If you are familiar with Kickstarter and you look at the rewards, you will see that my rewards are quite generous for the donors. For other projects, a $25 donation would get you a postcard, for my project, a $5 donation gets you a postcard. So basically, my margins are smaller.
Additionally, while I conceptualized the art, I am not the artist for these rewards... they are products of friends of mine. Your donation funds not only my Death Cafe, but new and emerging artists. The donations cover paying the artists, the Kickstarter fees, the Amazon fees, printing and shipping the actual art. In reality, a smaller percentage goes to the Cafe than to the art itself. That's okay by me because ultimately, the end goal of raising death awareness is still being achieved.
If you are not familiar with Kickstarter, I should also point out that 8-10% of the final donation amount immediately goes towards Kickstarter and Amazon.
Finally, since this is my first time hosting one, and the first time for a Death Cafe in the United States, I budgeted in some money for marketing. As Death Cafes become more well known around the U.S., the marketing needs will be smaller.
At the time of setting up this project I also was estimating attendance, and had to look at largest-case scenario for catering and venue so that I would not personally lose money on the project.
Should I have money left over, it just means that I can host additional Cafe events in my city.
I have been working closely with Jon Underwood, the founder of the Death Cafe in England and have promised to document thoroughly all that I've learned from this experience to further the knowledge of Death Cafe facilitators worldwide.
I hope this answers any concerns that you might have. I am quite passionate about death education and am excited about trying this new venue to help community members raise their own death awareness.