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The Hell With Perfection — Freedom for Photography!
The Hell With Perfection — Freedom for Photography!
The Hell With Perfection — Freedom for Photography!
2,124 backers pledged $283,981 to help bring this project to life.

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  1. Reward no longer available

    Pledge US$ 65 or more About US$ 65

    35% off Classic Camera

    Save 35% on a Diana Instant Square Classic Edition! Be quick, though — this amazing deal is only available during the first 24 hours of the campaign.

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
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    Reward no longer available 390 backers
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    Pledge US$ 69 or more About US$ 69

    30% off Classic Camera

    Save 30% on a Diana Instant Square Classic Edition!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
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    185 backers
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    Pledge US$ 70 or more About US$ 70

    35% off Special Camera

    Save 35% on a Diana Instant Square Special Edition! Be quick, though — this amazing deal is only available during the first 24 hours of the campaign.

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
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    Reward no longer available 150 backers
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  4. Select this reward

    Pledge US$ 75 or more About US$ 75

    25% off Classic Camera

    Get a Diana Instant Square Classic Edition at an exclusive Kickstarter price! That's 25% less than the final retail price.

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    Less
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    9 backers
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  5. Select this reward

    Pledge US$ 77 or more About US$ 77

    30% off Special Camera

    Save 30% on a Diana Instant Square Special Edition!

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    Less
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    34 backers
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    Pledge US$ 80 or more About US$ 80

    Lightpainting Classic

    This one's for daring after-dark adventures. Save a huge 35% on the Diana Instant Square Classic Edition, and get a Splitzer and Lomography Light Painter for a super special price!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana Instant Square Splitzer
    • Lomography Light Painter
    Less
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    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $
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  7. Reward no longer available

    Pledge US$ 85 or more About US$ 85

    35% off Classic Camera and Flash

    Save 35% on a Diana Instant Square Classic Edition and flash! Be quick, though — this amazing deal is only available during the first 24 hours of the campaign. You'll save up to 50% compared to buying the single items!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 130 backers
    $
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  8. Reward no longer available

    Pledge US$ 85 or more About US$ 85

    Lightpainting Special

    This one's for daring after-dark adventures. Save a huge 35% on the Diana Instant Square Special Edition, and get a Splitzer and Lomography Light Painter for a super special price!

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana Instant Square Splitzer
    • Lomography Light Painter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $
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  9. Select this reward

    Pledge US$ 89 or more About US$ 89

    30% off Classic Camera and Flash

    Save 30% on a Diana Instant Square Classic Edition and flash!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    83 backers
    $
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  10. Reward no longer available

    Pledge US$ 90 or more About US$ 90

    35% off Special Camera and Flash

    Save 35% on a Diana Instant Square Special Edition and flash! Be quick, though — this amazing deal is only available during the first 24 hours of the campaign. You'll save up to 50% compared to buying the single items!

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    Less
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    Reward no longer available 88 backers
    $
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  11. Select this reward

    Pledge US$ 95 or more About US$ 95

    25% off Classic Camera and Flash

    Get a Diana Instant Square Classic Edition and flash at an exclusive Kickstarter price! That's 25% less than the final retail price.

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
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  12. Select this reward

    Pledge US$ 98 or more About US$ 98

    30% off Special Camera and Flash

    Save 30% on a Diana Instant Square Special Edition and flash!

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    Less
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    Ships to Anywhere in the world
    45 backers
    $
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  13. Reward no longer available

    Pledge US$ 99 or more About US$ 99

    Lightpainting & Flash Classic

    This one's for daring after-dark adventures. Save a huge 35% on the Diana Instant Square Classic Edition and flash, and get a Splitzer and Lomography Light Painter for a super special price!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana Instant Square Splitzer
    • Lomography Light Painter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $
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  14. Reward no longer available

    Pledge US$ 105 or more About US$ 105

    Lightpainting & Flash Special

    This one's for daring after-dark adventures. Save a huge 35% on the Diana Instant Square Special Edition and flash, and get a Splitzer and Lomography Light Painter for a super special price!

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana F+ Splitzer
    • Lomography Light Painter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $
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  15. Reward no longer available

    Pledge US$ 130 or more About US$ 130

    Double Up Camera

    Get two Diana Instant Square Classic Editions at an exclusive Kickstarter price!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    Less
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    Ships to Anywhere in the world
    Reward no longer available 30 backers
    $
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  16. Reward no longer available

    Pledge US$ 144 or more About US$ 144

    35% off Classic Camera Flash and Lenses

    Save 35% on a Diana Instant Square Classic Edition, flash and lenses! Be quick, though — this amazing deal is only available during the first 24 hours of the campaign. You'll save up to 50% compared to buying the single items!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 159 backers
    $
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  17. Reward no longer available

    Pledge US$ 149 or more About US$ 149

    35% off Special Camera Flash and Lenses

    Save 35% on a Diana Instant Square Special Edition, flash and lenses! Be quick, though — this amazing deal is only available during the first 24 hours of the campaign. You'll save up to 50% compared to buying the single items!

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 148 backers
    $
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  18. Select this reward

    Pledge US$ 150 or more About US$ 150

    30% off Classic Camera Flash and Lenses

    Save 30% on a Diana Instant Square Classic Edition, flash and lenses!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    Less
    Estimated delivery
    Ships to Anywhere in the world
    152 backers
    $
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  19. Select this reward

    Pledge US$ 160 or more About US$ 160

    25% off Classic Camera Flash and Lenses

    Get a Diana Instant Square Classic Edition, flash and four extra lenses at an exclusive Kickstarter price! That's 25% less than the final retail price.

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana F+ Flash Hotshoe Plug
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    Less
    Estimated delivery
    Ships to Anywhere in the world
    14 backers
    $
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    Learn more about accountability.
  20. Select this reward

    Pledge US$ 160 or more About US$ 160

    30% off Special Camera Flash and Lenses

    Save 30% on a Diana Instant Square Special Edition, flash and lenses!

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    Less
    Estimated delivery
    Ships to Anywhere in the world
    89 backers
    $
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  21. Reward no longer available

    Pledge US$ 160 or more About US$ 160

    Lightpainting & Lenses Classic

    This one's for daring after-dark adventures. Save a huge 35% on a Diana Instant Square Classic Edition, flash and lenses, AND get the Splitzer and a Lomography Light Painter for a super special price.

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    • Diana Instant Square Splitzer
    • Lomography Light Painter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  22. Select this reward

    Pledge US$ 170 or more About US$ 170

    Double Up Camera and Flash

    Get two Diana Instant Square Classic Editions and two flashes at an exclusive Kickstarter price!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 12 backers
    $
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  23. Reward no longer available

    Pledge US$ 170 or more About US$ 170

    Lightpainting & Lenses Special

    This one's for daring after-dark adventures. Save a huge 35% on a Diana Instant Square Classic Edition, flash and lenses, AND get the Splitzer and a Lomography Light Painter for a super special .

    Includes:
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Hot-Shoe Adapter
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    • Diana Instant Square Splitzer
    • Lomography Light Painter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 25 backers
    $
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  24. Select this reward

    Pledge US$ 250 or more About US$ 250

    Diana Instant Square and Deluxe Kit

    Head out on a daring Diana adventure with a Diana Instant Square Classic Edition and a Diana Deluxe Kit! This kit includes a Diana F+, a flash, a ton of lens attachments and a handful of extras to make sure that you never run out of creative options.

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana F+ Hot-Shoe Adapter
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana F+ Cable Release Collar and Cable Release
    • Diana F+ Splitzer
    • Diana+ 35 mm Back
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 34 backers
    $
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  25. Reward no longer available

    Pledge US$ 255 or more About US$ 255

    35% off Classic Supreme Kit

    Save 35% on a Diana Instant Square Classic Edition, flash, lenses, filters and lens attachments! Be quick, though — this amazing deal is only available during the first 24 hours of the campaign. You'll save up to 50% compared to buying the single items!

    Includes:
    • Complete Filter Set (Color, ND, Star)
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 75mm Glass Lens
    • Diana+ 110mm Telephoto Lens
    • Portrait Lens Attachment
    • Wide Angle Glass Lens Attachment
    • Diana Instant Square Splitzer
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 39 backers
    $
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  26. Reward no longer available

    Pledge US$ 265 or more About US$ 265

    35% off Special Camera Supreme Kit

    Save 35% on a Diana Instant Square Special Edition, flash and lenses! Be quick, though — this amazing deal is only available during the first 24 hours of the campaign. You'll save up to 50% compared to buying the single items!

    Includes:
    • Complete Filter Set (Color, ND, Star)
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    • Diana F+ Splitzer
    • Wide Angle Glass Lens Attachment
    • Diana+ 75mm Glass Lens
    • Portrait Lens Attachment
    • Diana Instant Square Splitzer
    Less
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    Ships to Anywhere in the world
    Reward no longer available 52 backers
    $
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  27. Select this reward

    Pledge US$ 275 or more About US$ 275

    30% off Classic Supreme Kit

    Save 30% on a Diana Instant Square Classic Edition, flash, filters and lens attachments!

    Includes:
    • Complete Filter Set (Color, ND, Star)
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 75mm Glass Lens
    • Diana+ 110mm Telephoto Lens
    • Wide Angle Glass Lens Attachment
    • Portrait Lens Attachment
    • Diana Instant Square Splitzer
    Less
    Estimated delivery
    Ships to Anywhere in the world
    23 backers
    $
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  28. Select this reward

    Pledge US$ 285 or more About US$ 285

    30% off Special Camera Supreme Kit

    Save 30% on a Diana Instant Square Special Edition, flash, filters and lens attachments!

    Includes:
    • Complete Filter Set (Color, ND, Star)
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 75mm Glass Lens
    • Diana+ 110mm Telephoto Lens
    • Wide Angle Glass Lens Attachment
    • Portrait Lens Attachment
    • Diana Instant Square Splitzer
    Less
    Estimated delivery
    Ships to Anywhere in the world
    28 backers
    $
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  29. Select this reward

    Pledge US$ 288 or more About US$ 288

    Double Up Camera Flash & Lenses

    Get two Diana Instant Square Classic Editions, two flashes and eight lens attachments at an exclusive Kickstarter price!

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 18 backers
    $
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  30. Select this reward

    Pledge US$ 295 or more About US$ 295

    25% off Classic Supreme Kit

    Get a Diana Instant Square, flash, lenses, filters & lens attachments at an exclusive Kickstarter price! That's 25% less than the final retail price.

    Includes:
    • Complete Filter Set (Color, ND, Star)
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    • Diana+ 75mm Glass Lens
    • Wide Angle Glass Lens Attachment
    • Portrait Lens Attachment
    • Diana Instant Square Splitzer
    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
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  31. Select this reward

    Pledge US$ 328 or more About US$ 328

    Diana Instant Square Heritage Bundle

    Looking for the complete Diana experience? Get a Diana Instant Square Classic Edition, a Diana Deluxe Kit, a Diana Mini, and a Diana Baby 110 with a 24 mm lens attachment and Lomography Redscale 110 film.

    Includes:
    • Diana Instant Square Classic Edition - Camera
    • Diana F+ Camera
    • Diana Baby 110 Camera
    • Diana F+ Flash
    • Diana Flash Color Gel Filters
    • Diana F+ Hot-Shoe Adapter
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Cable Release Collar and Cable Release
    • Diana F+ Flash to Hotshoe Adapter
    • Diana+ 35 mm Back
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    • Diana F+ Splitzer
    • Diana Baby 24mm Lens
    • Lomography Lobster 110 Redscale Film - Single Pack
    Less
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    Ships to Only certain countries
    Limited 24 backers
    $
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  32. Select this reward

    Pledge US$ 999 or more About US$ 999

    Lomography Trip

    This one's for the jetsetters — get a Diana Instant Square, a Diana Deluxe Kit and a jam-packed trip to Lomography HQ in Vienna! For the full details of the trip, please see our FAQ section. Please note that flights are not included.

    Includes:
    • Lomography Trip
    • Diana Instant Square Special Edition Camera
    • Diana F+ Special Edition Flash
    • Diana Flash Color Gel Filters
    • Diana Instant Square Flash Plug
    • Diana F+ Flash Hotshoe Plug
    • Diana F+ Flash to Hotshoe Adapter
    • Diana F+ Camera
    • Diana F+ Flash
    • Diana F+ Hot-Shoe Adapter
    • Diana+ 20mm Fisheye Lens
    • Diana+ 38mm Super Wide Lens
    • Diana+ 55mm Wide Angle & Close Up Lenses
    • Diana+ 110mm Telephoto Lens
    • Diana+ 35 mm Back
    • Diana F+ Cable Release Collar and Cable Release
    • Diana F+ Splitzer
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.