LobsterBag for Life is a high quality, reusable bag for life gadget. Being an individual who loves animals and all wildlife, negative man-made environmental issues are simply close to my heart.
As somebody who has a desire to try and make a difference where I can and use a bag for life product, I set out with the right intentions, but found it almost impossible to remember to grab my reusable bag before I left the house and other options I found, were simply too big and bulky to have on my key-ring or in a pocket 24-7, and frankly very uncool!
So... LobsterBag has been designed as an alternative to the standard bag for life options currently available on the market. It is a hard-wearing, sleek and desirable product that can be carried with you at all times comfortably on your bunch of keys for instance. This is without being excessive in size, but still offers practicality and durability for those moments in time where you just need a bag, or maybe absolutely begrudge spending money on unsustainable and environmentally unfriendly plastic ones, potentially even - a paper bag that doesn't survive the journey home.
My intention and long-term goal is for LobsterBag to become a recognised, alternative, multi-product bag for life solutions brand. As I also have other innovative designs and concepts in the pipeline that I am eager to bring to life - subject to the success of this campaign of course!
I am here on KICKSTARTER to seek your support as I'm ready to go ahead, bring the LobsterBag alive and put in the first minimum stock order. Without this platform, your interest in the product/brand and potential generosity, it is highly possible that the LobsterBag story ends here. Thank you for taking the time to read this post, watching my video and for your consideration to back LobsterBag.
Risks and challenges
I believe that LobsterBag could really appeal to a mass audience. To those that are environmentally conscious, others that would rather not have to pay for a carrier bag, those who recognise that at some point in the future they may just need a bag handy for numerous reasons and situations. Or perhaps the individuals that hang out at the beach, take their own wine with them to a restaurant and don't have the need for a coat with deep pockets! A bag-for-Life certainly isn't just for the 'meal deal' or supermarkets scenario.
It is of course fully recognised that there are plenty of other bag for life options available. The challenge I believe LobsterBag faces is getting the point over to a wider audience, that actually LobsterBag is entirely unique. That in its size when stored and also in the way that it is the only bag for life product design where the bag's-key-fob-housing, also becomes the handle in which the bag is carried. Therefore, giving LobsterBag a very unique edge and gadgety appeal. I feel that dynamic marketing of this product and it's functionality will play a vital role in the hopeful future success of LobsterBag. With this in mind, there are certainly some very exciting and cool ideas around social media and other marketing strategies being planned!
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