Opening Friday, June 5 2009, on view through September, 2009.
Tiny’s Giant Sandwich Shop, 129 Rivington St, NYC 10002.
Michael Brown, an environmental designer and EV/LES resident for over 12 years, with Tiny’s Giant Sandwich Shop and A5E Projects, announces his premiere solo art installation: LostLES - a panoramic mural at Tiny's Giant Sandwich Shop that celebrates the vivid character of the Lower East Side through its distinct architectural heritage.
On the corner of Rivington & Norfolk streets, Tiny’s Giant is set behind two plate-glass windowed walls that create a transparent, double-sided environment - from the outside, a jewel box space on a vibrant LES street corner; from the inside, court-side seats to experience the vibrancy flow by, in all directions. Inspired by the camera obscura photography of Abelardo Morell (www.abelardomorell.net), the mural is a reflection of the old Lower East Side superimposed across the new. The mural will be painted by local artists equally devoted to celebrating the spirit of this urban place to which they have been longstanding cultural contributors and participants.
The Lower East Side has long been a community known for raw creativity, art, music and revolutionary minds, and with this installation Michael Brown aims to celebrate the LES with his ideas for the work, the space it encompasses and how it will be created. His long residence in this urban place, its cultural diversity, richness of spirit, and visceral exuberance drives the narrative for the project - an immersive panorama that will transform Tiny's Giant Sandwich Shop into an experiential stage to see and be seen on within the heart of Lower East Side.
LostLES is a true celebration of an iconic neighborhood, as well an opportunity to give back to it. The artist’s aim of involving individuals, local proprietors, friends, and colleagues will exemplify the original, collaborative spirit of his work. Discussions are underway to form community partnerships between LostLES and the Henry Street Settlement, the Abrons Arts Center, and the Green Depot, a new vendor on the Bowery selling eco-friendly and sustainable products.
Funds raised for LostLES through Kickstarter.com will support painting the mural, as well the LES community at large. For every $25.00 pledged, donors will receive an entry in the lottery to win 1 of 20 signed, framed 20x24” color prints of Michael Brown’s design illustration.
We are reaching out to both individuals and local businesses who feel strong ties to this urban place, and who wish to support a highly esteemed community art installation by a successful New York artist that will celebrate a much beloved, and resoundingly historic neighborhood of New York City. This is a premiere opportunity to be aligned with an important and unique Lower East Side creative initiative, to be introduced to a highly diverse community audience, to support one of the oldest community settlements in the United States, and to be celebrated alongside the artist, the art and the neighborhood.
Both individuals and organizations can make a difference, and this opportunity will give all involved lasting satisfaction at both the opening celebrations, and through the duration of LostLES, on display through September, 2009, culminating with the 10th Anniversary Celebration of Tiny’s Giant Sandwich Shop.
About the Artist
Michael Brown is an environmental designer based in the Lower East Side, with 15+ years of experience in live productions, one-time events and permanent installations. He designs immersive environments for a wide array of industries, transforming the identity of a client's brand or artist’s narrative into evocative spatial experiences. Michael received a BA in the History of Art and Architecture from Brown University, and an MFA in Theater Arts from Brandeis University. He approaches designed space as a sculptural, story-telling medium that conveys a narrative and bestows a unique experience on its guests through innate qualities of light, movement and physical volumes. He creates experiential spaces by re-imagining the designed environment to embody the narrative of a new story. From this foundation, Michael has built a highly accomplished resume, designing for a diverse client list across the industries of art and fashion, theater and film, photography and video, and music and television. Michael Brown is the founder and creative director of Lot71, llc (www.lot71.com).
About Tiny’s Giant Sandwich Shop | Kevin Gregor, Owner.
Tiny's Giant Sandwich Shop has been a purveyor of gourmet sandwiches, salads and soups in the Lower East Side since 1999. Their innovative approach to "food for everyone" is distinguished by cuisine that is fresh, fast and simple. In September 2009, Tiny’s will celebrate their 10 year anniversary along side another milestone, their 1,000,000 sandwich sold. Working with the city's best vendors including Tom Cat Bakery, Baldor Foods and Market Purveyor Tiny’s has acquired accolades from Zagat, TimeOut and New York Magazine. Tiny's is also proud to support the community through involvement with the Grand Street Settlement, LES Business Improvement District and The Tenement Museum. Tiny’s Giant Sandwich Shop is located at 129 Rivington Street, at the corner of Norfolk Street. They are open 7 days a week, 12noon to 9pm.
About A5E Projects
A5E Projects is an event lead company. We work with clients to conceive and produce original and impactful, experimental and traditional events. The success of our work is underpinned by our experience in understanding and meeting our clients' overall marketing and brand objectives. Flawless execution and sophisticated production values have helped A5E Projects quickly establish itself as a dynamic and sought after event company in New York.
About the Opening.
Please note that attendance at the Opening Night Cocktails for LostLES is limited due to the capacity of Tiny’s Giant Sandwich Shop, and invitations will be emailed to individuals for the evening of Friday, June 5, 2009. LostLES will be on display through September 2009, and we encourage everyone to drop in for a sandwich at Tiny’s Giant to see the installation during business hours at, 12 noon to 9pm, 7 days a week.