In 2015, Team LUMA got this crazy idea: Let's throw a massive projection mapping festival like we'd seen videos of in Europe and Australia. And let's do it in our tiny little city in Upstate New York.
Friends and neighbors let us install massive arena-style projectors in their loft apartments. Guys who spent their days running computer networks at the local school district stayed up till 2 AM to read about concert lighting software.
We took a wild guess and told the news there'd be 5,000 people.
25,000 showed up.
The crowd spilled out beyond the barricades and the BPD rushed to close additional streets. We all knew that night something special had been born that night.
And *you* made that happen.
But now we need your help with another project: Let's take LUMA Projection Arts Festival international.
By building LUMA 1 & 2, you gave us the street cred needed bring some of the most talented projection artists in the world to our home town. Right now, at studios in Barcelona and Budapest, teams of artists are working with 3D models of Downtown Binghamton.
This will make LUMA Year 3 unlike anything we ever could have imagined.
6 brand new projects.
4 internationally renowned artists. 2 in their American debut.
But going bigger costs money. And even though coming to LUMA is free, throwing an international projection festival isn't.
Why are we fundraising?
- LUMA is free.
We believe in a 'pay what you can model'. Nobody wants to close a street down and take money at one end. So think of your contribution as your ticket in. Some years, you can afford to give a whole bunch of money. Maybe some years you can't afford to pitch in. Last year, 277 people donated and 30,000 people came. Imagine if we could get just HALF to contribute!
- LUMA is new.
A KickStater is supposed to *start* something right? And we're not starting. Au contraire! We're asking you to contribute to the *new* stuff. Last year, LUMA brought you the amazing Binghamton Philharmonic and our first juried competition. This year we go international with acts of unparalleled quality. By contributing, you're helping build the new piece of LUMA. It's a new project!
- LUMA ain't cheap.
$2000/night projector rental. Tens of thousands to get film quality computer animations. Artists need to be paid--and we're proud to support both veteran and emerging artists at LUMA. The reality is, our KickStarter campaign covers a small portion of the overall budget. We also have sponsors (like our amazing title sponsor VISIONS and our co-presenters City of Binghamton, Red Barn Technology and Broome County. But your contribution is a way of *telling* those sponsors how much you care about LUMA and want it to grow.
How does LUMA work?
LUMA is a view-at-your-own pace outdoor art gallery of animations. That means you can come any time during the festival and view all the projects. They each repeat on a loop. So you could even come at 11 PM and catch the whole thing.
But it was so crowded last year.
With the growth of LUMA we are excited to say we have expanded to Court St this year. This means more space for crowds to move around and a larger area for vendors.
Of course if you show up at 9 PM exactly there will be more people. We love being the first to see the show too, but there will definitely be crowds if you show up at the beginning.
For those who like a quieter experience, try showing up for the last hour and walking around with a lot more peace and comfort.
Risks and challenges
LUMA is growing quickly and we're certainly excited about that. Of course, jumping into newer and bigger things too quickly comes with its own set of challenges. We plan carefully and we're lucky that our audience is patient with us when we're trying interesting new things they haven't seen before.Learn about accountability on Kickstarter
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