Jeff Lai is the lead designer at KEJI, a toy and game studio passionate for creation and play. His first toy invention was Brobo, a night-light friend, introduced in 2011. Together with co-founder Kim Blair, KEJI now develops board games for publishers like Cryptozoic, Smirk & Dagger, Blue Orange, Outset Media, and North Star Games. This year, 5 KEJI game designs hit the market, with 5 more launching in 2019.

Jeff enjoys cheap beer, long flights, anime, and Christian theology audiobooks.

Jonathan Jeffrey Lai

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