With each $1000 raised, I will pick up an additional "miner" and sink deeper into the mine until we hit our full $6,000 goal!
$6000 may seem like a lot of money, but it's actually the lowest amount that will allow me to make this album with this team. We can do it!
We hit our initial $6000 goal; now we'll just keep going! Here are my stretch goals:
The initial goal does not include costs for mastering. Mastering is a post-production process that is sort of the icing on the album cake. Without mastering, the tracks won't sound as good as they should and will have unwanted variations in volume and EQ. If we can reach $7500, I'll be able to use Jeff Lipton at Peerless Mastering (http://peerlessmastering.com/). I hired Jeff for my debut album and I'd love to work with him again. He's a consummate professional and has worked with lots of bigger-name musicians from Arcade Fire to Bon Iver to Josh Ritter and many more.
Now we're really stretching! But, if we can hit the $9000 mark, I'll be able to have enough money for about one month of professional PR work. A good publicist can be extremely helpful. I hired a publicist for the release of my first album as well, and I got some great results (they helped get my music in front of lots of big blogs, magazines, and newspapers). All three of the features in the outlets I mentioned in the video above were made possible by my publicist.
Honestly, I don't expect to hit this goal, but we should try! $10000 isn't just a random number, either. If we can somehow hit $10000, I will be able to comfortably create this project. $10000 would cover all of my primary costs and some of the little extras that would make my life easier: payment for all musicians and producers involved; food, travel, lodging, and studio time for the recording process; mastering and an initial pressing of the album; merchandising costs like graphic design, printing of tees, buttons, and songbooks; publicity costs; and maybe even a tiny bit left over for touring expenses in 2014 (but probably not). A boy can dream!
What Will the Tees Look Like?
A Note About the Album Art:
The album art for HEART HEAVY is freaking awesome. Am I wrong? It was put together by Baird Hoffmire. He's a great dude and also happens to be a greatly talented artist. I recommend you check him out ASAP: http://www.bairdhoffmire.com/
Risks and challenges
The Primary Risk: I don't hit my goal and I can't afford to record any of my new songs and put out this new album. Deep depression and sadness will ensue.
The Primary Challenge: Coordinating everyone involved in the project and pulling it off smoothly. I'm not so worried about this one. Trust me, guys: I've put hours and hours of work into this. I've done research, spoken with others who have been successful, developed spreadsheets and graphics and other assets and, of course, played a lot of music! I'm ready. Let's do this.Learn about accountability on Kickstarter
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