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Never fear wearing white again! From coffee to wine to salad dressing and even sweat are no match for The Unstainable™ White Shirt.
Never fear wearing white again! From coffee to wine to salad dressing and even sweat are no match for The Unstainable™ White Shirt.
Never fear wearing white again! From coffee to wine to salad dressing and even sweat are no match for The Unstainable™ White Shirt.
2,906 backers pledged $221,159 to help bring this project to life.

About this project

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The Unstainable™ White Shirt

$221,159

2,906

We understand the beauty of the perfect white shirt. For three years since our company’s launch, that has been our focus. We know women everywhere love an elegant white silk blouse, but we also know (first-hand in many cases!) the fear of actually wearing it. Between making breakfast for the kids and rushing to get to work, it is hard to commit to wearing a white shirt during the day in the life of a modern woman— but not anymore. We are launching a shirt that truly meets all of your needs: it's beautiful, affordable, fit to flatter a woman's body, washable, and actually wearable in your everyday life: The Unstainable™ White Shirt.

We created the Unstainable™ shirt using nanotechnology, and it repels virtually any water-based or oil-based liquid spill, including perspiration, which evaporates before even touching the fabric. Using a proprietary garment finish that works at the molecular level, the finish zeros in on fabric fibers using tiny ‘whiskers’ that are 100,000 times smaller than a grain of sand. The treatment keeps water and oil-based liquids suspended above the fabric, never allowing stains to touch the silky fibers. Think about how a flower repels the morning dew, the water just beads up and slides right off the surface. Using this same process found in nature, the Unstainable™ treatment attaches to each and every shirt fiber—resulting in incredible resistance to stains.

It is so tiny that you can't touch it and you can't see it -- not even with a magnifying glass. In fact, our tiny Unstainable™ fibers are 100,000 times smaller than a grain of sand. 

 Our Unstainable™ treatment has been tested using AATCC standards and includes raw materials that can be derived from renewable, farm-grown sources. The finish is applied at the molecular level allowing complete breathability of the fabric; the Unstainable™ fibers are smaller than bacteria, so they don’t clog the fabric weave. This means 100% stain repellency without changing the feel or comfort of our signature Crepe de Chine and modal/cotton fabrics.

Our team has been diligently working together for a year to bring this product to life. We have a diverse set of skills and backgrounds in retail, supply chain management, marketing, logistics, chemical science, and design.  Over the past three years, we have designed, manufactured, sold, and shipped over 25,000 shirts to customers all over the world. We are confident we can do the same with the Unstainable™ shirt. 

We have spent over a year developing this product and every piece is in place to begin production immediately after our Kickstarter ends. 

To ensure that you get your rewards on time, we have limited them to something that we know how to make: shirts! No stickers, bookmarks, or fancy wallpapers -- just beautiful Unstainable™ blouses and tees.

Elizabeth & Clarke’s Unstainable™ shirts are machine-washable and dryer-safe, which means no more expensive and inconvenient trips to the dry cleaner. And even with regular washing, your shirts will remain Unstainable™ for the life of the fabric.

Risks and challenges

Manufacturing: We have been working with the same mills and factory for over two years. We have a strong working relationship with them, and they have never shipped an order late to us during our entire relationship. However, they have a maximum capacity of 15,000 blouses and 20,000 tees during a normal production cycle of 60-90 days. If we receive orders beyond this amount, then it will take an additional 60-90 days to produce any remaining orders.

Air Freight: Once the shirts are completed, we will air freight them into the United States in late August. This is an off-peak time of the year for incoming freight into the US, so we do not anticipate any issues. However, if there are poor weather conditions or a transportation strike of any kind, it could delay the arrival of the freight.

Fulfillment: We have been working with our fulfillment partner, iD Commerce, for one year. They have the ability to ship up to 3,000 Unstainable orders each week. However, because of the high-touch nature of pick, pack and fulfillment, there are typically a very small percentage (less than 0.3%) of errors. For example, maybe you ordered a size 4 but you accidentally received a size 14. We will do our absolute best to fix any fulfillment errors (at our cost), but please be aware that they may occur.

Shipping: We will ship all orders via USPS Priority Mail or USPS Priority International, depending on destination. While we typically do not have many issues with USPS, please be aware that they do occur at a low rate. About 1% of orders typically have an error or issue -- either on behalf of the receiver (bad address, moved, etc.) or on behalf of the shipper (package lost, destroyed in transit, etc.) We will insure all packages on your behalf and we will purchase postage that includes a tracking number to help resolve any issues that may occur. Please note however, once a package has left our warehouse, we no longer have control over it. In the rare case where a package is lost, stolen, or destroyed, we will file an insurance claim with the USPS on your behalf, but we will not cover the cost of replacement.

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  1. Select this reward

    Pledge $10 or more About $10

    A big thank you on Twitter + receive newsletter updates on our progress!

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    6 backers
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    Pledge $25 or more About $25

    Choose 1 Unstainable tee + a big thank you on Twitter + receive newsletter updates on our progress!

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    Ships to Anywhere in the world
    693 backers
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  3. Reward no longer available

    Pledge $40 or more About $40

    As an early-bird backer, choose 1 Unstainable blouse in any style for only $40 + a big thank you on Twitter + receive newsletter updates on our progress!

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    Ships to Anywhere in the world
    Reward no longer available 275 backers
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    Pledge $50 or more About $50

    Regular bird: Choose 1 Unstainable blouse in any style + a big thank you on Twitter + receive newsletter updates on our progress!

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    391 backers
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    Pledge $65 or more About $65

    As an early-bird backer, choose 1 Unstainable blouse in any style + 1 Unstainable tee for only $65 + a big thank you on Twitter + receive newsletter updates on our progress!

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    Ships to Anywhere in the world
    Reward no longer available 225 backers
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    Pledge $75 or more About $75

    Choose 1 Unstainable blouse and 1 Unstainable tee in any style + a big thank you on Twitter + receive newsletter updates on our progress!

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    Ships to Anywhere in the world
    716 backers
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    Pledge $75 or more About $75

    Mother's Day Pledge Level. Your Mom gets 1 Unstainable blouse + 1 Unstainable tee in September + 1 beautiful, custom card on Mother's Day

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    Reward no longer available 48 backers
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  8. Select this reward

    Pledge $100 or more About $100

    Choose 2 Unstainable blouses in any style + a big thank you on Twitter + receive newsletter updates on our progress!

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    Ships to Anywhere in the world
    121 backers
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    Pledge $125 or more About $125

    Choose 2 Unstainable blouses and 1 Unstainable tee in any style + a big thank you on Twitter + receive newsletter updates on our progress!

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    Ships to Anywhere in the world
    249 backers
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  10. Select this reward

    Pledge $200 or more About $200

    Choose 4 Unstainable blouses OR 3 Unstainable blouses and 2 Unstainable tees in any style + a big thank you on Twitter + receive newsletter updates on our progress!

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    Ships to Anywhere in the world
    107 backers
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  11. Select this reward

    Pledge $250 or more About $250

    Choose 5 Unstainable blouses OR 4 Unstainable blouses and 2 Unstainable tees in any style + a big thank you on Twitter + receive newsletter updates on our progress!

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    Ships to Anywhere in the world
    29 backers
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  12. Select this reward

    Pledge $350 or more About $350

    Get 2 of every Unstainable shirt style (6 blouses + 2 tees) + a big thank you on Twitter + receive newsletter updates on our progress!

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    11 backers
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  13. Select this reward

    Pledge $500 or more About $500

    Choose 10 Unstainable blouses OR 8 Unstainable blouses and 4 tees in any style + a big thank you on Twitter + receive newsletter updates on our progress!

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    2 backers
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    Pledge $1,000 or more About $1,000

    As a premium backer, receive the entire Collection in every style times 6! You get a total of 24 shirts, custom-made to your exact measurements in our studio in NYC plus a shirt named after you in the Winter 2015 Collection + a big thank you on Twitter + receive newsletter updates on our progress!

    (transportation and accommodations in NYC not included)

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    Reward no longer available 3 backers
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  15. Reward no longer available

    Pledge $1,000 or more About $1,000

    As a premium backer, receive the entire Collection in every style times 6! You get a total of 24 shirts, custom-made to your exact measurements in our studio in NYC plus a shirt named after you in the Spring 2016 Collection + a big thank you on Twitter + receive newsletter updates on our progress!

    (transportation and accommodations in NYC not included)

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    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $
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  16. Reward no longer available

    Pledge $1,000 or more About $1,000

    As a premium backer, receive the entire Collection in every style times 6! You get a total of 24 shirts, custom-made to your exact measurements in our studio in NYC plus a shirt named after you in the Summer 2016 Collection + a big thank you on Twitter + receive newsletter updates on our progress!

    (transportation and accommodations in NYC not included)

    Less
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    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  17. Reward no longer available

    Pledge $1,000 or more About $1,000

    As a premium backer, receive the entire Collection in every style times 6! You get a total of 24 shirts, custom-made to your exact measurements in our studio in NYC plus a shirt named after you in the Fall 2016 Collection + a big thank you on Twitter + receive newsletter updates on our progress!

    (transportation and accommodations in NYC not included)

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    Ships to Anywhere in the world
    Reward no longer available 3 backers
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  18. Reward no longer available

    Pledge $1,000 or more About $1,000

    As a premium backer, receive the entire Collection in every style times 6! You get a total of 24 shirts, custom-made to your exact measurements in our studio in NYC plus a shirt named after you in the Winter 2016 Collection + a big thank you on Twitter + receive newsletter updates on our progress!

    (transportation and accommodations in NYC not included)

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  19. Select this reward

    Pledge $1,000 or more About $1,000

    As a premium backer, receive the entire Collection in every style times 6! You get a total of 24 shirts, custom-made to your exact measurements in our studio in NYC plus a shirt named after you in the Spring 2017 Collection + a big thank you on Twitter + receive newsletter updates on our progress!

    (transportation and accommodations in NYC not included)

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    Ships to Anywhere in the world
    Limited 0 backers
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Funding period

- (30 days)