something beneficial for you — whether that be a workshop, speaking arrangement or some other promotional activity. Please note: Macaw v1 for Mac OS X should be ready to roll in January 2014. We have already started on a PC version, but it may take a couple extra months to polish up.

    Less
    Estimated delivery
    Limited 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)