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Eleven people share their stories of running – from the humdrum to the magnificent.
Eleven people share their stories of running – from the humdrum to the magnificent.
Eleven people share their stories of running – from the humdrum to the magnificent.
200 backers pledged £5,171 to help bring this project to life.

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Run for Your Life: a magazine about everyday runners

£5,171

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The story

When my older brother Steve told me he'd started running with a man who lives in his village, I didn't expect the man to be in his seventies. But he is. And he's called Ken Butler.

Ken Butler ~ by Tom Price
Ken Butler ~ by Tom Price

The more I found out about Ken, the more I wanted to know. He's run well over 100 marathons, not to mention a 24-hour race. Yet he didn't seem to be a classic runner, obsessed with gear and times and lycra. Instead, he's a mild-mannered second-hand car salesman living a quiet life in the countryside. With a passion for occasionally running 26.2 miles.

Ken Butler ~ by Tom Price
Ken Butler ~ by Tom Price

As a fellow runner, I have some knowledge of what makes people want to run. But why was Ken still running after all these years? How did he keep managing to run marathon after marathon without picking up an injury? And how was it possible for him to drink five pints of Guinness the night before a race, and still finish in better shape than my 29-year-old teetotal self?

Ken Butler ~ by Tom Price
Ken Butler ~ by Tom Price

I finally plucked up the courage to ask Ken those questions and more. 

Then I realised that I actually know quite a few runners with interesting stories that deserve to be heard by more people...

Like Jon, who started running to deal with the pain of losing his son, Theo.

Jon Holley ~ by Tom Price
Jon Holley ~ by Tom Price

And Jenny, who ran to all of her chemotherapy appointments when she was diagnosed with cancer. 

Jenny Baker ~ by Tom Price
Jenny Baker ~ by Tom Price

And Paul, who's still pushing for his first sub-3 hour marathon as he approaches 50.

Paul Northup ~ by Tom Price
Paul Northup ~ by Tom Price

They might not be Olympians or record breakers or big on Instagram, but they all have reasons for running. By sharing their stories, I hope that people reading the magazine will see themselves in the runners' faces – and perhaps discover their own reason to run.

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The magazine

I could have put these interviews and photos online for people to see. But I wanted these eleven stories to be something that people spend time with away from a screen.

So I called superior magazine designer Matt Withers and asked him to work his magic. This is what he's come up with. (N.B. While they look very real, they're actually mock-ups.)

 

 

 

 

 

 

 

 

 

 

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The money

The interviews are edited, the photo shoots are done, and Matt's finishing the design as I type. Now, we need your help to get this magazine out of our computers and on to paper. We want Run for Your Life to live on coffee tables and in toilets all around the world.

Our Kickstarter goal pays for the entire print run – including a super-snazzy 'One Hit Wonder Spot UV Varnish' on the front cover. (Basically, it means there'll be shiny white text that'll make you drool.)

If we don't hit the goal, the magazine won't get made. No one will get to read the stories of these everyday runners. And Ken will be very, very sad.

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The specs

Run for Your Life will be printed by the fine folk at Park Communications, who make some excellent magazines – like Boat, Mondial, Positive News and Riposte. (They know what they're doing.)

It'll be 128 pages long and will look excellent on your bookshelf or coffee table. Or in your toilet. It makes a superb Christmas gift for any runners, or aspiring runners. Or, indeed, for people with no interest in running whatsoever.

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The team

Two magnificent people helped me bring this project from a collection of interviews on my computer, to an extravagant, picture-filled, printed-on-paper experience. From L-R:

(We also received additional editing help from Annabel Bligh.)

Of course, the magazine would be nothing without the runners who allowed me to tell their stories:

If you want to find out a bit more about me, you can check out my newsletterwebsite, Instagram and Twitter. (Running nerds might want to see my Strava.)

Thanks for reading!

Risks and challenges

I've printed a few magazines before, and I've launched two successful projects on Kickstarter: http://kickstarter.com/profile/lukeleighfield/created

The hardest part, as ever, is raising the money. But after that, I'll do my best to get your rewards to you as soon as possible.

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Support

  1. Select this reward

    Pledge £1 or more About $1.32

    Wallpaper for Your Life

    Show your support with a mini donation. We'll send you a delicious RFYL wallpaper for your phone.

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    Pledge £10 or more About $13

    Run for Your Life

    One shiny copy of Run for Your Life. We'll also print your name in the magazine.

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    134 backers
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  3. Select this reward

    Pledge £20 or more About $26

    Party for Your Life

    Celebrate the launch of the magazine with a short group run in London, followed by an exclusive party at a top secret location. (The run's optional. The party's mandatory.) You'll also get a copy of Run for Your Life, with your name printed inside.

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    Pledge £20 or more About $26

    Run for Your Friend

    Two copies of RFYL: one for you and one for a friend. Plus we'll print both your names in the magazine.

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    Pledge £30 or more About $40

    Chat for Your Life

    After running eight marathons, I know a few things about motivation. So let me pump you up with a motivational phone call – the perfect preparation for your upcoming run, business venture, or attempts to ask your crush out on a date. We can do it over the phone, FaceTime or Skype. (You also get the magazine with your name inside.)

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  6. Select this reward

    Pledge £45 or more About $59

    Run for Your Crew

    Get a bunch of your Christmas shopping done in one go. Buy five copies of the magazine and save a whopping £5.

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    Pledge £50 or more About $66

    Run with Luke

    I'll take you on a run in London, tailored to your ability and preferences. Want to run a leisurely 2km then sit in a café and drink coffee? Sure, we can do that. Want to run a brisk 30km along London's canals? That's fine, too. (You also get the magazine with your name inside.)

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  8. Select this reward

    Pledge £500 or more About $659

    Go for gold

    We get it. You really like us. Or the magazine. Whatever! If you go for this option then we'll give you ten copies of the magazine, a foot massage, and...A FREAKING ACTUAL REAL-LIFE TROPHY. Plus your name in the magazine (extra big).

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    Pledge £1,500 or more About $1,978

    Run for Your Business

    Matt, Tom and I know how to make creative magic together. With this pledge, we'll do two days' work on a creative project for you / your business – including creative direction, design, photography, videography and copywriting. Message to discuss details. (You also get the magazine with your name inside.)

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Funding period

- (14 days)