Identical twins Lauren & Alexis create a lifestyle brand for the modern day girl inspired by personal experience, fashion-forward thinking, and a life-long dream.
Our upcoming Daydreamer Collection embraces this girl by giving her key pieces to suit her adventurous & distinctive lifestyle. A Lola & Lex girl can be caught daydreaming in the park, dancing in the street, or traveling the world.
When creating our newest line we started with designing prints that would evoke the easy-going, free spirited nature of the Lola & Lex girl. Our Daydreamer Collection captures a dream-like feeling with vibrant colors and intricate eye catching prints.
The Lola & Lex girl can showcase her daring side by pairing our printed skirt with a statement necklace.
Or she can play to her whimsical nature by wearing our delicate frock.
An important aspect to our designs was for them to be not only eye-catching but also comfortable to wear. After designing our prints we searched high and low for the perfect fabric to digitally print on. We are confident we found the most comfortable fabrics for each garment. Every piece was carefully draped to embrace a woman’s silhouette. The flattering and effortless style of these garments will make them your favorite wardrobe pieces. Our classic silhouettes paired with fabulous prints make wearing Lola & Lex designs comfortable yet show-stopping.
Backing this project will help us turn our small company into a full production brand. To help us reach our goal we are offering key pieces from our Daydreamer Collection. Through Kickstarter you can have an exclusive piece of Lola & Lex apparel and accessories before anyone else.
We have put all of our time and energy into creating the perfect lifestyle brand for the carefree, adventure seeker in every girl. Lola & Lex is proudly made in our hometown of New York City. With the help of our talented friends and family we were able to create our first fully produced collection.
Finances from this project will help us place the order for our custom designed printed fabrics as well as pay our factory for production costs. We believe in the success of Lola & Lex and hope you do too! Once our kickstarter ends we will reach out to you for your size and personal info.
We are ready to begin production, we just have one question: Will you help us make our dreams come true?!
Risks and challenges
The only risk we foresee is sticking to our production timeline. Demand in factories can slightly delay receiving orders. To combat this issue we have everything set to place our order as soon as our Kickstarter ends, which will ensure a quick turn-around time. All we need now is to confirm the order. With your wonderful and much appreciated help we will have the finances to do just that.Learn about accountability on Kickstarter
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