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A bi-annual magazine that focuses on answering a single question– "What is Los Angeles Graphic Design?"
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49 backers pledged $2,820 to help bring this project to life.
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Los Mag started when we realized the huge amount of beautiful graphic design that comes out of The Netherlands—and this fueled a profound curiosity as to how they make things that both feel very beautiful and very Dutch at the same time? After a few conversations, we began to wonder if Los Angeles could ever have a style that is synonymous with its location? So we asked a few designers from around the nation on their thoughts about L.A. graphic design. One insightful response was that perhaps graphic design regionalism was a thing of the past, because of the prolific sharing of information happening through the internet. We are going to explore this topic of regionalism and L.A. graphic design by producing a magazine that seeks to answers those questions. 

We can't stress enough that we are very curious students and are approaching this project with the attitude of design anthropologists—to study and explore the voice of Los Angeles based graphic design past and present. We will document our findings through interviews, photographing the everyday landscapes of L.A. and by investigating the fabric look at work that comes out of this city.

Because we do not know the exact structure of the magazine yet, we have chosen to lay out the magazine as a time capsule of our journey through discovery. Each interaction we have will be time-stamped and act as the structure of this first issue.

An inquisitive bunch. Eric, Jamie, and Kevin.
An inquisitive bunch. Eric, Jamie, and Kevin.

Graphic Design By Eric Nishioka

Graphic Design By Jamie Nichols

Graphic Design By Kevin Velasquez

Our magazine will feature prominent designers who have been influential to LA's design aesthetic, such as Deborah Sussman, April Greiman and Michael Worthington. We have begun to interview other up and coming graphic designers living and working in Los Angeles, like Brian Roettinger, Llano Del Rio Collective, and Tyler Spangler. We're currently gather key works from LA's design voice now history and post them onto our Instagram to get a feel of the Los Angeles design voice. 

April Greiman and Michael Worthington
April Greiman and Michael Worthington
Llano Del Rio Collective on So-Cal Utopias
Llano Del Rio Collective on So-Cal Utopias
Wet Magazine. Venice CA 1976-81
Wet Magazine. Venice CA 1976-81
Brian Roettinger
Brian Roettinger
Reyner Banham's Book about Los Angeles Architecture
Reyner Banham's Book about Los Angeles Architecture

Other features will include an in-depth look at one offshoots of Los Angeles transportation and the illuminati-like reach of one of the local art schools, CalArts.

Additionally we also want to do a zine like insert featuring everyday pictures from Los Angeles that we are whimsically calling "The Burrito"

"The Burrito"
"The Burrito"

An essential feature for our magazine is the interview we conducted with Louise Sandhaus, the author and curator of the book, Earthquakes, Mudslides, Fires and Riots—California & Graphic Design. We asked her about her process of writing and gathering the content for the book and what her true thoughts on L.A. Graphic design are. 

A sample spread from Los Mag!
A sample spread from Los Mag!

Los Instagram

Los Website

Risks and challenges

This project is not without it's many challenges. Several people and mentors have told us that this project should live solely in digital form, but we won't give into the precept that print is dead just yet—which is why we need your help to cover the costs of printing the tangible magazines.

The actual production of the magazine and website are still in it's early stages, and we plan to have the magazines ready for print in one month. With only a few weeks till we graduate, we run the risk of not finishing the production of the magazine in time for our Senior Show.

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  1. Select this reward

    Pledge $10 or more About $10

    A digital copy of the magazine and a big fat thank you from a God of your choosing!

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    Pledge $20 or more About $20

    A real-life printed copy of the magazine shipped straight to your door step.

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    Pledge $50 or more About $50

    A copy of the magazine shipped to you and a honorable mention in the first issue.

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    Pledge $100 or more About $100

    A copy of the magazine and a silk-screened 18X24" promo poster shipped to your doorstep.

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    Pledge $150 or more About $150

    You get nothing. Thanks for your money though.
    Just kidding! you'll get two copies of the magazine, a poster, a mention in the first issue, plus a really rad Los Mag T-shirt, wha, what!

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    Pledge $200 or more About $200

    Wowza, you're awesome! For this amount we'll give you a couple copies of the magazine, a poster, a mention, and we'll let you have your own page to say or print what ever you want! (We'll even throw in free design work from us if you'd like too) You sure as hell earned it.

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Funding period

- (31 days)