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Lifestyle brand that brings together vibrant and whimsical prints in easy-to-wear silhouettes at affordable prices. Made in New York.
Lifestyle brand that brings together vibrant and whimsical prints in easy-to-wear silhouettes at affordable prices. Made in New York.
64 backers pledged $4,636 to help bring this project to life.

About

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$4,636

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Identical twins Lauren & Alexis create a lifestyle brand for the modern day girl inspired by personal experience, fashion-forward thinking, and a life-long dream.

As twins we noticed that every girl is unique and doesn't have just one defining personality trait. From this understanding, we dreamt up the Lola & Lex girl. She's daring & reckless, yet still charming & sweet. Finding the balance between these traits is what makes the Lola & Lex girl so unique. 

Our upcoming Daydreamer Collection embraces this girl by giving her key pieces to suit her adventurous & distinctive lifestyle. A Lola & Lex girl can be caught daydreaming in the park, dancing in the street, or traveling the world.

 When creating our newest line we started with designing prints that would evoke the easy-going, free spirited nature of the Lola & Lex girl. Our Daydreamer Collection captures a dream-like feeling with vibrant colors and intricate eye catching prints.

The Lola & Lex girl can showcase her daring side by pairing our printed skirt with a statement necklace.

Or she can play to her whimsical nature by wearing our delicate frock.

An important aspect to our designs was for them to be not only eye-catching but also comfortable to wear. After designing our prints we searched high and low for the perfect fabric to digitally print on. We are confident we found the most comfortable fabrics for each garment. Every piece was carefully draped to embrace a woman’s silhouette. The flattering and effortless style of these garments will make them your favorite wardrobe pieces. Our classic silhouettes paired with fabulous prints make wearing Lola & Lex designs comfortable yet show-stopping.

Backing this project will help us turn our small company into a full production brand. To help us reach our goal we are offering key pieces from our Daydreamer Collection. Through Kickstarter you can have an exclusive piece of Lola & Lex apparel and accessories before anyone else.    

We have put all of our time and energy into creating the perfect lifestyle brand for the carefree, adventure seeker in every girl. Lola & Lex is proudly made in our hometown of New York City. With the help of our talented friends and family we were able to create our first fully produced collection.

Finances from this project will help us place the order for our custom designed printed fabrics as well as pay our factory for production costs. We believe in the success of Lola & Lex and hope you do too! Once our kickstarter ends we will reach out to you for your size and personal info. 

We are ready to begin production, we just have one question: Will you help us make our dreams come true?!  

                              
                                                 

Risks and challenges

The only risk we foresee is sticking to our production timeline. Demand in factories can slightly delay receiving orders. To combat this issue we have everything set to place our order as soon as our Kickstarter ends, which will ensure a quick turn-around time. All we need now is to confirm the order. With your wonderful and much appreciated help we will have the finances to do just that.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    LOLA & LEX ILLUSTRATION:
    8X10'' Quote & Illustration hand painted by our designer. Printed on Canvas.

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    Pledge $25 or more About $25

    TWO FOR THE PRICE OF ONE: Multi-Wear Scarf/Headband in our Cheetah print.

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    7 backers
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    Pledge $35 or more About $35

    LIMITED EDITION WOLF PACK TEE: Wolf Watercolor printed on 50/50 Poly-Cotton Tee with soft & comfortable slim-fitting design.

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    12 backers
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    Pledge $45 or more About $45

    THE WANDERLUST STACK: 4 Handmade Bracelets in a mix of purples, pinks, turquoise and gold!

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    Pledge $65 or more About $65

    THE ALWAYS DREAMING SKIRT: High Waisted Skirt in our custom Kaleidoscope print. Made from Cotton Sateen to give you that added stretch! Available in sizes XS -XL

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    2 backers
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  6. Select this reward

    Pledge $79 or more About $79

    THE LOST IN THE WILD KIMONO: Ultra soft draped Kimono in our custom Cheetah print. Made from 100% Rayon fabric. One Size fits all

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    5 backers
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    Pledge $80 or more About $80

    STYLED FOR YOU: What better way to wear our Wolf Pack Tee than with the Wanderlust stack! Get both in this stylish package.

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  8. Select this reward

    Pledge $89 or more About $89

    THE WILD FLOWER DRESS: Double Strap Dress in our custom Floral print. Made from ultra soft 100% Rayon fabric. Available in sizes XS - XL

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    3 backers
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    Pledge $100 or more About $100

    THE SIMPLY WHIMSICAL DRESS: Perfectly draped to embrace your silhouette. This day to night dress is perfect for any occasion! Made from 100% Rayon fabric in our custom Cheetah print. Available in sizes XS -XL

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    11 backers
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    Pledge $150 or more About $150

    THE WILD DREAMER PACKAGE: For those of you who just can't decide on one piece we've made it a bit easier! Choose two from the Always Dreaming Skirt, Lost in the Wild Kimono, or Wild Flower Dress!

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    4 backers
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    Pledge $700 or more About $700

    THE EVERYTHING & LOVE PACKAGE: Receive every piece from our Daydreamer Collection. This includes our illustration, Wolf Pack Tee, Wanderlust Stack, Wild Flower Dress, Always Dreaming Skirt, Lost in the Wild Kimono and our Simply Whimsical Dress! Not to mention our undying gratitude!!!

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    Pledge $2,000 or more About $2,000

    DESIGNED BY YOU: You will not only receive every piece from our Daydreamer Collection as mentioned above but you will also get to meet with us to design your very own print to be produced for our next line! You will also receive the piece you designed!
    Must be able to travel to NYC.

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Funding period

- (40 days)