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Upstate New York's cutting edge immersive arts festival will pull out all the stops to celebrate its fifth anniversary.
381 backers pledged $31,781 to help bring this project to life.
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$31,781

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In 2015, Team LUMA got this crazy idea: Let's throw a massive projection mapping festival like we'd seen in videos from Europe and Australia. And let's do it in our tiny little city in Upstate New York.

Friends and neighbors let us install massive large venue projectors in their loft apartments. Buddies who spent their days running computer networks at the local school district stayed up till 2 AM to read about concert lighting software.

We took a wild guess and told the news there'd be 2500 people.

25,000 showed up.

The crowd spilled out beyond the barricades and the BPD rushed to close additional streets. We all knew that something special had been born that night.

And *you* made that happen.

2019 is LUMA's five year anniversary. 

LUMA has been featured in newspapers and magazines from all over the world: The Boston Globe, Forbes, Smithsonian Magazine, Time Out New York, AOL, and so many more. 

Our festival has grown from a dream to a prototype to a truly international immersive art experience.

LUMA's fifth year brings artists from around the world to Binghamton, but for more than just a festival - to help us grow a movement.

We believe in immersive storytelling that can only be experienced as a community. Merging digital worlds with our physical space through novel, emerging technologies. LUMA has become the playground and workshop for innovators worldwide to tell their stories through light and sound.

Together you can help us create an immersive community art experience the country has yet to experience.

7 new major features from 7 internationally renowned artists.

2 new local projects spearheaded by community muralists and Binghamton University computer science students. 

Our very first arena show.

LUMA Talks 2019 -- allowing you to dive deep into projection mapping and the future of storytelling.

Brand new local restaurant collaborations for unique dining experiences.

And even more still to be announced...

But going bigger costs money. And even though most of LUMA is free, throwing an international projection arts festival isn't.

Why are we fundraising?

- LUMA is mostly free.

Almost all of our major features are entirely free--only two are ticketed, and thanks to our amazing sponsors, we only charge $5 and $7. We believe in a 'pay what you can model'. Nobody wants to close a street down and take money at one end. So think of your contribution as your ticket in. Some years, you can afford to give a whole bunch of money. Maybe some years you can't afford to pitch in. Last year, 420 people donated and 50,000 people came. Imagine if we could get just HALF to contribute!

- LUMA is new and different.

A KickStarter is supposed to *start* something right? And we're not starting. Au contraire! We're asking you to contribute to the *new* stuff. This year, LUMA will be presenting some of the most groundbreaking projection mapping and immersive storytelling we've ever concocted. By contributing, you're helping build the new pieces of LUMA.

- LUMA ain't cheap.

$2000/night projector rental. Tens of thousands to get film quality computer animations. Artists need to be paid--and we're proud to support both veteran and emerging artists at LUMA. The reality is, our KickStarter campaign covers a small portion of the overall budget. We also have sponsors (like our amazing title sponsor IBM and our feature sponsors such as Visions, Tioga Downs, M&T Bank, the City of Binghamton and Broome County). But your contribution is a way of *telling* those sponsors how much you care about LUMA and want it to grow.

How does LUMA work?

LUMA is a view-at-your-own pace outdoor art gallery of animations. That means you can come any time during the festival and view all the projects. They each repeat on a loop. Two features require tickets this year, so make sure to reserve those in advance at https://lumafestival.com/tickets/

LUMA 2019 Dual Color Particle Tee
LUMA 2019 Dual Color Particle Tee

LUMA 2019 Dual Color Particle Hoodie
LUMA 2019 Dual Color Particle Hoodie
LUMA 2019 Sky Glow Wristband
LUMA 2019 Sky Glow Wristband

Risks and challenges

LUMA is growing quickly and we're certainly excited about that. Of course, jumping into newer and bigger things too quickly comes with its own set of challenges. We plan carefully and we're lucky that our audience is patient with us when we're trying interesting new things they haven't seen before.

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Support

  1. Select this reward

    Pledge US$ 15 or more About US$ 15

    LUMA Year 5 Sky Glow Wristband

    LUMA is 5 years old thanks to you and it's time to celebrate. Wear a glowing 5th anniversary wristband with pride knowing you're the reason the festival is still going strong.

    Includes:
    • LUMA 5th Anniversary Sky Glow Wristband
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    11 backers
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  2. Select this reward

    Pledge US$ 27 or more About US$ 27

    LUMA Dual Color 2019 Particle Tee

    To celebrate LUMA's 5th Anniversary, designers at Foundation Printing have unveiled a brand new logo treatment, to be retired after this year. It's our thank you for contributing $27 to keep LUMA sustainable.

    Includes:
    • LUMA Dual Color 2019 Particle Tee
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    145 backers
    $

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  3. Select this reward

    Pledge US$ 42 or more About US$ 42

    LUMA Particle Tee + Bracelet

    It's the coolest you'll ever feel.

    Includes:
    • LUMA Dual Color 2019 Particle Tee
    • LUMA 5th Anniversary Sky Glow Wristband
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    Ships to Only United States
    37 backers
    $

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  4. Select this reward

    Pledge US$ 65 or more About US$ 65

    LUMA Dual Color 2019 Particle Hoodie

    This soft LUMA 5th Anniversary Hoodie designed by Foundation Printing will keep you warm and repping your favorite projection arts festival through the chilly months.

    Includes:
    • LUMA Dual Color 2019 Particle Hoodie
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    22 backers
    $

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  5. Select this reward

    Pledge US$ 92 or more About US$ 92

    LUMA Tee + Hoodie

    Complete your 5th Anniversary LUMA wardrobe with the 2019 Dual Color Particle Tee + Hoodie.

    Includes:
    • LUMA Dual Color 2019 Particle Tee
    • LUMA Dual Color 2019 Particle Hoodie
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    Ships to Only United States
    19 backers
    $

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  6. Select this reward

    Pledge US$ 107 or more About US$ 107

    The Multipack

    Get decked out with all the clothes.

    Includes:
    • LUMA Dual Color 2019 Particle Tee
    • LUMA Dual Color 2019 Particle Hoodie
    • LUMA 5th Anniversary Sky Glow Wristband
    Less
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    Ships to Only United States
    19 backers
    $

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    Pledge US$ 250 or more About US$ 250

    LUMA Year 5 Thank You Credit Pack

    Your name will appear in bright lights at the end of every single projection all night long during the LUMA Thank You Credits.

    Includes:
    • LUMA Dual Color 2019 Particle Tee
    • LUMA Dual Color 2019 Particle Hoodie
    • LUMA 5th Anniversary Sky Glow Wristband
    • LUMA Thank You Credit
    Less
    Estimated delivery
    Ships to Only United States
    18 backers
    $

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  8. Select this reward

    Pledge US$ 400 or more About US$ 400

    LUMA 5th Anniversary VIP Package

    Get a pair of passes to the LUMA 5th Anniversary VIP Celebration. Lovingly planned by Idea Kraft, the VIP Celebration is the perfect way to get away from the hustle and bustle of the streets and mingle with some of our most generous supporters.

    Includes:
    • LUMA Dual Color 2019 Particle Tee
    • LUMA Dual Color 2019 Particle Hoodie
    • LUMA 5th Anniversary Sky Glow Wristband
    • LUMA Thank You Credit
    • LUMA VIP Celebration Passes (2)
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    17 backers
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Funding period

- (21 days)