Project image
)}
$222,991
pledged of $ 100,000pledged of $ 100,000 goal
1,303
backers
13days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, October 5 2019 2:59 AM UTC +00:00.

LOOG GUITARS: Built-in amp! Augmented Reality! Monsters!

Electric guitars with a built-in amplifier and an app that teaches you to play through Augmented Reality, games and... monsters!

LOOG GUITARS: Built-in amp! Augmented Reality! Monsters!

Electric guitars with a built-in amplifier and an app that teaches you to play through Augmented Reality, games and... monsters!

$222,991
pledged of $ 100,000pledged of $ 100,000 goal
1,303
backers
13days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, October 5 2019 2:59 AM UTC +00:00.

About

Hello, rockstar. Welcome to our fourth (!) campaign. We are back on Kickstarter to launch our new electric guitars. They have a built-in amp and speaker, and an app that teaches you music through Augmented Reality, games and... monsters. Please keep reading :) 

The New Loog Electric Guitars: Built-In Amp + Chord Flashcards + App with Augmented Reality + Monsters

It's a guitar designed to make it fun and easy to play music. Loog guitars come with flashcards that teach you how to form chords, and an app that gets you playing songs on day one. We have songs by The Beatles, The Stones, Taylor Swift, Bruno Mars and more, and you can play karaoke-style and learn through Augmented Reality.  

Our 3-string models use the same first three strings -and tuning- of a regular guitar. This is why everything you learn can be applied on a 6-string guitar too. It's a seamless transition, approved by educators, that allows you to learn on a Loog and then play any guitar.
With a Loog guitar and its accompanying flashcards and app, kids are playing, learning and having fun from the very beginning, acquiring skills that stay with them forever.

Anyone who ever wanted to play guitar! Loog guitars are especially helpful for children, who can easily -and comfortably- form chords on Loog’s slim 3-string neck.   

The kids are alright. Exhibit A.

Our 3-string guitars use the first three strings -and tuning- of a regular guitar. Therefore, finger placement and everything you learn can be applied on a 6-string guitar too. It's a seamless transition, approved by educators, that allows kids to learn on a Loog and then play any guitar.  

Our pledge: Learn on a Loog, play any guitar.

And for grown-ups and those who are ready for a 6-string neck, we now offer the Loog Pro VI: a 6-string guitar that also pairs to the Loog app, allowing you to learn guitar through Augmented Reality!      

Learning chords with the included flashcards. As easy as 1-2-3.

The new Loog electric guitars have a built-in amplifier and speaker. Yep. We managed to fit an amplifier and a speaker in there! And we did it in a quite subtle way; there’s virtually no extra weight, no awkward knobs or controls and the classic Loog guitar silhouette stays unchanged. 

Here's a demo of the Loog Pro VI Electric. Sound is from the built-in amp and speaker.

 project video thumbnail
Replay with sound
Play with
sound

It’s quite something -and quite liberating- to be able to get bluesy crunchy tones, unplugged! And, of course, you can still plug your Loog to an external amp if you want to. (Side benefit: Your Loog is now a pretty cool travel guitar!)   

The new Loog guitars come in three sizes. Here's how they stack up. 

The new Loog electric guitars come in three sizes, for rockstars ages 3 to 99 :)
The new generation of Loog electric guitars. For rockstars ages 3-99!
Loog Mini in red. Scroll down to REWARDS to see all available colors.
Loog Mini. Scroll down to REWARDS to see all available colors and check FAQs for full specs.
Loog Pro Electric in yellow. Scroll down to REWARDS to see all available colors.
Loog Pro. Scroll down to REWARDS to see all available colors and check FAQs for full specs.
Loog Pro VI Electric in green. Scroll down to REWARDS to see all available colors.
Loog Pro VI. Scroll down to REWARDS to see all available colors and check FAQs for full specs.

When you get a Loog you get more than just a guitar — you get an instrument bundled with everything you need to learn to play songs. There are flashcards that teach you how to form chords, and an app that gets you playing songs on day one. 

The Loog Guitar app has an AUGMENTED REALITY feature that allows you to learn guitar using the selfie camera. 

The Augmented Reality feature allows you to learn guitar using the selfie camera. Just hold your Loog, tap on the camera button and you'll see a mirrored image of yourself and dots showing you where to place your fingers in order to play chords!
Tap the camera button on the Loog app and you'll see a mirrored image of yourself and dots showing where to place your fingers in order to play chords!

Here's an unedited video showing the current development state of the app. The iOS version (iPad and iPhone) is almost ready and we’ll have an Android version too.   

 project video thumbnail
Replay with sound
Play with
sound

The Loog app also has a tuner, video lessons, games, and a digital songbook so you can learn to play guitar by playing real songs. 

The Loog Guitar app not only has a tuner, but it also teaches you how to use it. Simply pluck a string and the monster will tell you what to do so that your Loog is perfectly in tune and ready to play melodies, chords and songs.
The Loog Guitar app not only has a tuner, but it also teaches you how to use it. Simply pluck a string and the monster will tell you what to do so that your Loog is perfectly in tune and ready to play melodies, chords and songs.
The Loog app has a digital songbook so you can learn guitar by playing real songs by The Beatles, The Stones, Taylor Swift, Bruno Mars and more. You can mute tracks, slow the tempo and even record yourself to show off your new skills!
The Loog app has a digital songbook so you can learn guitar by playing real songs by The Beatles, The Stones, Taylor Swift, Bruno Mars and more. You can mute tracks, slow the tempo and even record yourself to show off your new skills!
The app has a GAMES section that teaches you music fundamentals while you play and have fun! There's a fill-in-the-blanks game for you to complete chords (great for ear-training and building memory), a Simon-like game that you can play by tapping on the screen or on your Loog guitar (instead of random sounds and lights, you see a fretboard with the real placement of notes) and more.
The included GAMES teach you music fundamentals while you play and have fun! There's a fill-in-the-blanks game for you to complete chords (great for ear-training and building memory), a Simon-like game that you can play by tapping on the screen or on your Loog guitar (instead of random sounds and lights, you see a fretboard with the real placement of notes) and more.
The flashcards with chord diagrams; included with every Loog guitar. A simple but quite effective way of learning how to form chords on your Loog, or any guitar.)
The flashcards with chord diagrams; included with every Loog guitar. A simple but quite effective way of learning how to form chords on your Loog, or any guitar.)

As you can imagine, there is a considerable upfront investment needed to make these guitars. We are here to gauge interest and hopefully gather enough pre-orders to make them a reality! Plus, launching through Kickstarter feels more like a proper event than doing it quietly on our own. And we feel the new Loog guitars and app deserve a nice launch party :)

"If you are thinking of getting your kids interest in music, the Loog Guitar is perfect." WIRED

"Already a proven success (…) an incredibly slick kit that contains everything you need to start you (or your kiddo) on an epic musical journey." Gizmodo

"Having been a backer of the original Loog guitar, I have no doubt on Rafael’s ability to complete and ship the electric Loog." GeekDad

“This is the best beginner guitar I have seen. The cards and app make teaching my kids easy and fun! Within a day my 5 y/o was strumming and playing different chords.” Christian Laguio (Customer review)

“I received my Loog and let me say it's a solid little guitar. My six year old loves it and enjoys going through the cards learning chords. I enjoy strumming with it too. Good work, guys!” Bryan Braman (Customer review)

“My Loog arrived an hour ago. I can already play with it more after an hour than I could after a few weeks with a 6 string when I tried to learn 15 years ago. I love it!” Steve Marsh (Customer review)

Loog started as an academic project in 2010 when I developed the concept as my Master’s thesis at New York University. We are now a team of seven, driven by a passion for music, education and design. We are proud to offer what we think are the best guitars for children and beginners, and we truly hope you’ll love them as much as we do.    

Pledge $99 and get the LOOG MINI ELECTRIC (Ages 3+)

Loog Mini Electric: A tiny electric guitar with a built-in amp! (You’ll be able to choose colors after the campaign ends.)
You’ll be able to choose colors after the campaign ends.

Pledge $149 and get the LOOG PRO ELECTRIC (Ages 8+) 

Loog Pro Electric: designed for kids as young as 8, good enough for pros! (You’ll be able to choose colors after the campaign ends.)
You’ll be able to choose colors after the campaign ends.

Pledge $199 and get the LOOG PRO VI ELECTRIC (Ages 12+) 

Loog Pro VI Electric: Our first 6-string guitar! (You’ll be able to choose colors after the campaign ends.)
You’ll be able to choose colors after the campaign ends.
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 800+ successful Kickstarter projects with over $350MM raised between them.
This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 800+ successful Kickstarter projects with over $350MM raised between them.

Risks and challenges

We’ve been making guitars for the past 8 years and to date, we have successfully funded (and delivered!) 3 Kickstarter projects. We always encountered challenges and we don’t expect it to be any different with this one. But we’ve always overcome those obstacles and delivered. We have set reasonable estimated delivery times, and we expect this to be a fairly smooth process if this project is funded.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 99 or more About US$ 99

    Loog Mini Electric Guitar

    (Recommended: Ages 3+)

    Your very own Loog Mini Electric Guitar in your color of choice. (You’ll be able to pick colors after the campaign ends.)

    To get more than one, just add $99 for each additional Loog Mini Electric you want.

    The retail price of the Loog Mini Electric will be around $150 after the campaign ends.

    Includes:
    • Loog Mini Electric Guitar
    • Loog Chord Flashcards
    • Full Access to the Loog Guitar App
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (2 left of 590) 588 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 149 or more About US$ 149

    Loog Pro Electric Guitar

    (Recommended: Ages 8+)

    Your very own Loog Pro Electric Guitar in your color of choice. (You’ll be able to pick colors after the campaign ends.)

    To get more than one, just add $149 for each additional Loog Pro Electric you want.

    The retail price of the Loog Pro Electric will be around $200 after the campaign ends.

    Includes:
    • Loog Pro Electric Guitar
    • Loog Chord Flashcards
    • Full Access to the Loog Guitar App
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (2 left of 240) 238 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 199 or more About US$ 199

    Loog Pro VI Electric Guitar

    (Recommended: Ages 12+)

    Your very own Loog Pro VI Electric Guitar in your color of choice. (You’ll be able to pick colors after the campaign ends.)

    To get more than one, just add $199 for each additional Loog Pro VI Electric you want.

    The retail price of the Loog Pro VI Electric will be around $250 after the campaign ends.

    Includes:
    • Loog Pro VI Electric Guitar
    • Loog Chord Flashcards
    • Full Access to the Loog Guitar App
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (5 left of 465) 460 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.