Project image
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$1,021
pledged of $5,000pledged of $5,000 goal
37
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, August 29 2019 4:18 PM UTC +00:00
Last updated August 29, 2019

LYAN SS20: FASHION THAT EMBODIES CHINA’S LGBTQ+ CULTURE

A non-labelled androgynous collection designed to smash the cultural taboo of being openly gay in China.

LYAN SS20: FASHION THAT EMBODIES CHINA’S LGBTQ+ CULTURE

A non-labelled androgynous collection designed to smash the cultural taboo of being openly gay in China.

$1,021
pledged of $5,000pledged of $5,000 goal
37
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, August 29 2019 4:18 PM UTC +00:00
Last updated August 29, 2019

About

LYAN: Fashion designed to smash the cultural taboo of being openly gay in Mainland China and challenge stereotypes of gender aesthetics.

Hello, I’m Lyan, a queer Chinese native, fashion designer, and artist. I’ve always believed that what you wear represents your thoughts, who you are, where you are, and what you stand for. Even across language barriers, clothes can speak loudly for us.

Chinese singer Deng Dian wore PiiiNK! collection pullover and letter sleeves
Chinese singer Deng Dian wore PiiiNK! collection pullover and letter sleeves

I became a fashion designer because I believe everybody should be allowed to wear whatever they want and be whoever they want. That’s why my brand is non-labeled and non-gendered. I’m creating fashion to smash the cultural taboo of being openly gay in Mainland China, all while challenging stereotypes of gender aesthetics across the world.

An interview of LYAN in Temper magazine.
An interview of LYAN in Temper magazine.

I design for girls and “swishy” boys, but actually, I prefer to think I design for no-labels and no-gender boundaries, to stand for who I am. And it is not easy in China. 

Editorial shooting published on Vogue Italy. Photos by @eyes.of.z @rjiewang
Editorial shooting published on Vogue Italy. Photos by @eyes.of.z @rjiewang

THE NEXT COLLECTION

The muse of my next collection is the first and only female Emperor of China, Wu Zetian, who built her own dynasty—the Zhou, which interrupted the Tang dynasty (618-907)—and the fantasy of her male concubines  

The designs for LYAN SS20 mix modern aesthetics with traditional Chinese styles. Your backing will bring them to life, and, if you like, your own closet!

Golden sequins trousers: LYAN PiiiNK! collection.
Golden sequins trousers: LYAN PiiiNK! collection.

The initial goal of $5000 will go towards daily operations and production for the SS20 collection, but I do have some stretch goals that will empower us to really do right by it and help it make a bigger impact on the world.

Stretch Goals:

  • $9,660 will fund a professional photoshoot. Who knows, maybe you’ll be our model!
  • $15,485 will take LYAN SS20 to one of the three biggest trade-shows in Shanghai!
  • $19,485 along with prior collections, gets to come to a pop-up store in NYC!
  • $24,185 will help us launch a small presentation / cat walk show at a Queer social party in Shanghai.

All backers are welcome to come to any of our events (AKA unicorn spots 🌈🦄️🌈), whether in Shanghai or NYC!


Rewards

NOTE: All apparel and accessory rewards are from previous collections, but they will all include a photographic print of the Spring/Summer 2020 look-book poster(A5) AND a chance to model for the collection! And all backers will get exclusive sneak peaks of the collection through the project updates!

💝IF YOU WANT MORE THAN ONE ITEM 💞JUST ADD THE DOLLAR AMOUNT ON TO YOUR PLEDGE & SPECIFY YOUR SELECTION IN THE BACKER SURVEY 💖💖💖

The PiiiNK! Collection look-book, Fall/Winter 2018
The PiiiNK! Collection look-book, Fall/Winter 2018

LOOK BOOK POSTER

A beautiful, limited-edition, signed photographic print detailing the Spring / Summer 2020 collection. Available digitally for $5 or as a high quality printed copy (A5) for $20. Both reward tiers will put your name in the Thank You section in the back of the poster! 

LYAN Spring/Summer 2019 Collection look-book
LYAN Spring/Summer 2019 Collection look-book

$25 Ruffled Collar

With this modern Elizabethan accessory, your inner Shakespeare never looked so sexy.

Also comes with a copy of the look-book photographic poster (A5) with your name under the Thank You section. 


$25 Ruffled Cuff Bands

Class up any outfit with these totally unique bands.

Also comes with a copy of the look-book photographic poster (A5) with your name under the Thank You section.  


$30 Rainbow colour Chinese character ‘囍’ T-shirt, Pride special, $56 for 2

囍 (xǐ) translates to “happy wedding.” I created the rainbow design for Shanghai Pride to spotlight gay marriage and show that queer weddings can be happy too. Available in XS, S, M, L, XL, and XXL for all genders. Retails for $49, so backers are getting a $19 discount! 

You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

  • Bonus: If you add $9 to your pledge, you can substitute the #LYAN hashtag with your own. Customize it with #your-name, #LOVE, or anything else you may wish.
  •  Early bird price: $20!! 

$40 A pair of Chinese character ‘女’ earrings.

女| nǚ translates to “woman,”but I see this character as genderless, borderless, and androgynous. One of our most popular accessories, handmade, 92.5% pure silver, 5cm long. Retails for $56, so backers are getting a $16 discount!

You will also receive a print of the look-book photographic poster (A5) with your name under the Thank You section.

  •  Early bird price: $32!! 
Designer slash earring model
Designer slash earring model

$50 Gray Bloushirt

Blouses are for girls, shirts are for boys, bloushirts are for everybody. Available in XS, S, M, L, and XL, for all genders. Retails for $60, so backers are getting a $10 discount!

Also comes with a copy of the look-book photographic poster (A5) with your name under the Thank You section.

Three ways to wear: tie in the front, tie on the back, and no tie
Three ways to wear: tie in the front, tie on the back, and no tie

$50 Blue Bloushirt

Available in XS, S, M, L, and XL, for all genders. Retails for $60, so backers are getting a $10 discount!

Also comes with a copy of the look-book photographic poster (A5) with your name under the Thank You section. 


$69 Ruffle Collar T-Shirt

From daily streetwear to a night on the town, you’ll never look boring with this tee. Made of cotton. Available in XS, S, M, L and XL for all genders. Retails for $89, so backers are getting a $20 discount!

You will also receive a copy of the look-book photographic print (A5) with your nam under the Thank You section. 


$69 Ruffle Sash T-shirt

Sashay this way, Queen! Made of cotton and organza. Available in XS, S, M, L, and XL in PiiiNK!, white, and black, for all genders. Retails for $89, so backers are getting a $20 discount!

Also comes with a copy of the look-book photographic print (A5) with your name in the Thank You section. 


$90 - Original Sketch from SS20

A signed original sketch from the next collection! No frame included. Design choice will be first come, first served. Below is an example from a previous collection.

You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section. 


$125 - Backer Portrait

I will draw a portrait of you or a friend in pencil and paper and send you the original. No frame included. Below is an example of what I've done in the past.

You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section. 


$159 A PiiiNK! pullover

100% cotton in beautiful baby pink, with zippered cutouts on both sleeves, oozing style. Who said baby pink can’t be cool?! Available in XS, S, M, L, and XL, in embroidered and printed styles, for all genders. Retails for $199, so backers are getting a $40 discount!

You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

Embroidery Style
Embroidery Style
Printed Style
Printed Style

$300 Tailcoat with Ruffle Shoulder Sash

One of our most popular designs, worn by a Chinese influencer during an interview with Cosmo时尚 China. You’ll feel like a dream when you wear it. Size is custom order for all genders.  Retails for $320, so backers are getting a $20 discount!

You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.  

China's KOL wore it had an interview in 时尚Cosmo China.
China's KOL wore it had an interview in 时尚Cosmo China.

$340 Leatherette Jacket with Chinese Embroidered Embellishment.

This is a fun jacket boasting many contrasts through its use of different patterns and colours, mixing and meshing modern and traditional vibes. It’s also very reminiscent of the transgender flag! Available in XS, S, M, L and XL for all genders. Retails for $400, so backers are getting a $60 discount!

You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.


Size Chart 


BACKER MODELS 💅🏿💅🏽💅🏻

All apparel and accessory backers will have a chance to model for the Spring/Summer 2020 collection! If we’re successfully funded, you’ll receive a backer survey with a space for your email. I’ll reach out to those who are interested in modeling for headshots/selfies and some profile shots. You DO NOT need to be a professional model! I want my brand to be body positive and representative of all the different faces, looks, and bodies of the LGBTQIA+ community around the world. I will note, however, that because of my own limited resources, I can only do a photoshoot in Shanghai or New York City and won’t be able to pay for travel and accommodation.



WHO IS LYAN? 

I marched in the NYC Pride 2018 with the Chinese Rainbow Network group, and my picture has been published on the Wall Street Journal.
I marched in the NYC Pride 2018 with the Chinese Rainbow Network group, and my picture has been published on the Wall Street Journal.

Running with Scissors

Once my family found out about my sexual orientation, they tried to “fix” me, ground me, and force me to stop pursuing my dreams of being a fashion designer. They ended up disowning me.

In China, sometimes, even being yourself is a challenge. So I always try to be a role model to people who are also “minorities” in some way. I try to show them that it’s OK to be who you are, spreading the message that we are no different, letting others have a chance to get to know us.

And that’s not the only thing my brand stands for; it aims to educate and inform people about the queer community and our culture in China. My brand has supported Shanghai and Hangzhou LGBTQIA+ events and groups. And my designs have been published in Vogue IT, 时尚Cosmo China and other magazines, and have been worn by Chinese starlets. 

But even with some initial exposure, I’m still an independent, gay designer living in China. The challenges I face aren’t just financial. Only your support will bring my next collection to life, so if you believe in me and my designs, pledge and/or spread the word! Be a part of LYAN SS20!

Risks and challenges

Every crowdfunding campaign comes with risk, however, all the items you see have been thoroughly prototyped, and I have received samples from the manufacturers so I am confident that I can deliver these rewards. There are inevitable risks with international shipping, but I will do my very best to mitigate these by choosing reliable shipping partners.

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Support

  1. Select this reward

    Pledge $1 or more About $1

    Keep up with LYAN

    Show your support of LYAN SS20: Smashing the cultural taboo of being openly gay in China. A non-labelled androgynous collection, and stay posted about the developments and events!

    Your name will be listed under the Thank you section.

    Includes:
    • Your name in Thank You section
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  2. Select this reward

    Pledge $5 or more About $5

    Digital look-book, ‘Thank you’ list

    There will be beautiful limited-edition photographic look-book prints detailing the Spring / Summer 2020 collection.
    With a $5 pledge, your name will be listed under the Thank you section on these look-book posters, and we'll email you a digital version.

    Includes:
    • Digital Look-book
    • Your name in Thank You section
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    10 backers
    $

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  3. Select this reward

    Pledge $20 or more About $20

    Limited-edition look-book poster (A5)

    With a $20 pledge, you will receive one copy of these limited-edition Spring / Summer 2020 collection photographic poster (A5).

    Your name will also be listed under the Thank You section on the poster.

    Includes:
    • Limited-edition Look-book Poster (A5)
    • Digital Look-book
    • Your name in Thank You section
    Less
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    Ships to Anywhere in the world
    Limited 2 backers
    $

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  4. Select this reward

    Pledge $25 or more About $25

    Ruffled Collar

    With this modern Elizabethan accessory, your inner Shakespeare never looked so sexy.

    Also comes with a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Ruffled Collar
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

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  5. Select this reward

    Pledge $25 or more About $25

    Ruffled Cuff Bands

    Class up any outfit with these totally unique bands.

    Also comes with a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Ruffled Cuff Bands
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

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  6. Select this reward

    Pledge $30 or more About $30

    囍|xǐ Pride Special T-shirt

    囍 (xǐ) translates to “happy wedding.” I created the rainbow design for Shanghai Pride to spotlight gay marriage and show that queer weddings can be happy too. Available in XS, S, M, L, XL, and XXL for all genders. Retails for $49, so backers are getting a $19 discount!

    Bonus: If you add $9 to your pledge, you can substitute the #LYAN hashtag with your own. Customize it with #your-name, #LOVE, or anything else you may wish.

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • 囍|xǐ Pride Special T-shirt
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $40 or more About $40

    女|nǚ earrings

    女| nǚ translates to “woman,” but I see this character as genderless, borderless, androgynous. One of our most popular accessories, handmade, 92.5% pure silver, 5cm long. Retails for $56, so backers are getting a $16 discount!

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • A pair of 女| nǚ earrings
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $

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  8. Select this reward

    Pledge $50 or more About $50

    Gray Bloushirt

    Blouses are for girls, shirts are for boys, bloushirts are for everybody. Available in XS, S, M, L, and XL, for all genders. Retails for $60, so backers are getting a $10 discount!

    Also comes with a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Gray Bloushirt
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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  9. Select this reward

    Pledge $50 or more About $50

    Blue Bloushirt

    Available in XS, S, M, L, and XL, for all genders. Retails for $60, so backers are getting a $10 discount!

    Also comes with a copy of the look-book photographic print (A5) with your name under the Thank You section.

    Includes:
    • Blue Bloushirt
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
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    Ships to Anywhere in the world
    0 backers
    $

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  10. Select this reward

    Pledge $56 or more About $56

    囍|xǐ Pride Special T-shirt x 2

    Two 囍|xǐ Pride Special T-shirts

    You will also receive a printed look-book poster (A5) with your name printed under the Thank you section.

    Includes:
    • 囍|xǐ Pride Special T-shirt
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

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  11. Select this reward

    Pledge $69 or more About $69

    Ruffle Collar T-shirt

    From daily streetwear to a night on the town, you’ll never look boring with this tee. Made of cotton. Available in XS, S, M, L and XL for all genders. Retails for $89, so backers are getting a $20 discount!

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Ruffle Collar T-shirt
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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  12. Select this reward

    Pledge $69 or more About $69

    Ruffle Sash T-shirt

    Sashay this way, Queen! Made of cotton and organza. Available in XS, S, M, L, and XL in PiiiNK!, white, and black, for all genders. Retails for $89, so backers are getting a $20 discount!

    Also comes with a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    • Ruffle Sash T-shirt
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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  13. Select this reward

    Pledge $90 or more About $90

    Original Sketch from SS20

    You will receive a signed, original sketch from the next collection! No frame included. Design choice will be first come, first served.

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Original Sketch from SS20
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $

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  14. Select this reward

    Pledge $125 or more About $125

    Backer Portrait

    I will draw a portrait of you or a friend in pencil and paper and send you the original. No frame included.

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Backer Portrait
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
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  15. Select this reward

    Pledge $159 or more About $159

    PiiiNK! Pullover

    100% cotton in beautiful baby pink, with zippered cutouts on both sleeves, oozing style. Who said baby pink can’t be cool?! Available in XS, S, M, L, and XL, in embroidered and printed styles, for all genders. Retails for $199, so backers are getting a $40 discount!

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • PiiiNK! Pullover
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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    It's a way to bring creative projects to life.

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  16. Select this reward

    Pledge $300 or more About $300

    Tailcoat with Ruffle Shoulder Sash

    One of our most popular designs, worn by a Chinese influencer during an interview with Cosmo时尚 China. You’ll feel like a dream when you wear it. Size is custom order for all genders. Retails for $320, so backers are getting a $20 discount!

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Tailcoat with Ruffle Shoulder Sash
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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    It's a way to bring creative projects to life.

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  17. Select this reward

    Pledge $340 or more About $340

    Leatherette Jacket

    This is a fun jacket boasting many contrasts through its use of different patterns and colours, mixing and meshing modern and traditional vibes. It’s also very reminiscent of the transgender flag! Available in XS, S, M, L and XL for all genders. Retails for $400, so backers are getting a $60 discount!

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • Leatherette Jacket
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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  18. Reward no longer available

    Pledge $20 or more About $20

    EARLY BIRD: 囍|xǐ Pride Special T-shirt

    This is an EARLY BIRD reward of The 囍|xǐ Pride Special T-shirt.
    Retail price after the campaign will be $49, that's an early bird discount of $30 for backers!

    This T-shirt is made of cotton. The 囍| xǐ in character translates to “happy wedding”, printed on the T-shirt with rainbow colours. Available in size XS, S, M, L, XL, XXL, for all genders.

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • 囍|xǐ Pride Special T-shirt
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 4 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Reward no longer available

    Pledge $32 or more About $32

    EARLY BIRD: 女|nǚ earrings

    This is an EARLY BIRD reward of Chinese character 女|nǚ earrings.
    Retail price after the campaign will be $56, that's an early bird discount of $24!

    女 (nǚ) means “woman,” but I see this character as genderless, borderless, androgynous. One of our most popular accessories, handmade, 92.5% pure silver, 5cm long.

    You will also receive a copy of the look-book photographic poster (A5) with your name under the Thank You section.

    Includes:
    • A pair of 女| nǚ earrings
    • Limited-edition Look-book Poster (A5)
    • Your name in Thank You section
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 4 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)