Funded! This project was successfully funded on July 14, 2013.

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Lyla Tov Monsters are plush, cute toys who keep bad dreams away. We need funds for a factory run to bring these monsters to the masses!

1st STRETCH GOAL MET AND INCENTIVES ADDED!

We met our $20,000 stretch goal! As promised, we have added three new rewards.  The first is a $20 reward for the book and the other two are $2500 rewards (limited to one each!) for naming the Monster and human child characters in the book.

The book can also be added at all levels by increasing your pledge by $15.

We've put the estimated time of delivery for the book at February, so we can focus on taking care of the Monsters themselves and get them out to all the backers.  However, we will try our darndest to get the books made and ready for distribution sooner.  We'll keep you updated on the progress as we move ahead!

Now, back to our original Kickstarter....

OUR BEGINNING:

Lyla has always enjoyed art.  When she was 3 years old, she drew a monster and told her mom that she wanted to give it to her daddy for a present... but first, Mom needed to help her make it real.  Luckily, Lyla had gone to the right person.  Her mom, Erin Slattery Black, happens to be quite an artist herself with two Emmy Awards to back it up. 

Erin got her start in New York with the Jim Henson Company, where she worked on the Sesame Street Muppets and met her future husband, Eric Black.  She has other credits in film, television and stage, too.  She also spent some years teaching costume design at NYU's Tisch School of the Arts.  

Erin combined her experience with Lyla's imagination to make that drawing real.  Lyla picked out the exact fabrics and style she needed for her dad's Monster, and Mom helped her pull it all together.  Needless to say, her dad, Eric, was thrilled with his gift!  After making that first Monster, the family realized that friendly Monsters could keep bad monsters far away.  By making more Monsters, the family could bring a good night's sleep to kids all over the world!

OUR BUSINESS: 

Since Lyla Tov means “good night” in Hebrew, the name seemed perfect for a whole cadre of helpful Monsters who could carry on their creator's name.  We started toiling away making Monsters and bringing them to craft fairs and starting a website to distribute them.  

It has been a family labor of love and everyone in the family has helped out in one way or another.  Erin fabricates the Monsters.  Lyla chimes in picking fabrics and deciding which Monster gets what parts.  Eric manages web sales, marketing and corporate matters.  Quinn (Lyla's little brother) is the chief huggability tester.  Everyone helps out stuffing arms, legs and bodies whenever they can.  Tessa (Lyla's little sister) played our first costumed character (see picture).  We've also been known to wrangle an uncle, grandmother, friend or babysitter to lend a hand, too!

In February of 2012, Lyla Tov Monsters debuted at the International Toy Fair.  We talked to tons of people who loved our Monsters and thought we had a great product, but with our limited resources, we couldn't make the number of Monsters that larger retailers would want to work with.  Through hard work and dedication, we have managed to stock select boutiques and gift shops in the Northeast.

Every step of the way, no matter how much money we have raised through Monster sales, we've made sure to give a portion of the proceeds to deserving charities that support children, including Tikva Children's Home, March of Dimes, United Cerebral Palsy, and The Floating Hospital through The Pajama Program. We want to teach our children that every business has an obligation to give back to its community.  Helping children will always remain a cornerstone of the Lyla Tov Monster's mission.

OUR NEED:

Each Monster is currently one of a kind, but that’s an awful lot of work for one family to do in their small home.  We're running out of space and can't keep up with the demand. It seems like as soon as we have our website fully stocked, the Monsters are gone! We get an order from a shop; people contact us needing Monsters for presents; and each of our fuzzy friends in the website store is snatched up before we can pull them to fulfill offline orders!

We soon realized that to support our mission of providing a good night’s sleep for as many children as possible, we needed to get some Monsters made in a factory. Though this will save us quite a bit of work, we need to purchase a minimum of 1000 of each type of Monster to get them into production, which means significant costs.

Through Kickstarter, we are hoping to subsidize the cost of making two limited edition Monsters. After some research, we began working with Beverly Hills Teddy Bear Company on prototypes.  We currently have one boy Monster prototype approved and are hard at work on a protype for a girl Monster. Once our project is fully funded, we can start the ball rolling on production!

Rewards: We have lots of rewards available and most of them involve  Monsters once they are made.  The two Monsters we will have available at the beginning will be one green and one purple that will look something like this:

Green and Purple Monsters:  These will sell on our website for $25 plus $7.50 shipping & handling, so anyone ordering from Kickstarter will be getting a discounted rate and guarantee they'll be able to get one (or more) of these Limited Edition Monsters.  You'll pick the Green or Purple Monster after the campaign is ended and you receive your Kickstarter survey.

One-of-a-Kind Monsters: This will be the last mass production of one-of-a-kind monsters in our home. That's the whole point of doing this Kickstarter! Once the appropriate amount of Monsters are designed and made by Lyla and Erin, stuffed with help from Eric and hug tested by Quinn, they will be listed in a special section of our website for backers to choose on a first-come, first-served basis.  We will alert everyone by email when the website will be open, so everyone has a fair shake on getting a Monster they like.  Really, there are no bad Monsters coming out of our home!

Lyla Tov Monster Launch Party: The party will be for friends, family and appropriate donors at a time and place to be determined later.  We're imagining a kid-friendly pajama party with snacks, games, beverages (for kids and adults) and Monsters for sale.

Monster Naming: Our fans had expressed that they liked our Monsters to have names. Up until now, all the Monsters have been named by Lyla and Eric.  For the first time ever, we are allowing generous donors to name each of the Monsters we'll have made at the factory. (Names must not infringe on anyone else's intellectual property, must be appropriate for children and must be approved by Lyla and Eric.)

Assistant Creator: One incredibly wonderful, dedicated Monster lover will also be able to be a part of the Lyla Tov Monster creative process and design and name a limited edition Lyla Tov Monster that we will produce.  The Monster will need to be consistent with our brand, so Lyla and Erin will consult with the donor who will be able to choose colors, fabrics, hair type and/or clothing.

Stretch Goal #1 - If we are able to fully fund the first two Monsters and get funded to $20,000, we would add on a children's Lyla Tov Monster book.  We already have the text and storyboard created and would just need to complete the artwork and printing.  

Stretch Goal #2 - If we get to $27,500, we will add a third Monster.

Stretch Goal #3+ - If we are fortunate to exceed those goals, we'll start adding more Monsters to the list.  We'll have to determine the amounts when we get there!

Note: The order of the Monsters for Stretch goals was determined by polling on our Facebook Page and may change. 

About Our Video - The video was written, directed and edited by Eric Black.  HUGE thanks to our Director of Photography, Jennifer Piazza (Bawdy House Media) for volunteering her camera and lighting skills!

Check out our website at www.lylatov.com!

Risks and challenges Learn about accountability on Kickstarter

The risks and challenges with Lyla Tov Monsters are very limited. We have spent the last few years establishing a market, building a website and researching the toy industry. Through personal communications, tables at craft fairs and representing ourselves at one of the toy industry's major conventions, Toy Fair, we have done a lot of leg work to make our product viable.

We took bids on the job from two manufacturers and chose the one we thought could best bring our vision to life. The only matter remaining is to get the funds available to make the Monsters. Our current quotes require us to make a minimum of 1000 per type of Monster. We would like to begin with one male and one female Monster, but could expand that with a very successful Kickstarter campaign.

After that, the greater challenges consist of storage, marketing and sales. We are currently exploring storage possibilities with our manufacturer and local, low-cost storage options.

FAQ

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  • Pledge $10 or more
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    13 backers

    MONSTER BUDDY - Thanks for helping us out, buddy! We'll add your name to our website, send you a thank you note and a Kickstarter Exclusive Lyla Tov Monster pin, and keep you updated on Monster related projects in the future.

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    7 backers

    THE MONSTER BOOK - You get a book telling an original Lyla Tov Monster story written and illustrated by the Black family. All backers (including you!) will get their name in a special page of the book.

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    63 backers Limited (36 left of 99)

    EARLY BIRD SPECIAL - For early adopters, you save a little money on getting one of our limited edition Monsters! You'll be able to choose one Green or one Purple Monster.

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    61 backers

    A MONSTER! - You get a limited edition Monster from our first ever production run! Your friends will totally be jealous when Monsters are all the rage in a few years. You'll be able to choose one Purple or one Green Monster.

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    62 backers

    GOTTA HAVE BOTH! - You've got two kids who need a little Monster in their lives and want one for each? At this level, you get one Green and one Purple Monster from our first ever production run! There's never too much of a good thing with Lyla Tov Monsters! (Both Monsters will be shipped to the same address.)

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    7 backers

    MONSTER TO GO - You get a Monster from our first ever production run and a stylin' limited edition, Kickstarter exclusive Lyla Tov Monster tote bag to carry it in! You'll be able to choose one Purple or one Green Monster.

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    27 backers

    ONE OF A KIND HOMEMADE MONSTER! - Backers at this level will receive a unique Lyla Tov Monster made in our home with a numbered Certificate of Authenticity and a sewn in tag signed by Lyla herself! It is our sincere hope that this is the last batch of Monsters made in our home.

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    7 backers

    MONSTER LAUNCH PARTY INVITATION - You will receive an invitation for you and a guest to attend our exclusive Lyla Tov Monster launch party where you'll get to choose one of our Limited Edition Monsters to take home with you! If you are unable to attend, the Monster will be shipped to you. (transportation not included)

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    1 backer Limited (4 left of 5)

    MONSTER LAUNCH PARTY FAMILY INVITATION - You will receive an invitation for you and your family (up to 6 people) to attend our exclusive Lyla Tov Monster launch party where you'll get to choose two of our Limited Edition Monsters to take home with you!! If you are unable to attend, both Monsters will be shipped to an address of your choice. (transportation not included)

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    5 backers Limited (5 left of 10)

    MONSTER SIX PACK - Want to give one-of-a-kind Monsters as gifts? Or do you just want to make sure your bedroom is really, really safe at night? Six Monsters will be yours for the taking when you receive six unique Lyla Tov Monsters made in our home with a numbered Certificate of Authenticity and a sewn in tag signed by Lyla herself! (All Monsters must be shipped to one address.)

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    VIP MONSTER LOVER - You will have a VIP table reserved for yourself and 7 guests at our Lyla Tov Monster launch party! You and your guests will each receive a tote bag, a choice of green or purple Monster and extra goodies. (transportation not included)

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    1 backer All gone!

    NAME THAT MONSTER! - GREEN - As an elite supporter of Lyla Tov Monsters, you will be able to name the Kickstarter Green Monster! (in consultation and with the approval of Eric and Lyla. Names that could create copyright issues or aren't appropriate for children are not allowed.) You will also receive the first Green Monster out of the set, a tote bag and a certificate of appreciation from Lyla Tov Monsters.

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    0 backers Limited (1 left of 1)

    NAME THAT HUMAN! - BOOK CHARACTER - As an elite supporter of Lyla Tov Monsters, you will be able to name the human child character in the book! (in consultation and with the approval of Eric and Lyla. Names that could create copyright issues or aren't appropriate for children are not allowed.) The child can be male or female. You will also receive a copy of the book, a Green or Purple Monster of your choice, a Lyla Tov Monster pin, a tote bag and a certificate of appreciation from Lyla Tov Monsters.

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    NAME THAT MONSTER! - BOOK VERSION - As an elite supporter of Lyla Tov Monsters, you will be able to name the Lyla Tov Monster character in the book! (in consultation and with the approval of Eric and Lyla. Names that could create copyright issues or aren't appropriate for children are not allowed.) The Monster can be male or female. You will also receive a copy of the book, a Green or Purple Monster of your choice, a Lyla Tov Monster pin, a tote bag and a certificate of appreciation from Lyla Tov Monsters.

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    1 backer All gone!

    NAME THAT MONSTER! - PURPLE - As an elite supporter of Lyla Tov Monsters, you will be able to name the Kickstarter Purple Monster! (in consultation and with the approval of Eric and Lyla. Names that could create copyright issues or aren't appropriate for children are not allowed.) You will also receive the first Purple Monster out of the set, a tote bag and a certificate of appreciation from Lyla Tov Monsters.

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    0 backers Limited (1 left of 1)

    NEW MONSTER! - MONSTROUS SUPPORTER - One truly dedicated Lyla Tov Monster supporter will be able to help design and name a new Monster in the Lyla Tov Monster line! (in consultation with Lyla and Erin who have final creative approval) This most wonderful of people will also receive the production sample of the line, a tote bag, a thank you note, a pin, a certificate of appreciation from Lyla Tov Monsters and a hug from every member of the Black family (except those too shy to hug you at the moment a hugging opportunity occurs). (transportation for hugging not included. Consultation may occur via phone, Skype, and/or in person as available)

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Funding period

- (40 days)