Project image
)}
$1,877
pledged of $5,000pledged of $5,000 goal
55
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, July 13 2019 11:08 AM UTC +00:00
$1,877
pledged of $5,000pledged of $5,000 goal
55
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, July 13 2019 11:08 AM UTC +00:00

About

LYAN: Fashion designed to smash the cultural taboo of being openly gay in Mainland China and challenging stereotypes of gender aesthetics.



What is LYAN – and who is the person behind the brand?

LYAN is a China’s LGBTQ+ cultured fashion brand whose certain designs have already been published on Vogue IT, 时尚Cosmo China and other magazines, and been worn by Chinese starlets.

Chinese singer Deng Dian wore PiiiNK! collection pullover and letter sleeves


Hello, I’m Lyan, a queer, the person behind the brand. As a fashion designer and artist, I always believe that what you wear represents your thoughts, who you are, where you are, what you stand for, and speak loudly for you. Everybody should be allowed to wear whatever they want to wear and be whoever they want to be.

An interview of LYAN in Temper magazine.


I design for girls and “swishy” boys, but actually, I prefer to think I design for no-labels and no-gender boundaries, to stand for who I am. And it is not easy in China. 

Editorial shooting published on Vogue Italy. Photos by @eyes.of.z @rjiewang



Running with Scissors

Once my family found out my sexual orientation through my designs, they tried to “fix” me,  ground me, and force me to stop doing what I’ve been dreaming of. They ended up disowning me.

In China, sometimes, even being yourself is a challenge. So I always like to be a role model to show people who are also “minorities” in some way, that it’s ok to be who you are. Spreading the message that we are no different, letting others have a chance to get to know us.

And this is not the only thing that my brand stands for; my designs educate and inform people. My brand is very active in the LGBT+ community. We’ve supported Shanghai and Hangzhou LGBT+ community events and groups. 

Pic with the U.S. consul, in IDAHOT gala in Shanghai. I designed the look and made the skirt.


Your backing will help us kickstart the next phase: We're raising money to be able to continue creating and make the next collection happen, as well as covering photography shooting fees and daily business expenditures.

Your donation would go towards the following line items in our budget so that we can afford to not only make the next collection, but do right by it. We're also planning to showcase next LYAN collection in one of the three biggest trade-shows in Shanghai and maybe in a pop-up store in Brooklyn, all in pursuit of my dreams.

  • With $5,000 we can run daily operations and fund this next collection,
  • With $4,660 we can have a photography shooting,
  • With $5,825 we can exhibit at a trade-show in Shanghai,
  • With $4,700 we can launch a small presentation / cat walk show at a Queer social party in Shanghai,
  • With $4,000 we can showcase my designs in a pop-up store in Brooklyn.

You are more then welcome to come to our unicorn spots 🌈🦄️🌈, when they are come true in Shanghai and NYC.

The muse of my next LYAN collection is the first and the only female Emperor of China in herstory - Wu Zetian, who built her own brief Zhou dynasty which interrupted the Tang dynasty (618-907), and the fantasy of her male concubines.

Designs are presented with both a modern aesthetic and traditional Chinese styles.

Golden sequins trousers: LYAN PiiiNK! collection.



Rewards

$5 A digital limited-edition photographic look-book with your name included in our ‘Thank you’ list

There will be beautiful limited-edition photographic look-book prints detailing the Spring / Summer 2020 collection. With a $5 pledge, your name will be listed under the ‘Thank you’ list on these look-book prints, and we'll email you a digital version.

The PiiiNK! Collection look-book, Fall/Winter 2018


$19 A limited-edition photographic look-book print

With a $19 pledge, you will receive one copy of these limited-edition Spring / Summer 2020 collection photographic prints. Your name will also be listed under the ‘Thank you’ list on the print.

LYAN Spring/Summer 2019 Collection look-book


$29 A Rainbow color Chinese character ‘囍’ T-shirt, Pride special, $54 for 2

This T-shirt is made of cotton. The 囍| xǐ in character translates to “happy wedding”, printed on the T-shirt with rainbow colours. Available in size XS, S, M, L, XL, XXL, for all genders. You will also receive a printed look-book with your name printed under the 'Thank you' list. Retail price after the campaign will be $49, that's a discount of $20!

  • With $9 extra, you can have a custom order hashtag, instead of #LYAN printed on the T-shirt. Such as #your-name, #LOVE, etc.
  •  Early bird price: $19!! 
  •  10K STRETCH GOAL: PiiiNK! color option


$39 A Chinese character ‘女’ earing.

Genderless, borderless, androgynous: One of our popular design accessories, 女| nǚ in translates to “woman”. Handmade of 92.5% pure silver, 5cm. Your name will also be listed under the ‘Thank you’ list on the print. Retail price after the campaign will be $56, that's a discount of $17!

  •  Early bird price: $32!! 


$69 A ruffle collar T-shirt

With an $69 pledge, you will receive a ruffle collar white T-shirt, made of cotton, from daily streetwear to a night on the town, it’s all in the ruffling. Available in size XS, S, M, L, XL, for all genders. You will also receive a printed look-book with your name printed under the 'Thank you' list. Retail price after the campaign will be $89, that's a discount of $20!



$69 A ruffle decoration T-shirt

With an $69 pledge, you will receive a ruffle decoration black T-shirt, made of cotton and organza. Available in size XS, S, M, L, XL, for all genders. You will also receive a printed look-book with your name printed under the 'Thank you' list. Retail price after the campaign will be $89, that's a discount of $20!



$159 A PiiiNK! pullover

With a $199 pledge, you will receive a PiiiNK! pullover, made of cotton, in shades of beautiful baby pink, oozing cool and stylish. Who said baby pink can’t be cool?! Available in size XS, S, M, L, XL, for all genders. You will also receive a printed look-book with your name printed under the 'Thank you' list. Retail price after the campaign will be $199, that's a discount of $40!



$299 A tail suit with ruffle decoration.

This is one of our popular designs, a Chinese influencer wore it during an interview on时尚CosmoChina. You wouldn't feel like a dream when you wear it. Available in custom order size, for all genders, the suit includes one piece ruffle sleeve decoration. You will also receive a printed look-book with your name printed under the 'Thank you' list. Retail price after the campaign will be $319, that's a discount of $20!

China's KOL wore it had an interview in 时尚Cosmo China.



$39 A leatherette jacket with Chinese embroidered adornments.

This is a fun jacket boasting many contrasts through its use of different patterns and colors, mixing and meshing modern and traditional vibes.

After this jacket was finished, I realized it’s quite similar to colors on the transgender flag. Available in size XS, S, M, L, XL, for all genders. You will also receive a printed look-book with your name printed under the 'Thank you' list. Retail price after the campaign will be $359, that's a discount of $20!


Size Chart 



I marched in the NYC Pride 2018 with the Chinese Rainbow Network group, and my picture has been published on the Wall Street Journal.

Risks and challenges

Every crowdfunding campaign comes with risk, however, all the items you see have been thoroughly prototyped, and I have received samples from the manufacturers so I am confident that I can deliver these rewards. There are inevitable risks with international shipping, but I will do my very best to mitigate these by choosing reliable shipping partners.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Keep up with LYAN

    Show your support of LYAN SS20: Smashing the cultural taboo of being openly gay in China. A non-labelled androgynous collection, and stay posted about the developments and events!

    Less
    Estimated delivery
    4 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 5 or more About US$ 5

    Digital look-book, ‘Thank you’ list

    There will be beautiful limited-edition photographic look-book prints detailing the Spring / Summer 2020 collection.
    With a $5 pledge, your name will be listed under the ‘Thank you’ list on these look-book prints, and we'll email you a digital version.

    Includes:
    • Digital look-book
    • ‘Thank you’ list
    Less
    Estimated delivery
    15 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 9 or more About US$ 9

    Hashtag for the Pride T-shirt

    With $9 extra, you can have a custom order hashtag, instead of #LYAN printed on the T-shirt. Such as #your-name, #LOVE, etc.

    Includes:
    • Hashtag for the Pride T-shirt
    Less
    Estimated delivery
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 19 or more About US$ 19

    Limited-edition look-book print

    With a $19 pledge, you will receive one copy of these limited-edition Spring / Summer 2020 collection photographic prints.
    Your name will also be listed under the ‘Thank you’ list on the print.

    Includes:
    • Limited-edition look-book print
    • Digital look-book
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Reward no longer available

    Pledge US$ 19 or more About US$ 19

    EARLY BIRD: 囍|xǐ Pride Special T-shirt

    This is an EARLY BIRD reward of The 囍|xǐ Pride Special T-shirt.
    Retail price after the campaign will be $49, that's an early bird discount of $30!

    This T-shirt is made of cotton. The 囍| xǐ in character translates to “happy wedding”, printed on the T-shirt with rainbow colours. Available in size XS, S, M, L, XL, XXL, for all genders.
    You will also receive a printed look-book with your name printed under the 'Thank you' list.

    Includes:
    • The 囍|xǐ Pride Special T-shir
    • Limited-edition look-book print
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 29 or more About US$ 29

    The 囍|xǐ Pride Special T-shirt

    This T-shirt is made of cotton. The 囍| xǐ in character translates to “happy wedding”, printed on the T-shirt with rainbow colours. Available in size XS, S, M, L, XL, XXL, for all genders.
    You will also receive a printed look-book with your name printed under the 'Thank you' list.
    Retail price after the campaign will be $49, that's a discount of $20!

    Includes:
    • The 囍|xǐ Pride Special T-shir
    • Limited-edition look-book print
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge US$ 32 or more About US$ 32

    EARLY BIRD: Chs character 女|nǚ earrings

    This is an EARLY BIRD reward of Chinese character 女|nǚ earrings.
    Retail price after the campaign will be $56, that's an early bird discount of $24!

    Genderless, borderless, androgynous: One of our popular design accessories, 女| nǚ in translates to “woman”. Handmade of 92.5% pure silver, 5cm.
    Your name will also be listed under the ‘Thank you’ list on the print.

    Includes:
    • A pair of Chinese character 女| nǚ earrings
    • Digital look-book
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 39 or more About US$ 39

    Chinese character 女|nǚ earrings

    Genderless, borderless, androgynous: One of our popular design accessories, 女| nǚ in translates to “woman”. Handmade of 92.5% pure silver, 5cm.
    Your name will also be listed under the ‘Thank you’ list on the print.
    Retail price after the campaign will be $56, that's a discount of $17!

    Includes:
    • A pair of Chinese character 女| nǚ earrings
    • Digital look-book
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 54 or more About US$ 54

    The 囍|xǐ Pride Special T-shirt x 2

    The 囍|xǐ Pride Special T-shirt x 2
    You will also receive a printed look-book with your name printed under the 'Thank you' list.

    Includes:
    • The 囍|xǐ Pride Special T-shir
    • Limited-edition look-book print
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge US$ 69 or more About US$ 69

    Ruffle collar T-shirt

    With an $89 pledge, you will receive a ruffle collar white T-shirt, made of cotton, from daily streetwear to a night on the town, it’s all in the rufflings. Available in size XS, S, M, L, XL, for all genders.
    You will also receive a printed look-book with your name printed under the 'Thank you' list.
    Retail price after the campaign will be $89, that's a discount of $20!

    Includes:
    • Ruffle collar T-shirt
    • Limited-edition look-book print
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge US$ 69 or more About US$ 69

    Ruffle decoration T-shirt

    With an $89 pledge, you will receive a ruffle decoration black T-shirt, made of cotton and organza. Available in size XS, S, M, L, XL, for all genders.
    You will also receive a printed look-book with your name printed under the 'Thank you' list.
    Retail price after the campaign will be $89, that's a discount of $20!

    Includes:
    • Ruffle decoration T-shirt
    • Limited-edition look-book print
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge US$ 159 or more About US$ 159

    PiiiNK! pullover

    With a $199 pledge, you will receive a PiiiNK! pullover, made of cotton, in shades of beautiful baby pink, oozing cool and stylish. Who said baby pink can’t be cool?! Available in size XS, S, M, L, XL, for all genders.
    You will also receive a printed look-book with your name printed under the 'Thank you' list.
    Retail price after the campaign will be $199, that's a discount of $40!

    Includes:
    • PiiiNK! pullover
    • Limited-edition look-book print
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge US$ 299 or more About US$ 299

    Tail suit with ruffle decoration

    This is one of our popular designs, a Chinese influencer wore it during an interview on时尚CosmoChina. You wouldn't feel like a dream when you wear it. Available in custom order size, for all genders, the suit includes one piece ruffle sleeve decoration.
    You will also receive a printed look-book with your name printed under the 'Thank you' list.
    Retail price after the campaign will be $319, that's a discount of $20!

    Includes:
    • Tail suit with ruffle decoration
    • Limited-edition look-book print
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge US$ 339 or more About US$ 339

    Leatherette jacket

    This is a fun jacket with Chinese embroidered adornments boasting many contrasts through its use of different patterns and colors, mixing and meshing modern and traditional vibes.
    After this jacket was finished, I realized it’s quite similar to colors on the transgender flag. Available in size XS, S, M, L, XL, for all genders.
    You will also receive a printed look-book with your name printed under the 'Thank you' list.
    Retail price after the campaign will be $359, that's a discount of $20!

    Includes:
    • Leatherette jacket
    • Limited-edition look-book print
    • ‘Thank you’ list
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)