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A fantasy-themed tour book to England's most storied city.
703 backers pledged £23,769 to help bring this project to life.

About

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£23,769

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If you need to take anyone's word for it that you should back the project, then you should probably listen to this guy...
If you need to take anyone's word for it that you should back the project, then you should probably listen to this guy...

London is one of the most historic and oft visited places in the world. It’s a true multicultural hub, made up of thousands of points of interest, a multitude of strange delights and vibrant people. Ancient pubs sit in the shadows of towering skyscrapers. Long-forgotten paths open up into new avenues. History peeks out from behind every rooftop, daring you to become a part of London's legend.

The London Masters Guide is the world’s first tour book that blends real-life travel with the magical genre of fantasy.

The book is an essential guide to one of the world’s most storied cities, filled with curious attractions, macabre history, and legendary destinations. But this isn’t your regular travel book. It’s full of original artwork that brings London to life through the lens of fantasy and is written in a way that makes your upcoming trip a part of the city's history.

The London Masters Guide serves to inspire your imagination, fuel your wanderlust and give you all the tools that you need to plan your very own adventure. 

Come intrepid adventurer! There are many sights to see!

Do you slay dragons in your spare time? Do you travel off the beaten path, searching for adventure? None of the above but fancy a sweet new travel book?

Then this is the book for you. It’s a tour guide written FOR nerds - BY nerds.  

Taking inspiration from all things nerdy, the London Masters Guide is a multi-verse mashup of epic proportions. Chock full of familiar fantasy tropes, each page will be bursting with pop-culture references and irreverent humour that will make your upcoming trip a quest to remember.

Instead of a dreary and uninspiring list that drags you from A to B, the London Masters Guide will be your very own yellow brick road, guiding you through the city whilst adding a dash of magic along the way. Full of recommendations, geographical guidance, hidden city knowledge and dry humour, it will make travelling through the city a journey to remember!

This book will be split into FIVE main sections:

These are the five sections of knowledge around which that the London Masters Guide will be built. However, like all good adventures, we may stray off the path from time to time...
These are the five sections of knowledge around which that the London Masters Guide will be built. However, like all good adventures, we may stray off the path from time to time...

As well as being your one-stop-shop for all-things-interesting-and-nerdy within the city, the book will feature something that you don’t see in your regular tour book – original fantasy artwork. 

The London Masters guide will be full of beautifully realised fantasy art that will surprise and delight you at each turn of the page. This unique artwork will be a genre-bending-fusion of real-life destinations and the wonderful genre of fantasy like you’ve never seen before. Full page spreads will depict scenes and locations from the city’s history with a twist - blending the modern with the magical.  

This artwork will be crafted by fantasy character artist, Stephen Nickel who will be putting pen to paper and working his wizardry into every page.

Imagine the city of London brought to life in glorious fantasy art like this...
Imagine the city of London brought to life in glorious fantasy art like this...
...Imagine. Events from London's historic past given a little fantasy twist...
...Imagine. Events from London's historic past given a little fantasy twist...
...Imagine. Iconic London landscapes transformed into a living and breathing fantasy diorama....
...Imagine. Iconic London landscapes transformed into a living and breathing fantasy diorama....
…Imagine. Real-life locations given a fantasy makeover…
…Imagine. Real-life locations given a fantasy makeover…
..Imagine. Heroes and villains of London’s past and present, brought to life in glorious fantasy technicolour…
..Imagine. Heroes and villains of London’s past and present, brought to life in glorious fantasy technicolour…
...Imagine. London like you've never seen before.
...Imagine. London like you've never seen before.

What is a city without its tourists? The London Masters Guide will play host to a diverse cast of fantasy characters as they run amok through the streets of London. These sketches will be skillfully brought to life by our illustrator Conor who, through his vivid line based style, will populate this tour book with a vibrant personality.

Imagine barbarians at Baker Street, trolls under Tower Bridge and witches in Westminster. They'll be joined by famous heroes and villains of London's past, present and future.

These character sketches are just a few examples of what the character design will look like throughout the London Masters Guide.
These character sketches are just a few examples of what the character design will look like throughout the London Masters Guide.
They'll be present throughout the book and will sit alongside the narrative within.
They'll be present throughout the book and will sit alongside the narrative within.

The London Masters Guide will be an a5 “5.8 x 8.3” softcover book, printed in premium colour and paper quality so that the pages come to life. As the guide is an art and information book hybrid, it’s super important that the quality and feel of the book is the very best it can be.


PROOF OF CONCEPT.

Below are a few pages of the original London Masters Guide prototype. These are included to give you an idea of how the final book will be presented and the content within. These pages are in no way the finished article and should be viewed as an example only. The finished product will have it's own visual identity and layout that substantially differs from the examples below.

As mentioned above, the images below are just a proof of concept to show you a rough idea of how the London Masters Guide will look and the writing style it will be based upon.
As mentioned above, the images below are just a proof of concept to show you a rough idea of how the London Masters Guide will look and the writing style it will be based upon.
Will you travel to the temple of the Cybergoth?
Will you travel to the temple of the Cybergoth?
Or to planets forbidden?
Or to planets forbidden?
Do you know nothing? Well, now you don't.
Do you know nothing? Well, now you don't.
Be wary. Ghosts haunt these pages.
Be wary. Ghosts haunt these pages.

One of the main drivers of this Kickstarter is to raise money for our talented artists. Being able to see the vivid streets of London, transformed into full fantasy insanity is vital to the project. The funding goal represents the minimum needed for this to happen.

Most of the funding raised will be going into the production of the London Masters Guide. The book needs to be as awesome as it can be, and we as a team need to give it the love, thought and attention it needs to truly sing. We'll be hitting the ground running and throwing ourselves into production as soon as the campaign is funded. London is a big place with a rich and vivid history and she demands that we do her justice. 

We want this to be something that our team and all that support us are proud of.

We're excited to offer a set of campaign only perks that will let you become a part of the London Masters Guide story. We've set it up this way so the majority of our funding goes on creating the book so it's the best bloody travel book you've ever seen. However, we've got a whole bunch of legendary items that would be fit for any adventuring party.

Further details of all rewards will become available once the campaign is funded. Rest assured they will be of the highest quality and standard.
Further details of all rewards will become available once the campaign is funded. Rest assured they will be of the highest quality and standard.

Each time we hit a new goal together, we'll share our new crowdfunding goal with you! This means each time we unlock a new campaign stretch goal, the London Masters Guide is only going to keep getting EVEN MORE EPIC!

CONTRIBUTE if you have the means to do so! Backers will get updates as to how the London Masters Guide is coming along, receive some pretty sweet rewards, and be the first to know when this one of kind travel tome is released into the wild.

SHARE with your friends and family (and anyone you know who might like a book like this). The success of this Kickstarter really relies on you spreading the word. Help us shout about it from the rooftops!

SEAN was created amidst a thunderstorm whilst Titans fought for the dominion of men. At least, that's what he tells people. He's actually from Doncaster. With a brain that whirs at a million miles an hour, Sean has always worked as a creative writer, working in the film, TV and advertising arenas, battling looming deadlines and a lack of sleep since day one.

Yorkshire native Sean found himself in the Big Smoke almost 10 years ago and this wayward Northern Son has navigated the city streets of London ever since. 

STEVE has been drawing professionally since 2013, at first creating art for game studios, but eventually deciding to focus on his true passion; Dungeons & Dragons! As a lifelong D&D player and eternal DM, Steve now works full time as a fantasy character artist and he couldn't be happier about it. Literally, his dream job. As well as the character work, he's drawn book covers, adventure module covers and play mats. When he's not drawing up a storm, Steve runs regular game nights in Seattle for over a dozen high school kids teaching them how to play TTRPGs for the first time.

CONOR is a free-spirited artist from Sheffield in the United Kingdom. Conor has developed his signature freehand art style over the years but has recently made the move into digital pastel geometric work. Like all of the team, Conor is a massive Dungeons & Dragons fan and currently plays a human monk named Hyun. All about that zen.

OLLY is one of London's best editors (you saw the campaign video right?) and spends his day as a freelance designer, bringing a whole host of projects to life. From animation to print work, there's not a project our Oliver hasn't done and he's excited to start this one. When he's not the world's busiest man, Olly is raising money for his very own owl sanctuary and plays a jazzy Goblin Cleric in the D&D game Sean runs.

Risks and challenges

This is the first Kickstarter that we’ve ever run and it’s our first time publishing a tour/art book. That means that there’s a slight degree of uncertainty when it comes to the printing and fulfilment process. However, we’ve done our research and have taken the necessary steps to ensure things run smoothly.

We’ve been careful to keep this Kickstarter campaign as simple as possible to ensure that, if funded, we can deliver what we promised at a level we can all be proud of.

We don't anticipate any major challenges, but should the unexpected popup, we'll be sure to communicate any issues or delays with you right away.

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Support

  1. Select this reward

    Pledge £10 or more About US$ 12

    THE SEER

    Seeing is believing.

    Receive a digital copy of the London Masters Guide in a downloadable PDF format.

    INCLUDES:
    • A digital copy of the London Masters
    Guide.

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    Estimated delivery
    184 backers
    £

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  2. Select this reward

    Pledge £20 or more About US$ 24

    THE MASTER

    Hold a bit of history in your hands.

    Receive a softback copy of the London Masters Guide + all previous rewards.

    INCLUDES:
    • A Printed softback copy of the London
    Masters Guide.
    • A digital copy of the London Masters
    Guide.

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    Estimated delivery
    Ships to Anywhere in the world
    396 backers
    £

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  3. Select this reward

    Pledge £40 or more About US$ 49

    THE TRAVELLER

    The city is your oyster.

    Receive a custom designed oyster card holder featuring original artwork from the final book + all previous rewards.

    INCLUDES:
    • A London Masters Guide oyster card
    holder.
    • A Printed softback copy of the London
    Masters Guide.
    • A digital copy of the London Masters
    Guide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 68 backers
    £

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  4. Select this reward

    Pledge £70 or more About US$ 85

    THE IMMORTAL

    You’ll go down in History.

    Immortalise your name inside the London Masters Guide in our legendary list of thanks + all previous rewards.

    INCLUDES:
    • Get your name immortalised in the book
    • A LMG oyster card holder
    • A Printed softback copy of the London
    Masters Guide
    • Get a PDF copy of the London Masters
    Guide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 17 backers
    £

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  5. Select this reward

    Pledge £100 or more About US$ 122

    THE COLLECTOR

    Own a piece of the legend.

    Receive a high-quality, custom a4 art print from inside the book + all previous rewards.

    INCLUDES:
    • Receive an original high-quality a4 art
    print from the book
    • Get your name immortalised in the book.
    • A London Masters Guide oyster card
    holder.
    • A Printed softback copy of the London
    Masters Guide.
    • A digital copy of the London Masters
    Guide.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    £

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  6. Select this reward

    Pledge £120 or more About US$ 146

    THE ICON

    Become a beacon…of style.

    Receive a one of a kind T-shirt emblazoned with the London Masters Guide logo and featuring sweet graphics from the final book.

    INCLUDES:
    • Receive a limited edition London
    Masters Guide T-Shirt
    • Receive an original high-quality a4 art
    print from the book
    • Get your name immortalised in the book
    • A London Masters Guide oyster card
    holder
    • A Printed softback copy of the London
    Masters Guide
    • Get a PDF copy of the London Masters
    Guide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    £

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  7. Select this reward

    Pledge £150 or more About US$ 182

    THE ADVENTURER

    Enter the fantasy world of London.

    Get a sketch of yourself (or any character you’d like), drawn into the book! You'll also receive a digital copy of your sketch.

    INCLUDES:
    • A sketch of your design will be worked
    into the London Masters Guide
    • Receive a limited edition London
    Masters Guide T-Shirt
    • Receive an original high-quality a4 art
    print from the book
    • Get your name immortalised in the book
    • A London Masters Guide oyster card
    holder
    • A Printed softback copy of the London
    Masters Guide
    • Get a PDF copy of the London Masters
    Guide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    £

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    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £500 or more About US$ 608

    THE PATHFINDER

    Come, traveller! We have a city to explore!

    Embark on a real-life journey through the streets of London as Sean takes you on a personalised tour through the city. Taverns will be included, sights will be seen and drinks are on us!

    INCLUDES:
    • A personalised, hella nerdy tour of
    London (travel and expenses
    not included)
    • A sketch of your design will be worked
    into the London Masters Guide
    • Receive a limited edition London
    Masters Guide T-Shirt
    • Receive an original high-quality a4 art
    print from the book
    • Get your name immortalised in the book
    • A London Masters Guide oyster card
    holder
    • A Printed softback copy of the London
    Masters Guide
    • Get a PDF copy of the London Masters
    Guide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £1,000 or more About US$ 1,216

    THE ARCHITECT

    Shape the city in your image.

    Choose a legendary destination that you want to feature in the book and help us write it into the London Masters Guide.

    INCLUDES:
    • Add your own choice of destination into
    the London Masters Guide
    • A personalised, hella nerdy tour of
    London (travel and expenses
    not included)
    • A sketch of your design will be worked
    into the London Masters Guide
    • Receive a limited edition London
    Masters Guide T-Shirt
    • Receive an original high-quality a4 art
    print from the book
    • Get your name immortalised in the book
    • A London Masters Guide oyster card
    holder
    • A Printed softback copy of the London
    Masters Guide
    • Get a PDF copy of the London Masters
    Guide

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)