LOOG GUITARS: Built-in amp! Augmented Reality! Monsters!
by Rafael Atijas
Loog started as an academic project in 2010 when I developed the concept as my Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company's culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.
In 2011, the original Loog Guitar launched here on Kickstarter, raising $65,618 from people all over the world who believed in the project and wanted to...
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