In 2015, Team LUMA got this crazy idea: Let's throw a massive projection mapping festival like we'd seen in videos from Europe and Australia. And let's do it in our tiny little city in Upstate New York.
Friends and neighbors let us install massive large venue projectors in their loft apartments. Guys who spent their days running computer networks at the local school district stayed up till 2 AM to read about concert lighting software.
We took a wild guess and told the news there'd be 2500 people.
25,000 showed up.
The crowd spilled out beyond the barricades and the BPD rushed to close additional streets. We all knew that something special had been born that night.
And *you* made that happen.
It's now four years later.
LUMA is now THREE days.
The little festival that could has grown from a dream to a prototype to a truly international immersive art experience.
Year 4 once again brings artists from around the world to Binghamton, but for more than just a festival - to help us grow a movement.
We believe in immersive storytelling that can only be experienced as a community. Merging digital worlds with our physical space through novel, emerging technologies. LUMA has become the playground and workshop for innovators worldwide to tell their stories through light and sound.
To celebrate the festivals continued evelopment, LUMA will introduce a storytellers conference in 2018. Top creatives from various media such as projection mapping, film, VR, AR, immersive theater and more will unite to explore how we can push the boundaries of these various forms together. It's a cross-pollination of thought leadership that will compel programmers, writers, dancers, engineers and anyone with vision to take their work to the next level.
Together you can help us create an immersive community art experience the country has yet to experience.
Over 594,000 lumens bright.
3 days running Sept 7-9th.
6 brand new projects.
5 internationally renowned artists.
A 44 piece orchestra from the Binghamton Philharmonic.
Day time installations from Pneuhaus: large-scale, inflatable environments designed to heighten the interplay of light, structure, and space.
The LUMA Storytellers Conference featuring workshops for both adults and kids.
Brand new local restaurant collaborations for unique dining experiences.
More still to be announced...
But going bigger costs money. And even though coming to LUMA is free, throwing an international projection arts festival isn't.
Why are we fundraising?
- LUMA is free.
We believe in a 'pay what you can model'. Nobody wants to close a street down and take money at one end. So think of your contribution as your ticket in. Some years, you can afford to give a whole bunch of money. Maybe some years you can't afford to pitch in. Last year, 447 people donated and 35,000 people came. Imagine if we could get just HALF to contribute!
- LUMA is new.
A KickStater is supposed to *start* something right? And we're not starting. Au contraire! We're asking you to contribute to the *new* stuff. Last year, LUMA brought international artists to Binghamton. This year we have expanded to 3 days, introduced the biggest projection mapping piece we've produced to date, a new storytellers conference, and more! By contributing, you're helping build the new pieces of LUMA.
- LUMA ain't cheap.
$2000/night projector rental. Tens of thousands to get film quality computer animations. Artists need to be paid--and we're proud to support both veteran and emerging artists at LUMA. The reality is, our KickStarter campaign covers a small portion of the overall budget. We also have sponsors (like our amazing title sponsor VISIONS and our co-presenters City of Binghamton, Red Barn Technology and Broome County). But your contribution is a way of *telling* those sponsors how much you care about LUMA and want it to grow.
How does LUMA work?
LUMA is a view-at-your-own pace outdoor art gallery of animations. That means you can come any time during the festival and view all the projects. They each repeat on a loop. So you could even come at 11 PM and catch the whole thing.
Risks and challenges
LUMA is growing quickly and we're certainly excited about that. Of course, jumping into newer and bigger things too quickly comes with its own set of challenges. We plan carefully and we're lucky that our audience is patient with us when we're trying interesting new things they haven't seen before.Learn about accountability on Kickstarter
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