WE NEED YOUR SUPPORT TO TRANSFORM TRAFALGAR SQUARE INTO A CRAZY GOLF COURSE DESIGNED BY CREATIVE VISIONARIES INCLUDING PAUL SMITH, ZAHA HADID AND MORE.
For 1 week we want to take over Trafalgar Square, home to Nelson’s Column and the epicentre of London, transforming it into a crazy golf course designed by some of the world’s most renowned architects, artists and designers. It will be futuristic, functional, fun and free for the public to play. We need £120,000 to make this ambitious project a reality, so your support is crucial.
If we’re successful in reaching our target, Paul Smith, curator and ambassador for the project, will transform the steps from the National Gallery into a riot of different coloured stripes, topped by a neo-classical clubhouse that echoes the museum, but has a turf roof and putters for columns. The late Zaha Hadid designed an undulating course with two levels that traces the shadow of Nelson’s Column.
Other holes include Tom Dixon’s, with its funnel and nest of pneumatic tubes through which golf balls will hurtle; a circuitous maze by Mark Wallinger; a netted driving range by the Japanese studio Atelier Bow-Wow; and a cross-section by Ordinary Architecture of a giant pigeon, through whose gut golf balls will travel.
Additional design teams include Camille Walala, HAT Projects with Tim Hunkin, and NEON. Each hope to create a miniature pavilion that makes an entertaining, playable statement about the future of architecture, filling the square with Pop Art colours and inventive forms that will amuse and inspire both adults and children alike.
AN INTERVENTION BY PAUL SMITH AND THE LONDON DESIGN FESTIVAL
Paul Smith is the curator and ambassador for the project, the most ambitious of the London Design Festival’s decade-long tradition of interventions in Trafalgar Square, which have included a giant chess set and a light show performed by an assembly line of robots. These popular installations bring an awareness of design and its possibilities to the centre of the city and are enjoyed by millions of Londoners and international visitors.
Visionary Crazy Golf is very ambitious and without raising £120,000 through Kickstarter the project unfortunately won’t happen.
WITH YOUR SUPPORT, WE CAN BUILD IT
Supporters of this project will bring about a public takeover of Trafalgar Square, transforming it into a free, colourful and playful arena of Visionary Crazy Golf. It will attract a wide, public audience, and inspire the next generation of creatives. Thousands will be able to play the course, and millions more will watch and enjoy this experience, both in the square and through media. They will all interact in different ways with the imaginations of some of the most inventive minds in the world. We need £120,000 to make this happen, so we really need your support!
MEET THE ARCHITECTS, ARTISTS AND DESIGNERS
Paul Smith is Britain’s foremost designer and a tastemaker – a leader of British and international design trends. Famous for its clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting-edge design to create beautifully made, desirable, modern pieces.
Tom Dixon is an internationally renowned British Designer, Creative Director of eponymous brand Tom Dixon. His works are included in permanent collections of the world’s most prestigious museums, including the V&A and the MoMA. Tom Dixon has built his universe through intensely diverse experiences, from music, contemporary lighting, furniture and accessories to high profile projects including the Restaurant at The Royal Academy in London, Jamie Oliver’s restaurant, Barbecoa as well as Shoreditch House.
Zaha Hadid, founder of Zaha Hadid Architects, passed away on the 31 March 2016. She was awarded the Pritzker Architecture Prize in 2004, the RIBA Stirling Prize in 2010 and 2011, and the Royal Gold Medal in 2016. The London Aquatics Centre for the 2012 Olympics and the Heydar Aliyev Centre in Baku are built manifestos of Hadid’s quest for fluid space. Her pioneering vision redefined architecture for the 21st Century and captured imaginations around the world.
Camille Walala began her design career in textiles, and now specialises in transforming objects and spaces with her signature blend of vibrant patterns, bold primary colours and optical illusion. Her designs can be found adorning buildings across London, Sydney, New York and beyond.
Atelier Bow-Wow is a Tokyo-based firm founded by Yoshiharu Tsukamoto and Momoyo Kaijima, interested in architectural design, urban research and the creation of public artworks. The practice has designed and built houses, public and commercial buildings mainly in Tokyo, as well as Europe and the USA.
HAT Projects is an award-winning architecture practice led by Hana Loftus and Tom Grieve, with a particular focus on cultural and community projects. HAT's notable previous projects include the RIBA Award-winning Jerwood Gallery in Hastings, Gasworks gallery in South London, and High House Artists' Studios in Essex. For Visionary Crazy Golf, HAT Projects are collaborating with London based engineer and artist Tim Hunkin, who is welll known for his large-scale and theatrical sculptural projects.
Mark Wallinger is one of the UK’s leading contemporary artists. He was nominated for the Turner Prize in 1995, and won it in 2007 for his installation State Britain. His artwork Ecce Homo (1999-2000) was the first to occupy the empty Fourth Plinth in Trafalgar Square.
NEON, the award winning London based studio, is directed by architect Mark Nixon. The studio explores the intersection between architecture, design and art. NEON’s work is often designed to initiate an emotional response, to stop people in their tracks and to break the monotony of the everyday.
Ordinary Architecture is a London-based design practice run by Charles Holland and Elly Ward. The practice’s name refers to an interest in popular culture and an architecture that draws inspiration from the ordinary and the everyday. Current projects include new rural housing in Wiltshire, an exhibition for the V&A at the Venice Biennale and public art projects in the UK and LA.
REWARDS FOR OUR BACKERS
DESIGNING A CRAZY GOLF COURSE
This project has been nine months in the making, and we don't want to have to stop here. In autumn 2015, we approached Paul Smith with an idea – what if we could turn Trafalgar Square into a giant crazy golf course? Together, we brainstormed a list of the eight best creatives we could think of, and approached them to sketch out the crazy golf course of their dreams. The designs went through feasibility studies until each artist, architect or designer finalised their vision.
Our designers have given us behind the scenes peak on what visitors can expect from theirCrazy Golf structure. Check out the videos below for insight into their exciting plans should the project go ahead:
FACTS ABOUT THE LONDON DESIGN FESTIVAL
The London Design Festival is a city-wide celebration of design that takes place over nine days every September.
The Festival programme is made up of over 400 events and exhibitions staged by over 300 partner organisations across the design spectrum and from around the world. The Festival also commissions its own Landmark projects and interventions in public spaces across London. Previous Trafalgar Square projects have included The Tournament, a giant ceramic chess set designed by Jaime Hayón.
Festival audiences are significant, with an estimated direct audience of over 375,000 people from over 75 countries in 2015.
We want this number to rise in 2016 – not only to entertain, but to bring innovative, never before seen design to the masses and inspire the next generation of creatives. With your support we can make this happen.
This is a project for the public, funded mostly by the public. Realising a project of this ambition and scale is expensive – we hope to raise half of the required funds through Kickstarter and will match-fund the rest through sponsorship. The Festival is actively seeking this extra support through its network of supporters, but if we do not meet our £120,000 target the project won’t go ahead. We want as many people as possible to have the opportunity to be directly involved in animating Trafalgar Square with Visionary Crazy Golf.
Risks and challenges
If we fail to meet the Kickstarter target, unfortunately this project won’t be able to go ahead, so your support is crucial. We have secured permission from the Mayor’s office to use Trafalgar Square, and they are enthusiastic about this scheme. It is one of the few opportunities to use this prime location for cultural activity, and we are confident that there will be enough people who share Paul Smith and the London Design Festival's enthusiasm to enable its success.Learn about accountability on Kickstarter
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