Los Mag started when we realized the huge amount of beautiful graphic design that comes out of The Netherlands—and this fueled a profound curiosity as to how they make things that both feel very beautiful and very Dutch at the same time? After a few conversations, we began to wonder if Los Angeles could ever have a style that is synonymous with its location? So we asked a few designers from around the nation on their thoughts about L.A. graphic design. One insightful response was that perhaps graphic design regionalism was a thing of the past, because of the prolific sharing of information happening through the internet. We are going to explore this topic of regionalism and L.A. graphic design by producing a magazine that seeks to answers those questions.
We can't stress enough that we are very curious students and are approaching this project with the attitude of design anthropologists—to study and explore the voice of Los Angeles based graphic design past and present. We will document our findings through interviews, photographing the everyday landscapes of L.A. and by investigating the fabric look at work that comes out of this city.
Because we do not know the exact structure of the magazine yet, we have chosen to lay out the magazine as a time capsule of our journey through discovery. Each interaction we have will be time-stamped and act as the structure of this first issue.
Graphic Design By Eric Nishioka
Graphic Design By Jamie Nichols
Graphic Design By Kevin Velasquez
Our magazine will feature prominent designers who have been influential to LA's design aesthetic, such as Deborah Sussman, April Greiman and Michael Worthington. We have begun to interview other up and coming graphic designers living and working in Los Angeles, like Brian Roettinger, Llano Del Rio Collective, and Tyler Spangler. We're currently gather key works from LA's design voice now history and post them onto our Instagram to get a feel of the Los Angeles design voice.
Other features will include an in-depth look at one offshoots of Los Angeles transportation and the illuminati-like reach of one of the local art schools, CalArts.
Additionally we also want to do a zine like insert featuring everyday pictures from Los Angeles that we are whimsically calling "The Burrito"
An essential feature for our magazine is the interview we conducted with Louise Sandhaus, the author and curator of the book, Earthquakes, Mudslides, Fires and Riots—California & Graphic Design. We asked her about her process of writing and gathering the content for the book and what her true thoughts on L.A. Graphic design are.
Risks and challenges
This project is not without it's many challenges. Several people and mentors have told us that this project should live solely in digital form, but we won't give into the precept that print is dead just yet—which is why we need your help to cover the costs of printing the tangible magazines.
The actual production of the magazine and website are still in it's early stages, and we plan to have the magazines ready for print in one month. With only a few weeks till we graduate, we run the risk of not finishing the production of the magazine in time for our Senior Show.Learn about accountability on Kickstarter
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