About this project
- Advanced Lens System: One built-in Wide Angle lens with 0.4m closest focusing distance, plus additional Fisheye and Portrait lens attachments available.
- 3 Shooting Modes: Shoot photos with auto-flash on for immediate great results, or take direct control with manual shooting modes (with flash and without flash).
- Unlimited Multiple Exposures: Combine multiple shots on one frame for amazing experimental instants.
- Infinite Long Exposures: Perfect for low light, dawn/dusk and nighttime shooting. Get artistic with light painting and create beautiful light streaked instants!
- Color Gels: Transform your photos with color (in a flash!) by shooting with fun color gels in blue, red, purple and yellow!
- Easy 2 Step-Focusing: Quickly get the shot you want.
- Uses Fujifilm Instax Mini Film: The most widely available instant film on Earth.
- Tripod Mount and Cable Release Thread: Advanced extras for ultra-impressive instant photography!
We want to say a huge thanks to everyone who has pledged and made the Lomo’Instant Kickstarter project such a massive success. Really, thanks from the bottom of our hearts for your support and we can’t wait to start dispatching the cameras to our loyal Kickstarter backers!
If you missed out on pledging for the Lomo’Instant camera during the Kickstarter campaign, it is still possible for you to get one! Please head over to our Lomo’Instant Site to read more about the camera and pre-order your camera from the Lomography Online Shop!
An Additional Note to Kickstarter Backers: Before any Lomo’Instant are shipped out to anyone else, all Kickstarter orders will be fulfilled. Also, whilst we will offer pre-order customers certain added extras as a thanks for pre-ordering, the pre-order price of the Lomo’Instant is higher than the Kickstarter pricing.
Uncrate: "The people at Lomography do as much as anyone to keep analog photography alive — so we couldn't think of anyone better to make an all-new instant system."
Techcrunch: "The Lomo’Instant looks like no other instant camera. It comes in multiple colors and styles and features multiple modes including color filters, fisheye shots, and infinite long and multiple exposures."
Hypebeast: "What sets this apart from other instant cameras is its extensive feature set, which includes add-on lenses, a variety of filters, several shooting modes, and much more."
Gizmodo: “The retro camera fanatics at Lomography are diving into the world of instant photography with a colorful new shooter packed with all the charm and nostalgia of the 35mm Lomos you've known for years.”
PetaPixel: “Where Lomography’s instant camera stands out is in the customization options, both for the camera and the images it shoots.”
Endgadget: “You get a wide-angle lens in the box for the ultimate selfies”
Geeky Gadgets: “The Lomo Instant camera is also equipped with infinitely long exposures which are perfect for low light or night-time shooting to add to creativity to your photography.”
Gizmag: “Among the neater features of the Lomo'Instant is the ability to take unlimited multiple exposures, meaning you can capture countless shots and mesh them into the one print for unique composite photographs.”
Instant photography is an excellent hybrid of our human desire for immediacy and Lomography’s love for analogue photography. The process is fast, exciting and at the end, there is a beautiful moment captured in front of your eyes. And it doesn't stop there - This creative moment is right there in your hand. Unlike one of the hundreds of photos you take on your phone, this instant is a real object. You can put it on your wall, share it with a friend or slip it in your pocket to always keep the precious memory with you.
So, for this Kickstarter project, we set out to design the ultimate instant camera. A camera that combines our passion for instant analogue photography with our technical experience. A camera that is accessible for everyone, from long time instant photography lovers to first time Lomo'Instant owners. Most importantly, we wanted to create a fun camera packed with awesome features and endless opportunities to experiment!
Say hello to the Lomo'Instant Camera!
On top of its fountain of features, the Lomo'Instant is available in a range of awesome styles and is the perfect size to take wherever you go! It’s the most creative way to shoot fantastic photos which you can share anywhere and with everyone in an instant. Enjoy the beauty of analogue photography and get inspired with this fun-tastic camera!
We are really thrilled to be working on this Kickstarter project and can’t wait to start snapping with the Lomo'Instant. We would love for you to support us on this mission because we really need your help to make this instant dream come to life.
The retail launch price of the Lomo'Instant (without the additional attachable lenses) is currently planned as being between $120 and $150, so with the Early Bird Deal rewards, you save at least 40% on your camera! We plan to have the camera manufactured and ready for delivery in November 2014 (please note this is an estimate only; we unfortunately cannot guarantee this delivery date). Please back us today to help make our instant dream a reality and make huge, exclusive Kickstarter savings!
3 Shooting Modes To Cover Every Kind Of Instant
The Lomo'Instant has an auto flash shooting mode so you can easily shoot fantastic instant photos with flash in the touch of a button. You can also switch to the 2 manual shooting modes to open up all kinds of experimental shooting possibilities.
- Flash On Auto Mode – With this mode you can easily get amazing instant photos on the go. A sensor on the flash detects the brightness, and the light meter automatically gives off the right amount of flash. The default aperture value is f/16 and the exposure compensation dial can be adjusted.
- Flash On Manual Mode - This mode is great for shooting indoors. The flash is on and you can switch between N for normal daytime shots and B shutter for long exposures.
- Flash Off Manual Mode – This mode is great for long exposures at night. The flash is switched off and you can switch between N for normal daytime shots and B shutter for long exposures at night.
Four Stunning Designs
We have created four editions of the Lomo'Instant Camera for you to choose from for this Kickstarter project.
An Ultra-Advanced Lens System
Shoot tons of unique instant photos and push the limits of your imagination with the Lomo'Instant Lens System! The camera has a built-in Wide Angle lens. Additionally, the Fisheye and Portrait lens attachments are included in the Lens Package on offer.
Wide Angle Lens (built-in): This 27mm equivalent wide angle lens captures more than your eyes can see and allows you to shoot uber-cool up-close-and-personal shots with the 0.4m closest focusing distance. It’s perfectly suited to spontaneous instant shooting and we love using it for selfies!
Fisheye Lens Attachment (Included in the Lens Package): Get hooked, lined and shamelessly sinkered for wonderful circular instants with the 170° Fisheye Lens Attachment.
Portrait Lens Attachment (Included in the Lens Package): This 35mm equivalent lens attachment is incredibly versatile and gives great results indoors and out. It's great for portraits as well as street photography and landscape shots.
Sh-o-o-o-o-t L-o-o-o-o-o-ng Exposures
The N setting on your camera is perfect for daytime shots and night shots with a flash. But the Lomo'Instant also has a B setting so you can create light-streaked photos by holding the shutter open for as long as you like. Give it a go for low-light or night-time shooting and creating breathtaking light paintings.
Shoot Crazy Unlimited Multiple Exposures
The Lomo'Instant is the only modern Instant camera which allows you to shoot unlimited multiple exposure instants. This means you can combine numerous shots on one frame for show-stopping effects!
Take full control of your instants in a flash (!) with the selection of color gels that come with the Lomo'Instant. Choose from blue, red, purple and yellow! By adding the filters over your flash, you can play around with cool and warm tones, and give an artistic flair to your instants!
The Perfect Instant Photo Format
The camera works with the high quality and widely available Fujifilm Instax Mini film, renowned for its bright colors and clear images. Your photos will be credit card sized snapshots which can fit in any wallet and look great on any wall! Of course, Fujifilm Instax Mini Film is stocked in the Lomography Online Shop and Lomography Gallery Stores.
The Largest Aperture Setting in the Instant Photography World
With its maximum aperture of f/8, the Lomo'Instant Camera has the largest aperture setting currently in the instant photography world. Shooting with f/8, you can get brighter shots. Or you can use a smaller aperture such as f/22 for getting every detail in focus – Smaller apertures are perfect for landscape shots with lots of detail.
- Film Format: Fujifilm Instax Mini Film
- Exposure Area: 42mm x 64mm
- Shutter Speed: 1/125s / Bulb
- Exposure compensations: +2/-2 Exposure Values
- Ejection Mechanism: Motorized
- Multiple Exposures: Yes
- Built-in Flash Guide Number: 9(m)
- Automatic Flash Output: Yes
- Battery Supply: 6V (4x AAA batteries)
- Tripod mount: Yes
- Cable Release Mount: Yes
- Aperture: f/8, f/11, f/16, f/22, f/32
Thanks to your support, we have hit our three stretch goals for the project (set at $350,000, $500,000 and $1,000,000). This means that all Lomo’Instant camera backers will already get 4 additional color filters, a camera strap and a free Lomo’Instant Close-Up Lens!
Following the success of two Kickstarter campaigns, the Lomography Smartphone Film Scanner and Lomography Petzval Lens, we were so thrilled by the support we received that we have decided to also fund the Lomo'Instant via Kickstarter. As was the case with these two ambitious challenges, we are designing the instant camera system from scratch, which will require brand new equipment and advanced production techniques at a substantial financial cost. We need the initial Kickstarter support to ensure the demand for this investment so that we can set the ball rolling!
So where are we with the development of the Lomo'Instant so far? Well, we have just tested out our Alpha prototype and are further optimizing the camera based on this. The next immediate step is the Beta prototype! By backing this Kickstarter campaign, you’ll help us perfect the optical design of the Lomo'Instant and fund the camera's full-scale production. As a loyal backer, we promise to keep you updated on the development process every step of the way.
We plan to have the cameras manufactured and ready for delivery in November 2014 (please note this is an estimate only; we unfortunately cannot guarantee this delivery date). To keep you up to speed with our project so far and over the coming months, here is the Lomo'Instant Camera Timeline.
We are a globally active organization dedicated to experimental and creative photography. We have a great, buzzing community of analogue enthusiasts from all over the world who inspire us to keep creating wonderful products. Since 1992, our team has been pushing the boundaries of creative photography – we design and manufacture a whole host of analogue cameras, films and accessories.
Since we started experimenting with instant photography products, we haven’t been able to stop! We have developed special attachable instant backs for our Lomo LC-A, Belair X 6-12 and Diana F+ cameras so that you can shoot instant photos. With this vast experience in instant photography, we are now ready create a new, dedicated instant product with the Lomo'Instant! This incredibly creative instant camera is a pure product of crazily inventive ideas and our never-ending passion for analogue photography!
The Lomo'Instant will be our third Kickstarter project to date: In 2013, we reinvented the legendary Petzval Portrait Lens to work with digital and analogue cameras, enchanting our supporters with its unique bokeh effect and eye catching design. Within the first month, our project became one of the most successful ever. In the same year, we combined our love for film and mind blowing technology to launch the Lomography Smartphone Scanner, which enables you to scan photo negatives onto your smartphone - a revolution in film development. Following these two great successes, we are now thrilled to be launching the Lomo'Instant through Kickstarter!
The Lomo'Instant project was conceived by our dedicated in-house development and design team; the entire project has been spearheaded by the Lomography founders Matthias Fiegl, Wolfgang Stranzinger and Sally Bibawy. You can find out more about our history and the products we produce on our website http://www.lomography.com/about. And if you're game, we'd love to be your friends on Facebook, Tumblr and Twitter; plus you can subscribe to our newsletter to hear all our latest news.
The Lomo'Instant will be available for most countries throughout the world. Unfortunately however, backers from South America or Russia must pay an extra 50 USD for shipping the camera. Lomography will not be held liable for any additional shipping and customs duties that may occur in these countries. This is because we don't have local logistics hubs in these countries, in which case these items will be shipped from our Hong Kong hub. We have logistics hubs in the following locations: Hong Kong, Japan, New York and Hungary. Unless you are in the EU, US, Canada or your country is listed here, there may be some extra importation duties to pay on delivery.
For our backers in the USA, most people don't need to pay any additional shipping costs. However, backers who live in the State of New York do need to pay Sales Tax. For backers from New York, please add an additional 8.875% onto your pledge amount to cover local sales tax. So for example, if you live in the State of New York and pledged for the $119 reward, please add an additional $10.56 onto your pledge amount ($10.56 is 8.875% of $119) to cover New York Sales Tax. If you haven’t added this additional sales tax yet, don’t worry it’s easy to do. You can edit the amount you pledge right up until the project ends on the project page.
For Lomo'Instant camera backers in Canada, please add only an additional $10 for shipping, handling and local charges. For Lomo'Instant camera backers in Taiwan, Hong Kong and Singapore, for rewards that state $25 for shipping, please add only $15 and for rewards that state $40, please only add $25 for shipping, handling and local charges.
To pay these lower shipping costs when shipping to Canada, Taiwan, Singapore or Hong Kong, please follow these steps when pledging:
1. When you select your chosen reward, you will see an option to change to "shipping within the US". See here
2. Click this to change it. See here
3. Scroll up to the top and enter your pledge amount + your shipping. For example, a $79 reward with shipping to Canada would be $89. See here
4. Click to finalise your order and you should see the final amount, with the screen detailing that you're shipping within the US. See here
Extra Bonus! Store Pick-Up In Hong Kong
If you live in Hong Kong, you can save an additional $15 on shipping, handling and local charges by picking up your Lomo’Instant from the Lomography Hong Kong Gallery Store. So if you are backing for a reward which states $25 for shipping outside the USA and you want to pick up the Hong Kong Gallery Store, you actually only need to pay $10 for shipping and local charges. If you are backing for a reward which states $40 (or more) for shipping outside the USA and you want to pick up the Hong Kong Gallery Store, you actually only need to pay $20 for shipping and local charges. If you would like to do this, please adjust your shipping payment accordingly and then send us a message to confirm that this is what you would like to do.
If you live in New York and would like to pick-up from the New York Gallery Store, please contact us by private message about this. It is possible but please note that there will still be local City Taxes to pay on your pledge.
Unfortunately, we cannot offer store pick-up in other countries currently. This is because the stores in Taiwan and Singapore are partner stores not directly run by Lomography. We are still discussing whether we can make it possible to pick up from other Lomography stores but are afraid this will not mean a change in the general costs that need to be paid to cover handling and local charges.
For other backers outside the USA, please note that we charge an additional amount that you will need to add depending on the pledge to cover shipping and tax costs - as detailed in the rewards. As you are purchasing with dollars and benefiting from the exchange rate, this is already considerably cheaper than what the regular retail price of the camera will be!
If you have a specific question about shipping, handling or local charges please just write us a message!
Risks and challenges
We are really excited about launching this new fun and innovative instant camera. The most important aspect of the project is that we fulfill our promise to you, our supporter!
As with all new products, there is an element of risk involved in the project as there may always be unforeseen production and delivery issues. The most critical step for us is the mechanical design. Stabilizing the film ejection roller system and automatic flash output control is a particularly delicate challenge for us. We are also taking particular care in implementing the shooting modes and ensuring that all features can be reproduced on a mass scale.
We assure you that we are all working very hard to produce a sensational product that arrives well on time but is, above all, of optimum quality! At the moment, we have finalized the mechanical and optical designs and are testing out samples at Lomography HQ. The next stage is to execute this design on a mass scale. We estimate that the first shipment of the Lomo'Instant Camera will be by the end of November 2014. And we promise that the first quantities of the Instant Camera will be shipped to our loyal Kickstarter backers! For the rewards on offer, we will endeavor to distribute rewards as soon as we can. However, certain rewards may take longer to organize than others due to logistical reasons. We promise to keep you informed on this every step of the way.
Although we have set the bar high to create an instant camera that is so advanced, we are an enthusiastic team with over 20 years of experience in producing analogue cameras, including our own instant camera range. We are absolutely ready for this exciting challenge!Learn about accountability on Kickstarter