Riding a bike is good for your body, mind and soul. It's even good for the Earth and your pocketbook. But you can't ride in the sun without exposing your face to dangerous UV rays. That's why we developed the Bouclier visor: to provide full-face sun protection on a bike helmet. Bouclier (pronounced BOO-klee-ur) means “shield” in French — and a Bouclier visor shields your entire face from the sun!
Our founder, Lydia Callaghan, lost her father to melanoma, the most aggressive form of skin cancer. After moving to sunny Palo Alto, she looked for a helmet that shielded her face from the sun. Despite the many stylish and aerodynamic models on the market, she couldn't find one that shaded her entire face. So she decided to create a product that would solve this problem.
The cycling community is a diverse crowd, consisting of commuters, tourers, road and recreational riders – and they all have their own favorite kinds of helmets. We thought the best way to honor this diversity was to offer a visor that can attach to pretty much any helmet you choose – we’re here to help all of you protect your skin, no matter how you like to ride.
Why you should wear a Bouclier visor:
The Bouclier visor eliminates the need to continually reapply sunscreen, which can be particularly inconvenient and frustrating if you’re using your bike to commute, or if you take long bike rides.
Using UV blocking protection reduces skin aging. As reported in the New York Times, a 2013 study published in the Annals of Internal Medicine showed that "those assigned to use sunscreen every day had noticeably more resilient and smoother skin than those assigned to continue their usual practices."
How the Bouclier visor provides good airflow:
Lydia Callaghan - Founder
Lydia received her B.A. in French from Columbia University and completed undergraduate and graduate level coursework in Computer Science at Columbia’s Engineering school. She worked as a software developer, specializing in financial and marketing software at Wall Street firms like TheStreet before joining Forbes.com where she was Director of Software Development.
As a software developer, Lydia oversaw the creation of complex products through their various stages of life (design, execution, user testing and quality assurance), with a constant eye on quality, robustness, and scalability. As a mother, she gained a deeper appreciation for the importance of safety, reliability and craftsmanship in the world of physical products.
Lynette Ross - Product Design Engineer
Lynette Ross is a creative product design engineer, specializing in new breakthrough user-centered products, medical devices and independent ventures. Lynette has worked at elite Silicon Valley design firms like IDEO as well as successful startups. She has more than 25 years of technical, management and development experience working with multidisciplinary teams and she chooses to work with companies that allow her to push the envelope on her creativity when designing new and innovative products.
Christopher Loew - Advisor
Chris has over 25 years experience in Industrial Design and has designed products for large and small companies in a wide range of industries. Before joining IDEO in 1987, Chris worked on banking equipment at IBM and designed medical and computer products for a New York consultancy. During this 16 years at IDEO, His client list at IDEO includes Logitech, NEC, Epson, Optiva, Apple Computer, Pepsi, Hewlett Packard, Microsoft, Intel, Humphrey Instruments, Samsung, Hanspree and more. In April 2004, Chris founded LOEWCO LLC, a private consultancy where he provides Industrial and Graphic Design services to a variety of organizations. Chris has received many design awards, including two Best of Category Awards from ID Magazine plus several Selections and Honorable Mentions; IDEA/IDSA Gold, Silver and Bronze Awards; and awards from Gute Industrieform iF Hannover. Chris’ pen-based notepad computer, designed for GRiD, was inducted into the permanent collection of the Museum of Modern Art in New York.
Kimberly Wong - Marketing Intern
Kim will soon be entering her second year of college at the University of Washington. She has enthusiastically thrown herself into the role of spreading the word about Bouclier on Social Media. She is a member of the University of Washington Society of Women Engineers.
Our amazing community of friends in Palo Alto, New York City and around the world who were so generous with their time. They shared their contacts, advice, enthusiasm, insight and expertise in their respective fields. We are so grateful to them all.
A huge thanks to everyone for supporting Bouclier! We would be so thankful if you would share this project with your friends and family.
Risks and challenges
Risks and Rewards
We have tested on many different helmets and feel confident that our design is flexible enough to handle the range of helmets on the market. We will also continue to watch the market as new helmet designs become available to make sure you’ll always have fashionable sun protection.
We have spent a lot of time on our installation process so that our visor can be easily installed on a variety of helmets. As the Kickstarter progresses, we will continue to refine our process to ensure it is as user-friendly as possible.
We’ve invested 2 years in prototyping, designing and engineering the visor. We’ve consulted with expert advisors who have many years of demonstrated experience successfully sourcing manufacturers, to carefully select our materials and our manufacturing methods. We’re already in talks with a manufacturing facility, and expect to finalize our manufacturing facility as soon as we are funded. We are paying so much attention to manufacturing because we understand that for any project, there can be unforeseen challenges — but because we’ve diligently prepared for the manufacturing process, we’re expecting to start manufacturing our visors smoothly.
International backers will be responsible for applicable tariffs and customs fees.
- (30 days)