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The Art and Science of Luxury Wine Branding
The Art and Science of Luxury Wine Branding
88 backers pledged $8,457 to help bring this project to life.
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Luxury Wine Marketing

$8,457

88

Why buy this book: 

Luxury Wine Marketing articulates how marketing luxury wine is different from commercial wines, has proprietary research into the luxury wine market size, and has lots of examples and case studies from around the world.  

If you can sell 2 more bottles of wine by reading this book, you'll have paid back your investment! 


Who should buy this book:

  • Winery professionals, distributors, importers, retailers, or others in the wine industry 
  • Students of wine business (e.g. - Wine MBAs, WSET Diploma, Master of Wine candidates)
  • Luxury goods marketers outside of wine
  • Luxury wine consumers interested in wine marketing

What is in this book: 

  • A clear, custom framework for crafting and implementing a luxury wine marketing strategy (5P+S Framework)
  • Proprietary research on the luxury wine market size (based on ~8,500 wines from 1,200 producers)
  • Luxury wine consumer segmentation- including research from 2 online surveys that include consumer motivation, values, preferences, and demographics
  • Extensive review of existing research on luxury goods marketing
  • Knowledge and case studies from many interviews and research of luxury wines globally
  • Best practices in measuring and analyzing luxury wine marketing techniques

How this book came to be: 

Wine education brought us together. When Peter was studying for the Wine & Spirit Education Trust’s Diploma program, one name kept coming up in the business of wine – Dr. Liz Thach, MW. When Peter starting working with luxury wine brands, he realized how different luxury wine was from commercial wine as a business and also how little information and research there was out there in the market. At the same time, Liz was getting a lot of requests around luxury wine and it was becoming a topic of interest for her research. Serendipitously, in 2015 Peter reached out to Liz to see if there was an opportunity to collaborate and build knowledge together on luxury wine. That was the beginning of the journey. A couple years into it, Peter suggested they should write a book on the topic, and this is the product of those four years of effort. 

We wrote this book to be educational, useful, entertaining, and enduring. We hope that it helps improve your business and can provide a roadmap for improvement, in all economic environments. One of the keys to success in all economic environments is continual improvement. It is a theme throughout the book and we hope you take that to your business and give back to the industry we are all lucky to be a part of. 

To constant evolution, 

Peter & Liz

Risks and challenges

Book limits: We need to give our publisher a firm order number by August 15th, but will continue to run the Kickstarter campaign for a while afterwards. This may limit the number of copies available. So, please buy early if possible to help us figure out how many to order!

Delivery: We will strive to get the books out ASAP! They will be off the first print run in the UK, then shipped to the US, signed and personalized if requested, and then shipped out to you via USPS Priority Mail. This will hopefully coincide with the Sept 23rd publication date, but depending on how long shipping takes, might be a bit later...

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  1. Select this reward

    Pledge US$ 67 or more About US$ 67

    Signed first edition copy of the book

    Get an early, hardcover copy of the book from the first press run!
    Be one of the first to benefit from best practices in the world of luxury wine marketing.
    Signed by the authors and shipped via USPS Priority Mail.
    Retail price of the book will be $69.95 with a Sept 23rd publication date.
    Kickstarter backers receive 20% off retail ($56), plus SF sales tax, Kickstarter & credit card fees. Shipping via USPS Priority Mail is additional.

    Includes:
    • Signed copy of Luxury Wine Marketing
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    Pledge US$ 67 or more About US$ 67

    Signed book - Local pick-up/friends-fam

    **only for friends/family in the SF Bay Area**

    Local pick-up for those who we see regularly only - for a non-shipping option.

    Get an early, hardcover copy of the book from the first press run!
    Be one of the first to benefit from best practices in the world of luxury wine marketing.
    Signed by the authors and delivered when we see each other next.
    Retail price of the book will be $69.95 with a Sept 23rd publication date.
    Kickstarter backers receive 20% off retail, plus sales tax, Kickstarter, and credit card fees.

    Includes:
    • Signed copy of Luxury Wine Marketing
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    Limited 23 backers
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  3. Select this reward

    Pledge US$ 165 or more About US$ 165

    SF Release Party (Oct 24) x1 + Book

    Join us in San Francisco to celebrate the launch of Luxury Wine Marketing!
    The event will be hosted in downtown SF on Thursday, Oct 24th, 6-8pm.
    Book at 20% off ($56)
    Remaining funds to fund event costs, less kickstarter fees and taxes

    Includes:
    • Signed copy of Luxury Wine Marketing
    • Ticket to San Francisco Launch Event
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    Limited 10 backers
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  4. Select this reward

    Pledge US$ 165 or more About US$ 165

    Napa Release Party x1 (Nov 15) + Book

    Join us in Napa to celebrate the launch of Luxury Wine Marketing!
    The event will be hosted in downtown Napa on Friday, Nov 15th, 5:30-7:30pm.
    Book at 20% off ($56)
    Remaining funds to fund event costs, less kickstarter fees

    Includes:
    • Signed copy of Luxury Wine Marketing
    • Ticket to Napa Launch Event
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    Limited 2 backers
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  5. Select this reward

    Pledge US$ 265 or more About US$ 265

    Napa Release Party x2 (Nov 15) + Book

    Join us in Napa to celebrate the launch of Luxury Wine Marketing!
    The event will be hosted in downtown Napa on Friday, Nov 15th, 5:30-7:30pm.
    Book at 20% off ($56)
    Remaining funds to fund event costs, less kickstarter fees

    Includes:
    • Signed copy of Luxury Wine Marketing
    • Ticket to Napa Launch Event
    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

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    Learn more about accountability.
  6. Reward no longer available

    Pledge US$ 265 or more About US$ 265

    SF Release Party x2 (Oct 24) + Book

    Join us in San Francisco to celebrate the launch of Luxury Wine Marketing!
    The event will be hosted in downtown SF on Thursday, Oct 24th, 6-8pm.
    Book at 20% off ($56)
    Remaining funds to fund event costs, less kickstarter fees and taxes

    Includes:
    • Signed copy of Luxury Wine Marketing
    • Ticket to San Francisco Launch Event
    Less
    Estimated delivery
    Reward no longer available 4 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

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    Learn more about accountability.

Funding period

- (21 days)