Project image
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$9,157
pledged of $30,000pledged of $30,000 goal
125
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, June 1 2013 5:57 PM UTC +00:00
$9,157
pledged of $30,000pledged of $30,000 goal
125
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, June 1 2013 5:57 PM UTC +00:00

About

First Production Run:

This Kickstarter Project is intended to fund Lucid Brake's first production run. The prototype is tried and true, we just need to get the cost per unit low enough so that we can put a Lucid Brake in the hands of all those who ride a bike or need a brake light!

Why LucidBrake is different, special and amazing:

Lucid Brake is a bike brake light that doesn't need to be fixed to your bike!
Lucid Brake is a bike brake light that doesn't need to be fixed to your bike!

Brake light/deceleration light – what’s the difference? Well, quite a bit. Most people are used to brake lights only coming on when they press a pedal or squeeze a handle, but LucidBrake is different. It is smart enough to know you are slowing down or stopping without it having to be wired up to anything. It senses inertial (motion) changes, then flashes brightly if it senses deceleration. LucidBrake knows the difference between bumps, rotations and true deceleration, so bumpy terrain and rotating helmets are no problem.

Bumps don't set it off, just deceleration!
Bumps don't set it off, just deceleration!

Doubles as an Awareness Beacon – during night time road tests, LucidBrake’s eight super bright LEDs could be seen flashing over half a mile away. LucidBrake will also stay on for a short while after every deceleration event such that the people behind you are truly alerted to your braking.

4 different beacon modes
4 different beacon modes

Mount it Anywhere – 

* Flat back

* Mount on your set post, fender, jacket, backpack or helmet

* Self-adjusting to its any mounting angle 

* Readjusts instantly to hills, bumps and rotations.  

You can wear this brake light on your helmet for better visibility
You can wear this brake light on your helmet for better visibility

 * Not just for bikes, this can be mounted ANYWHERE you need a brake light. 

For instance, at the end of a long load.
For instance, at the end of a long load.

No moving parts –

  *  No on-off switch 

  *  Smart enough to know (parked/in motion/braking)  

  *  Encased in a conformal coating to protect the parts and prevent corrosion

Note the clear plastic shield over these electronics components
Note the clear plastic shield over these electronics components

Insta-mount – since we were not bound to a fixed platform to mount LucidBrake, we knew that the only secure way to adhere it to the rider was to have an adhesive-based fastener that was reliable and also weather proof. We consulted with the experts at 3-M company and discovered their dual-lock fasteners. These fasteners are so strong, they are used to hold metal siding up on buildings – in both extremely hot or extremely cold weather. 

LucidBrake's flat back with its fastener attached
LucidBrake's flat back with its fastener attached

Waterproof – 

* The conformal coating is completely waterproof 

* See FAQs for question about battery clips and why corrosion is not an issue

LucidBrake fully immersed in water - working perfectly!
LucidBrake fully immersed in water - working perfectly!
LucidBrake on a backpack in snowy weather in traffic
LucidBrake on a backpack in snowy weather in traffic

Two-speed braking – everyone knows there is a difference between putting on your brakes and slamming on your brakes. LucidBrake has been designed to indicate these two quite different deceleration events. It will flash and then stay on for several seconds if you drastically reduce speed or stop suddenly.

Tech Talk

We thought "way outside the box" during the design of LucidBrake. Avid bikers insisted on low total mass, so instead of encasing the board in a plastic case, subject to water retention, internal fogging, and other problems, we encased the board in a conformal coating at the suggestion of engineers at Dow Corning. This super tough coating is used for solar energy projects, where long term exposure to ultraviolet light, intense heat, and intense cold can take their toll.

 LucidBrake has no moving parts, not even an on/off switch, so it can be dunked in a lake and it keeps on flashing. The board senses accelerations in all three axes, so it's great at determining its orientation relative to gravity. We got rid of the on/off switch by using this feature to determine if the bike is parked somewhere, rather than being in motion. After a short while, if the orientation is constant, the power is shut down and the board enters a deep sleep for several seconds - an eternity in the time frame of the on-board computer. When it wakes up, a quick check is made to determine if the orientation has changed, and if not it quickly returns to the deep sleep state. Testing and calculations show the batteries should last more than two years at a minimum when parked in the garage. 

Size, mass and other technical specifications for LucidBrake
Size, mass and other technical specifications for LucidBrake

The ultra bright, but very tiny surface mount LEDs were chosen after discussions with the manufacturer. These LEDs are state of the art, and they are representative of the very latest LED technology, capable of putting out a lot more lumens than bigger LEDs of just a few years back. Be careful when it first lights up as the brightness can catch you off guard if you aim it at your face! 

 The most important feature of LucidBrake is the patent pending algorithm that makes this product a true deceleration light, and not just a brake light. Without going into all the details, the 3-axis accelerometer allows the computer to ignore rotations and filter out bumps while detecting true accelerations and decelerations. No other device on the market works this way.  

Light weight & Long battery life - Extremely light weight, long battery life, lake-proof, easy to use, and tough... those are what avid bikers told us they wanted, so we thought "way outside the box" to make it so!

The manufacturing plan is all lined up. 

Our fulfillment plans are set and our team is in place. We have Colorado circuit board manufacturers at the ready. These are the companies who have worked with us to develop our prototypes. They love the product and are anxiously awaiting the word when we tell them to make thousands and thousands of these items. It will take 4-5 weeks to print and populate the large run of the circuit boards. 

 Once we have the circuit boards populated, they will move to our facility in Parker Colorado. There we will program them, waterproof coat them, tag them with their registration number, assemble them with their fasteners, batteries and instructions in their boxes. Then we will ship out the LucidBrakes along with any other amenities included in their bonus package. Our collective team has dozens of years product development and fulfillment experience. No job is too big or too small for them! In fact, they love a challenge. They don't feel they'll even be slightly challenged until the demand for LucidBrake reaches 50,000/month. Even then, they claim they're ready! 

 The LucidBrake team is already strong with John & EJ at the helm. Both she, John and other members of the team have a strong systems development background. Systemizing the production, fulfillment/distribution of LucidBrakes has been well planned, and should be well executed.

There are two ways you can help!

First, back us!

We have several backer levels for you to choose from. From the $5 level to the $2500 level – everything helps! We have an early backer bonus for the first 50 people who choose the LucidBrake early backer option.

Second, share this with everyone who rides!

If you know anyone else who rides a bike in traffic or in a group, please share LucidBrake with them.

Red LED Bracelet for better visibility
Red LED Bracelet for better visibility

Follow us on Twitter : http://twitter.com/LucidBrake

Like us on Facebook: http://facebook.com/LucidBrake

Below are pictures of some of our amazing backer bonuses - because you are amazing LucidBrake backers.Thank you!

Tri-tone sport backpack
Tri-tone sport backpack
Red LED Bracelet for better visibility (3 blinking speeds)
Red LED Bracelet for better visibility (3 blinking speeds)
Water bottle
Water bottle

Risks and challenges

Lucid Brake is a new technology that it is a deceleration indicator, not a traditional brake light. The behavior is slightly different although both types of devices can prevent accidents.

Another challenge that we face is communicating to bicyclists that this is more than just a conventional tail light. This is also a deceleration indicator that will signal to other bicycles, cars or people around that you are slowing down or stopping suddenly.

Supply and demand is always challenging. However, we just contacted the major electronics supplier in our area who took our BOM (bill of materials) running it through a program to check availability - and all of our parts are available in sufficient quantities such that we can proceed with production without any cause for worry.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 25 or more About US$ 25

    Sport Pack includes a Sport Backpack combined with an aluminum Water Bottle. Proudly displaying the LucidBrake logo.

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    7 backers
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  2. Reward no longer available

    Pledge US$ 50 or more About US$ 50

    Be one of the first 50 backers of LucidBrake and get yours for $50!
    Receive a LucidBrake, cleaning brush, 4 fasteners and batteries included.

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    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
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  3. Select this reward

    Pledge US$ 75 or more About US$ 75

    A comfy stadium blanket, aluminum water bottle that attaches easily anywhere and ear buds for your listening pleasure on your bike rides. All proudly displaying the LucidBrake logo.

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    1 backer
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  4. Reward no longer available

    Pledge US$ 75 or more About US$ 75

    We're adding a new "early backer" level since the first 50 went so fast! Be one of the next 25 backers of LucidBrake and get yours for $75! Receive a LucidBrake, cleaning brush, 4 fasteners and batteries included.

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    Reward no longer available 25 backers
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  5. Select this reward

    Pledge US$ 85 or more About US$ 85

    LucidBrake (batteries, 4 fasteners & cleaning brush included)

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    5 backers
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  6. Select this reward

    Pledge US$ 90 or more About US$ 90

    A Lucid Brake with the cleaning brush, fasteners and batteries COMBINED WITH the $25 package of the Sport Pack...

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    10 backers
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  7. Select this reward

    Pledge US$ 100 or more About US$ 100

    Receive a LucidBrake, cleaning brush, 4 fasteners and batteries included.

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    Ships to Anywhere in the world
    Limited 9 backers
    $
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  8. Select this reward

    Pledge US$ 125 or more About US$ 125

    SAFETY PACK

    * LucidBrake (batteries / cleaning brush included)
    * LED Light up safety bracelet
    * Reflective Stickers

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    2 backers
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  9. Select this reward

    Pledge US$ 200 or more About US$ 200

    Family Friendly - Adventure Pack!

    Receive a LucidBrake, cleaning brush, 4 fasteners and batteries included.
    As well as a picnic stadium blanket, a water bottles, a sport backpack, cleaning brush and a LED light up safety bracelet. All proudly displaying the LucidBrake logo.

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    6 backers
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Funding period

- (30 days)