Hello, rockstar. Welcome to our fourth (!) campaign. We are back on Kickstarter to launch our new electric guitars. They have a built-in amp and speaker, and an app that teaches you music through Augmented Reality, games and... monsters. Please keep reading :)
It's a guitar designed to make it fun and easy to play music. Loog guitars come with flashcards that teach you how to form chords, and an app that gets you playing songs on day one. We have songs by The Beatles, The Stones, Taylor Swift, Bruno Mars and more, and you can play karaoke-style and learn through Augmented Reality.
Anyone who ever wanted to play guitar! Loog guitars are especially helpful for children, who can easily -and comfortably- form chords on Loog’s slim 3-string neck.
Our 3-string guitars use the first three strings -and tuning- of a regular guitar. Therefore, finger placement and everything you learn can be applied on a 6-string guitar too. It's a seamless transition, approved by educators, that allows kids to learn on a Loog and then play any guitar.
And for grown-ups and those who are ready for a 6-string neck, we now offer the Loog Pro VI: a 6-string guitar that also pairs to the Loog app, allowing you to learn guitar through Augmented Reality!
The new Loog electric guitars have a built-in amplifier and speaker. Yep. We managed to fit an amplifier and a speaker in there! And we did it in a quite subtle way; there’s virtually no extra weight, no awkward knobs or controls and the classic Loog guitar silhouette stays unchanged.
Here's a demo of the Loog Pro VI Electric. Sound is from the built-in amp and speaker.
It’s quite something -and quite liberating- to be able to get bluesy crunchy tones, unplugged! And, of course, you can still plug your Loog to an external amp if you want to. (Side benefit: Your Loog is now a pretty cool travel guitar!)
The new Loog guitars come in three sizes. Here's how they stack up.
When you get a Loog you get more than just a guitar — you get an instrument bundled with everything you need to learn to play songs. There are flashcards that teach you how to form chords, and an app that gets you playing songs on day one.
The Loog Guitar app has an AUGMENTED REALITY feature that allows you to learn guitar using the selfie camera.
Here's an unedited video showing the current development state of the app. The iOS version (iPad and iPhone) is almost ready and we’ll have an Android version too.
The Loog app also has a tuner, video lessons, games, and a digital songbook so you can learn to play guitar by playing real songs.
As you can imagine, there is a considerable upfront investment needed to make these guitars. We are here to gauge interest and hopefully gather enough pre-orders to make them a reality! Plus, launching through Kickstarter feels more like a proper event than doing it quietly on our own. And we feel the new Loog guitars and app deserve a nice launch party :)
"If you are thinking of getting your kids interest in music, the Loog Guitar is perfect." WIRED
"Already a proven success (…) an incredibly slick kit that contains everything you need to start you (or your kiddo) on an epic musical journey." Gizmodo
"Having been a backer of the original Loog guitar, I have no doubt on Rafael’s ability to complete and ship the electric Loog." GeekDad
“This is the best beginner guitar I have seen. The cards and app make teaching my kids easy and fun! Within a day my 5 y/o was strumming and playing different chords.” Christian Laguio (Customer review)
“I received my Loog and let me say it's a solid little guitar. My six year old loves it and enjoys going through the cards learning chords. I enjoy strumming with it too. Good work, guys!” Bryan Braman (Customer review)
“My Loog arrived an hour ago. I can already play with it more after an hour than I could after a few weeks with a 6 string when I tried to learn 15 years ago. I love it!” Steve Marsh (Customer review)
Loog started as an academic project in 2010 when I developed the concept as my Master’s thesis at New York University. We are now a team of seven, driven by a passion for music, education and design. We are proud to offer what we think are the best guitars for children and beginners, and we truly hope you’ll love them as much as we do.
Pledge $99 and get the LOOG MINI ELECTRIC (Ages 3+)
Pledge $149 and get the LOOG PRO ELECTRIC (Ages 8+)
Pledge $199 and get the LOOG PRO VI ELECTRIC (Ages 12+)
Risks and challenges
We’ve been making guitars for the past 8 years and to date, we have successfully funded (and delivered!) 3 Kickstarter projects. We always encountered challenges and we don’t expect it to be any different with this one. But we’ve always overcome those obstacles and delivered. We have set reasonable estimated delivery times, and we expect this to be a fairly smooth process if this project is funded.Learn about accountability on Kickstarter
- (31 days)