About

WE NEED YOUR SUPPORT TO TRANSFORM TRAFALGAR SQUARE INTO A CRAZY GOLF COURSE DESIGNED BY CREATIVE VISIONARIES INCLUDING PAUL SMITH, ZAHA HADID AND MORE.

For 1 week we want to take over Trafalgar Square, home to Nelson’s Column and the epicentre of London, transforming it into a crazy golf course designed by some of the world’s most renowned architects, artists and designers. It will be futuristic, functional, fun and free for the public to play. We need £120,000 to make this ambitious project a reality, so your support is crucial.

If we’re successful in reaching our target, Paul Smith, curator and ambassador for the project, will transform the steps from the National Gallery into a riot of different coloured stripes, topped by a neo-classical clubhouse that echoes the museum, but has a turf roof and putters for columns. The late Zaha Hadid designed an undulating course with two levels that traces the shadow of Nelson’s Column.

Camille Walala’s Visionary Crazy Golf installation brings the kaleidoscopic colour of her signature designs to a dynamic 3D landscape.
Camille Walala’s Visionary Crazy Golf installation brings the kaleidoscopic colour of her signature designs to a dynamic 3D landscape.
Zaha Hadid has designed an undulating course with two levels that traces the shadow of Nelson’s Column
Zaha Hadid has designed an undulating course with two levels that traces the shadow of Nelson’s Column

Other holes include Tom Dixon’s, with its funnel and nest of pneumatic tubes through which golf balls will hurtle; a circuitous maze by Mark Wallinger; a netted driving range by the Japanese studio Atelier Bow-Wow; and a cross-section by Ordinary Architecture of a giant pigeon, through whose gut golf balls will travel. 

Additional design teams include Camille Walala, HAT Projects with Tim Hunkin, and NEON. Each hope to create a miniature pavilion that makes an entertaining, playable statement about the future of architecture, filling the square with Pop Art colours and inventive forms that will amuse and inspire both adults and children alike.

Name Ordinary Architecture's Pigeon!
Name Ordinary Architecture's Pigeon!

AN INTERVENTION BY PAUL SMITH AND THE LONDON DESIGN FESTIVAL

Paul Smith is the curator and ambassador for the project, the most ambitious of the London Design Festival’s decade-long tradition of interventions in Trafalgar Square, which have included a giant chess set and a light show performed by an assembly line of robots. These popular installations bring an awareness of design and its possibilities to the centre of the city and are enjoyed by millions of Londoners and international visitors.

Visionary Crazy Golf is very ambitious and without raising £120,000 through Kickstarter the project unfortunately won’t happen.

Paul Smith is the curator and ambassador of the project
Paul Smith is the curator and ambassador of the project

WITH YOUR SUPPORT, WE CAN BUILD IT 

Supporters of this project will bring about a public takeover of Trafalgar Square, transforming it into a free, colourful and playful arena of Visionary Crazy Golf. It will attract a wide, public audience, and inspire the next generation of creatives. Thousands will be able to play the course, and millions more will watch and enjoy this experience, both in the square and through media. They will all interact in different ways with the imaginations of some of the most inventive minds in the world. We need £120,000 to make this happen, so we really need your support!

Follow the campaign with #VisionaryGolf. Spread the word by Retweeting us or sharing the project on Facebook.

FEATURED IN

MEET THE ARCHITECTS, ARTISTS AND DESIGNERS

Paul Smith is Britain’s foremost designer and a tastemaker – a leader of British and international design trends. Famous for its clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting-edge design to create beautifully made, desirable, modern pieces. 

Tom Dixon is an internationally renowned British Designer, Creative Director of eponymous brand Tom Dixon. His works are included in permanent collections of the world’s most prestigious museums, including the V&A and the MoMA. Tom Dixon has built his universe through intensely diverse experiences, from music, contemporary lighting, furniture and accessories to high profile projects including the Restaurant at The Royal Academy in London, Jamie Oliver’s restaurant, Barbecoa as well as Shoreditch House. 

Zaha Hadid, founder of Zaha Hadid Architects, passed away on the 31 March 2016. She was awarded the Pritzker Architecture Prize in 2004, the RIBA Stirling Prize in 2010 and 2011, and the Royal Gold Medal in 2016. The London Aquatics Centre for the 2012 Olympics and the Heydar Aliyev Centre in Baku are built manifestos of Hadid’s quest for fluid space. Her pioneering vision redefined architecture for the 21st Century and captured imaginations around the world. 

Camille Walala began her design career in textiles, and now specialises in transforming objects and spaces with her signature blend of vibrant patterns, bold primary colours and optical illusion. Her designs can be found adorning buildings across London, Sydney, New York and beyond.  

Atelier Bow-Wow is a Tokyo-based firm founded by Yoshiharu Tsukamoto and Momoyo Kaijima, interested in architectural design, urban research and the creation of public artworks. The practice has designed and built houses, public and commercial buildings mainly in Tokyo, as well as Europe and the USA.

HAT Projects is an award-winning architecture practice led by Hana Loftus and Tom Grieve, with a particular focus on cultural and community projects. HAT's notable previous projects include the RIBA Award-winning Jerwood Gallery in Hastings, Gasworks gallery in South London, and High House Artists' Studios in Essex. For Visionary Crazy Golf, HAT Projects are collaborating with London based engineer and artist Tim Hunkin, who is welll known for his large-scale and theatrical sculptural projects.

Mark Wallinger is one of the UK’s leading contemporary artists. He was nominated for the Turner Prize in 1995, and won it in 2007 for his installation State Britain. His artwork Ecce Homo (1999-2000) was the first to occupy the empty Fourth Plinth in Trafalgar Square.  

NEON, the award winning London based studio, is directed by architect Mark Nixon. The studio explores the intersection between architecture, design and art. NEON’s work is often designed to initiate an emotional response, to stop people in their tracks and to break the monotony of the everyday.

Ordinary Architecture is a London-based design practice run by Charles Holland and Elly Ward. The practice’s name refers to an interest in popular culture and an architecture that draws inspiration from the ordinary and the everyday. Current projects include new rural housing in Wiltshire, an exhibition for the V&A at the Venice Biennale and public art projects in the UK and LA.

REWARDS FOR OUR BACKERS

Plus your name on our Wall of Fame - £15
Plus your name on our Wall of Fame - £15
Plus your name on our Wall of Fame - £30 for one £50 for two
Plus your name on our Wall of Fame - £30 for one £50 for two
Plus your name on our Wall of Fame - £25
Plus your name on our Wall of Fame - £25
Plus your name on our Wall of Fame - £30
Plus your name on our Wall of Fame - £30
Plus your name on our Wall of Fame - £70
Plus your name on our Wall of Fame - £70
A3 Studio Print, plus your name on our Wall of Fame - £25
A3 Studio Print, plus your name on our Wall of Fame - £25
Plus your name on our Wall of Fame - £200
Plus your name on our Wall of Fame - £200
Plus your name on our Wall of Fame - £250
Plus your name on our Wall of Fame - £250
Plus your name proudly displayed on Paul Smith’s Clubhouse in Trafalgar Square and on our Wall of Fame - £5,000
Plus your name proudly displayed on Paul Smith’s Clubhouse in Trafalgar Square and on our Wall of Fame - £5,000
Plus your name proudly displayed on Paul Smith’s "Clubhouse" in Trafalgar Square and on our Wall of Fame - £1,000 - £5,000
Plus your name proudly displayed on Paul Smith’s "Clubhouse" in Trafalgar Square and on our Wall of Fame - £1,000 - £5,000
Plus two Early “Birdie” Tickets - £300; 25 Early “Birdie” tickets and drinks reception - £4,000; 50 Early “Birdie” tickets and drinks reception - £5,000
Plus two Early “Birdie” Tickets - £300; 25 Early “Birdie” tickets and drinks reception - £4,000; 50 Early “Birdie” tickets and drinks reception - £5,000

DESIGNING A CRAZY GOLF COURSE 

Initial sketches from Atelier Bow Wow, Paul Smith and Ordinary Architecture
Initial sketches from Atelier Bow Wow, Paul Smith and Ordinary Architecture

This project has been nine months in the making, and we don't want to have to stop here. In autumn 2015, we approached Paul Smith with an idea – what if we could turn Trafalgar Square into a giant crazy golf course? Together, we brainstormed a list of the eight best creatives we could think of, and approached them to sketch out the crazy golf course of their dreams. The designs went through feasibility studies until each artist, architect or designer finalised their vision. 

Our designers have given us behind the scenes peak on what visitors can expect from theirCrazy Golf structure. Check out the videos below for insight into their exciting plans should the project go ahead:

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Model of Atelier Bow-Wow's driving range inspired design
Model of Atelier Bow-Wow's driving range inspired design

FACTS ABOUT THE LONDON DESIGN FESTIVAL 

The London Design Festival is a city-wide celebration of design that takes place over nine days every September. 

The Festival programme is made up of over 400 events and exhibitions staged by over 300 partner organisations across the design spectrum and from around the world. The Festival also commissions its own Landmark projects and interventions in public spaces across London. Previous Trafalgar Square projects have included The Tournament, a giant ceramic chess set designed by Jaime Hayón.

The Tournament in Trafalgar Square by Jaime Hayón for the London Design Festival 2009
The Tournament in Trafalgar Square by Jaime Hayón for the London Design Festival 2009

Festival audiences are significant, with an estimated direct audience of over 375,000 people from over 75 countries in 2015. 

We want this number to rise in 2016 – not only to entertain, but to bring innovative, never before seen design to the masses and inspire the next generation of creatives. With your support we can make this happen.

WHY KICKSTARTER?

This is a project for the public, funded mostly by the public. Realising a project of this ambition and scale is expensive – we hope to raise half of the required funds through Kickstarter and will match-fund the rest through sponsorship. The Festival is actively seeking this extra support through its network of supporters, but if we do not meet our £120,000 target the project won’t go ahead. We want as many people as possible to have the opportunity to be directly involved in animating Trafalgar Square with Visionary Crazy Golf.

Risks and challenges

If we fail to meet the Kickstarter target, unfortunately this project won’t be able to go ahead, so your support is crucial. We have secured permission from the Mayor’s office to use Trafalgar Square, and they are enthusiastic about this scheme. It is one of the few opportunities to use this prime location for cultural activity, and we are confident that there will be enough people who share Paul Smith and the London Design Festival's enthusiasm to enable its success.

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Support

  1. Select this reward

    Pledge £5 or more About US$ 7

    We will show our gratitude by sending you a VIRTUAL HOLE-IN-ONE and list YOUR NAME ON OUR WALL OF FAME webpage.

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    Pledge £10 or more About US$ 13

    Receive DESIGNER DOWNLOADABLE WALLPAPERS for your phone, tablet, and laptop by graphic designer Camille Walala in her signature "Tribal POP" style. Plus your name on our Wall of Fame webpage.

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    Pledge £15 or more About US$ 20

    THE DOUBLE BIRDIE TWITTER PACKAGE. The London Design Festival will follow you on Twitter and send you a "thank you" tweet. Plus your name on our Wall of Fame webpage.

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    Pledge £15 or more About US$ 20

    DESIGNER “TEE" TOWEL by graphic designer Camille Walala in her signature “Tribal Pop” style. Based on her Visionary Crazy Golf design, this vibrant cotton tea towel will bring a splash of colour to your kitchen. PLUS your name on our Wall of Fame.

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    Pledge £25 or more About US$ 33

    Limited edition CRAZY GOLF SOCKS designed by the one and only Paul Smith. Smith is renowned for his 'classic with a twist' take on British styling, and these custom-made golf socks designed exclusively for the Visionary Crazy Golf project make no exception. Plus your name on our Wall of Fame.

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    Pledge £25 or more About US$ 33

    A3 STUDIO PRINT OF YOUR CHOICE. Pick from a selection of Visionary Crazy Golf Hole designs, beautifully captured as an archival digital print. Plus your name on our Wall of Fame.

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    Pledge £30 or more About US$ 39

    DESIGNER "CADDIE" TOTE BAG by graphic designer Camille Walala in her signature "Tribal POP" style. This quality canvas bag sports a design inspired by her Visionary Crazy Golf hole. Plus your name on our Wall of Fame.

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    Pledge £30 or more About US$ 39

    ONE EARLY "BIRDIE" TICKET. PRIORITY BOOKING. Book a PRIME TIME SLOT for this event (16th-22nd September). Your tickets will be booked AHEAD OF THE GENERAL PUBLIC so you won't have to queue! Plus your name on our Wall of Fame.

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    Pledge £50 or more About US$ 65

    TWO EARLY "BIRDIE" TICKETS. PRIORITY BOOKING. Book a PRIME TIME SLOT for this event (16th-22nd September). Your tickets will be booked AHEAD OF THE GENERAL PUBLIC so you won't have to queue! Plus your name on our Wall of Fame.

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    Pledge £70 or more About US$ 92

    LIMITED EDITION "FAIRWAY" SCARF DESIGNED BY PAUL SMITH. Smith is renowned for his 'classic with a twist' take on British styling, and this custom-made wool scarf designed exclusively for the Visionary Crazy Golf project is no exception. Plus your name on our Wall of Fame.

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    Pledge £100 or more About US$ 131

    A3 LIMITED EDITION FINE ART PRINT SIGNED BY PAUL SMITH. An artist's render of the Visionary Crazy Golf course in Trafalgar square, beautifully captured as a fine art print on Photo Rag paper and SIGNED by Paul Smith. Plus your name on our Wall of Fame.

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    Pledge £200 or more About US$ 261

    TWO VIP TICKETS to the London Design Festival's exclusive annual party at the V&A (22 September). Tickets offer the chance to mingle with the world's leading designers and industry leaders, and to view the London Design Festival's installations after hours. The event also includes delicious canapés and an open bar. Plus your name on our Wall of Fame webpage.

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    Pledge £250 or more About US$ 327

    TEE OFF BEFORE THE REST with a round of Visionary Crazy Golf against the UK crazy golf CHAMPION, Richard Gottfried on the opening day. Are you ready for the challenge? Tee time at 18:00 on 16 September. Plus your name on our Wall of Fame webpage.

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    Pledge £300 or more About US$ 392

    BECOME A VIP VISIONARY CRAZY GOLF MEMBER. Have your name proudly displayed on PAUL SMITH'S "CLUBHOUSE" IN TRAFALGAR SQUARE. Plus TWO EARLY "BIRDIE" TICKETS to ensure a preferred tee time for you and a friend. PLUS your name on our Wall of Fame webpage.

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    Pledge £500 or more About US$ 654

    TEE OFF BEFORE THE REST with a round of Visionary Crazy Golf for you and a friend on the OPENING DAY. Tee times are on the afternoon of 16 September. Plus your name proudly displayed on PAUL SMITH’S "CLUBHOUSE" IN TRAFALGAR SQUARE and on our Wall of Fame webpage.

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    Pledge £1,000 or more About US$ 1,307

    Visionary Crazy Golf with MARK WALLINGER on the opening day. This is an exclusive opportunity to play a round with the master behind the award winning designs. Tee off at 14:00 on 16 September. Plus your name proudly displayed on PAUL SMITH’S "CLUBHOUSE" IN TRAFALGAR SQUARE and on our Wall of Fame webpage.

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    Pledge £1,000 or more About US$ 1,307

    MEET MARK WALLINGER AND TOUR HIS STUDIO. This reward offers the opportunity to meet Turner Prize winning designer MARK WALLINGER and take a tour of his studio with only five others. Tours will take place at a mutually agreed time the week of 25 September. Plus your name proudly displayed on PAUL SMITH'S "CLUBHOUSE" IN TRAFALGAR SQUARE and on our Wall of Fame webpage.

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    Pledge £2,000 or more About US$ 2,615

    TOUR ZAHA HADID’S STUDIO. Take an exlusive tour around the studio of award winning architect ZAHA HADID with the opportunity to meet her team. Tours will take place at a mutually agreed upon time and date the week of September 25. Plus your name proudly displayed on PAUL SMITH'S "CLUBHOUSE" IN TRAFALGAR SQUARE and on our Wall of Fame webpage.

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    Pledge £5,000 or more About US$ 6,537

    BE THE FIRST TO PLAY Visionary Crazy Golf with PAUL SMITH on the opening day. This is an exclusive opportunity to play a round with the master behind the famous designs. Tee off at 14:00 on 16 September. Plus your name proudly displayed on PAUL SMITH’S "CLUBHOUSE" IN TRAFALGAR SQUARE and on our Wall of Fame webpage.

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  20. Select this reward

    Pledge £5,000 or more About US$ 6,537

    MEET PAUL SMITH AND TOUR HIS STUDIO. With a career spanning 4 decades, Smith famously created one of the most iconic design prints of all time. This reward offers the opportunity to MEET PAUL SMITH and take a tour of his studio with only five others. Tour to take place in the afternoon on September 23rd. Plus your name proudly displayed on our "CLUBHOUSE" IN TRAFALGAR SQUARE and on our Wall of Fame webpage.

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Funding period

- (43 days)