In 2015, Team LUMA got this crazy idea: Let's throw a massive projection mapping festival like we'd seen in videos from Europe and Australia. And let's do it in our tiny little city in Upstate New York.
Friends and neighbors let us install massive large venue projectors in their loft apartments. Buddies who spent their days running computer networks at the local school district stayed up till 2 AM to read about concert lighting software.
We took a wild guess and told the news there'd be 2500 people.
25,000 showed up.
The crowd spilled out beyond the barricades and the BPD rushed to close additional streets. We all knew that something special had been born that night.
And *you* made that happen.
2019 is LUMA's five year anniversary.
LUMA has been featured in newspapers and magazines from all over the world: The Boston Globe, Forbes, Smithsonian Magazine, Time Out New York, AOL, and so many more.
Our festival has grown from a dream to a prototype to a truly international immersive art experience.
LUMA's fifth year brings artists from around the world to Binghamton, but for more than just a festival - to help us grow a movement.
We believe in immersive storytelling that can only be experienced as a community. Merging digital worlds with our physical space through novel, emerging technologies. LUMA has become the playground and workshop for innovators worldwide to tell their stories through light and sound.
Together you can help us create an immersive community art experience the country has yet to experience.
7 new major features from 7 internationally renowned artists.
2 new local projects spearheaded by community muralists and Binghamton University computer science students.
Our very first arena show.
LUMA Talks 2019 -- allowing you to dive deep into projection mapping and the future of storytelling.
Brand new local restaurant collaborations for unique dining experiences.
And even more still to be announced...
But going bigger costs money. And even though most of LUMA is free, throwing an international projection arts festival isn't.
Why are we fundraising?
- LUMA is mostly free.
Almost all of our major features are entirely free--only two are ticketed, and thanks to our amazing sponsors, we only charge $5 and $7. We believe in a 'pay what you can model'. Nobody wants to close a street down and take money at one end. So think of your contribution as your ticket in. Some years, you can afford to give a whole bunch of money. Maybe some years you can't afford to pitch in. Last year, 420 people donated and 50,000 people came. Imagine if we could get just HALF to contribute!
- LUMA is new and different.
A KickStarter is supposed to *start* something right? And we're not starting. Au contraire! We're asking you to contribute to the *new* stuff. This year, LUMA will be presenting some of the most groundbreaking projection mapping and immersive storytelling we've ever concocted. By contributing, you're helping build the new pieces of LUMA.
- LUMA ain't cheap.
$2000/night projector rental. Tens of thousands to get film quality computer animations. Artists need to be paid--and we're proud to support both veteran and emerging artists at LUMA. The reality is, our KickStarter campaign covers a small portion of the overall budget. We also have sponsors (like our amazing title sponsor IBM and our feature sponsors such as Visions, Tioga Downs, M&T Bank, the City of Binghamton and Broome County). But your contribution is a way of *telling* those sponsors how much you care about LUMA and want it to grow.
How does LUMA work?
LUMA is a view-at-your-own pace outdoor art gallery of animations. That means you can come any time during the festival and view all the projects. They each repeat on a loop. Two features require tickets this year, so make sure to reserve those in advance at https://lumafestival.com/tickets/
Risks and challenges
LUMA is growing quickly and we're certainly excited about that. Of course, jumping into newer and bigger things too quickly comes with its own set of challenges. We plan carefully and we're lucky that our audience is patient with us when we're trying interesting new things they haven't seen before.Learn about accountability on Kickstarter
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